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  • SONY Full Array LED
  • Angle. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • TV G MENU + + CH - BRAVIA NETFLIX CORE prime video Disney+ + YouTube crunchyroll SONY Corrected and grouped: - TV - MENU - BRAVIA CORE - NETFLIX - Disney+ - prime video - YouTube - crunchyroll - SONY
  • Alt View 1. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Front. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Alt View 17. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Alt View 18. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Alt View 18. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Alt View 26. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 75" Class Full Array LED TV SONY 65.75" 39.125" 74.5" 37.875" 56.25" 15.875" 2.8" Voice remote control BRAVIA NETFLIX prime-video Music crunchyroll
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you Severance Disney+ EVERYTHING EVERYWHERE ALL AT ONCE LOVE VICTOR Your apps YouTube prime video Disney+ tv HBO Max YouTube Music Spotify
  • The image features a large flat-screen television, specifically designed for the PlayStation 5 gaming console. The TV is prominently displayed, with a picture of the TV set on the box. The box also includes a warning about the content, indicating that the game being played may contain blood and gore, as well as intense violence and strong language. This suggests that the game being played is likely an action-packed or mature title, suitable for players who are 18 years or older.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR75X90L
SKU:
6544735
Your price for this item is $1,189.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1041 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 1,041 reviews
  • Pros mentioned:
    Color

    I love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sonybis always best, allthough there are OLed tv around similar price, this sony is best. Apps, color, output is very impressive. True black while watching low key horror/thriller.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jays,
      Thank you for your kind words! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with your new TV is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a chance on this TV as an open box special and installed it just in time for the Superbowl and the picture was simply amazing. I am glad I chose this model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkT,
      Excellent choice! We're glad to hear that you are having a great time watching your favorite shows on your X90L TV. We really appreciate how much you like the amazing picture quality of the unit. Thank you so much for sharing your great experience with us and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 75” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced our old Sony 65” Bravia with this 75” Sony. It is amazing. No glare, great sound, excellent for watching sports, movies, etc. The Best Buy installers were amazing. A+++

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frig,
      This is definitely a great choice for a TV upgrade! We're really glad you are enjoying the amazing picture and sound quality of your X90L TV. Nice to hear how it was professionally installed by the Tech team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Pretty let down by Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I will never purchase a Sony television again. My television freezes pretty often. To fix it I have to unplug it. It did have a great picture! If your going to want to use it for apps an other such smart television related stuff this isn’t the tv for that. It will freeze up often.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sevorg,

      We're very sorry to hear you're running into frustrating freezing issues with your 75" X90L; that's not the reliable experience you should expect from your smart TV features. To help resolve this without needing to unplug it often, please first try a soft reset by holding the power button on the remote for five seconds until the TV restarts. Also, please check your TV's settings to ensure your system and all streaming apps are running the latest software version, as this often fixes stability issues. If that doesn't work, please contact us directly here: https://us.esupport.sony.com/support/s/support-contact?language=en_US

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Pure excellence

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic right out of the box. I'm very happy I followed my son's advice and purchased this Sony. The picture is phenomenal, I know the next purchase will be another Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HenriW, We are thrilled to hear that you are very happy with your new Sony BRAVIA X90L 4K smart Google TV. You chose the best TV brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Cinema at Home

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. It really enhances the experience of watching tv at home. It’s like you have a cinema at home. Thank you so much, best buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bynira, Thank you for the awesome review! We're glad to hear that you love the cinema-like experience with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Helpful knowledgeable Staff

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The first open box Bravia arrived damaged. BB reached out immediately and provided an unopened boxed within the week. Vlad was knowledgeable and I secured Best Buys membership. The staff has been exceedingly helpful over my subsequent visits. It does help that I did some homework because the choices are many and tech evolves so fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mkdsno,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful picture ❤️

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a beautiful TV very satisfied with my purchase. ❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maureen, Thank you for sharing your experience with your beautiful Sony TV! We're glad that you are satisfied with your recent purchase. It is also great to know that you're loving the Sony BRAVIA XR X90L TV's 4K Ultra HD picture. Thank you for choosing Sony, and here's to more perfect viewing experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Best tv for playstation and watch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like everything about this TV, big, colorful picture, but I advise everyone to use. apple tv, so the Googletv system is quite slow.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IliaK,
      Many thanks for the 5-star rating! We're very glad that we were able to give you a good match for your viewing and gaming needs. For optimum performance, please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tv I ever bought it has great picture and reaction time .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephS, fabulous! We're thrilled that you're satisfied with the amazing picture quality and superb performance of your XR75X90L. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Excellent Television and Great Customer Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service and a high quality television at a very good price. Would recommend talking to the associates as they were able to help pick the best option for my purposes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewW, Fantastic! We are thrilled to learn about your satisfaction with Best Buy's outstanding customer service and the exceptional picture quality of the XR75X90L. We also appreciate your positive feedback regarding the price of this television. Thank you for the perfect five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Love this TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say , its a Sony it gets no better than this (my opinion) picture, sound, color, clarity, just a great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bass,
      Thank you for your kind words! It always makes our day to hear that customers like you enjoy our product. We're really glad that you are satisfied with the amazing picture, sound, and clarity of your X90L TV. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Best tv you can buy!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv we have purchased since our last Sony 12 years ago. The Best Buy staff were so helpful and we love our new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryF,
      We're happy to hear you feel that way, thank you for the compliment! Nice to hear your enjoyable shopping experience and how much you love your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Full Array

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered online,tv got delivered, and mounted up and love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello user997824,

      Thanks for the great five stars! We're delighted to know your X90L arrived smoothly, got mounted up easily, and that you're absolutely loving it.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Just go for it

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic replacement for my cheaper model TV, will continue to buy Sonys

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SpencerM,
      Many thanks for the 5-star rating! We're delighted to hear your satisfaction with your X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this tv! Picture is great, size is perfect, and everyone who has seen it loves it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PennyC,
      Thank you so much for an awesome review! It's lovely to hear how much you love your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just love it. I got to replace my ten yr old Sont 60 inch tv and I cant complain one bit. Tv compliments my Playstation 5 perfectly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cruz,
      This is definitely a great choice for a TV upgrade! We really appreciate you love your new TV and how it perfectly works with your PlayStation 5. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    TV Sonic

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. You can see things clearly. Big tv. Does not take too much space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethE,
      Perfect! It's wonderful to hear you like the clear picture and design of your X90L TV. We always strive to deliver the best quality and features with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Working well so far. Paired with Sonos speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DRZee, Thanks for sharing your experience. We are happy that you like the picture quality of your new Sony BRAVIA and it works well with your current speakers. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    What a beautiful tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv so much the good pixture quality plus the sound quality make my watching experience unique

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmarN,
      Thank you for such a great review! We're glad to hear that you are having a great time with the amazing picture and sound quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

Page 5, Showing 81-100 of 1,041 reviews
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