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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 578 reviews

  • Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv i love it! Perfect for the lonving room! Beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick,

      We are thrilled to hear that your new BRAVIA 8 OLED is a perfect fit for your living room! There is nothing like the picture quality of a 77-inch OLED to bring a beautiful, cinematic experience right into the heart of your home.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    BEST PURCHASE EVER

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is absolutely great. You literally think you are a. The football field with the Players. Super clear picture, no matter what you are looking at.....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarionC, Congratulations on your best purchase ever! We're thrilled that your enjoying the Sony BRAVIA 8 TV's super clear picture that make everything you watch feel so real. Thank you for trusting Sony, and enjoy your real-life viewing experience with your new Sony TV! -Maria Sony_US

  • Awesome!!!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome, awesome, awesome! Can’t say it enough. everything about it awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dianne,

      We are thrilled to hear that you are so incredibly happy with your 77-inch BRAVIA 8! It is wonderful to know that every aspect of the TV, from its vibrant OLED picture to its smart features, is exceeding your expectations.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Great Product!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. Best TV i ever purchased!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DBAKMAN, thank you for the five-star rating. We are immensely pleased to hear you're enjoying the outstanding picture of the BRAVIA 8 and it's great TV speakers. We're honored to hear this is the best TV you've ever purchased. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED tv Sony Bravia 8 sound system is like you’re in a rap battle

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Awesome picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb picture and overall great unit. Only wish would be a less reflective screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RONM,

      Thanks for the excellent review! We're immensely pleased to hear you're enjoying the outstanding picture quality and overall performance of your BRAVIA 8 TV. We appreciate your feedback regarding the screen reflection and will be sure to pass it along to our design team.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Outstanding smart tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful upgrade to a top class smarttv. Awesome picture quality and functionality. Easier to access all apps than our former tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cathygd,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic, I feel as though I'm at the movie theatre!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyJ, we're elated to hear the Sony - 77" Class BRAVIA 8 has made a great impression on you with its astonishing picture quality and dazzling colors! The 3D Surround Upscaling creates virtual surround sound from above and the sides using just the TV speakers, delivering a unique and theater-like experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • New Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing a 17 year old Sony and couldn’t be happier! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichieT,

      We are pleased to learn that you couldn't be happier with your new BRAVIA 8! Replacing a 17-year-old Sony is a huge milestone, and we are honored that you chose to stay with us for your upgrade. It is wonderful to hear that you highly recommend it.

      Thank you for being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Great Picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the Great Picture, when the media allows it. I am disappointed in all the clicking, and pinging noises when turning on and off, and when using some other features. I am also disappointed that you can only use one: wifi or ethernet. You have to manually change which to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Consumer,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about its network connectivity is greatly appreciated.

      We also understand your concern about the noises when turning the TV on and off. A creaking, crackling, or popping sound from your TV is normal and is not a malfunction. These sounds occur when parts expand or contract slightly due to temperature changes in the room or your TV. For example, you may hear the sound when you turn your TV on or off. The sound location may change or become less noticeable due to environmental changes, such as temperature or humidity.

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Speakers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sound happy easy set up. Perfect size really enjoy the great surround sound.

    I would recommend this to a friend

  • feedback for consultant Vlad

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge thanks to consultant Vlad for his help! The TV turned out to be defective, and he quickly found a solution and processed the return. It’s always a pleasure when employees take such good care of their customers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KrystsinaB,

      Thanks for sharing your positive experience! We are glad to hear that the consultant who assisted you was able to provide such excellent service and quickly resolve the issue with your BRAVIA 8 TV.

      We are committed to ensuring our customers have a great experience with our products, and it's wonderful to know that you were taken care of so well.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it, beautiful images and resolution is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarmenM, thanks for sharing your experience! We're elated to hear you're impressed with the magnificent picture quality of the Sony - 77" Class BRAVIA 8. Our OLED screen individually and expertly controls over 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors. We appreciate you choosing Sony and hope you continue enjoying your new TV! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Love our new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, great value and quality!! Excellent customer service.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Greg

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nicest tv ever buy one and see what l mean looks so life like

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregM, thanks for sharing your great experience! We're thrilled to hear the Sony - 77" Class BRAVIA 8 has made a great impression on you. With this TV you have over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness, replicating over a billion vivid, real-world colors. Thank you for choosing Sony and enjoy your viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8 77”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and Sound. I paired it with the Sony sound bar and subwoofer. Sounds like you are in a movie theater! Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and sound. Easy setup. Was worried about the glare from windows and its not a problem at all. Very happy. Should ha e bought sooner..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesN, we're glad you are happy with the ease of setup, picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv i had my life. So good quality and sound. A must buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TanzeelaK,

      That's awesome to hear! We're glad you're loving the quality and sound of the Bravia 8 TV. Enjoy your new TV and thanks for sharing your experience.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Sony OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for a great television and the Sony OLED is the best picture ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarltonH,

      You made the right choice with the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Comfortable

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is natural and the feels very comfortable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LinD,
      Thank you for taking the time to share your feedback! We’re thrilled to hear that you find the K77XR80 picture quality to be natural and that the headset feels comfortable. We appreciate your support!
      Our BRAVIA 8 is the perfect centerpiece for your living space with slim styling and cinematic picture and sound to match.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

Page 16, Showing 301-320 of 578 reviews
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