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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY X90 L great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After tracking TVs for a couple of years that moment came when my Samsung (from Best Buy in 2013) was finally done, and bought the SONY XR-90L 75" and could not be happier. I knew what to expect from shopping around in Best Buy stores looking at all TVs and this one fit my needs the best. Great picture, great colors, and SONY. As always with Best Buy, great Price and Installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, congratulations on your upgrade! We're thrilled to hear you're loving the wonderful picture quality with rich colors and clarity of the Sony - 75" Class BRAVIA XR X90L. It is also great to know you got a good price and that the installation was smooth. We thank you for choosing Sony, and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with Sony 75” UHD 4K tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went with the recommendation and price of this TV over a comparable LG. The picture quality is very good - there’s a richness and depth to the picture that was t quite the same with the LG. So far, good product and would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimM,

      Thank you for your 5-star review of the XR75X90L television. We're delighted to hear that you are enjoying the picture quality and that you would recommend it. We're especially glad that you've noticed the richness and depth, as a key feature of this model is the Cognitive Processor XR™, which cross-analyzes and optimizes elements like color, contrast, and clarity, to give the picture a lifelike depth and realism.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Still Has It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about this set is quality. Sony does not disappoint, from the picture, to the sound, to the overall finished product. This set is located in a sunny room and the picture comes through just fine and with the 120hz refresh rate sports are awesome. Very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardS,

      We appreciate the positive feedback and we're glad to hear that you like the picture and sound quality of the TV. We're glad that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the way to go!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony 75" Bravia XR! The picture is crisp and clear! The TV tuner works great with all of our streaming apps. The included speakers are not too bad, but we use our external surround sound speakers most of the time. Our grown son helped us easily lift the TV out of the box and packaging while the legs snapped into place with no resistance. We have an older Sony Bravia (smaller size) that works just fine, so I am confident this will last a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaL, Thank you for sharing your fantastic review! We're thrilled to hear that you're loving your new Sony X90L. It's great to know that the crisp and clear picture quality is meeting your expectations and that the TV tuner is working well with all your streaming apps. We appreciate your feedback on the included speakers, and it's wonderful that you have the option of using your external surround sound speakers for an enhanced audio experience. And good o hear that the setup process was smooth and easy with assistance from your son. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV as a gift to my boyfriend and we absolutely love it! great quality tv for the price. We have a playstation console so it works out perfectly. Highly recommend this product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeyry,

      Thank you for the wonderful 5-star review! It brings us great satisfaction to hear that both you and your boyfriend are loving the Sony - BRAVIA X90L and that it was such a great gift. It's fantastic to know that the TV's quality and its perfect compatibility with your PlayStation console are making your entertainment experiences even better.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality Matters

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv ! Love the picture quality and the size!! Great to play zombies on with our PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user498580, Thank you for the 5-star rating! We're pleased to hear you love the great picture quality, size, and excellent PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for gaming and movies

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Rich colors and great sounds, i use it mainly for my ps5 and the game mode is crazy with the high refresh rate. Definitely the best tv ive ever bought

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kino, It’s awesome to hear how much you’re enjoying your Sony BRAVIA XR X90L TV, especially with your PS5! Rich colors, great sound, and a high refresh rate in game mode really make for an immersive gaming experience. Thank you so much for your review and for you choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly rated Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even though I did my research before going to the store, the store rep pointed out a few items that helped make our decision easier. We have a Sony at our other house and it has great clarity and color. This model is even better. Sharp color and good definition. There is a reason why Sony's don't get returned to the store like the other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, PaulG,

      Thanks for the great review and the 5-stars rating! We are excited to hear how much you are enjoying your Sony BRAVIA TV! With its intelligent XR processor you can see over a billion accurate colors for lifelike picture quality that is vivid and bright!

      Thank you for choosing Sony. We appreciate having you as a customer, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the nicest tv I have ever purchased. It perfect for movie nights and when I’m gaming. I paired it with a surround sound and it’s such a good setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, KR2025!

      We are absolutely delighted to hear that your XR75X90L TV is the nicest television you've ever purchased! That is a massive compliment, and it’s incredibly rewarding to know it's a perfect centerpiece for both movie nights and gaming sessions.

      We designed the X90L series to deliver an outstanding picture quality that excels in both entertainment scenarios, so your feedback is a great validation of our efforts.

      It sounds like you have a truly incredible home theater setup, and we're thrilled that the TV pairs so well with your surround sound system to create such an immersive experience.

      Thank you again for choosing Sony and for sharing your fantastic setup!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy it if you can find it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a 2024 year old model with a little older technology. It has a beautiful picture and great sound. It It works as well as a Sony television that is top of the line and cost more than twice as much. If you can find this model, pick it up and you will save hundreds of dollars and not be disappointed. I also got an "Open Box" unit. No problems!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC, thanks for sharing your wonderful experience with the Sony - 75" Class BRAVIA XR X90L! We're thrilled to hear that you're enjoying the stunning picture quality full of rich colors and brightness. It's nice to know that you've found great value for its price and we appreciate your recommendations of our products. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Excellent picture and sound quality. Best Buy geek squad did a great job installing. Very happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JulieP!

      We are absolutely thrilled to hear that you are so happy with your purchase of the XR-75X90L! It's rewarding to know that you find it to be a great TV for the price and that you are enjoying the excellent picture and sound quality. We design our BRAVIA sets to deliver an immersive experience, and your feedback is a wonderful validation of that effort.

      It's also great to hear that the Best Buy Geek Squad did a super job with the installation!

      Thank you again for choosing Sony!

      Best regards,
      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On time delivery. Great image love the tv so far. Really like rhe vivid color as well as rhe easy to use remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianB, Awesome! We're truly delighted to hear that you're enjoying the stunning picture quality of your XR75X90L and finding the remote control so easy to use! We also appreciate your positive comment regarding your delivery experience with Best Buy. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fabulous TV-Fantastic Price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This set is fantastic right out of the box without any adjustment needed to the picture. A very sharp picture wiith outstanding color and contrast , It's almost 3D to view it. I own a Sony Bravia XBR-55A9G and a Brava XR-A90K , Both are OLED and both are Sonys' Master Class TVs . I purchased both of them at Best Buy, because their price and delivery can't be beat. The Picture on the Bravia XR X90L Is just as beautiiful and that's no kidding so put aside any fear or qualms of picture quality as it is fantastic , I can't emphisize this enough. Sound is also Very Good, clear and crisp good bass and treble. Fantastic purchase I couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS,
      Thank you so much for your positive feedback! We always strive to deliver the best quality and features with our products. Your satisfaction with your Sony TVs are greatly appreciated. Thanks for purchasing our X90L TV and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Great picture, ok sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely impressive! Great brightness, colors that pop, and honestly one of the best overall pictures I've ever had on a TV that I have owned. Now the down side....the sound... I had high hopes for the basic sound with the built in speakers, but overall they are rather tinny sounding. Very little bass to them at all so I find myself cranking things up louder than I normally would have on my old Samsung. The solution was to just hook up my sound bar and run that with everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billywuzhere, We appreciate your feedback and we are happy that you like the picture quality of your Sony BRAVIA. Please take note that you can still adjust the sound quality of your TV according to your preference by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound]. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at [email protected]. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My 75” baby

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the 75” because the picture quality is like being at the movies at home. The color is great and the sound is stereo. The color is natural and realistic. Plus it’s easier to seeing sports where I don’t have to stand close to TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonE,
      Fabulous! We're happy to hear that you love the amazing picture, sound, vibrant colors, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Only had it for a couple months so far but love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this tv is great. The picture is clear, it's easy to figure out and add the apps. I would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Megs,
      Thank you for sharing your experience! We’re glad to hear you’re loving your BRAVIA XR X90L with its clear picture and user-friendly features.
      Thank you for recommending and choosing Sony! Enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great set

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Improvement over the X85 series, blacks are deeper, brighter picture, standard def picture even looks ok

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM,
      Thank you for sharing your experience! We’re pleased to hear that your BRAVIA XR X90L has exceeded your expectations with deeper blacks, a brighter picture, and improved standard-definition performance.
      Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture great sound easy set up lots of pre loaded apps

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and features on this tv are amazing! Hands down the best tv I’ve ever purchased. Love being able to get just about all my streaming apps that weren’t available on other tvs. Color is so amazing when I’m watching my football and basketball

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RashaamL, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have ever purchased. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Sony 75 TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, picture is awesome, easy to set up, heavier than I thought, but we love Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rchaney, That's wonderful to hear! We're thrilled that you're pleased with the exceptional picture quality and the straightforward setup of your XR75X90L. Thank you so much for the love and for choosing Sony! - Romeo Sony_US

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