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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1052 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 1,052 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a beautiful tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv so much the good pixture quality plus the sound quality make my watching experience unique

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmarN,
      Thank you for such a great review! We're glad to hear that you are having a great time with the amazing picture and sound quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super satisfied!!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture! Easy to use apps for streaming Delivery and set up was the best!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SueE,
      We're extremely happy you had a positive experience, and we're grateful for your feedback! It's wonderful to hear that you are very much satisfied with the exceptional picture quality, smart features, ease of use and setup of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love iy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and sound on this one. My whole house sounds like a cinema hall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shreeyammanandhar, Fantastic! We're thrilled to hear that you love the overall quality, sound, and movie theater-like experience with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Pretty let down by Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I will never purchase a Sony television again. My television freezes pretty often. To fix it I have to unplug it. It did have a great picture! If your going to want to use it for apps an other such smart television related stuff this isn’t the tv for that. It will freeze up often.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sevorg,

      We're very sorry to hear you're running into frustrating freezing issues with your 75" X90L; that's not the reliable experience you should expect from your smart TV features. To help resolve this without needing to unplug it often, please first try a soft reset by holding the power button on the remote for five seconds until the TV restarts. Also, please check your TV's settings to ensure your system and all streaming apps are running the latest software version, as this often fixes stability issues. If that doesn't work, please contact us directly here: https://us.esupport.sony.com/support/s/support-contact?language=en_US

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far no issues the 4K picture is fantastic. Will recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyC, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bob M.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV unbelievable picture quality absolutely a game changer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobM,
      Perfect! It's wonderful to hear that you love the exceptional picture quality of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product we love it.we brought it home and wow what a difference in the screen size and quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Salvelaz,
      Perfect! We're happy to hear you love your new TV. Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Full Array

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered online,tv got delivered, and mounted up and love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello user997824,

      Thanks for the great five stars! We're delighted to know your X90L arrived smoothly, got mounted up easily, and that you're absolutely loving it.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” to 75” upgrade

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Upgrade from 55X930D. Full Array Local Dimming is noticeable over edge lit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thenippa, Thank you for upgrading to your new Sony 75X90L! We're very happy to hear you like the great picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    beautiful smart tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv love the quality and how big it is. J would buy it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferG,
      Fabulous! We're grateful to hear that you love the quality and size of your X90L TV. Your satisfaction with our product means a lot to us. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best Buy is the Best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy salesperson was super knowledgable! Best Buy Techs delivered, installed and hauled away old television. Excellent. Did leave behind a small mess of debris i had to clean up. I was happy too. No problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenW,

      Thank you for your comment! We’re delighted to hear that you’re pleased with the outstanding service of Best Buy. We truly appreciate your purchase and your choice of Sony!

      Best,
      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superb

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with great picture quality I love every second of it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KhushalG, Thanks for the 5-star rating! Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent upgrade to our home.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful addition to our home. Nice clear and vibrant color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouisN,
      It's wonderful to hear how your X90L TV looks great on your home! Your satisfaction with the clear picture and vibrant colors are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently(6 months) has purchased an LG 65” and a Sony 77” tv before the Samsung. First of all I probably will never buy another LG product again due to their terrible customer satisfaction concerns which I will not get into. The Sony looks good but the menu can be kind of cumbersome. I wished that I had purchased three Samsungs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottH, Thank you for taking the time to provide us with your feedback about your experience with the Sony X90L. We're glad to hear that you're satisfied with your purchase. At Sony, we are always looking to improve our product quality and features. We have noted your input about the Menu and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony wins again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is amazing. Quality in picture is perfect! You can’t go wrong with Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NemesisC, Thank you for the great review! We're so glad you like the excellent picture quality of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. Picture and sound are perfect. Love it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wonderful, we're glad you love the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Early Xmas gift

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful tv with a great picture. Would definitely recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Derek,
      Thank you for the 5-star rating and recommendation! It's nice to know that you are enjoying the amazing picture quality of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Jeff

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely the best TV that I have ever watched !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyL, You've made an excellent choice! We're glad to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv we love it just what we wanted it fits are room nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertL,
      Awesome! We're happy that you love your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Holds to their word for price match AND they deserve commission cause they can sell some stuff

    I would recommend this to a friend
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