Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Awesome Picture
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding picture and brightness. I watch it in all light levels and its consistently sharp and bright. Nice quick processor as well. Apps are quick and the latency when using the remote is minimal.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your thoughtful review of the Sony XR75X90L, Evan. The aspects you emphasized, including its exceptional picture quality and brightness in different lighting conditions, resonate strongly with the model's standout features. The rapid processor guarantees that apps operate seamlessly with minimal delay when using the remote. Your favorable experiences with the TV's crisp and vibrant display, along with its efficient performance, echo the strengths noted in numerous user reviews and product descriptions. We truly value your feedback.
Thank you for choosing Sony!
Gus
- Pros mentioned:Picture quality
Sony Bravia is worth the little extra cost
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this to replace my 2 year old 75" TCL series 6. The TCL was a great TV, but it developed a weird band through the screen where the colors were starting to fade. Barely noticeable, my could even tell unless i pointed it out to her lol. So used this as an excuse to upgrade to the Sony Bravia. This is an awesome TV. Movies look awesome, gaming is great. I would recommend looking up a video on TV settings, I used digital trends on youtube. I like to have all those extra "enhancing" settings disabled. I like watching content as the creator intends it to look.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BigAl,
Many thanks for the 5-star rating! We're glad that your investment with your new Sony X90L TV is worth it. This TV delivers an exceptional viewing and gaming experience, making it an ideal choice for individuals who crave top-notch performance. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality tv for the price, would purchase again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DrewM, thanks for posting! We're glad that you're enjoying the X90L's great quality for a good price, we're delighted to hear you're thinking of buying another one. We appreciate you choosing Sony! Thanks. -Jenn
- Pros mentioned:Picture quality
Love it
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love the image quality - simple to set up and sound quality is very good too
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardC,
We're so glad to hear that you’re loving the image quality and how simple it was to get your Sony TV set up. Thank you for your fantastic 5-star rating—and we're pleased you’re also enjoying the sound quality. The XR75X90L’s Cognitive Processor XR really brings scenes to life with vibrant detail, and its sound features are designed to complement that immersive viewing experience.
Thank you for choosing Sony—hope your day is as brilliant as your new TV!
DiegoV.
- Pros mentioned:Color, Picture quality
SONY Bravia is the Best
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality picture. Bright colors and the contrast during dark scenes are noticeable. Very happy with my selection.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesS, Great! We are extremely pleased this X90L suits your needs and expectations! It's wonderful to learn that you love the crystal-clear picture this TV delivers. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess
- Pros mentioned:Picture quality
What a deal!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an Amazing Smart TV at a great price. Thank you!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, WillK!
We are so glad to hear that you are enjoying your XR-75X90L and that it has been a great addition to your home. We designed this TV to deliver a fantastic picture with our Cognitive Processor XR and Full Array LED screen, so it's incredibly rewarding to know that you are getting the amazing viewing experience we intended.
We also appreciate you mentioning the great price! We strive to offer incredible value without compromising on quality.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony tv
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV the picture quality is fantastic. Viewable from almost any angle.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RaymondM,
We're so glad to hear that. Thank you for sharing your fantastic 5-star rating! It's wonderful knowing your Sony TV delivers picture quality that's truly remarkable and remains viewable from almost any angle. The XR75X90L is designed to offer vibrant visuals and wide viewing angles so everyone in the room can enjoy a stunning experience.
Thank you for choosing Sony—hope your day is as vivid as your screen!
DiegoV.
- Pros mentioned:Picture quality
Great service and tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv and service!!! Love the picture and the install went perfect. Highly recommend !
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Wendy,
Thank you so much for the fantastic review! We're thrilled to hear that you love the picture quality of your new BRAVIA XR TV and that the installation went perfectly. We truly appreciate you taking the time to share your positive experience and for the high recommendation.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
New Apartment. New TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loving my tv! Great price point. Even grater picture. No regrets.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi QuentinW,
Thanks for this awesome feedback! We're so glad you're loving your new X90L TV, and it's truly rewarding to know you're happy with both the price and the picture quality. Best of luck with your new place!
Thanks again for sharing your positive review and for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Great to stream movies with
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loved the picture. Watching a movie after putting it in cinema mode made me feel like i was at the movie theater
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RodG,
Thank you so much for this wonderful feedback! We are absolutely thrilled to hear how much you're loving the picture quality on your new X90L.
That's precisely the experience we aim to deliver—creating a cinematic feeling right in your living room. The "Cinema" picture mode is designed to bring out the director's true vision, and it's fantastic to know that it's making you feel like you're at the movie theater.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Converted from Samsung to Sony
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am normally a Samsung guy and even went into the store looking to purchase a new Samsung tv, but the sales associate working in the TV section pointed me towards this Sony, just to look for comparison and I was amazed by the vivid colors, AND it was cheaper than the Samsung I had my eyes on. Very happy with this purchase as it looks AMAZING in my living room AND has made my video games look 10x better with the 120hz gaming mode that this TV has. The menu system is not the best, I think I still prefer Samsung's menu to Sony, but once you find what you need and can watch something on this TV, it is really amazing quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshB,
You definitely made the right choice! We're happy to hear your satisfaction with your X90L TV. We always strive to deliver the best quality with our products. We've also taken note of your feedback with the menu system of the TV. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thanks again for purchasing Sony! - Kris
- Pros mentioned:Picture quality
Brilliant picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, good color when set on "vivid". Football is fun to watch on the 75" screen. It's a Sony and that alone is reassuring when deciding on a brand.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AndrewcV,
Thank you for choosing Sony!
We're excited to hear that you're enjoying your XR75X90L TV! It brings us great joy to know that the picture and color are so good, and that the 75" screen makes watching football so much fun. We're also honored to hear that our brand gave you reassurance in your decision.
Best regards,
-Fred
- Pros mentioned:Picture quality
75" Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has a beautiful picture. Great price for a wonderful TV. Sony has the best realistic colors.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Randy,
Thank you for the wonderful feedback! We are so glad to hear you are enjoying the beautiful picture and realistic colors on your new BRAVIA XR X90L TV. We truly appreciate you taking the time to share your positive experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony makes great products. I ordered this tv right before the store closed. I came back to the store the next day for pick up. While I was in the store waiting to be assisted, I noticed the great picture quality of the LG oled C3 77 inch tv. I ended up exchanging the Sony x90 for the oled. Best decision ever! Always follow your gut and do what makes you happy. I am completely happy with my decision. I will purchase the Sony x90 at a later date for my bedroom. Thanks Best Buy for everything.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BestBuyMember, great! It's very good to hear that you like your purchase! Enjoy your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Really enjoying the Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, great sound, can’t wait until Football season. Baseball looks real good.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StevenS,
Thanks for the fantastic five-stars review!
We are excited to hear you're enjoying the great picture and sound on your new X90L, perfect to watch sports! The lifelike picture and immersive sound are designed to make you feel like you're right in the stadium watching the baseball game in first person—And we can't wait for you to experience football season on it!
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Ease of use, Picture quality
Great TV just in time for Football
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV with easy to use controls. Picture is outstanding. Definitely recommend to others.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WilliamD, Awesome! We're truly delighted to hear that we've matched your expectations with your new Sony X90L and you are enjoying the smart Google TV features. Glad to know you find it easy to use too. Thank you so much for your recommendation and for choosing Sony! -Jess
- Pros mentioned:Color, Picture quality
Great TV Purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is wonderful. I love the colors and real-life feel.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FatherWaffles, Thank you so much for sharing your fantastic experience! It's our pleasure that you are having a great time with your new Sony BRAVIA XR X90L TV, which offers stunning picture quality that brings real-life depth and vibrant colors to your viewing experience. Thank you so much for trusting Sony! Happy viewing! -Maria
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an excellent TV set. I researched a lot before deciding on getting this one. It's the best one for this price. The picture quality is great. The colors don't look oversaturated like with other sets. Our first TV set was a Sony and it's still funtional after more than 18 years, so we decided to go with a Sony again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi August,
Thank you for your thoughtful feedback! We’re delighted to hear that your research led you to choose the Sony BRAVIA XR X90L and that its picture quality and natural colors met your expectations. It’s amazing to know your first Sony TV is still functional after 18 years—that truly reflects your loyalty to the brand. Thank you for choosing Sony again! Enjoy! -Maria
- Pros mentioned:Picture quality, Tv quality
Nice TV from Sony
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Previously had a Samsung smart TV that died after only 3 years. Decided to go with Sony 75" X90L and it seems like a really high quality TV so far. Great picture quality. Happy with the purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidB,
Excellent choice! We're glad to hear you are happy with your new Sony TV. We always strive to deliver the best quality with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Color, Picture quality
Amazing Television
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Exceptional picture with amazing clarity. It looks like you are on the field when watching football. The brightness is much better than our old television.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DwightA, we're glad you are enjoying the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl