Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Best TV
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best television to have. The picture is amazing!! I would recommend this product to anyone. Actually as sound as we purchased ours my daughter and son in law bought the same one the very next day.
I would recommend this to a friend - Pros mentioned:Picture quality
JohnS
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A Sony fan now a new viewer of classic movies for a year! Nice bonus & the TV is a winner for the bedroom Looks great & Picture quality is excellant and superior to all of our other TV's Thanks for sharing. A fan
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JohnS, thanks for sharing your experience with the BRAVIA XR X90L! It makes us really happy to hear that the TV fits perfectly in your bedroom where you can enjoy it peaceful. The TV supports High Dynamic Range which delivers a wider range of colors and improved visual realism for a better viewing experience. Thanks for joining our Sony family. Best regards. - Ismael
- Pros mentioned:Ease of use, Picture quality
Sony tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, easy to use remote. Makes viewing experience much better
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndrewG,
Thank you for sharing your experience! We're thrilled to hear that you're enjoying the picture quality and the easy-to-use remote on your Sony BRAVIA XR X90L. We're glad it's enhancing your viewing experience. Thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Picture quality
Beautiful Sony picture.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.beautiful picture. It is huge in the room. The man of the house won this decision! Overall, great picture, good price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AintKate,
Thanks for the wonderful review of your new X90L!
We're so glad to hear you're enjoying the beautiful picture—We agree that the size of the TV really makes for a fantastic viewing experience, and it's great to know you also feel it was a good price.
We love that you're celebrating the "man of the house" on his win.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Color, Picture quality
Amazing Television
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Exceptional picture with amazing clarity. It looks like you are on the field when watching football. The brightness is much better than our old television.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DwightA, we're glad you are enjoying the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Trust
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent product , wonderful service and sales person very helpful
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kevin555678,
Thanks so much for leaving your positive feedback about the XR-75X90L!
The XR-75X90L is one of our fantastic Full Array LED TVs, powered by the Cognitive Processor XR which delivers stunning contrast, brightness and color, just as the human eye sees it in the real world.
We appreciate you choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Magnificent product
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony X90L 75-inch TV is an impressive display of cutting-edge technology and stunning visuals. Its large screen size provides an immersive viewing experience, perfect for movie nights and sports enthusiasts. The X90L’s picture quality is nothing short of breathtaking, with vibrant colors, deep contrasts, and remarkable clarity thanks to its advanced 4K resolution and HDR support. The smart features are intuitive and user-friendly, allowing easy access to a wide range of streaming services and apps. Additionally, the sleek design and slim bezels enhance the aesthetics of any room. Sony’s reputation for quality and innovation shines through in the X90L, making it an excellent choice for those seeking top-tier performance in a home entertainment system.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimothyF, we appreciate your detailed review of our newest product. We're glad you like the picture quality and features of the X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl
- Pros mentioned:Picture quality, Tv quality
Nice TV from Sony
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Previously had a Samsung smart TV that died after only 3 years. Decided to go with Sony 75" X90L and it seems like a really high quality TV so far. Great picture quality. Happy with the purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidB,
Excellent choice! We're glad to hear you are happy with your new Sony TV. We always strive to deliver the best quality with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Pretty MF TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very very pretty TV. I still don't believe the nonsense of how the XR processor makes such an amazing image but this TV has beautiful picture quality. I didn't think there would be as noticeable a difference between my previous qled but there is. I also very much prefer Android TV to tizen and vizio. Sound without a soundbar is even pretty good. My games for switch and ps5 have never looked better and i have appreciated the VRR. Even my older consoles games look better. I had to get a component to HDMI adapter, though i don't think that's a big negative for most people looking for a new tv. At price, I'm happy with my purchase and recommend but on sale i think it's an absolute buy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Benja,
Thank you so much for taking the time to leave an excellent rating! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know you are enjoying the exceptional picture quality and upscaling features of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris
- Pros mentioned:Picture quality
Sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony makes great products. I ordered this tv right before the store closed. I came back to the store the next day for pick up. While I was in the store waiting to be assisted, I noticed the great picture quality of the LG oled C3 77 inch tv. I ended up exchanging the Sony x90 for the oled. Best decision ever! Always follow your gut and do what makes you happy. I am completely happy with my decision. I will purchase the Sony x90 at a later date for my bedroom. Thanks Best Buy for everything.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BestBuyMember, great! It's very good to hear that you like your purchase! Enjoy your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Color, Picture quality
Beautiful Picture
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely beautiful picture on this TV, I used to not be able to see everything on my screen and hated adjusting the brightness, etc. everytime but this TV changes automatically
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AudreyT,
Thank you so much for an amazing review! Glad to hear your enjoyable viewing experience with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Love my tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Got this as a gift and we were originally looking for a lg but they went out of stock and boy am i happy i went with this one instead. I got a email from sony about setting up a consulatation and they helped me set up my tv and explained the video settings to me and optimized the video settings. It was 30 mins and that was a awesome service as well that i didnt expect to receive from sony. The pictures is bright and depending on what im watching i change it from custom to vivid or the imax enhanced mode. Atmos bright works good as well. Hooked up to the sony HT9 for surround sound to match the quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RickyMonte, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA X90L 4K smart Google TV and it is perfect for your Sony HT9 sound system. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Ease of use, Picture quality
Great TV just in time for Football
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV with easy to use controls. Picture is outstanding. Definitely recommend to others.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WilliamD, Awesome! We're truly delighted to hear that we've matched your expectations with your new Sony X90L and you are enjoying the smart Google TV features. Glad to know you find it easy to use too. Thank you so much for your recommendation and for choosing Sony! -Jess
- Pros mentioned:Picture quality
Excellent!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I did a lot of research before buying this TV, and it was always at the top of the list of mid-range TVs. So far, it's been excellent. I've only had it for about a month, but 5 stars from me. I also had it installed onto the wall by the Best Buy crew, and I have to say that they did an EXCELLENT job! I've been hoping for a chance to review their service, but I guess I'll do it here. They were in, got it completely installed, and were out within about 45 minutes. It was totally worth the $250, and I highly recommend the service, unless you just like to DIY.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mark, nice! We're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Color, Picture quality
Do not hesitate
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is incredible. Colors pop and everything looks better than every other TV I have I ever owned and it's not even close
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mike,
Excellent choice! We're happy to hear your satisfaction with the amazing picture quality, vibrant colors, and everything about your X90L TV. We are committed in providing our customers with the best quality products and experience possible. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Sony is the best
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV plays extremely well. The colors are true to form and the picture jumps out at you with live performances. Nothing like a Sony
I would recommend this to a friendBrand response from SonyListens
Posted .Hello StanleyB,
Thanks for sharing your fantastic review of the BRAVIA X90L! We're delighted to hear that you're so impressed with the TV's performance.
Your comments about the "true to form" colors and how the picture "jumps out at you" with live performances are exactly what we strive for—this is a direct result of our Cognitive Processor XR, which is designed to process and enhance picture quality in a way that's modeled on how the human eye and brain perceive the world.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Color, Picture quality
Great TV Purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is wonderful. I love the colors and real-life feel.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FatherWaffles, Thank you so much for sharing your fantastic experience! It's our pleasure that you are having a great time with your new Sony BRAVIA XR X90L TV, which offers stunning picture quality that brings real-life depth and vibrant colors to your viewing experience. Thank you so much for trusting Sony! Happy viewing! -Maria
- Pros mentioned:Picture quality
Awesome Picture
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding picture and brightness. I watch it in all light levels and its consistently sharp and bright. Nice quick processor as well. Apps are quick and the latency when using the remote is minimal.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your thoughtful review of the Sony XR75X90L, Evan. The aspects you emphasized, including its exceptional picture quality and brightness in different lighting conditions, resonate strongly with the model's standout features. The rapid processor guarantees that apps operate seamlessly with minimal delay when using the remote. Your favorable experiences with the TV's crisp and vibrant display, along with its efficient performance, echo the strengths noted in numerous user reviews and product descriptions. We truly value your feedback.
Thank you for choosing Sony!
Gus
- Pros mentioned:Color, Picture quality
Excellent TV
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazingly clear picture. excellent colors and darks, and good sound
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GrantD,
Perfect! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an excellent TV set. I researched a lot before deciding on getting this one. It's the best one for this price. The picture quality is great. The colors don't look oversaturated like with other sets. Our first TV set was a Sony and it's still funtional after more than 18 years, so we decided to go with a Sony again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi August,
Thank you for your thoughtful feedback! We’re delighted to hear that your research led you to choose the Sony BRAVIA XR X90L and that its picture quality and natural colors met your expectations. It’s amazing to know your first Sony TV is still functional after 18 years—that truly reflects your loyalty to the brand. Thank you for choosing Sony again! Enjoy! -Maria
