Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Color, Picture quality
Excellent TV and sound
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.excellent in all areas( Picture quality, brightness, sound)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TerryC,
Thank you for taking the time to share your experience! We're delighted to know that you are enjoying the picture quality, especially the brightness, and the sound quality of your new Sony BRAVIA XR X90L TV. Thank you for choosing Sony, and here's to more excellent viewing experiences! -Maria
- Pros mentioned:Picture quality
Love Best Buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv was good . I really enjoy Best Buy . I am a Best Buy plus member for a reason. Best Buy will always have a special place in my heart.
I would recommend this to a friend - Pros mentioned:Picture quality
Sony tv Rocks
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm a long time Sony tv fans. But this time I thought of giving other brands a chance. So I went to my nearest buy buy store and bought myself a Samsung 75" tv. But as soon as I unpacked the TV and saw picture quality. I was devastated because my 9 year old Sony tv still had a great picture quality compared to this Samsung tv. Soon after that I went back to best buy store and return the Samsung and instead bought this Sony TV. And the peace of mind and satisfaction came through as soon I turned on this Sony tv and saw the awesome quality. I just have one thing to say Sony tv rocks
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ullas,
You definitely made the right choice! We always strive to deliver the best quality with our products. We're glad to hear you like the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the 5-star rating and for trusting Sony! - Kris
- Pros mentioned:Picture quality
sony 75"
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.top of the line in clarity and easy to work with it sounds good google tv the best
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi OscarDM,
You've picked a winner with the Sony X90L! It's truly top-of-the-line for clarity and incredibly easy to use. The Cognitive Processor XR™ delivers a stunningly clear picture with vibrant colors and deep contrast. Plus, with Google TV built-in, finding and enjoying all your favorite content is effortless. The X90L also features Acoustic Multi-Audio™ for surprisingly immersive sound. You're choosing a TV that excels in every way, promising an outstanding entertainment experience.
Thanks for choosing Sony, have an amazing day!
DiegoV
- Pros mentioned:Picture quality
Wonderful
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wonderful TV. Sharp, great color, love the Bravia brand. It doesn't disappoint.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you so much for your wonderful feedback, JOeM! We are excited to hear that you’re enjoying the sharpness and vibrant color of your BRAVIA XR75X90L, and that the BRAVIA brand continues to impress. Delivering a true-to-life, cinematic viewing experience at home—especially with vivid color, crisp detail, and great contrast—is exactly what our BRAVIA lineup is all about. Your comments reflect the very features we prioritize: exceptional picture quality, realistic colors, and a product experience that stands out from the competition.
We’re grateful to have you in the BRAVIA family, and we look forward to continuing to deliver the quality and innovation you expect. If you ever have questions or want tips on getting the most out of your TV, our community is here to help!
Thank you for choosing Sony!
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Picture quality
Great tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Really great. Sound system is pretty good and the display is beautiful
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Xxxx,
Thank you for choosing Sony!
It's truly wonderful to know that you're enjoying your new XR75X90L TV! We're delighted to hear that you find the sound system impressive and the display beautiful. Thank you for sharing your positive experience with us!
Best regards,
-Fred
- Pros mentioned:Picture quality
In Love with Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Pure irony. I'm presently watching this wonderful set. Its huge screen and vivid colors are enticing to watch. The sound is also great as I have not attached the sound bar. Sony the only brand to purchase in televisions for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LoneEagle,
You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Vinika
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony X90L is a beast of a TV. The 75-inch screen size is perfect for my living room, and the picture quality is superb. The local dimming technology creates deep blacks and excellent contrast. I love the Google TV interface as well - it's much smarter and responsive compared to other smart TVs I've used. The sound quality is good, but I still prefer using a dedicated soundbar for a more immersive audio experience. Overall, I'm very satisfied with this purchase and would highly recommend it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Planet, great! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Great TV for Gaming on PS5 and PC.
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely incredible TV. Wallmounted in my new house and could not ask for anything better. Quality is top of the line. Works well with my PS5 and my Gaming PC going through the 2.1 HDMI. Sound wasnt the best but not bad. Just got a Bose soundbar and they both work very well together.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Davidas, Thank you for sharing your incredible experience with us! We're glad that you're enjoying you're new Sony BRAVIA XR X90L TV. It has been performing flawlessly and enhancing your PS5 and PC gaming. For sound enhancement, you can configure various TV audio settings, such as sound quality and sound mode that suits your preference. https://www.sony.com/electronics/support/articles/00302857?utm_source. Hope this information helps! We appreciate your feedback and you for choosing Sony! Enjoy! -Maria
Class is in session
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I went in there, thinking I was going to pick the Sony Bravia X 85L. But was misinformed about it. But when I got there, the salesman was extremely knowledgeable and educated me. And based on what I wanted, he led me to the X 90 L. I am extremely happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnN, amazing! Thanks for sharing your great experience. We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Ease of use, Picture quality
Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love everything about this TV. The picture and sound are great. The ease of surfing the tv apps is amazing
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Smart Great! We're pleased to hear that you like the ease of surfing the apps, picture and sound quality. Thank you for choosing Sony. Erin
- Pros mentioned:Picture quality
Good product
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice product we had a small TV so this was a big improvement
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, AndreaO,
That's wonderful to hear! We're thrilled your Sony X90L BRAVIA XR Full Array LED TV is such a significant improvement for your viewing experience. It sounds like you're truly enjoying the benefits of a larger, high-quality screen. We designed the X90L to deliver stunning picture quality with deep contrast and vibrant colors, making every show, movie, or game a pleasure to watch.
Thank you for your 5-star review! We're so glad you've chosen Sony!
DiegoV
No regrets
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv so far and no major issues. Colors look great and pairs well with my soundbar setup
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonathanK,
We are really happy to hear that your BRAVIA X90L is a great TV so far! It is wonderful to know that the colors look great and that it pairs well with your current soundbar setup. Thank you for your five-star rating and for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
75” Sony XR
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I had a Samsung QLED and this Sony XR blows the Samsung out of the park without a doubt the best picture and sound quality tv I ever owned wish I would have started off with the Sony TV in the very beginning I will be buying another one in the near future!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jako113,
Thank you for your amazing review! We're thrilled to hear that your Sony BRAVIA XR X90L has surpassed your expectations, especially in picture and sound quality. It’s great to know you’ll be choosing Sony for your next TV as well. Thank you for choosing Sony, and we look forward to serving you again! -Maria
For the price - wish it wouldn’t freeze as much.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Initially loved the TV after having for coming up on 2 years now the quality has gone down. This gang TV freezes like no other.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kaseyreneexoxo,
Thank you for your 4-star review and for being a Sony customer for nearly two years. We're sorry to hear that you're experiencing freezing issues with your BRAVIA - X90L. We understand how frustrating that can be.
Here are some useful troubleshooting steps you can try to fix this:
1. Power cycle the TV - Unplug the TV from the wall outlet for about 2 minutes and then plug it back in.
2. Check for software updates - Ensure your TV is running the latest software version by going to settings > system > about > system software update > update your TV software.
3. Clear the cache data of your Apps - Go into the TV settings and then select system > storage > internal shared storage > cached data > clear
If the problem persists after trying these steps, please don't hesitate to reach out to our customer support team directly via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Great tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality far surpasses the other tv in our home
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnT, thank you for your glowing 5-star review! We're pleased to hear your Sony - X90L's picture quality has exceeded your expectations. With its Full Array LED panel, XR Triluminos Pro technology, and Cognitive Processor XR, it's built to deliver exceptional contrast, vibrant colors, and lifelike detail that truly stand out. Thank you for choosing Sony! Best regards, -Dominick
- Pros mentioned:Ease of use, Picture quality
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.No regrets with this purchase. I love the vivid colors and all of the apps that are available. Very user friendly.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GeraldineM,
You made the right choice! We're thrilled that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
75 in tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We are loving it the quality is great - outstanding clear picture!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RITAW,
We're delighted to hear you're loving your X90L and experiencing its outstanding, clear picture quality. It's fantastic to know the visuals are making such a great impression!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Ease of use, Picture quality
Sony XR X90L - 75"
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent quality and very easy to setup. Also very easy to navigate the menu to get to whatever app you might need!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SamA,
Thank you for an amazing review! It's great to hear that you had an easy time setting up and navigating the menu of your X90L TV. We always strive to deliver the best quality with our product. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris
- Pros mentioned:Tv quality
Solid buy
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Really good quality. This TV is recommended constantly across the internet and I can see why. Only issues have been minor issues with Google TV, so I will probably switch back to my Roku. Also TV speakers are not great, but I have a sound bar so I don't care.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Tanner, Thank you for sharing your feedback! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV. As for the speakers, soundbars are indeed a game-changer, offering enhanced audio that complements the TV's visual. However, for future reference, you can configure various TV audio settings, such as sound quality and sound mode that suits your preference. https://www.sony.com/electronics/support/articles/00302857?utm_source. We appreciate your feedback with the Google TV. Thank you so much for choosing Sony! Enjoy! -Maria