Appliances Presidents’ Day SaleEnds 2/25. Limited quantities. No rainchecks.Shop now

Main Content

Customer Ratings & Reviews

Your price for this item is $1,189.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,058 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    3G great tv, great price, great image

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great price, awesome image, hoem screen is the best. Any app you need or show you last left of watching is there!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SilvioA,
      Thank you so much for the amazing review! We're very pleased to hear your enjoyable experience with exceptional picture quality, Home menu, and smart features of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Recommend This TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've owned this TV for 11 months and I'm very satisfied with the picture quality, sound and features. There is no picture blurring or freezing. The remote is small and easy to use. Excellent TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyLaptop,

      We are honored to hear that after 11 months of ownership, you remain very satisfied with your TV! It is great to know that the picture clarity, reliable performance, and user-friendly remote have made your experience so positive. We strive to build products that stand the test of time, and your feedback confirms we are on the right track.

      Thank you for being a part of the Sony family and for sharing your long-term experience

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Love the TV!!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set up. And beautiful to watch. I do wish the Sony remote had larger buttons and backlighting.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveR, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV, no grainy pictures. Fills the room with picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bluesoundnodetwo,

      Thank you for the 5-star review of the Sony BRAVIA - X90L. We are very happy that you find the TV to be great, with a high-quality, crystal-clear picture. It's designed to powerfully fill your space with both stunning visuals and excellent sound, and we appreciate you confirming its performance!

      Thank you for choosing Sony.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Perfect Tv.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV quality. I really liked the sound of the TV and the perfect resolution.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferG, Thank you for sharing such an excellent shopping experience. We are glad to hear your purchase went well and you are enjoying the superb picture and sound quality of your new X90L 4K HDR TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound is fantastic! Especially the brightness and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MilanV, We're pleased to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv Rocks

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a long time Sony tv fans. But this time I thought of giving other brands a chance. So I went to my nearest buy buy store and bought myself a Samsung 75" tv. But as soon as I unpacked the TV and saw picture quality. I was devastated because my 9 year old Sony tv still had a great picture quality compared to this Samsung tv. Soon after that I went back to best buy store and return the Samsung and instead bought this Sony TV. And the peace of mind and satisfaction came through as soon I turned on this Sony tv and saw the awesome quality. I just have one thing to say Sony tv rocks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ullas,
      You definitely made the right choice! We always strive to deliver the best quality with our products. We're glad to hear you like the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the 5-star rating and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia XR

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a really good picture and was easy to set up and navigate. We’re really enjoying it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StefS,
      Awesome! We're glad you are enjoying the incredible picture quality, easy setup and navigation with your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with my purchase of the Sony 75 inch TV. It’s got a great picture. I love it that I got Google assist very pleased with the choice that I made and I know I’ll enjoy this for years. Feels like I’m in a movie theater, the sound is great without the sound bar. Really enjoy watching my movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debra,
      Thank you for sharing your feedback!
      We’re thrilled to hear how much you’re enjoying your Sony BRAVIA XR X90L. It’s great to know that the stunning picture quality and immersive sound have transformed your movie nights into a theater-like experience. With Google Assistant, we’re glad to see it’s making your viewing even more convenient and enjoyable.
      Thank you for choosing Sony. Enjoy your new TV for years to come! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome quality TV! Easy to set up and great picture quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielleR,

      Thank you so much for the wonderful 5-star review of the Sony - BRAVIA X90L! We're elated to hear that you found it easy to set up and that you're enjoying its amazing picture quality. We truly appreciate you choosing Sony and hope your new TV continues to deliver an exceptional viewing experience!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and best bang for your buck! Amazing TV from Sony, would purchase again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardjeremiahC,

      We're so happy to hear you think the BRAVIA XR X90L is an amazing TV and offers the best value. It's great to know that you'd purchase it again!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bang for your buck.

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good TV for the price. Good image, build and sound quality. It's not an OLED but whatever image processing they're using makes the blacks look black. Every now and then you'll get some bloom but for the most part it looks like an OLED screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris,

      Awesome! Thank you so much for your 5-star review! We're thrilled to hear that you’re enjoying the excellent picture, build, and sound quality of your XR75X90L. Even though it's not an OLED, our advanced image processing ensures deep blacks that rival some of the best screens on the market. We appreciate your feedback and hope you continue to enjoy your viewing experience! Thank you for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Vinika

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X90L is a beast of a TV. The 75-inch screen size is perfect for my living room, and the picture quality is superb. The local dimming technology creates deep blacks and excellent contrast. I love the Google TV interface as well - it's much smarter and responsive compared to other smart TVs I've used. The sound quality is good, but I still prefer using a dedicated soundbar for a more immersive audio experience. Overall, I'm very satisfied with this purchase and would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Planet, great! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, Great picture and easy to use. OK for a smaller lounge also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JessG, Thank you for the positive review! We're thrilled to hear that you find the TV's picture quality excellent and that it's easy to use. It's great to know that it fits well in a smaller lounge too. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Class is in session

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went in there, thinking I was going to pick the Sony Bravia X 85L. But was misinformed about it. But when I got there, the salesman was extremely knowledgeable and educated me. And based on what I wanted, he led me to the X 90 L. I am extremely happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnN, amazing! Thanks for sharing your great experience. We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thank you for the suggestion!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid, easy to setup, color is perfect! I would by this tv again!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffL,
      We are immensely pleased to hear your experience with the X90L has been so positive!

      This TV was designed to deliver brilliant, lifelike colors with its advanced picture processor and the easy setup makes it simple to get started right away.

      Thanks so much for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV and sound

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent in all areas( Picture quality, brightness, sound)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryC,
      Thank you for taking the time to share your experience! We're delighted to know that you are enjoying the picture quality, especially the brightness, and the sound quality of your new Sony BRAVIA XR X90L TV. Thank you for choosing Sony, and here's to more excellent viewing experiences! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great to stream movies with

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the picture. Watching a movie after putting it in cinema mode made me feel like i was at the movie theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RodG,

      Thank you so much for this wonderful feedback! We are absolutely thrilled to hear how much you're loving the picture quality on your new X90L.

      That's precisely the experience we aim to deliver—creating a cinematic feeling right in your living room. The "Cinema" picture mode is designed to bring out the director's true vision, and it's fantastic to know that it's making you feel like you're at the movie theater.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service and tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and service!!! Love the picture and the install went perfect. Highly recommend !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wendy,

      Thank you so much for the fantastic review! We're thrilled to hear that you love the picture quality of your new BRAVIA XR TV and that the installation went perfectly. We truly appreciate you taking the time to share your positive experience and for the high recommendation.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love everything about this TV. The picture and sound are great. The ease of surfing the tv apps is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smart Great! We're pleased to hear that you like the ease of surfing the apps, picture and sound quality. Thank you for choosing Sony. Erin Sony_US

Sponsored