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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 578 reviews
  • Pros mentioned:
    Picture quality

    SONY TV best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is really good. Clear picture and sound good. I would buy another anoe soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback about the K77XR80, JuanM! We could not be more pleased that you’re enjoying the clear picture and great sound. It's wonderful to know the TV is meeting your expectations, and we appreciate your intention to choose Sony again in the future. If you ever have questions about making the most of your TV’s features or need support with picture and sound settings, we're always here to help. Enjoy your viewing experience!

      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a very beautiful tv picture quality is top tier i would recommend this product forsure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chance, thank you for the great review! We're thrilled to hear you're enjoying the beautiful design and top-tier picture quality of your BRAVIA 8. Your recommendation means a lot to us. Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Sony - 77 Inch Class Bravia 8 OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and audio is amazing and enhanced! I would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TuPham, thank you for these fantastic five stars! It makes us really happy to hear you're enjoying the top-tier picture quality of the BRAVIA 8 and its enhanced sound! We really appreciate the recommendation! Thanks for choosing Sony. Sincerely, -Jenn. Sony_US

  • 77” Bravia 8 …

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive television. Picture quality is outstanding! Wondering if I should have gone bigger …

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JMW52!

      We are absolutely thrilled to hear that the picture quality on your new K-77XR80 is standing out to you! The Bravia 8 is designed to provide an incredibly immersive experience, and we’re so glad you’re enjoying that outstanding detail.

      Regarding the size, at 77 inches, you have a truly cinematic setup that brings the theater experience right into your home. We're confident that as you keep watching, you’ll continue to be blown away by the performance.

      Thank you for choosing Sony and for sharing your experience!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has the best picture ever. Best Buy associate was extremely helpful. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KeithF, thank you for your wonderful review! We are thrilled to hear that you are pleased with the BRAVIA 8 picture quality and consider it the best. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    SONY FAN

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Probably the best Sony TV I have ever purchased. The picture is fantastic and I could not be more pleased!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardB,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    77" Bravia 8Oled Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like this product. The picture is of great quality with brightness and clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieF, thank you for the wonderful 5-star review! We couldn't be happier to hear that the Sony - 77" Class BRAVIA 8 is checking all the boxes for you. With its OLED screen and over 8 million self-lit pixels, this TV delivers a great picture quality that is bright and clear. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautifully made, awesome picture. Add a Sonos and you have a home theatre system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StuartM,

      Thank you so much for your kind words! We're thrilled to hear you're enjoying the stunning picture quality of the K77XR80. With the cinematic visuals of the XR80 and your audio system, you've got yourself a truly impressive home theater setup.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    SONY 77" BRAVIA

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying this TV very much! Great picture and easy to use and navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuneM, thank you for this wonderful 5-star review! We're delighted to hear you're enjoying your Sony - BRAVIA 8, especially its great picture and user-friendly navigation. We design our TVs for both stunning visuals and effortless enjoyment, so your feedback is truly appreciated! Thank you for trusting Sony. Best regards, - Dominick Sony_US

  • Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Honestly love this TV its perfect for both games and movies!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickQ,

      We are thrilled to hear that the BRAVIA 8 is the perfect fit for your home! We designed this OLED to offer the best of both worlds, providing an immersive cinematic experience for movies and the high-performance features needed for smooth gaming. Thanks for choosing Sony. 

      Best regards,

      Eliab sony-global

  • Pros mentioned:
    Picture quality

    fantastic picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Fantastic picture. We are not using the built-in speakers -- we are using an added-on sound system, so that's why I rated the tv's sound quality as "average."

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JMJH,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about the TV speakers is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks good. Sounds good. The operating system seems solid -- hasn't glitched at all.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really loved purchasing the Sony tv. Great coloring great graphics what’s not to love.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Perfect in everyway!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great! Sounds great! Smooth UI/UX. Bright enough even for living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SrichakraK, thanks for the fantastic 5-star review! We are thrilled to hear that you're enjoying the astonishing picture quality and sound of the Sony - 77" Class BRAVIA 8. With the integration of google TV, it organizes all your content in one place, making it easy to use and get access to all your favorites movies and shows. We hope this continues to be a pleasant experience for you, thank you for choosing Sony! Regards, -Dominick Sony_US

  • Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is far better than the Samsung tv I had be fir

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Happy Consumer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 77" Bravia is excellent. Picture quality is superb. Surprised that the sound quality for viewing regular broadcasts is very good. I would certainly recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasH,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Worth Every Penny

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid color. Spectacular depth of field. I feel like I am part of the picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, thank you for your wonderful review! We're thrilled to hear that you're enjoying the BRAVIA 8 and that its stunning picture quality and vibrant colors made you feel like you're truly part of the action. Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Expectations met

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv had met every expectation I had when I bought it. I have enjoyed the incredible picture. Great for basement viewing. Worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeT,
      Thank you for sharing your 5-star experience! We're delighted to hear that your Sony BRAVIA 8 OLED TV has met your expectations and provided incredible picture quality, especially for basement viewing. It’s fantastic to know it’s been worth every penny!
      Enjoy your amazing entertainment setup, and Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, picture is excellent and setup was very easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful feedback on your K77XR80, awm001! We’re delighted to hear that you’re enjoying the excellent picture quality and found the setup process very easy. Our goal is to provide a seamless and immersive viewing experience, so it’s great to know we met your expectations. If you have any questions in the future or would like to explore more features, please feel free to reach out.

      Thanks again for choosing Sony.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Great Job Best Buy! (From sales to installation)

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV… So happy I went with the Sony Bravia8 77inch OLED. Fits perfect in my family room. The GEEK Squad Team did an excellent job installing my new TV (led by John).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DinahM, Thank you for sharing such a wonderful shopping experience. We're truly delighted to hear the installation of this TV turns out extremely well and that it fits perfectly in your family room. Your satisfaction with the incredible picture and overall performance of your TV are greatly appreciated. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

Page 15, Showing 281-300 of 578 reviews
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