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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1043 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 1,043 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Great picture, ok sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely impressive! Great brightness, colors that pop, and honestly one of the best overall pictures I've ever had on a TV that I have owned. Now the down side....the sound... I had high hopes for the basic sound with the built in speakers, but overall they are rather tinny sounding. Very little bass to them at all so I find myself cranking things up louder than I normally would have on my old Samsung. The solution was to just hook up my sound bar and run that with everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billywuzhere, We appreciate your feedback and we are happy that you like the picture quality of your Sony BRAVIA. Please take note that you can still adjust the sound quality of your TV according to your preference by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound]. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Sony 75 TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, picture is awesome, easy to set up, heavier than I thought, but we love Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rchaney, That's wonderful to hear! We're thrilled that you're pleased with the exceptional picture quality and the straightforward setup of your XR75X90L. Thank you so much for the love and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV - Works connected via wifi

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a bit hesitant to purchase since my only option was to connect via wifi but it has worked flawlessly. Also, the sound is excellent compared to other TVs I've had. Really happy with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KENNETHC, thanks for sharing your experience!

      We're beyond pleased to hear that you're enjoying your new X90L and that the sound quality has exceeded your expectations! It's wonderful to know there are no regrets about your purchase, as the television works with your Wi-Fi effortlessly thanks to its advanced connectivity features.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My 75” baby

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the 75” because the picture quality is like being at the movies at home. The color is great and the sound is stereo. The color is natural and realistic. Plus it’s easier to seeing sports where I don’t have to stand close to TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonE,
      Fabulous! We're happy to hear that you love the amazing picture, sound, vibrant colors, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best television to have. The picture is amazing!! I would recommend this product to anyone. Actually as sound as we purchased ours my daughter and son in law bought the same one the very next day.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV, no grainy pictures. Fills the room with picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bluesoundnodetwo,

      Thank you for the 5-star review of the Sony BRAVIA - X90L. We are very happy that you find the TV to be great, with a high-quality, crystal-clear picture. It's designed to powerfully fill your space with both stunning visuals and excellent sound, and we appreciate you confirming its performance!

      Thank you for choosing Sony.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very solid tv. The Sony operating system is far beyond Samsung. I originally purchased a Samsung oled and returned it. This tv is almost as good on the picture quality with a better interface and significantly less expensive. I have and 85” Sony Bravia 7 and this is almost on par with that one as well. Very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, thanks for your amazing review! We're glad you're enjoying your Sony XR75X90L and find its operating system superior. It's great to hear the picture quality meets your expectations. We appreciate your loyalty to Sony and hope you keep enjoying your viewing experience! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    JohnS

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Sony fan now a new viewer of classic movies for a year! Nice bonus & the TV is a winner for the bedroom Looks great & Picture quality is excellant and superior to all of our other TV's Thanks for sharing. A fan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnS, thanks for sharing your experience with the BRAVIA XR X90L! It makes us really happy to hear that the TV fits perfectly in your bedroom where you can enjoy it peaceful. The TV supports High Dynamic Range which delivers a wider range of colors and improved visual realism for a better viewing experience. Thanks for joining our Sony family. Best regards. - Ismael Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Super

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the new tv. The picture is super crisp and the colors are vivid.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LauraS, that's awesome! We're thrilled to hear that you love your XR75X90L and that you're enjoying its outstanding picture quality. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome quality TV! Easy to set up and great picture quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielleR,

      Thank you so much for the wonderful 5-star review of the Sony - BRAVIA X90L! We're elated to hear that you found it easy to set up and that you're enjoying its amazing picture quality. We truly appreciate you choosing Sony and hope your new TV continues to deliver an exceptional viewing experience!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90. Worth it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV, easy to use, great picture, very fast processing and simple setup. WORLDS better than my previous cheap 4k TV. Though I will say it weighs about 4x as my cheapy, only going up from a 65"-75". I can't comment on the sound quality because I immediately hooked it up to a sound bar before turning it on for the first time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Matt

      Thank you for your fantastic 5-star review of the Sony XR75X90L! We're thrilled you love the TV's picture quality, fast processing, and easy setup. It's great to hear it's "WORLDS better" than your previous 4K TV. We understand the 75" size may feel heavier than your 65". We hope you enjoy the sound quality when you get a chance to test it! Thanks for your choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and features on this tv are amazing! Hands down the best tv I’ve ever purchased. Love being able to get just about all my streaming apps that weren’t available on other tvs. Color is so amazing when I’m watching my football and basketball

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RashaamL, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have ever purchased. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV plays extremely well. The colors are true to form and the picture jumps out at you with live performances. Nothing like a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StanleyB,

      Thanks for sharing your fantastic review of the BRAVIA X90L! We're delighted to hear that you're so impressed with the TV's performance.

      Your comments about the "true to form" colors and how the picture "jumps out at you" with live performances are exactly what we strive for—this is a direct result of our Cognitive Processor XR, which is designed to process and enhance picture quality in a way that's modeled on how the human eye and brain perceive the world.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome value

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cant be beaten for the price. Sony continues to make great quality products. I enjoy the menu interface which is user-friendly and is google enabled. This is our second Sony TV in the past few years and both are working great and have the same functionality and we love it. Great buy and no regrets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenP, thanks for your amazing review! We're glad you're enjoying your Sony XR75X90L and find the menu user-friendly. Your satisfaction is our priority, and we look forward to bringing you more quality products. Thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and best bang for your buck! Amazing TV from Sony, would purchase again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardjeremiahC,

      We're so happy to hear you think the BRAVIA XR X90L is an amazing TV and offers the best value. It's great to know that you'd purchase it again!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thank you for the suggestion!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid, easy to setup, color is perfect! I would by this tv again!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffL,
      We are immensely pleased to hear your experience with the X90L has been so positive!

      This TV was designed to deliver brilliant, lifelike colors with its advanced picture processor and the easy setup makes it simple to get started right away.

      Thanks so much for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv all around! Sound,picture,colors.My wife and I are very happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeC,
      Thank you for the 5 stars! We’re thrilled to hear that both you and your wife are enjoying the sound, picture, and colors of your BRAVIA XR X90L.
      Thank you for choosing Sony, and we’re glad to be part of your happy viewing experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Sony X90L

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV for the price, very good quality and the XR engine does amazing work, full array does good and there is a little Blooming but I’m ok with that, very bright great for room with lots of natural light, overall very happy with the purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing like a Sony

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture and faster internal processor for the UI based on Google. I do not use it so often since we have an Apple TV in the living room - quality of Sony is immaculate. I Gave the chance to samsung last time and and having other 3 Sonys at home decide to back to Sony with this one to replace a 4 years old Samsung that was not able to bring same quality that the other Sonys we have at home with almost 10 years. if the nest Picture, Sound and Quality is what you are looking for - go of it or a newer model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KIKEFlorida,
      It's lovely to hear your positive feedback! We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. It's great to hear your enjoyable experience with the amazing picture, sound, and overall performance of your X90L TV. Thanks for the recommendation and choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to use remote. Makes viewing experience much better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewG,
      Thank you for sharing your experience! We're thrilled to hear that you're enjoying the picture quality and the easy-to-use remote on your Sony BRAVIA XR X90L. We're glad it's enhancing your viewing experience. Thank you for choosing Sony! Enjoy! -Maria Sony_US