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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the image quality - simple to set up and sound quality is very good too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardC,

      We're so glad to hear that you’re loving the image quality and how simple it was to get your Sony TV set up. Thank you for your fantastic 5-star rating—and we're pleased you’re also enjoying the sound quality. The XR75X90L’s Cognitive Processor XR really brings scenes to life with vibrant detail, and its sound features are designed to complement that immersive viewing experience.

      Thank you for choosing Sony—hope your day is as brilliant as your new TV!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture. Great price for a wonderful TV. Sony has the best realistic colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy,

      Thank you for the wonderful feedback! We are so glad to hear you are enjoying the beautiful picture and realistic colors on your new BRAVIA XR X90L TV. We truly appreciate you taking the time to share your positive experience.

      Thanks for choosing Sony.
      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV the picture quality is fantastic. Viewable from almost any angle.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondM,

      We're so glad to hear that. Thank you for sharing your fantastic 5-star rating! It's wonderful knowing your Sony TV delivers picture quality that's truly remarkable and remains viewable from almost any angle. The XR75X90L is designed to offer vibrant visuals and wide viewing angles so everyone in the room can enjoy a stunning experience.

      Thank you for choosing Sony—hope your day is as vivid as your screen!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great value. Wide viewing angles are a plus. Buying a second one for another room. Happy with this purchase. Added a soundbar for improved sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottyP,

      We’re thrilled to hear that you’re enjoying your XR75X90L and that its wide viewing angles and great value have impressed you. It’s fantastic that you’re considering a second one for another room, your satisfaction means a lot to us. Adding a soundbar is a great way to enhance your home entertainment experience, and we hope the improved sound brings even more enjoyment to your viewing. Thank you for choosing Sony and for being a valued member of our community!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No regrets with this purchase. I love the vivid colors and all of the apps that are available. Very user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldineM,

      You made the right choice! We're thrilled that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV for PS5 hands down

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is legitimately the BEST TV i have ever had by far. It is an experience to look at the colors and picture quality while watching 4K video

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Imani1014,
      Awesome! We're glad to hear your enjoyable viewing and gaming experience with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a deal!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an Amazing Smart TV at a great price. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review, WillK!

      We are so glad to hear that you are enjoying your XR-75X90L and that it has been a great addition to your home. We designed this TV to deliver a fantastic picture with our Cognitive Processor XR and Full Array LED screen, so it's incredibly rewarding to know that you are getting the amazing viewing experience we intended.

      We also appreciate you mentioning the great price! We strive to offer incredible value without compromising on quality.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Apartment. New TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving my tv! Great price point. Even grater picture. No regrets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QuentinW,

      Thanks for this awesome feedback! We're so glad you're loving your new X90L TV, and it's truly rewarding to know you're happy with both the price and the picture quality. Best of luck with your new place!

      Thanks again for sharing your positive review and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony XR X90L - 75"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and very easy to setup. Also very easy to navigate the menu to get to whatever app you might need!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamA,
      Thank you for an amazing review! It's great to hear that you had an easy time setting up and navigating the menu of your X90L TV. We always strive to deliver the best quality with our product. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality tv for the price, would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrewM, thanks for posting! We're glad that you're enjoying the X90L's great quality for a good price, we're delighted to hear you're thinking of buying another one. We appreciate you choosing Sony! Thanks. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really enjoying the Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound, can’t wait until Football season. Baseball looks real good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenS,

      Thanks for the fantastic five-stars review!

      We are excited to hear you're enjoying the great picture and sound on your new X90L, perfect to watch sports! The lifelike picture and immersive sound are designed to make you feel like you're right in the stadium watching the baseball game in first person—And we can't wait for you to experience football season on it!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for Gaming on PS5 and PC.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely incredible TV. Wallmounted in my new house and could not ask for anything better. Quality is top of the line. Works well with my PS5 and my Gaming PC going through the 2.1 HDMI. Sound wasnt the best but not bad. Just got a Bose soundbar and they both work very well together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Davidas, Thank you for sharing your incredible experience with us! We're glad that you're enjoying you're new Sony BRAVIA XR X90L TV. It has been performing flawlessly and enhancing your PS5 and PC gaming. For sound enhancement, you can configure various TV audio settings, such as sound quality and sound mode that suits your preference. https://www.sony.com/electronics/support/articles/00302857?utm_source. Hope this information helps! We appreciate your feedback and you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This a great tv for the price. Great color. Great picture. I’ve never had an issue with any of the Sony tvs I’ve bought. Strongly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tjw1, We're happy to hear this feedback! We're glad to hear you feel that the Sony X90L is worth its price. And good to know you appreciate the great picture quality and vibrant colors this unit delivers. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is incredibly clear and color is excellent. The TV is a little on the heavier side, so a strong mount is necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanaeC, we're glad you love the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75”SONYX90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing lots of reviews on tv’s I liked the reviews on this Sony tv so much I had to see it in person and was so impressed with the picture quality & the tv speakers clarity and volume I purchased it. My family members who have other tv brands that have QLED & OLED were Very impressed by the build and picture quality. Also this tv has 4 2.1 HDMI’s. My wife and I are very happy with this purchase. BEST TV I EVER HAD!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElvinT,
      Thank you so much for sharing your great experience with your new TV! It's wonderful to hear that you and your family are impressed with the outstanding picture, sound, and build quality of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a crisp clear picture. BB set it up, works perfectly. Glad I made this picture with a sony sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Frankfortcitizen,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Love it! No issues! The 4k picture looks great. At times some lag but I believe it to be more the quality of broadcast then tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DansTech, we're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    In Love with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pure irony. I'm presently watching this wonderful set. Its huge screen and vivid colors are enticing to watch. The sound is also great as I have not attached the sound bar. Sony the only brand to purchase in televisions for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoneEagle,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is as great as advertised. I have been a Samsung guy for ever but this XR processor is amazing. The picture is by like none other.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Ned1,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality. Powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, we really appreciate the preference! Have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Brilliant picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good color when set on "vivid". Football is fun to watch on the 75" screen. It's a Sony and that alone is reassuring when deciding on a brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AndrewcV,

      Thank you for choosing Sony!

      We're excited to hear that you're enjoying your XR75X90L TV! It brings us great joy to know that the picture and color are so good, and that the 75" screen makes watching football so much fun. We're also honored to hear that our brand gave you reassurance in your decision.

      Best regards,
      -Fred Sony_US

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