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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
$2,799.99
Save $200
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 587 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 587 reviews
  • Pros mentioned:
    Picture quality

    SONY BRAVIA 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I must say, the salesperson who assisted me was incredible. This is the best Sony OLED I have ever bought! The quality and clarity it offers are astounding. The high-quality, stunning picture makes the movies I've watched so lifelike! I am extremely satisfied with my purchase; it was worth every cent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QLED,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Television I’m very pleased with how this tv works and my wife and I are enjoying the color which makes you feel like you’re right there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConradC,

      That's wonderful to hear! We're so glad you and your wife are enjoying the fantastic color and immersive experience of the BRAVIA 8 OLED TV. We put a lot of work into creating a picture that makes you feel like you're right there in the moment, and it's incredibly rewarding to know we've succeeded. Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Amazing quality!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing with picture size and quality. It is worth every Penny! So happy I made this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Sunshine,

      That's fantastic to hear! We're thrilled that you're so happy with your new 77" BRAVIA 8 OLED TV and that you find the picture size and quality to be amazing. We truly appreciate you sharing your positive experience and believe it's a great value as well. Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Sony 77" Class Bravia 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The picture quality is excellent. The colors enhance the over viewing pleasure. Watching TV makes you feel like you are actually at the location

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AbrahamR.

      Thank you for your wonderful feedback on the K77XR80 TV! We're very glad to hear that you're enjoying the excellent picture quality and vibrant colors. It's great to know that the TV enhances your viewing pleasure and provides an immersive experience that makes you feel like you're actually at the location. Your experience motivates us to continue delivering high-quality products.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a very clear and bright picture. It looks great in my living room. The only thing that I have had an issue with is it cuts off about once every evening and then turns back on by itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AutumnP, thanks for sharing your experience with the BRAVIA 8!

      It's great to hear the picture quality stands out and that it fits beautifully in your living room. Regarding the brief shut-offs you mentioned, we recommend checking for any available software update in Settings > System > About > System Software Update. A full power restart (holding the power button on the remote for a few seconds or unplugging the TV for about a minute) may also help resolve the issue.

      If the problem continues, our support team would be happy to assist you further at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    An excellent viewing experience.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. It enhances the quality of pixels and provides an excellent viewing experience. It automatically adjusts the picture quality and settings, as well as the outstanding audio quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamanujamR, thanks for sharing your fantastic experience with the BRAVIA 8!

      We're so pleased to hear you find it a "Great TV" and that it enhances pixel quality for an excellent viewing experience. It's also wonderful to know you're appreciating the intelligent features like Auto Picture Mode and more settings adjustments, alongside the outstanding audio. That's exactly the seamless and immersive experience we aim to deliver!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8 – A Stunning Masterpiece in OLED Tec

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 OLED TV, and I must say, it has exceeded all my expectations! From its breathtaking picture quality to its immersive sound experience, this TV truly delivers a cinematic experience right at home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeymanN,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, love the TV. Had some issues with it just rebooting randomly. Got with Sony support and they had me reset to factory and apply updates and it seems to be working good now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello home,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the great picture on your K77XR80 TV! It's also good to know that our Sony Support team was able to help resolve the random rebooting issue by having you reset to factory settings and apply updates.

      We understand it can be frustrating when you encounter an issue, and we appreciate your patience and cooperation in getting it resolved. We're confident you'll continue to have a fantastic viewing experience with your TV. If anything else comes up, don't hesitate to reach back out to us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV out there I replaced another great Sony TV that was 9 years old and works fine but wow this TV was so much better than the older and far superior to all other TV's out now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your wonderful experience with our Sony BRAVIA 8! We're delighted to hear that you are enjoying your new TV and that it has surpassed your expectations, even compared to your previous 9-year-old Sony TV. Our goal is to continuously enhance our products to deliver superior performance and an unparalleled viewing experience. It's incredibly rewarding to know that our efforts have made a positive impact on your home entertainment setup.

      Thank you for your loyalty to Sony and for your glowing review. We hope you continue to enjoy your viewing experience for many years to come!
      Gus Sony_US

  • Bravo Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! How wonderful to watch the 2026 Olympics. Sony has really outdone itself with this series of displays.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmmaH,

      It brings us great joy to hear that your new BRAVIA 8 is providing such a spectacular front-row seat for the 2026 Olympics! There is nothing quite like high-stakes sports to showcase the true power of our latest OLED technology.

      The XR Processor inside this series is specifically designed to handle fast-moving action with incredible precision, ensuring that every stride, jump, and finish is captured with lifelike clarity and no motion blur. Combined with the infinite contrast of the OLED panel, the colors of the opening ceremonies and the detail on the ice must look truly breathtaking. We are thrilled that our commitment to picture excellence is helping you celebrate these world-class games in such an immersive way.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Samsung TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Sound is good enough we don’t feel the need for a soundbar and additional speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marshall,

      Thanks for sharing your positive feedback on the BRAVIA 8.

      We're so glad to hear you're loving the picture quality and the TV's sound is so impressive that you even don't feel the need for a soundbar!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Picture is great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. Sound is bad, you will need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HS18,

      We appreciate your feedback regarding the 77" BRAVIA 8 OLED TV. While we are glad you are enjoying the great picture quality, we understand your disappointment with the internal sound performance and the necessity of adding a soundbar. We continually strive to optimize audio performance, but for those seeking truly cinematic sound, we do recommend pairing the TV with one of our high-quality soundbars or home audio systems for the best possible experience.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Ideal TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. By far the best TV I have ever owned. Since it is hung in a smallish room it feels even bigger than 77 inches. Couldn’t be happier with the choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC, thank you for your wonderful review of the Sony K77XR80 TV! We're thrilled to hear that you're enjoying the gorgeous picture quality and that it feels even bigger in your smallish room. At Sony, we strive to provide exceptional viewing experiences, and we're delighted that you're happy with your choice.

      To further enhance your viewing pleasure, don't forget to explore some of the key features of your k77xr80:
      - 4K HDR: Enjoy breathtaking clarity, color, and contrast in every scene.
      - Acoustic Surface Audio+: Experience immersive sound that comes directly from the screen.
      - Smart TV Functionality: Access a wide array of apps and services for endless entertainment.
      - X-Motion Clarity: Keep fast-moving sequences crisp and clear.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV for years to come.
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, play back is super clear but a pain to set up with google. Couple of installations got in a loop which was a pain and strangely a few apps says I’m in another region other than NAM.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MATTHEWC,

      Thank you for choosing Sony!

      We're really happy to hear that you're enjoying the excellent picture and super clear playback on your K77XR80 TV.

      We're sorry to hear about the issues you encountered during the setup process with Google and the problems with some apps displaying the incorrect region. To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Brightness by default is lacking, but once you get it dialed in, it's gorgeous. Getting the right cables is very expensive. I have apple TV and watching movies in HDR or 4K is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yahtzee,

      Thank you for your review! We're happy to hear you're enjoying the stunning picture quality of your BRAVIA 8, especially for HDR and 4K movies. We appreciate your feedback about the brightness and cables. Enjoy your cinematic experience!

      Thank you for choosing Sony!
      -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, sports looks great. Easy to stream as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bennyyyy,
      It is most rewarding to hear how much you appreciate your new BRAVIA 8 TV!
      We've worked hard to make sure features like its exceptional motion clarity for sports and its seamless access to streaming services make a big difference in how you enjoy your entertainment.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal tv and sound quality from Sony again. This TV flexes between video games and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HondoH,

      We're so glad to hear that your Sony BRAVIA 8 TV delivers phenomenal picture and sound quality, and smoothly flexes between video games and movies. Thank you so much for sharing your fantastic 5-star review! The versatility and performance of this model make it a standout choice for both immersive gaming and cinematic viewing at home.

      Thank you for choosing Sony—wishing you a wonderful day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv had been very good. Extremely clean and vibrant. The speakers in it are surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for choosing Sony!

      It's truly wonderful to hear that you're enjoying the K77XR80 TV, especially noting the vibrant display and surprisingly good speakers. We appreciate your kind words and are pleased to know these features are making a positive impression.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! The picture quality is amazing, and of course the Google interface is so easy to use, and integrates with all of my devices. It's like watching in a movie theater without the annoying people next to you! The only downside is that it doesn't get the Xfinity Streaming app, but we've solved for that with a Firestick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Helaine,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality and Google interface of the TV. Your feedback about the Xfinity app is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, it has been a good viewing experience. It doesn’t seem as clear as it was in the store but still clearer than LCD. The remote control buttons are a little small for someone with disabilities. The stand seems pretty sturdy as we chose not to wall mount it until we decide for sure where to put it. Overall it’s a nice tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyW! Thank for your sharing your experience with the BRAVIA 8 OLED TV. If the picture quality is not as clear as you saw it at the store, you may try to change some picture settings on the TV like: Brightness, color and picture mode. Here you have a link on how to adjust the picture settings: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean. Regarding the buttons on the remote control, we appreciate the feedback, and we will take that into consideration for future improvements. Thank you for choosing Sony! Best regards. -Ismael Sony_US

Page 11, Showing 201-220 of 587 reviews
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