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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Purchase. I quite like the design and picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AmitG,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buying Electronics is sometimes challenging. Making Best Buy buying needs is by far the best choice made. My 75 inch Sony continues to impress as did my 70 inch prior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jfed21, Fabulous! We're extremely pleased to hear that you're enjoying your experience with Best Buy and are impressed with the performance of your XR75X90L! Thank you for sharing your wonderful feedback and for choosing Sony. - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super happy with new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are so brilliant size is perfect all for a great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Clarissa,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a fantastic day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony no baloney

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the Sony ! Thought about other brands to save some money ! The deal was great and the picture amazing ! The installation simple and easy and timely!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryS, You've made a fantastic choice! We’re thrilled to know that you're enjoying the incredible picture quality and the effortless setup of your XR75X90L. Thank you for your wonderful five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Definitely recommend. Was in great condition during pick up and had no issues connecting it at all!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SylviaE, thank you for the five-star rating! We're delighted to hear that you're enjoying the X90L TV and you would recommend it. It's also good to know there was no inconvenience during the pick up and were able to make the connections easily. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Zero Regrets

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s probably the best TV I’ve ever owned. Shoutout to my friend who told me to bite and buy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldJ, thanks for sharing your experience! We're honored to hear the Sony - 75" Class BRAVIA XR X90L has been such an excellent option for you. This TV is widely regarded due to its advanced picture quality settings, versatile viewing modes, and intelligent user-focused adjustments. These features work together to deliver an exceptional and adaptable viewing experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch bravia xr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality ease of use and setup very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardN, We are happy to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    nice 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 4 year old 65" samsung with this tv this fall and have been pleased with it. Great picture and intuitive menu that is easy to use. Even better I got it on close out for ~$1000

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chet, Fantastic! Thank you for upgrading to your new Sony X90L. We're so happy to hear you like the great picture quality and intuitive Google TV menu of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Excellent quality. Easy to setup. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchasedapple,
      Awesome! We're thrilled to hear that you are having a great time with the exceptional picture quality and easy setup of your new X90K TV. It really makes our day that customers like you are enjoying our product. Thanks you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every penny

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv weve ever had. Sound, amazing. Picture quality, spectacular. 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZoyaK, thanks for the 10/10 score!

      We're thrilled to hear you feel the X90L is the "Best TV you've ever had," and we couldn't be happier that you're finding both the sound amazing and the picture quality spectacular.

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture Best TV I have ever owned. Strongly recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LarryN,

      Thank you for choosing Sony!

      We're elated to hear you’re loving the XR75X90L TV! Thank you so much for sharing your fantastic feedback about the picture quality and for strongly recommending our TV. Hearing that it’s the best you’ve ever owned truly motivates us to keep delivering outstanding experiences. Enjoy your amazing picture quality!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Affordable and Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, crystal clear pic, all of the apps and features you need. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilsonM, we're glad you love the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Excellent TV, Incomplete Open-Box Package

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this mammoth 75” Sony TV in Excellent open-box condition. While I’m very satisfied with the TV itself — the picture quality and features are great — I was disappointed to find that not all the parts and accessories were included as advertised. When something is labeled “excellent,” I expect it to be complete. This took away from the otherwise positive experience. Please double-check packaging on open-box items to match the listed condition.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV that I have ever had, great po yure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeM,

      Thanks for the five-stars rating!

      We're absolutely happy to hear the X90L has exceeded your expectations and that you're enjoying such a great picture quality.

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch x90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked the Sony only because the tv is known for being the closest in picture calibration to what the cinematographer's original intent. I previously had the Sony 75 inch x90J and was perfectly happy with it until it fell off the stand when somebody broke into my window and went head long into the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarlD,

      Thank you for the purchase! We're happy to hear that you like your new Sony TV. Thank you again for choosing Sony and your continued support is greatly appreciated.

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in love with this TV It’s massive I always wanted big TV It feels like theater Absolutely in love I’m happy with my purchase 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IfrathN,

      Very nice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mike B and his tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture vivid collars. Don’t forget to buy the sound bar makes a very big difference.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Whitenite,

      Thanks for the 5-star rating! We're so glad to hear you're enjoying the X90L TV! Its vivid colors and beautiful picture make it perfect.
      You're right, adding a sound bar might be a game changer if the TV is in an open area. Thanks for choosing Sony. -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again on TVs! Top Notch!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was easy to hang (was a bit heavy, but with a partner it’s easy), picture is top notch, and set-up was fast. Screen is amazing, almost zero plastic edge so what you see for a size is the actual screen size. Been a great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshV,
      Thank you so much for your positive feedback! We're extremely glad that you like the exceptional picture, stylish design, easy setup, ad overall performance of your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Comes Through Again

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As I have purchased for many years Sony TVs, I decided to continue by ordering Sony Bravia XR 75". I have not been disappointed as the picture and sound are great. All of my programs have been enhanced and I thoroughly am enjoying them much more. Again, another winner for Sony. Jacqueline Morgan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineM,
      Thank you for the continued trust you have put in our brand! We always strive to deliver the best quality with our TVs and aim to provide the best experience possible. Your satisfaction with the incredible picture and sound quality of your X90L are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall, it was a great tv. Sony really gives justice with the colours.

    I would recommend this to a friend
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