Skip to contentGo to Product SearchGo to Footer
Gift Ideas
Main Content

Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 578 reviews
  • Pros mentioned:
    Picture quality

    Amazing TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My third Sony Bravia in 12 years and overall the best! Just does everything right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyG,
      Thank you so much for taking the time to share your experience with your new Sony Bravia K77XR80! We’re thrilled to hear that it’s your best one yet and that exceeded all your expectations.
      Your loyalty means the world to us and we look forward to continuing to bring you top-quality technology for many more years to come.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    big is beautiful

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the picture in unbelievable. I thought the size would be overwhelming, but it isn't. it has become our number one source of entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlA1,

      Perfect! We're glad that you like the picture quality and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Love this tv! I highly recommend

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so clear and the sound is so precise! I love this TV. Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeannetteD,

      Great! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Quality

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality you expect from Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LindaS,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that your K77XR80 TV is delivering the excellent picture and quality you expect from Sony. Your recognition of our commitment to high standards means a lot to us, and we’re glad the TV is enhancing your viewing experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Good TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture a little dark but true black color Good TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1234,

      Thanks for the feedback on the BRAVIA 8 TV. We're glad you love the excellent picture and true black color. The BRAVIA 8 is tuned for accurate, cinematic quality, which is why it might seem a bit darker. You can adjust the brightness settings in the TV menu to get the perfect picture for your room.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Excellent Combination

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV - warm vibrant picture, but good at bringing out dark scenes two. We paired with a Sonos Arc sound bar - excellent combination.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeilO,

      Great! We're glad that you are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    77" Bravia 8

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv!!! Very nice picture and quality!!! Works great with my Ps5 pro!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephanieB,

      We’re thrilled to hear you’re enjoying your BRAVIA 8, especially with your PS5 Pro! The stunning picture quality and smooth performance make it a perfect match for gaming.

      Thank you for choosing Sony. Happy gaming! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia is an excellent brand

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Tv very clear and the colors are very vibrant!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackC,

      Great! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    RM

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 4th sony and I loved it Great Picture quality and Excellent Sound,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoytM,
      Thank you for being a loyal Sony customer! We’re thrilled to hear that your 4th Sony TV, the BRAVIA 8, is delivering the great picture quality and excellent sound you love. Thank you for choosing Sony. -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great purchase

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent choice. Perfect picture. Great quality!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HNev, thank you for the five-star rating! We're delighted to hear you're enjoying the BRAVIA 8 exceptional picture quality. It's great to read you find Sony an excellent choice! Thank you! My best regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good screen good picture easy set up. Fast and clean

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, GeorgeW,

      Thanks for the review and the 5-stars rating! It is amazing to hear how much you are loving your Sony BRAVIA TV! With a fantastic 4K resolution screen and over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness, we are sure you'll enjoy watching your favorite movies at the best resolution possible!

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color

    Perfect sofar

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I play a lit if videogames and sofar its been great its a bit brighter than the last oled I had and that in itself has made it worthwhile.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DBXJ, Thank you for the wonderful review! We're glad you're enjoying the peak brightness level of your new Sony Bravia 8 OLED TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Awesome Bravia OLED 4K UHD TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this television. Beautiful color and definition. Will be getting another for a different room…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuzJ,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing! I went in to purchase an LG but this TV was better in quality and in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisC!
      Thank you for sharing your experience! We are really happy to hear that the K-77XR80’s picture quality stood out to you and offered great value. It’s fantastic to know you found a TV that impressed you both in quality and price.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Love it

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture … almost like 3D. Super thin. Highly recommend a sound bar because the speakers are just ok.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CynthiaB,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality and design of the TV. Your feedback about the sound quality is greatly appreciated. Aside from using a soundbar, you can adjust the sound settings of the TV to fine-tune the sound quality to your needs. You may find this link helpful:

      https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_02.html

      Hope this helps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this when my Samsung 75inch QLED went out so far the picture quality and the over all performance is superior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewD,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality and overall performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best Color and Blackest Blacks.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! Sound quality of built in speakers is better than expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammie,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv review

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buying and delivery experience Delivery was on time and friendly workers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnW,

      That's wonderful to hear! While those compliments are for the retailer's excellent buying and delivery service, we are thrilled that you chose the 77" BRAVIA 8 OLED TV and hope you are enjoying its stunning picture quality.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Good Sony Integration

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Beautiful picture and the quality and integration with the PS5 is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tbbutler,

      Amazing! We're glad that you like the picture quality of the TV and how it works well with a PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great Technology, Great TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is really great. The picture is awesome and it fills up the room perfectly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robb,

      Great! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 18, Showing 341-360 of 578 reviews
Sponsored

People also viewed

  • Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
    Your price for this item is $1,999.99
    The comparable value for this item is $3,499.99
  • Sony - 77" Class BRAVIA XR8B OLED 4K Google TV
    Your price for this item is $1,999.99
    The comparable value for this item is $2,499.99
  • Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
    Your price for this item is $3,499.99
    The comparable value for this item is $4,999.99
  • Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025)
    Your price for this item is $2,399.99
    The comparable value for this item is $3,499.99
  • LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
    Your price for this item is $1,999.99
    The comparable value for this item is $3,699.99