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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1043 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 1,043 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    120hz movie and gaming king

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I have owned. I bought a 75 inch X90L and an 85 inch Bravia 7 and both are very comparable for quality. I got both open box and had deals that beat that of Black Friday. Love the gaming options with 120 hz. Looks good for movies and Fortnite!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Caleb, Thank you for sharing your positive experience with the X90L! We're thrilled to hear that you consider it the best TV you've owned. It's great to know that both your 75-inch X90L and 85-inch Bravia 7 have met your expectations in terms of quality. We're also glad you love the gaming options with the 120 Hz refresh rate, and that the TV looks good for both movies and Fortnite. Thanks for choosing Soy! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I wish the remote was user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Leer021,

      Thank you for your review of the Sony X90L TV. We're delighted to hear that you're enjoying its outstanding picture quality!

      We also appreciate your feedback regarding the remote's user-friendly design. We're always striving to improve the overall user experience, and insights like yours are incredibly valuable to us as we continue to refine our product designs.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went back and forth between this and the LG B4 OLED 65". I ultimately went with this one. For the same price as the 65" OLED, 75 on the Full Array. This TV blew my mind at the clarity. I have a very bright room that it is in and the colors pop! This this a steal at this price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RolandoE! We are delighted to hear that after careful consideration, you chose the XR-75X90L and that you're so happy with your decision.

      It is truly rewarding to know that the clarity and the way the colors pop have blown your mind. We designed this TV with our Full Array LED technology and Cognitive Processor XR to deliver a stunning picture and vibrant contrast, even in a very bright room. Your comment that this TV is a "steal at this price" is a testament to our goal of providing premium performance and incredible value.

      Thanks again for choosing Sony and for sharing your wonderful experience with us! We hope you continue to love your new television.

      Best regards,
      Gus Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Gift for Parents

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my aging parents who have hard time seeing and hearing smaller tv's. The screen is unbelievably clear, the Google TV interface is easy to use and the varity of sound, brightness, and other options to chose from really worked well in their den space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LSLAW,

      It's so wonderful to hear that the BRAVIA XR X90L TV has made such a positive difference for your parents. We're thrilled that the screen clarity and user-friendly interface are working so well for them, and we appreciate you sharing this heartfelt feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony for the win!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a lot of TV. Having Google TV/Playstore is a must have. Say good buy to Samsung branded TVs, Nvidia Shield and the Firestick. I just prefer the Siny color science over Samsung at this point. The last 3 TVs I biught have been Sony over Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Optics,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice picture, but...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had this whole thing typed out and the best buy app lost it!!! Anyway... The HDMI ports are designed horribly. You get 4 ports. That's normal. 2 for low latency gaming. Again maybe normal. But heres the catch. Ports 1 and 2 are so bad i cant even play mario on them. Mario jumps, 1 second later you see mario jump. Even with game mode on. Its horrible. So use ports 3 and 4. Just one problem there. Port 3 is also the ARC/eARC port. So suppose you happen to use that, which I do. Now you have only 1 game port. Suppose you have more than 1 game console, which i do. Too bad! Fortunately I dont just use a sound bar and i have an actual surround receiver (Denon) with multiple HDMI ports on it. I found out how to use low latency mode on it and I now have to use it as an hdmi switch because i cant really use any of the ports on this tv except hdmi 4. Other than the horrible hdmi setup its a nice tv. Picture is fantastic, browsing the menus and guides is reaponsive. Sound is good. Really no complains other than the stupud hdmi idea sony had there. At least move the arc port to another one or else have more gaming ports. I have xbox one, xbox 360, nintendo switch, wii u. I know thats a lot, but itd be nice if hdmi 1 or 2 could be used for low latency on a console that is only capable of putting out 1080p max anyway like all but the xb one. But even at 1080 with gaming mode on the lag is awful. Use ports 1 and 2 for a dvd or blu ray player or something. Thats all theyre good for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmick20,
      Thank you for your time writing this review. We appreciate you like the outstanding picture, sound, and functionality of your X90L TV. We've taken note of your feedback with regard to the available HDMI ports of the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. To get the most out of your TV, please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may also find these article links below helpful:
      Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/articles/00245141?utm_source=glean

      Reduce input lag when using the Game setting:
      https://www.sony.com/electronics/support/articles/00160270?utm_source=glean

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the nicest tv I have ever purchased. It perfect for movie nights and when I’m gaming. I paired it with a surround sound and it’s such a good setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, KR2025!

      We are absolutely delighted to hear that your XR75X90L TV is the nicest television you've ever purchased! That is a massive compliment, and it’s incredibly rewarding to know it's a perfect centerpiece for both movie nights and gaming sessions.

      We designed the X90L series to deliver an outstanding picture quality that excels in both entertainment scenarios, so your feedback is a great validation of our efforts.

      It sounds like you have a truly incredible home theater setup, and we're thrilled that the TV pairs so well with your surround sound system to create such an immersive experience.

      Thank you again for choosing Sony and for sharing your fantastic setup!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV as a gift to my boyfriend and we absolutely love it! great quality tv for the price. We have a playstation console so it works out perfectly. Highly recommend this product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeyry,

      Thank you for the wonderful 5-star review! It brings us great satisfaction to hear that both you and your boyfriend are loving the Sony - BRAVIA X90L and that it was such a great gift. It's fantastic to know that the TV's quality and its perfect compatibility with your PlayStation console are making your entertainment experiences even better.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with Sony 75” UHD 4K tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went with the recommendation and price of this TV over a comparable LG. The picture quality is very good - there’s a richness and depth to the picture that was t quite the same with the LG. So far, good product and would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimM,

      Thank you for your 5-star review of the XR75X90L television. We're delighted to hear that you are enjoying the picture quality and that you would recommend it. We're especially glad that you've noticed the richness and depth, as a key feature of this model is the Cognitive Processor XR™, which cross-analyzes and optimizes elements like color, contrast, and clarity, to give the picture a lifelike depth and realism.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Its a winner!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been waiting to buy a new tv for my living room and after some brief research of tge main brands... decided on the 75inch x90l and o boy is it a winner for the price. The picture is a 10/10 ahnds down. Sound isnt perfect but its definitely better than most tvs i have heard recently. The ui is nice and simple. Enlugh so that my 68 year old mother figured it oit on her own. Cannot recommend this tv enough

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi zink,
      Thank you for an amazing review! We're glad to hear you found the best TV that perfectly fits your living room. We really appreciate you like the exceptional picture, sound, features, and overall performance of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, ease of operation and great refresh rate. Thumbs up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Melrose, That's really cool! Thank you for giving the product a perfect rating! We're glad that your investment is worth it and you're having an enjoyable gaming experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is amazing to hear you like the gaming performance, 4K at 120Hz signal format and you find it very easy to use. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Excellent picture and sound quality. Best Buy geek squad did a great job installing. Very happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JulieP!

      We are absolutely thrilled to hear that you are so happy with your purchase of the XR-75X90L! It's rewarding to know that you find it to be a great TV for the price and that you are enjoying the excellent picture and sound quality. We design our BRAVIA sets to deliver an immersive experience, and your feedback is a wonderful validation of that effort.

      It's also great to hear that the Best Buy Geek Squad did a super job with the installation!

      Thank you again for choosing Sony!

      Best regards,
      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Nice!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful! Great contrast, great color and pretty good sound! The sound has the most adjustability I've seen in a TV! It has an equalizer! That you can actually adjust! Well done Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user887881,

      Thank you for your review of the Sony BRAVIA XR X90L! It’s fantastic to hear that you’re enjoying the stunning contrast, vibrant colors, and especially the customizable sound options. An adjustable equalizer is such a great feature for fine-tuning your audio experience. Well done, indeed! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new SONY BRAVIA XR TV!!! We had an older Sony 42 inch for 15 years that was also great, but after 15 years, it was loosing its color. This new 75" SONY BRAVIA XR X90L LED 4K UHD has an excellent picture, the colors are sharp and bright and it is so nice to have a bigger screen to watch. LOVE our new SONY and really enjoy the payment plan that helps out with our budget.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieForSONYBRAVIA,
      Thank you for the continued trust you have put in our brand! We always strive to deliver the best quality with our products. We're happy to hear that your investment with your new Sony TV is worth it. Your satisfaction with the exceptional picture quality of the unit is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Quite pleased.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a 15 year old 56” Samsung LCD to this is a giant leap in quality and utility. Great picture and when grouped with the AT 5000 sound bar and BT rears and woofer, the sound is incredible as well. Easy to setup and use.we intended to buy the 85” when we moved into our new to us house, but was not available. Fortunately the room is a little too small for an 85 and the 77 is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ralphie,
      Awesome! We're glad to hear that you are pleased with your new Sony TV. We always strive to deliver the best quality with our products products and aim to provide the best experience experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY X90 L great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After tracking TVs for a couple of years that moment came when my Samsung (from Best Buy in 2013) was finally done, and bought the SONY XR-90L 75" and could not be happier. I knew what to expect from shopping around in Best Buy stores looking at all TVs and this one fit my needs the best. Great picture, great colors, and SONY. As always with Best Buy, great Price and Installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, congratulations on your upgrade! We're thrilled to hear you're loving the wonderful picture quality with rich colors and clarity of the Sony - 75" Class BRAVIA XR X90L. It is also great to know you got a good price and that the installation was smooth. We thank you for choosing Sony, and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase. Best 4k led I've bought

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Least laggy tv I've had in a long time. Always had issues with operating systems of cheaper tvs. Picture is stunning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS, Awesome! We're truly delighted to hear about your satisfaction with the amazing performance and incredible picture quality of your XR75X90L. Thank you so much for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly rated Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even though I did my research before going to the store, the store rep pointed out a few items that helped make our decision easier. We have a Sony at our other house and it has great clarity and color. This model is even better. Sharp color and good definition. There is a reason why Sony's don't get returned to the store like the other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, PaulG,

      Thanks for the great review and the 5-stars rating! We are excited to hear how much you are enjoying your Sony BRAVIA TV! With its intelligent XR processor you can see over a billion accurate colors for lifelike picture quality that is vivid and bright!

      Thank you for choosing Sony. We appreciate having you as a customer, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a way better picture than the last Sony I had and we love that the blacks look black again and not washed out like the old one. The bigger complaint on this new one is that the unsupported apps, like HBO require using a Fire TV unit but this was not true on the old one. Other than that, great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Augie,
      Thank you for the 5-star rating! We're happy to hear that you love the exceptional picture quality of your X90L TV. This is definitely a great choice for an upgrade. Many of the existing apps such as HBO app can be downloaded on this TV using the built-in Google Play Store. Please use this link as your guide on how to install apps on a Google TV or Android TV:
      https://www.sony.com/electronics/support/articles/00147386?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate your feedback and thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the way to go!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony 75" Bravia XR! The picture is crisp and clear! The TV tuner works great with all of our streaming apps. The included speakers are not too bad, but we use our external surround sound speakers most of the time. Our grown son helped us easily lift the TV out of the box and packaging while the legs snapped into place with no resistance. We have an older Sony Bravia (smaller size) that works just fine, so I am confident this will last a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaL, Thank you for sharing your fantastic review! We're thrilled to hear that you're loving your new Sony X90L. It's great to know that the crisp and clear picture quality is meeting your expectations and that the TV tuner is working well with all your streaming apps. We appreciate your feedback on the included speakers, and it's wonderful that you have the option of using your external surround sound speakers for an enhanced audio experience. And good o hear that the setup process was smooth and easy with assistance from your son. Thanks for choosing Sony! -Sam Sony_US