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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 1,058 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent Brightness and Definition

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is simply outstanding! The brightness is absolutely superb, making every scene pop with life, and the definition is incredibly clear! Every detail comes through with stunning precision. Watching anything on this TV is a pure joy and it truly elevates the viewing experience to the ultimate level of satisfaction.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TreyHyman,

      Thanks for sharing such a glowing review of your BRAVIA X90L! It's fantastic to hear you're so impressed with the brightness and high definition. Your feedback is invaluable to us!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    120hz movie and gaming king

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I have owned. I bought a 75 inch X90L and an 85 inch Bravia 7 and both are very comparable for quality. I got both open box and had deals that beat that of Black Friday. Love the gaming options with 120 hz. Looks good for movies and Fortnite!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Caleb, Thank you for sharing your positive experience with the X90L! We're thrilled to hear that you consider it the best TV you've owned. It's great to know that both your 75-inch X90L and 85-inch Bravia 7 have met your expectations in terms of quality. We're also glad you love the gaming options with the 120 Hz refresh rate, and that the TV looks good for both movies and Fortnite. Thanks for choosing Soy! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BANG FOR BUCK

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, fantastic value, accurate colors, sports look great, super sweet upscaling (streaming through HDMI from laptop looks amazing,) great for daily use and bright enough in a bright living room. Google OS is missing a few apps but has most apps you're looking for. Highly recommended for the price, can't find a better deal in this price range, next best thing is going for LG OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello QUENTIN,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you're loving your XR75X90L TV! It's truly wonderful to know you find it to be fantastic value, with accurate colors, great sports performance, and amazing upscaling for streaming. We're also happy it's bright enough for your living room. We appreciate your feedback regarding the Google OS and app availability, and it's rewarding to hear such a high recommendation for the price!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice picture, but...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had this whole thing typed out and the best buy app lost it!!! Anyway... The HDMI ports are designed horribly. You get 4 ports. That's normal. 2 for low latency gaming. Again maybe normal. But heres the catch. Ports 1 and 2 are so bad i cant even play mario on them. Mario jumps, 1 second later you see mario jump. Even with game mode on. Its horrible. So use ports 3 and 4. Just one problem there. Port 3 is also the ARC/eARC port. So suppose you happen to use that, which I do. Now you have only 1 game port. Suppose you have more than 1 game console, which i do. Too bad! Fortunately I dont just use a sound bar and i have an actual surround receiver (Denon) with multiple HDMI ports on it. I found out how to use low latency mode on it and I now have to use it as an hdmi switch because i cant really use any of the ports on this tv except hdmi 4. Other than the horrible hdmi setup its a nice tv. Picture is fantastic, browsing the menus and guides is reaponsive. Sound is good. Really no complains other than the stupud hdmi idea sony had there. At least move the arc port to another one or else have more gaming ports. I have xbox one, xbox 360, nintendo switch, wii u. I know thats a lot, but itd be nice if hdmi 1 or 2 could be used for low latency on a console that is only capable of putting out 1080p max anyway like all but the xb one. But even at 1080 with gaming mode on the lag is awful. Use ports 1 and 2 for a dvd or blu ray player or something. Thats all theyre good for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmick20,
      Thank you for your time writing this review. We appreciate you like the outstanding picture, sound, and functionality of your X90L TV. We've taken note of your feedback with regard to the available HDMI ports of the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. To get the most out of your TV, please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may also find these article links below helpful:
      Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/articles/00245141?utm_source=glean

      Reduce input lag when using the Game setting:
      https://www.sony.com/electronics/support/articles/00160270?utm_source=glean

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Its a winner!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been waiting to buy a new tv for my living room and after some brief research of tge main brands... decided on the 75inch x90l and o boy is it a winner for the price. The picture is a 10/10 ahnds down. Sound isnt perfect but its definitely better than most tvs i have heard recently. The ui is nice and simple. Enlugh so that my 68 year old mother figured it oit on her own. Cannot recommend this tv enough

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi zink,
      Thank you for an amazing review! We're glad to hear you found the best TV that perfectly fits your living room. We really appreciate you like the exceptional picture, sound, features, and overall performance of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, ease of operation and great refresh rate. Thumbs up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Melrose, That's really cool! Thank you for giving the product a perfect rating! We're glad that your investment is worth it and you're having an enjoyable gaming experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is amazing to hear you like the gaming performance, 4K at 120Hz signal format and you find it very easy to use. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase, I am happy with this TV thus far, it displays great picture quality. Although, I wish the sound quality was as nice as the picture quality.I will just purchase a sound bar at a later date to boost the sound. I would reccommend 100%.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieK,

      We're elated to hear that your Sony BRAVIA TV has delighted you with its outstanding picture quality. Thank you so much for the glowing 5-star rating and for sharing your honest feedback. The lifelike visuals of the XR75X90L really do stand out, and pairing it with a Sony soundbar can bring a whole new dimension to your home entertainment—elevating both clarity and immersion.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this TV so far. We've had cheaper brands for quite some time and we were ready to upgrade. The picture quality and the functionality of this TV are much better than our inexpensive LG, Visio, and Roku TVS. We hung it up with a low profile wall mount and we're happy with how thin it is as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelleC,

      Thanks for this wonderful review! We're thrilled to hear you're happy with your new X90L TV and that it's been a great upgrade for your home. It's fantastic to know that you're noticing the significant difference in picture quality and functionality!

      We also appreciate you mentioning how well it works with your wall mount.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Quite pleased.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a 15 year old 56” Samsung LCD to this is a giant leap in quality and utility. Great picture and when grouped with the AT 5000 sound bar and BT rears and woofer, the sound is incredible as well. Easy to setup and use.we intended to buy the 85” when we moved into our new to us house, but was not available. Fortunately the room is a little too small for an 85 and the 77 is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ralphie,
      Awesome! We're glad to hear that you are pleased with your new Sony TV. We always strive to deliver the best quality with our products products and aim to provide the best experience experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new SONY BRAVIA XR TV!!! We had an older Sony 42 inch for 15 years that was also great, but after 15 years, it was loosing its color. This new 75" SONY BRAVIA XR X90L LED 4K UHD has an excellent picture, the colors are sharp and bright and it is so nice to have a bigger screen to watch. LOVE our new SONY and really enjoy the payment plan that helps out with our budget.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieForSONYBRAVIA,
      Thank you for the continued trust you have put in our brand! We always strive to deliver the best quality with our products. We're happy to hear that your investment with your new Sony TV is worth it. Your satisfaction with the exceptional picture quality of the unit is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great 4K Panel

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great panel overall. The highlights are the processor speed, picture quality, and responsiveness. There is some light bleed that is noticable when the picture but backlighting is off. This does not present when the picture is active. I enjoy the quick settings menu/functions and wish more manufacturers would implement this feature. I utilize the picture off more then anticipated for listening to music/audio books. Overall great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      Thank you for the wonderful review! We're thrilled to hear you're enjoying the speed, responsiveness, and picture quality of your BRAVIA XR X90L TV. We also appreciate you noting the 'picture off' feature for audio, it's great to hear customers are using it. Your feedback on the light bleed is noted, and we're glad it doesn't affect your overall viewing experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I wish the remote was user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Leer021,

      Thank you for your review of the Sony X90L TV. We're delighted to hear that you're enjoying its outstanding picture quality!

      We also appreciate your feedback regarding the remote's user-friendly design. We're always striving to improve the overall user experience, and insights like yours are incredibly valuable to us as we continue to refine our product designs.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony for the win!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a lot of TV. Having Google TV/Playstore is a must have. Say good buy to Samsung branded TVs, Nvidia Shield and the Firestick. I just prefer the Siny color science over Samsung at this point. The last 3 TVs I biught have been Sony over Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Optics,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Nice!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful! Great contrast, great color and pretty good sound! The sound has the most adjustability I've seen in a TV! It has an equalizer! That you can actually adjust! Well done Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user887881,

      Thank you for your review of the Sony BRAVIA XR X90L! It’s fantastic to hear that you’re enjoying the stunning contrast, vibrant colors, and especially the customizable sound options. An adjustable equalizer is such a great feature for fine-tuning your audio experience. Well done, indeed! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went back and forth between this and the LG B4 OLED 65". I ultimately went with this one. For the same price as the 65" OLED, 75 on the Full Array. This TV blew my mind at the clarity. I have a very bright room that it is in and the colors pop! This this a steal at this price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RolandoE! We are delighted to hear that after careful consideration, you chose the XR-75X90L and that you're so happy with your decision.

      It is truly rewarding to know that the clarity and the way the colors pop have blown your mind. We designed this TV with our Full Array LED technology and Cognitive Processor XR to deliver a stunning picture and vibrant contrast, even in a very bright room. Your comment that this TV is a "steal at this price" is a testament to our goal of providing premium performance and incredible value.

      Thanks again for choosing Sony and for sharing your wonderful experience with us! We hope you continue to love your new television.

      Best regards,
      Gus Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a way better picture than the last Sony I had and we love that the blacks look black again and not washed out like the old one. The bigger complaint on this new one is that the unsupported apps, like HBO require using a Fire TV unit but this was not true on the old one. Other than that, great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Augie,
      Thank you for the 5-star rating! We're happy to hear that you love the exceptional picture quality of your X90L TV. This is definitely a great choice for an upgrade. Many of the existing apps such as HBO app can be downloaded on this TV using the built-in Google Play Store. Please use this link as your guide on how to install apps on a Google TV or Android TV:
      https://www.sony.com/electronics/support/articles/00147386?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate your feedback and thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sweet Blessings

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice color , sound and quality! Very easy set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlancaS,
      We're happy to hear you feel that way, thank you for the compliment! We really appreciate that you are enjoying the vibrant colors, sound quality, and easy setup with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Gift for Parents

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my aging parents who have hard time seeing and hearing smaller tv's. The screen is unbelievably clear, the Google TV interface is easy to use and the varity of sound, brightness, and other options to chose from really worked well in their den space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LSLAW,

      It's so wonderful to hear that the BRAVIA XR X90L TV has made such a positive difference for your parents. We're thrilled that the screen clarity and user-friendly interface are working so well for them, and we appreciate you sharing this heartfelt feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely Stunning!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely 1 million % stunning!! The picture quality is so incredible and out of this world. The colors are so accurate, it blows my mind. I had the Hisense u8k and had some issues with it and exchanched it for this. I can tell you that this 75 INCH SONY BRAVIA X90L BEATS IT IN EVERY WAY. Its worth every single penny. Who ever gets this tv will definitely not be disappointed, its great with sdr content , hdr , 4k ,and dolby vision . Wow!! Bravo Sony! Im sony 4 life!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HasmikC, amazing! We're glad you are enjoying our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase. Best 4k led I've bought

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Least laggy tv I've had in a long time. Always had issues with operating systems of cheaper tvs. Picture is stunning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS, Awesome! We're truly delighted to hear about your satisfaction with the amazing performance and incredible picture quality of your XR75X90L. Thank you so much for choosing Sony! - Romeo Sony_US

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