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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1034 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,034 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Joy of Superb Visuals - Movie Theater Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my regular backlit 65" LCD panel with this 75" Full Array LED panel. I have to say I am impressed! The HDR in this TV is simply amazing. Blacks are deep black (not washed out). It rivals my smaller 55" OLED in my bedroom but much brighter. This TV is perfectly suited for my den, which is well lit. I needed a TV that was bright during the day, but that would also be fantastic with HDR at night. I found this TV on sale on Black Friday '23 and I went for it! I also hooked up my Sony PS5 to this TV. The TV and the PS5 integrate superbly and supports games with Variable Refresh Rate and HDR. It's a beauty! I play Dirt 5, Gran Turismo, and the Ray Tracing is fantastic and realistic. Finally, I paired this TV with a Premium 7.2 Bose Surround system with Dolby Atmos. The entire package is amazing! I can finally say I can recreate a Movie Theater experience in my own den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're happy to hear that you are impressed with the exceptional picture quality, features, connectivity, and overall performance of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    What i was looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the tv. Big and bright. Fills my space well. Very happy fir the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertI,

      Thank you for sharing your experience!

      We’re thrilled to hear that the Sony BRAVIA XR X90L is exactly what you were looking for. We're so glad it fills your space perfectly and meets your expectations.

      Thank you for choosing Sony! Enjoy your new TV and happy viewing! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming was easy to install great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SergioB, Fabulous! We're extremely pleased to hear that you found the installation of your XR75X90L to be effortless and that it meets your gaming needs perfectly. We are also thrilled that you are impressed with its exceptional quality. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv! The colors alone make this perfect for gaming. It smoothly transitions from gaming to cinema to Netflix for best picture quality. 100% recommend if you have the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaseM,
      Thank you so much for such a great review! We're delighted to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know that you are enjoying the exceptional picture quality, vibrant colors, features, and overall performance of your X90L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for my living room and this unit performs great against the daylight from the room. Apps run smoothly and launch quickly. This unit is well designed for easy use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vbizzle21, That's wonderful! We are delighted to hear that you are happy with your Sony X90L and it delivers outstanding picture even in a well-lit room. Glad to know you like the ease of use, intuitive and amazing responsiveness of the smart Google TV platform that it opens apps faster. Thank you for purchasing the 75" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Enjoying my purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I decide to buy this Sony cause other brands were not working with my satisfaction price was high but I gave it a try and honestly I’m very satisfied it looks perfect in my living room and picture quality is awesome sound is ok but when I put a surround bar volume was loud and felt like I was in a movie theater also it looks great in my living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SoniaN, Congratulations on your recent purchase! We're thrilled that your Sony BRAVIA XR X90L TV fits perfectly with the aesthetics of your living room. We're also delighted that you find the picture quality outstanding. Indeed, a soundbar would elevate your setup to the next level. To get the best experience with your TV sound, you can modify sound settings such as sound quality and sound modes. This link may be useful: https://www.sony.com/electronics/support/articles/00302857?utm_source. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Super bright TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the real deal. Super super bright. This tv is better then others mini led tvs and this is not a mini led tv. This tv is ok to use without soundbar, sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanL,
      Nothing makes us happier than hearing about happy customers! We're really glad that you are enjoying the exceptional picture and sound quality of your X90L TV. Thanks for the awesome feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony Bravia TV 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, returned an OLED for this, good compromise on size and cost. Paired with Sony soundbar and subwoofer, expensive but good value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RarelyReviewStuff,
      Many thanks for the 5-star rating! We're delighted to hear you are enjoying your Sony products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony75" 90L - Expectations Met!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing picture with unparalleled color reproduction should drive this TV towards the top of your list. The Sony 75" Full-Array TV uses a different architectural when installing their behind the screen back lighting, which, in my opinion backlights the TV. improving the brightness of the screen no matter where you sit when viewing the TV. The TV also incorporates the Google TV software which in my opinion is very intuitive and well robust. it is also Alexa and Google ready which would fit nicely within any smart home environment. I also decided to purchase the Bravo Cam which adds additional features such as hand gestures (see picture # 1) for primary TV controls, i.e. volume up, volume down along with powering the TV up and down. Finally the Best Buy website allowed me to place a price-watch alert on this TV and I saved a $300, making this deal impossible to beat. When shopping for your primary TV, check out the products being offered by the Sony Corporation. They're amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanU, Congratulations on your new Sony TV! We're very much delighted that you are into the Sony BRAVIA XR X90L TV's full-array LED backlight and the Google TV software with the Google Assistants for your smart home. The BRAVIA CAM is also an amazing advantage for smarter engagements with your X90L TV. It is also great that you have it at the best price! Thank you for choosing Sony, and we hope you enjoy more incredible moments with your new Smart Google Sony TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m completely happy with this product! The picture is clear and the colors are vibrant! Easy setup! Overall I have been very satisfied with this product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the XR-75X90L, IsabelM! It's great to know that you're enjoying the clear picture and vibrant colors, as well as finding the setup process easy. We appreciate your feedback and look forward to continuing to exceed your expectations!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    For Gaming/Anime watcher's

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very beautiful and nice tv. We had a Roku TCL tv for four years. But it was time for a new one. So we went in-store to look at all the TVs and this one was on sale and it looked amazing and it works great with the ps5 which is why we got it the graphics are so good. A small thing I love is that the remote has a Crunchyroll button. And I was sold because anime looks so good good as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lysa,
      Excellent choice! We're glad to hear we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Excellent product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only purchased Sony TVs so when it was time to complete a remodel of our basement, we decided to purchase another. Great picture, soundbar(Sony) completes the theater experience and the entire family enjoys it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRDJR,

      Thank you for your loyalty to Sony! We're thrilled to hear that the new BRAVIA XR X90L is the perfect centerpiece for your basement remodel and that you're enjoying the picture quality and sound. It’s great to know that our products are a part of your family's home theater experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Why go to the movies?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is the best I've ever owned. The sound quality was just. It lacks the mid and low range sound levels. But a week later I purchased a sound bar and subwoofer. Wholly cow, It made a huge difference. Watching a movie at home feels like I'm in a movie theater. Absolutely love it. When you match the Sony TV with Sony sound system, the setup is near automatic. The remote for the TV works on the sound system. I would and have recommended this TV to co-workers. P.S. The 3 star sound rating is for the TV alone, not the speaker bar and sub-woofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CouchPotatoe,
      Thank you for the 5-star rating! We're really glad to hear your enjoyable cinematic experience with your Sony products. Nice to know you love the amazing picture quality of your new Sony TV. We appreciate your input and taken note of your feedback with regard the sound quality of the TV. Adding a soundbar to the TV is definitely great for an immersive surround sound experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75inch Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv. Picture is beautiful sound is average. We added surround sound for movies and a sound bar for tv shows atching

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnetteG,
      Thank you for taking the time to share your thoughts on the XR75X90L. We're thrilled to hear that you love the TV and are enjoying the stunning picture quality it offers!
      We appreciate your feedback regarding the sound. Your insights are valuable and we will keep them in mind as we continue to improve our products.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV highly recommend, colots and picture is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiguelM,
      Awesome! We're extremely glad that you are enjoying the vibrant colors and exceptional picture quality of your X90L TV. We are committed in providing our customers with the best experience possible. Thanks for your highly recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price, Tv quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the TV! Great for PS5 and movies! Overall great TV for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RawR,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony still going strong!!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture , something you expect from Sony .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NicholasrB,

      We're thrilled to hear you’re enjoying the beautiful picture quality—providing that true-to-life clarity is something we strive for at Sony. One feature you might appreciate is the XR Cognitive Processor, which analyzes and enhances every detail, so you get vivid colors and incredible depth no matter what you watch. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75inch sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this amazing 75inch Sony tv from Best Buy I walked in and saw multiple tvs but this one looked so good and the graphics looked amazing looked like graphics out of a movie theather lol definitely would recommend for anyone looking to buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevintrejo, That's amazing to hear! We're glad you are satisfied with graphics of your new Sony BRAVIA XR X90L TV! Thank you for choosing and recommending Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    75" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our big screen. Colors are great on the streaming channels. No problems here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammieS,
      Many thanks for the 5-star rating! We're delighted to hear your enjoyable viewing experience with your X90L TV. Your satisfaction with the vibrant colors and big TV screen are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Quality TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got tired of spending money on cheaper tv’s and being disappointed in picture quality. Plus them not lasting very long. Decide to finally dish out the money for a quality tv and I’m glad I did!! It has a great picture and I love being able to use the Bluetooth to connect my headphones!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarM,
      Excellent choice! The Sony X90L delivers an exceptional viewing and gaming experience, making it an ideal choice for individuals who crave for high quality TV and top-notch performance. Your satisfaction with our product is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

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