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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,045 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in love with this TV It’s massive I always wanted big TV It feels like theater Absolutely in love I’m happy with my purchase 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IfrathN,

      Very nice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Beautiful and vibrant picture. I’ve had for 2 years with no issues. A good buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaraS, thank you so much for the fantastic 5-star review! We're thrilled to hear you're enjoying the excellent picture quality and sound of the Sony XR75X90L. The Cognitive Processor XR, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the TV, thanks for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sensational

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So bright it hurts your eyes at max levels. Very nice picture quality that rivals the MiniLED 95K/L for much less cost. The sound quality is surprisingly decent with the stock speakers as well. Overall very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ptb1313, we're glad you like the picture and quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    It’s a Sony!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Get this TV..it’s a no brainer ..Sony’s upscaling is great! TV is bright and the colors are natural. Initially bought the cheaper Samsung TU6090 and had to return it coz of the lag and picture quality was not that impressive, I opted to spend abit more & grabbed the X90L and straight from the box the first intro as you turn on the tv will blow your mind!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinO,
      You definitely made the right choice! We're thrilled to hear that you are impressed with the brightness, vibrant colors, upscaling features and overall performance of your X90L TV. We always strive to deliver the best quality with our products. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thumbs up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, great fit on the wall of your living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sabrina, thanks for your experience with the X90L!

      We are beyond pleased to hear you're enjoying the good picture and that it's a great fit for your living room wall. We design our TVs to look as good as they perform, so it's wonderful to get that feedback.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture and user-friendly! My family enjoys our new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillianH,
      Thank you for sharing your great experience with us! We're glad to hear that you and the whole family are enjoying the great picture quality and user-friendly features of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best tv I have ever bought

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tons of features, great picture, great size. Worth the price to get a quality product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kurt, That's great! We are thrilled to hear that your new Sony BRAVIA is the best TV you have ever bought. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing an LED HD Sony Brivia fron 2008, so jump on definition is prety goid, although was top of the line in 2008, and Cinema mode was the reference for me. I had yo adjust my own, their own suggested HDR movie mode was not enough for me. Realy happy with the capabilities of this 65”TV. As a side note, audio was not tested as I have my own amplifier setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryPotter,
      This is definitely a great choice for a TV upgrade! We're glad to hear you like the amazing picture quality of your new Sony X90L TV. Thank you for your continued support and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV - above average picture quality, easy to set up and reasonably priced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lmra,
      Thank you for the 5-star rating! Glad to hear you like the picture quality, easy setup, and reasonable price of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An upgrade to out TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased to up grade size and quality. Happy with our choice. Best Buy delivery was well done and right on schedule.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeC,

      That's wonderful to hear! We're thrilled that you're pleased with the TV's performance, and it's fantastic to know that the delivery was handled professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent option for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent option for a TV. Colorful images and dark black. I love the interface and options for PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Portable,

      Thank you for your positive feedback! We are thrilled to hear that you're enjoying the vibrant colors and deep blacks it offers. The interface and options for PS5 enhance the overall gaming experience, making it smooth and immersive. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 75" X90L about a month ago and I am very happy with this TV so far. It has a great picture and pairs wonderfully with the PS5. HDR content looks fantastic. I did a lot of research before buying and am extremely happy I went with Sony. I sprung for the larger LED over a smaller OLED, but I am definitely not disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonS,
      You definitely made the right choice! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for your buck!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has always been the brand to beat. I grew up with Sony and there is no other brand that comes close to picture quality, sound and overall performance. Many brands had come and gone but Sony remains steadfast, providing lasting entertainment, always reliable and a bang for your buck!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BongC,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products.With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent addition to my den. Day time and night viewing are pleasing to all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnieD,
      Thank you for taking the time to share your feedback! We're happy to hear how much you're enjoying the XR75X90L in your den. It's wonderful to know that both day and night vision have exceeded your expectations. We appreciate your support!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture by Sony. I really recommended Sony

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 75 Sony best tv hand down

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever pictures is greatest best tv hands down

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuvniqueH,

      Thank you for choosing Sony!

      We're delighted to learn that you're pleased with your XR75X90L and that its picture quality has surpassed your expectations. Your positive feedback motivates us to continually deliver exceptional products, and we take immense pride in providing the best in home entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full array tv is the way to go

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great so far, nice upgrade from our last. The full array is nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, MichelleB,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect condition perfect view recommend 100% amazing delivery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JessicaR, we really appreciate this fantastic review. We are honored to hear that the X90L is performing exceptionally well, to the extent that you are recommending it. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch bravia xr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality ease of use and setup very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardN, We are happy to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv 100% recommended

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality and everything about this TV, totally recommend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarPlay, thanks for the 5-star rating! We're really happy to hear that your experience has been such a positive one. The Sony - 75" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We really appreciate your recommendation, and thank you for choosing Sony! Best regards, -Dominick Sony_US