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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 578 reviews

  • Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture, little frustrating try to mount it as its huge. overall great quality wouldcrec9mmendcsurround sound also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipP,

      We are thrilled that you’re enjoying the picture quality of your 77" BRAVIA 8! While we understand that mounting a screen of this size can be a significant task, we’re glad to hear the premium quality makes it worth the effort, and we completely agree that adding a surround sound system is the perfect way to complement the OLED experience.

      Thanks for choosing Sony. 

      Best regards,

      Eliab Sony_US

  • Amazing Picture, Proven Reliability, and Value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and proven reliability. We love the picture quality and features of this tv. I didn’t want to spend money on the other big names that unfortunately only last a few years. This Tv is worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CvilleHorn,

      Thank you for choosing Sony!

      We're excited to hear that your K77XR80 TV offers excellent picture quality and reliable performance. Your trust in choosing a product that delivers lasting value means a lot to us. Thank you for sharing your experience and support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Picture Quality and Sound Syncing

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is impressive and minimal changes needed right out of the box. User interface is easy to navigate as well. Issues with syncing audio through my Denon receiver but was able to resolve it after some trial and error.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Metsfan8174,

      Thanks for sharing your review and experience with the Sony BRAVIA 8. We're glad that you like the picture quality and user-interface of the TV. It's unfortunate that you experienced an audio syncing issue with the TV. We're glad that you were able to resolve the issue. Help guides and manuals are available on our support website if ever you need assistance with the TV. Please refer to this link:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-77xr80

      Thank you for choosing Sony!

      -Ralph Sony_US

  • High Quality 4K

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 77" has exceptional image quality. Well worth the higher price tag. The processor is superior in my my view than other TV in its class. The one thing they could do better is that it would be helpful for the remote to have backlut keys for easier use in a dark room. This TV pais really well with the Sony soundbar. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolM,

      Thanks for taking the time to share your feedback on the BRAVIA 8! It's fantastic to hear you're so impressed with its image quality and the superior performance of the processor. We're also thrilled to know you've discovered how well it pairs with a Sony soundbar, which is a key feature designed to create a more immersive audio experience.

      We also appreciate your valuable feedback regarding the remote control and the desire for backlit keys. This is a common and very helpful suggestion, and we have passed your comments along to our product development team—Customer input like yours is crucial for us as we continue to innovate and improve our products!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia 8 OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the TV. Has a very nice picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamieM,

      It's truly wonderful to hear that you are very happy with your Sony BRAVIA TV and enjoying its beautiful picture quality. Thank you so much for your fantastic 5-star rating—your feedback means a lot! The K77XR80 is designed to deliver stunning visuals that make entertainment come alive, and we're delighted these vibrant images have made a great impression.

      Thank you for choosing Sony—wishing you a bright and enjoyable day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound. Only minor issue is my Roku stick causing a short screen and sound drop once every 20 minutes or so. Still trying to track down the exact setting to change to fix the issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blindrage,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the sound and picture quality of the TV. It's unfortunate that you are experiencing an issue with your Roku stick. For optimum performance, make sure that the software version of the TV is up-to-date. Performing a power reset may also help resolve the issue. Please refer to the steps on these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Geek Squad tech recommended this TV to me. It has Outstanding picture quality and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesH,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you are enjoying the K77XR80 TV! Thank you for sharing your positive experience with its outstanding picture quality and sound. We truly appreciate your feedback and are glad that the Geek Squad tech's recommendation exceeds your expectations.

      Best regards,
      -Fred Sony_US

  • Sony Bravia 8

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even though I am having issues with my Sony I have to give 5 stars for the service I am receiving from Best Buy! They will bring me a 3rd tv due to issues

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CherylE,

      We appreciate your patience and are glad to hear that Best Buy's service has been helpful. We hope your next Sony BRAVIA 8 provides the experience you expect. If you need any assistance, feel free to reach out as at https://us.esupport.sony.com/support/s/support-contact?language=en_US!

      Thank you for choosing Sony.
      -Maria Sony_US

  • Pros mentioned:
    Picture quality

    You haven’t seen it until you see it on a Sony !!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is no wonder Sony tv’s are like no other. The picture quality is outstanding, very few adjustments needed ! You won’t really appreciate a Sony TV until you make that purchase !!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung4kUnacceptable, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Great and amazing display

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a Sony 65" A8H OLED. My wife and I immediately were impressed with the improvements in clarity and performance. The Oppenheimer opening scene was a great first impression. Paired with the Theater Bar 8, RS5 surrounds, and SW5 subwoofer. An amazing Sony setup!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jrodvball8,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you and your wife are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Awesome buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV for movies is incredibly surprising!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony,

      Thanks for posting this fantastic review!

      We're delighted to hear the BRAVIA 8 is delivering such an impressive picture for movies and you're enjoying every detail, from the color to the contrast, immersed in a truly cinematic experience.

      Thanks so much for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful Sony Bravia 8 TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. User friendly interface. Has all the bells and whistles I wanted in a media room TV. Sony Pictures Core is a fantastic service addition in Sony Bravia TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful to hear, HeidiM25! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Sony K77XR80

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY makes a great TV with clear picture and many included features. Best Buy always has low prices and price matches. Great place to get your TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jano!
      We feel privileged to know that you’re so happy with the clear picture quality of your new Sony TV. It is wonderful to hear that our features and the overall value are hitting the mark for you!

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    ABSOLUTELY AWESOME!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A 77” TV for old people? WOW! What a great purchase! Probably one of the best purchases we ever made! Crystal clear! Beautiful color! Love watching college sports!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RuthannM, Thank you so much for the 5 stars! We're glad to hear that you are considering your Sony BRAVIA 8 TV a great purchase for its clear and beautiful picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good picture just a lil in the dark side but overall happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, ManuelD.

      We are so pleased to hear that you are happy with the picture quality of your K-77XR80 television. We designed this TV to provide a premium and immersive viewing experience, and it's wonderful to know that you are enjoying it.

      We also understand your comment about the picture being a little dark. We want to help you get the best possible viewing experience. We recommend exploring the picture settings in your TV's menu. Adjusting the brightness, contrast, or the "Picture Mode" (such as switching to "Vivid" or "Standard") can often help to create a brighter image that better suits your preferences.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    77” Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love love Love this television! Also took advantage of the limited time free installment…techs were so helpful and super courteous!!! Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaniceP,

      Perfect! We're glad that you like the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s been a month now since I purchased this Bravia 8 77 inch so far everything is great no issues. I’ve been a Sony guy ever since I have another Sony Bravia 48 inch OLED didn’t give me any problems. Over all I’m very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariaL, Thank you for sharing your experience with your Sony TVs! We're glad to hear that you are very satisfied with your Sony BRAVIA 8 TV. It's wonderful to have a return customer, and both of your purchased Sony TVs have met your expectations. Thank you for choosing Sony, and here's to many more years of great viewing experiences! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Picture perfect!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to install and connect. Picture perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed,

      We're so glad to hear that. Thank you for sharing your 5-star review and letting us know how much you appreciate the easy installation and connectivity of your Sony BRAVIA TV. It’s wonderful that the picture clarity stands out as truly perfect—the vibrant visuals and user-friendly setup are designed to make every moment enjoyable right from the start.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    GREAT

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are totally enjoying our new TV. The picture quality is excellent. The remote, is easy to use. We are using a sound bar, so no comment on the quality of the sound from the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi helpisaphonecallaway,

      You made the right choice with the Sony BRAVIA 8! We're glad that you are enjoying the picture quality and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Picture and sound are awesome and even better after a little fine tuning. Sony enables the user to adjust features much easier than most brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldA,

      You made the right choice! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 12, Showing 221-240 of 578 reviews
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