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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,045 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for our basement “cinema room”. Great picture quality, easy to use and all the smart TV features you would need

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CiaraH, thank you for your wonderful review of the XR75X90L!

      The XR75X90L truly offers exceptional picture quality that brings movies to life. It's great to know that you find it easy to use as well. The smart TV features of this model ensure that you have access to all the entertainment options you need, from streaming services to apps, enhancing your viewing experience.

      We appreciate you sharing your positive experience and thank your for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Man cave

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased last minute for Super Bowl and I love it quality is great price was good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, EdwinP,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie and game nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great customer

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    25 years customer with Best Buy,still loving shopping at this store

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very accurate colors, and overall picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really solid picture quality for working with a lot of design content. Used this to match an older model, and I think this unit has a great picture for anyone needing a larger display for content development. The color accuracy is good out of the box and can be adjusted as needed to dial it in further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi techman,
      Excellent choice! We're extremely glad that you are enjoying the incredible picture quality, vibrant colors, features, and overall performance of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great addition

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, bright colors great sound. Perfect for our space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, MarkW! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and the screen is vivid. I buy Sony products because they are flawless and longevity

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AtibaC, thanks for this fantastic review! We can't be more happy to hear you're loving the exceptional picture quality of the X90L. We really appreciate your loyalty! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gret had a real good one before was 3D but could not find one again this tv picture is perfect

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Purchase. I quite like the design and picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AmitG,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv but i cant get the home screen to stop coming on every time i turn it on! So i have to hit 2 different buttons on the remote! I only use it for gaming! Great color and sharpness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondG,

      Thanks for sharing your review and experience with the X90L. We understand your concern about the home screen upon start up. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00257833

      Hope this helps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super happy with new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are so brilliant size is perfect all for a great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Clarissa,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a fantastic day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Excellent TV, Incomplete Open-Box Package

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this mammoth 75” Sony TV in Excellent open-box condition. While I’m very satisfied with the TV itself — the picture quality and features are great — I was disappointed to find that not all the parts and accessories were included as advertised. When something is labeled “excellent,” I expect it to be complete. This took away from the otherwise positive experience. Please double-check packaging on open-box items to match the listed condition.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung Convert, No Regrets

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was previously a fan of Samsung tvs, but decided to give Sony a chance after my 2017 Samsung failed. I do not regret my decision and only recommend Sony moving forward. The unit has exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexF,
      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L has exceeded your expectations and made you a fan of the brand. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. This is the first Sony TV that we have bought. We normally go with Samsung, but the price for Sony was a better price than Samsung at the time. Very pleased with the picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaK, That's fantastic! You've made an excellent choice! We are pleased to hear that you are enjoying your XR75X90L, and we appreciate your decision to go with Sony over Samsung. Enjoy your viewing experience, and thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying this tv- the picture quality is great-it is clear, colors are amazing and the smart options are very user friendly

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Incredible Color!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! This TV is amazing. The color is incredible. I didn't know what I was missing until we got this. And the Geek Squad who installed it; I'd rate them a 10 if you had 10 stars, I'm loving being a member of Best Buy! Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PattyD, Great choice! We're pleased to hear that you love the TV and service from Geek Squad. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Perfect for our needs. Would highly recommend this TV to anyone looking for a great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Will, thank you for the five-star rating! We feel privileged to know the X90L is fitting perfectly your needs! We really appreciate the recommendation and your choose of Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture Best TV I have ever owned. Strongly recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LarryN,

      Thank you for choosing Sony!

      We're elated to hear you’re loving the XR75X90L TV! Thank you so much for sharing your fantastic feedback about the picture quality and for strongly recommending our TV. Hearing that it’s the best you’ve ever owned truly motivates us to keep delivering outstanding experiences. Enjoy your amazing picture quality!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every penny

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv weve ever had. Sound, amazing. Picture quality, spectacular. 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZoyaK, thanks for the 10/10 score!

      We're thrilled to hear you feel the X90L is the "Best TV you've ever had," and we couldn't be happier that you're finding both the sound amazing and the picture quality spectacular.

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV that I have ever had, great po yure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeM,

      Thanks for the five-stars rating!

      We're absolutely happy to hear the X90L has exceeded your expectations and that you're enjoying such a great picture quality.

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Zero Regrets

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s probably the best TV I’ve ever owned. Shoutout to my friend who told me to bite and buy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldJ, thanks for sharing your experience! We're honored to hear the Sony - 75" Class BRAVIA XR X90L has been such an excellent option for you. This TV is widely regarded due to its advanced picture quality settings, versatile viewing modes, and intelligent user-focused adjustments. These features work together to deliver an exceptional and adaptable viewing experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US