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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 578 reviews
  • Pros mentioned:
    Picture quality

    Super TV along with a Super install

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony Bravia 8. Beautiful picture. The resolution is amazing for a 77". I would totally recommend this TV. Geek Squad guys did a great job setting everything up, so we had nothing to do but enjoy. Thanks Much!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelP,

      Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    DCS TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia one of the best TV's ever great picture quality and refresh rate, also get the Sony sound system with great system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Douglas11,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excellent sound and picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome, worth the buy. Good for family viewing,movies and gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anna, thanks for sharing your awesome experience with the Sony - 77" Class BRAVIA 8! We're happy to hear you're enjoying every single moment with the TV, whether is family viewing, watching great movies full of rich colors and clarity, or playing games at 4K / 120fps. We hope this continues to be a great experience for you and thank you for choosing Sony! Regards, -Dominick Sony_US

  • Sony TV 77 in OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. We are so excited about the size and color. This was a great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnaT,

      It is truly wonderful to know that you are so excited about the size and color of your new BRAVIA 8. We are thrilled that you feel it was a great purchase. To provide that lifelike color you're enjoying, this model features XR Triluminos Pro™, which delivers a massive spectrum of shades and hues. Furthermore, its One Slate design with a seamless edge bezel keeps your focus on the stunning picture, ensuring that the impressive size of the screen is the star of your living room.

      Thank you for being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Best Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the 77" Bravia 8 while on sale for Black Friday. Awesome for watching games and ps5. The sound it produces is exceptional even without a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GarrettL,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Beautifully clear picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is so clear and so perfect putting above our fireplace mantle. The geek squad did an outstanding job installing the TV and Sony is the best!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Trix! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love it sound are amazing no need sound bar picture quality are amazing too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EricL, thank you for rating the BRAVIA 8 with five stars! We're delighted to hear you're loving the exceptional sound quality that competes with any external audio system, as well as the outstanding picture quality! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia Oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Great picture and sound. easy to navigate around apps and search for things. User friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your positive experience with the K77XR80, RobertB! We're glad to hear that you're enjoying the great picture and sound quality, as well as the easy navigation around apps and search features. At Sony, we strive to make our BRAVIA TVs user-friendly and enjoyable for everyone, so it's wonderful to know the TV's intuitive interface and overall performance have met your expectations. If you have any questions or want recommendations on getting even more from your TV, feel free to reach out!

      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    The best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture ,colors,brightness and sound..is a complete tv everything is fine in this tv…!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RicardoC, thank you for the incredible 5-star review! We feel privileged to know the Sony - BRAVIA 8 is checking all the boxes for you. With its OLED screen this TV delivers astonishing contrast, deep blacks and lifelike colors. We really appreciate your support and thank you for being part of the Sony family! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Amazing product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, combined with an amazing audio system. I am very satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JavierM,

      Thank you for choosing Sony!

      We're beyond pleased to hear that you're enjoying your K77XR80 TV and that it complements your audio system so well. Your feedback is invaluable to us, and we sincerely appreciate you sharing your experience.

      Best regards,
      -Fred Sony_US

  • Sony TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has an awesome picture. The guide is user friendly as well. We love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimB!
      We are thrilled to hear that you are loving your new K-77XR80! It’s great to know that the picture quality and the guide are making your viewing experience so much better.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Worth the extra spend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is worth the spend. Have multiple tv’s and this is now our go to for movie nights.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, MikeT! We're delighted to hear that your K77XR80 has become your top choice for movie nights and that the picture quality stands out among your TVs. The K77XR80 is designed to deliver an exceptional viewing experience, with picture modes like Cinema and IMAX Enhanced that are tailored for movies, balancing brightness, color depth, and contrast for lifelike visuals. The TV's advanced picture settings—such as Auto Picture Mode, local dimming, and dynamic contrast enhancers—help optimize the image automatically based on the content and room environment, ensuring each movie night looks its best. Your satisfaction validates our commitment to quality and continuous innovation in home entertainment.

      Thanks again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Picture quality, color, clarity, resolution, tone are unmatched! Best TV I have ever purchased!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful feedback on your K77XR80, SteveM! We’re delighted to hear that you’re enjoying the unmatched picture quality, color, clarity, resolution, and tone. Our BRAVIA TVs, including the K77XR80, are designed with advanced technologies such as precise picture settings, vivid and enhanced color modes, Reality Creation for superior resolution, and advanced contrast and clarity features to deliver an immersive viewing experience. Your satisfaction with these features means a lot to us, and we appreciate you choosing Sony for your home entertainment.

      Gus,
      Sony North America Customer Support Sony_US

  • Pros mentioned:
    Picture quality

    OLED is King

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2 failed broken LG Mini LED TVs I chose this Sony OLED & so happy I did! Great picture, OLED is so much further ahead of mini LED and quality is much better & more refined. Thanks Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelloWorld,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Awesone picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have 77 inch version. Colors and picture out of box are awesome prior to calibration. Not the easiest TV to set up using a google account. If you do not have a google account you will need to obtain one. So far love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8 TV. We're glad that you like the picture quality of the TV. Your feedback about the Google software is greatly appreciated. Using a Google account is needed to fully utilize the capabilities of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Excellent tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy soundbar set up. Menu’s fast response.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JWkaty,

      It's wondaful to hear you're enjoying the stunning OLED picture and fast interface of your new BRAVIA 8! We're glad to know the soundbar integration was simple, making for a perfect home theater setup.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Great buy!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s been around 2 weeks since we bought it and works wonderfully! Image is sharp and is the sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VeronicaJ,

      Thank you for choosing Sony!

      It’s a true pleasure to hear that your K77XR80 TV has been performing wonderfully since your purchase. We’re glad the sharp image quality and sound have enhanced your viewing experience. Your feedback encourages us to continue delivering products that bring enjoyment and value to our customers.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Picture Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Bright and clear. The only thing I would like to see is a larger remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nickname,

      Thank you for your kind words about the picture, K77XR80! We're glad to hear that you find it bright and clear. We appreciate your feedback regarding the remote size, and we'll definitely take that into consideration for future designs. Your input is invaluable to us as we strive to improve our products. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow what a beautiful picture. I purchased 3 tvs this year for this room. They were another brand and all had issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceM,

      Great! We're thrilled that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Awesome tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors. Perfect look. We love this tv. It looks very elegant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryS, we are pleased to learn you're loving the beautiful picture quality and colors of the Sony - 77" Class BRAVIA 8! Its new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor. Thank you for choosing Sony! Best regards, -Dominick Sony_US

Page 14, Showing 261-280 of 578 reviews
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