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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1035 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,035 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buying Electronics is sometimes challenging. Making Best Buy buying needs is by far the best choice made. My 75 inch Sony continues to impress as did my 70 inch prior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jfed21, Fabulous! We're extremely pleased to hear that you're enjoying your experience with Best Buy and are impressed with the performance of your XR75X90L! Thank you for sharing your wonderful feedback and for choosing Sony. - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony no baloney

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the Sony ! Thought about other brands to save some money ! The deal was great and the picture amazing ! The installation simple and easy and timely!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryS, You've made a fantastic choice! We’re thrilled to know that you're enjoying the incredible picture quality and the effortless setup of your XR75X90L. Thank you for your wonderful five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    One of the better ones

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, easy to setup, connects to your google home system. All arounbd a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kidsarelife,
      Thank you so much for such a great review! We genuinely appreciate that you like the outstanding picture quality, easy setup and connection of your devices to your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Beautiful and vibrant picture. I’ve had for 2 years with no issues. A good buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaraS, thank you so much for the fantastic 5-star review! We're thrilled to hear you're enjoying the excellent picture quality and sound of the Sony XR75X90L. The Cognitive Processor XR, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the TV, thanks for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Worth the extra money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought an LG QMED model based on good luck with other LG brand products including TVs. The edge lighting was visible through the black letterbox bars on top and bottom of TV. Not sure if this is a defect or just something common in edge lit, but when I returned it the BB employees were not surprised. I exchanged it for this full array Sony model. Better picture overall and blacks are black.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimP,
      You definitely made the right choice! We always strive to deliver the best quality and features with our products. We're glad to hear that your investment with your XR X90L TV is worth it. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up and easy settings to control everything about the TV experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerB,
      Excellent choice! We're glad to hear your enjoyable experience with the outstanding picture quality, easy setup and use with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in love with this TV It’s massive I always wanted big TV It feels like theater Absolutely in love I’m happy with my purchase 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IfrathN,

      Very nice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice image quality and smooth operating system

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV similar to the one I had before. Sony is definitely a love brand for a reason, I just can't go with anything else. Enjoying the TV and will definitely recommend, good image quality and smooth TV operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SaudyH, Thank you for sharing your 5-star experience! We're thrilled to hear that you are enjoying your new Sony TV and that Sony continues to be the brand of your choice. It's great to know that you're happy with the image quality and smooth operating system of your Sony BRAVIA XR X90L TV . Thank you for trusting and recommending Sony. Enjoy! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 75 Sony best tv hand down

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever pictures is greatest best tv hands down

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuvniqueH,

      Thank you for choosing Sony!

      We're delighted to learn that you're pleased with your XR75X90L and that its picture quality has surpassed your expectations. Your positive feedback motivates us to continually deliver exceptional products, and we take immense pride in providing the best in home entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture by Sony. I really recommended Sony

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Pure Perfection

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is Stunning. The Colors are Vibrant, Picture is Crisp, and Blacks are Black. So happy with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brockettmac, we're glad you are happy with the picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very Satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Great, sharp picture. Great color. Replaced an LG TV that was going bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDFJ,
      We're happy to hear you feel that way, thank you for the compliment! We really appreciate that you are very satisfied with the sharpness, vibrant colors and great picture quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full array tv is the way to go

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great so far, nice upgrade from our last. The full array is nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, MichelleB,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent addition to my den. Day time and night viewing are pleasing to all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnieD,
      Thank you for taking the time to share your feedback! We're happy to hear how much you're enjoying the XR75X90L in your den. It's wonderful to know that both day and night vision have exceeded your expectations. We appreciate your support!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect condition perfect view recommend 100% amazing delivery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JessicaR, we really appreciate this fantastic review. We are honored to hear that the X90L is performing exceptionally well, to the extent that you are recommending it. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent option for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent option for a TV. Colorful images and dark black. I love the interface and options for PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Portable,

      Thank you for your positive feedback! We are thrilled to hear that you're enjoying the vibrant colors and deep blacks it offers. The interface and options for PS5 enhance the overall gaming experience, making it smooth and immersive. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An upgrade to out TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased to up grade size and quality. Happy with our choice. Best Buy delivery was well done and right on schedule.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeC,

      That's wonderful to hear! We're thrilled that you're pleased with the TV's performance, and it's fantastic to know that the delivery was handled professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv 100% recommended

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality and everything about this TV, totally recommend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarPlay, thanks for the 5-star rating! We're really happy to hear that your experience has been such a positive one. The Sony - 75" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We really appreciate your recommendation, and thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Superb image with good HDR and Dolby Vision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slml2, thanks for your feedback! It is truly wonderful to know you're finding the image quality superb on your XR75X90L, especially with HDR and Dolby Vision! We put a lot of effort into making the picture as immersive and detailed as possible, so it's great to hear you're experiencing that. Features like the Cognitive Processor XR work to enhance contrast and color, bringing scenes to life. Thanks again for sharing your positive experience!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv yet I have owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this tv. Purchased 3 months ago and wanted to wait to write a review. The picture quality is out standing after you set your picture settings to a recommend settings by a tv guru. I do a lot of streaming and playing video games. Sound and picture is out standing. I matched the tv up with the JBL sound bar. Love having to only use 1 remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkP,
      Thank you so much for such a great review! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. Glad to know that you are enjoying the outstanding picture, sound, features, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

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