Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Amazing TV
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve always had Samsung for any electronics. But the Sony Bravia tv is absolutely amazing and honestly I feel that it’s better than my Samsung TV. I definitely recommend purchasing and the price is not too shabby
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephanieannI,
Thank you for your fantastic review! We're thrilled to hear that your Sony BRAVIA XR X90L exceeded your expectations and even outshines your previous TVs. We appreciate your recommendation and are glad you found great value in your purchase.
Thank you for choosing Sony! Enjoy your BRAVIA experience! -Maria
- Pros mentioned:Picture quality
Sensational
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So bright it hurts your eyes at max levels. Very nice picture quality that rivals the MiniLED 95K/L for much less cost. The sound quality is surprisingly decent with the stock speakers as well. Overall very satisfied
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ptb1313, we're glad you like the picture and quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl
For the price - wish it wouldn’t freeze as much.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Initially loved the TV after having for coming up on 2 years now the quality has gone down. This gang TV freezes like no other.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kaseyreneexoxo,
Thank you for your 4-star review and for being a Sony customer for nearly two years. We're sorry to hear that you're experiencing freezing issues with your BRAVIA - X90L. We understand how frustrating that can be.
Here are some useful troubleshooting steps you can try to fix this:
1. Power cycle the TV - Unplug the TV from the wall outlet for about 2 minutes and then plug it back in.
2. Check for software updates - Ensure your TV is running the latest software version by going to settings > system > about > system software update > update your TV software.
3. Clear the cache data of your Apps - Go into the TV settings and then select system > storage > internal shared storage > cached data > clear
If the problem persists after trying these steps, please don't hesitate to reach out to our customer support team directly via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am really enjoying this tv- the picture quality is great-it is clear, colors are amazing and the smart options are very user friendly
I would recommend this to a friend - Pros mentioned:Picture quality
Man cave
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased last minute for Super Bowl and I love it quality is great price was good
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, EdwinP,
Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie and game nights feel completely immersive.
Thanks for choosing Sony, have a wonderful day!
-DiegoV
Sony TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony TV has great picture and sound. Ease of access is great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TanyaR,
We are thrilled that you’re enjoying the great picture and sound of your X90L! By using our Cognitive Processor XR and Acoustic Multi-Audio technology, we designed this TV to sync sound precisely with the action on screen for a truly immersive experience. It is wonderful to hear that the Google TV interface is providing the ease of access you were looking for.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love the quality and the screen is vivid. I buy Sony products because they are flawless and longevity
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AtibaC, thanks for this fantastic review! We can't be more happy to hear you're loving the exceptional picture quality of the X90L. We really appreciate your loyalty! Thank you for choosing Sony. Sincerely, -Jenn.
Large TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.My daughter loved this gift. The Best Buy technicians did a great install as well!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AmyB,
Thanks for sharing your review! It is fantastic to know that the XR-75X90L was such a hit with your daughter.
We appreciate you choosing Sony!
Best regards and happy 2026!
Estefany
- Pros mentioned:Picture quality, Price
Best tv I have ever bought
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tons of features, great picture, great size. Worth the price to get a quality product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kurt, That's great! We are thrilled to hear that your new Sony BRAVIA is the best TV you have ever bought. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is amazing. Great size and picture quality for my needs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JesseT, that's fantastic to hear! It's a true pleasure to know you're enjoying your Sony - BRAVIA X90L and that its size and picture quality are perfect for your needs. With features like its Full Array LED backlight for incredible contrast and brightness, the XR Processor which intelligently enhances color, contrast, and clarity, this TV truly delivers an immersive experience! Thank you for choosing Sony. Best regards, -Dominick
- Pros mentioned:Color
It’s a Sony!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Get this TV..it’s a no brainer ..Sony’s upscaling is great! TV is bright and the colors are natural. Initially bought the cheaper Samsung TU6090 and had to return it coz of the lag and picture quality was not that impressive, I opted to spend abit more & grabbed the X90L and straight from the box the first intro as you turn on the tv will blow your mind!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KevinO,
You definitely made the right choice! We're thrilled to hear that you are impressed with the brightness, vibrant colors, upscaling features and overall performance of your X90L TV. We always strive to deliver the best quality with our products. Thanks for the recommendation and for choosing Sony! - Kris
- Pros mentioned:Picture quality
Recommend this TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has a good picture and the size is great. I recommend it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DanielR,
Thank you for your excellent review!
We're delighted to know you're happy with the picture quality and size of your X90L, and we truly value your recommendation.
Thanks for choosing Sony!
Sincerely,
Jenn.
- Pros mentioned:Ease of use, Picture quality
Awesome TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great Picture and user-friendly! My family enjoys our new TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JillianH,
Thank you for sharing your great experience with us! We're glad to hear that you and the whole family are enjoying the great picture quality and user-friendly features of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris
- Pros mentioned:Ease of use, Picture quality
Sony Bravia 75 inch
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Nice TV - above average picture quality, easy to set up and reasonably priced
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lmra,
Thank you for the 5-star rating! Glad to hear you like the picture quality, easy setup, and reasonable price of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Great picture
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replacing an LED HD Sony Brivia fron 2008, so jump on definition is prety goid, although was top of the line in 2008, and Cinema mode was the reference for me. I had yo adjust my own, their own suggested HDR movie mode was not enough for me. Realy happy with the capabilities of this 65”TV. As a side note, audio was not tested as I have my own amplifier setup.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LarryPotter,
This is definitely a great choice for a TV upgrade! We're glad to hear you like the amazing picture quality of your new Sony X90L TV. Thank you for your continued support and for trusting Sony! - Kris
- Pros mentioned:Picture quality
Nice image quality and smooth operating system
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Nice TV similar to the one I had before. Sony is definitely a love brand for a reason, I just can't go with anything else. Enjoying the TV and will definitely recommend, good image quality and smooth TV operating system.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SaudyH, Thank you for sharing your 5-star experience! We're thrilled to hear that you are enjoying your new Sony TV and that Sony continues to be the brand of your choice. It's great to know that you're happy with the image quality and smooth operating system of your Sony BRAVIA XR X90L TV . Thank you for trusting and recommending Sony. Enjoy! - Maria
- Pros mentioned:Picture quality
Sony for your buck!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony has always been the brand to beat. I grew up with Sony and there is no other brand that comes close to picture quality, sound and overall performance. Many brands had come and gone but Sony remains steadfast, providing lasting entertainment, always reliable and a bang for your buck!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BongC,
Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products.With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris
- Pros mentioned:Picture quality
Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Perfect for our needs. Would highly recommend this TV to anyone looking for a great purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Will, thank you for the five-star rating! We feel privileged to know the X90L is fitting perfectly your needs! We really appreciate the recommendation and your choose of Sony! Best regards, -Jenn.
- Pros mentioned:Picture quality
Great TV for the price.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased the 75" X90L about a month ago and I am very happy with this TV so far. It has a great picture and pairs wonderfully with the PS5. HDR content looks fantastic. I did a lot of research before buying and am extremely happy I went with Sony. I sprung for the larger LED over a smaller OLED, but I am definitely not disappointed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrandonS,
You definitely made the right choice! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Fast connection
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Affordable price, quality, images and graphics well secured in it pakage and well culture customer service agent at the store
I would recommend this to a friend
