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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 1,045 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV for PS5 hands down

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is legitimately the BEST TV i have ever had by far. It is an experience to look at the colors and picture quality while watching 4K video

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Imani1014,
      Awesome! We're glad to hear your enjoyable viewing and gaming experience with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is a little slow to come on. It takes 2-3 minutes to warm up before you can change channels, don’t know if it’s cable or TV, but old TV in bedroom comes right on. Picture is good, people who delivered were fast and efficient, offering help and advice. I appreciate their work.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PattiM, We appreciate you sharing your experience with us! We're delighted to hear that you're enjoying the picture quality of your new Sony BRAVIA XR X90L TV and that your purchasing experience was exceptional. However, we sincerely apologize for the inconvenience caused by the slow startup of your TV. To help identify the issue, have you checked to see if your Sony TV has the latest updates? You may find the following link useful for checking and updating your Sony TV's software: https://www.sony.com/electronics/support/articles/00028577?utm_source We hope this makes your viewing experience even better! If you need further assistance, may we contact you directly? If so, please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details: Full Name: Best Buy Username: Telephone Number: Additional Information regarding your experience with the XR75X90L. Thank you for choosing Sony, and we hope you continue to enjoy many more great moments with your Sony TV! Best regards, Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fine colir and great resolution

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previously, owned a LG TV.. I was very pleased to find that this Sony model gave better color quality and CRISP fine features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on the Sony XR-75X90L, Happy. We're delighted to hear that you found the color quality and fine features superior compared to your previous LG TV. The XR-75X90L, being part of the BRAVIA XR series, is designed to offer Full Array LED with 4K Ultra HD HDR and smart TV functionalities, ensuring an enhanced viewing experience with crisp and vibrant picture quality. If you have any further questions or need assistance with your product, please feel free to reach out.
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful in every way! Picture is crisp and watching movies or playing games is on a whole other level!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AmmieV,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie or gaming nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This a great tv for the price. Great color. Great picture. I’ve never had an issue with any of the Sony tvs I’ve bought. Strongly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tjw1, We're happy to hear this feedback! We're glad to hear you feel that the Sony X90L is worth its price. And good to know you appreciate the great picture quality and vibrant colors this unit delivers. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful TV. We are glad we bought this one it has such a beautiful picture. So easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeS,
      Excellent choice! We really appreciate that you like the amazing picture quality and ease of use of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75”SONYX90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing lots of reviews on tv’s I liked the reviews on this Sony tv so much I had to see it in person and was so impressed with the picture quality & the tv speakers clarity and volume I purchased it. My family members who have other tv brands that have QLED & OLED were Very impressed by the build and picture quality. Also this tv has 4 2.1 HDMI’s. My wife and I are very happy with this purchase. BEST TV I EVER HAD!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElvinT,
      Thank you so much for sharing your great experience with your new TV! It's wonderful to hear that you and your family are impressed with the outstanding picture, sound, and build quality of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is incredibly clear and color is excellent. The TV is a little on the heavier side, so a strong mount is necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanaeC, we're glad you love the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super clear picture

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t be happier with this tv. The picture quality is top notch. It’s a big tv and will need two people to move it around. Connecting to any device was easy. Being able to download many apps for different things was a plus as well. You can’t go wrong with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryW, Thank you for sharing your fantastic experience with us. We're glad that you are enjoying the picture quality and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for choosing Sony, and here's to more happy viewing experience with your TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Love it! No issues! The 4k picture looks great. At times some lag but I believe it to be more the quality of broadcast then tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DansTech, we're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and great sound the user interface is great as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RogerB,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    No regrets

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv so far and no major issues. Colors look great and pairs well with my soundbar setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanK,

      We are really happy to hear that your BRAVIA X90L is a great TV so far! It is wonderful to know that the colors look great and that it pairs well with your current soundbar setup. Thank you for your five-star rating and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVIA Does not dissapoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What A TV WOW!!!!!!! Sports look so smooth Blacks are crystal clear!!!!!! BEST TV EVER!!! Speaker is super loud and clear too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your enthusiastic review of the Sony XR75X90L, TimothyR! It makes us really happy to hear that you're having such a fantastic experience with it.

      We truly appreciate your feedback and are thrilled that the XR75X90L is meeting your needs. If you have any questions or need further assistance, feel free to reach out!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an ancient Sony Bravia TV before this one (not smart) and we are very pleased with the new version. It’s super clear, huge and sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User811463, congratulations on your upgrade! We're thrilled to hear that your experience has been such a positive one. The Sony - 75" Class BRAVIA XR X90L truly delivers stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't hesitate

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As others have observed, this is a sweet spot in the Sony lineup. Picture looks as good to me as last year's higher-end models. I heavily researched and demo'd these and other brands multiple times. I could not find anything this good at this price point. Have enjoyed for 3 weeks now. 75" is too heavy for most individuals to pick up. Need 2. Picked up in Chrysler Pacifica. Too large to transport in vertical position, had to be horizontal. Setup is easy. Still working on syncing DirectTV remove sound control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stevo, That's really great to hear. We are glad that you like your new Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Satisfaction

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always bought Sony because of the reliability in the past. I purchased a 75” X90L and once again I am extremely pleased with the product. The picture is just perfect and colors are true. I will give the tv 5 stars in all areas including price. Best Buy did a great job on delivery and setup. They were on time, explained everything and made sure I was satisfied with my purchase. They were in and out in less than a hour. Great job Best Buy. Thanks Sony for another great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieK,
      Thank you for being our Sony valued customer! Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products. Great to hear you like the amazing picture quality and how your new TV was delivered and professionally setup by the Tech Team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recommend this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a good picture and the size is great. I recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielR,

      Thank you for your excellent review!

      We're delighted to know you're happy with the picture quality and size of your X90L, and we truly value your recommendation.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Great size and picture quality for my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesseT, that's fantastic to hear! It's a true pleasure to know you're enjoying your Sony - BRAVIA X90L and that its size and picture quality are perfect for your needs. With features like its Full Array LED backlight for incredible contrast and brightness, the XR Processor which intelligently enhances color, contrast, and clarity, this TV truly delivers an immersive experience! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for it's class.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with great picture and refresh rate. Perfect for gaming with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisD, Fantastic! We're thrilled to hear you like the great picture quality, refresh rate, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for our basement “cinema room”. Great picture quality, easy to use and all the smart TV features you would need

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CiaraH, thank you for your wonderful review of the XR75X90L!

      The XR75X90L truly offers exceptional picture quality that brings movies to life. It's great to know that you find it easy to use as well. The smart TV features of this model ensure that you have access to all the entertainment options you need, from streaming services to apps, enhancing your viewing experience.

      We appreciate you sharing your positive experience and thank your for choosing Sony!
      Gus Sony_US