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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 578 reviews
  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp edges on timages. Great color. Easyy to use and operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FIRE,

      Perfect! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Buy this tv! You won't regret it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible. I have never been let down by Sony. This television is absolutely insane. The quality is just incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesB,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv shuts off and will not restart. Happens multiple times. Picture is dynamite , when its working.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality product.The installers did a great job both installing and explaining the product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrancisB,

      Amazing! We're glad that you are enjoying the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Insanely sharp picture! My only complaint is how many apps I had to download to get it up and running with google tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about the Google software is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Tv purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Would highly recommend Sony 77 Bravia 8 oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesS, thanks for sharing your great experience with the Sony - 77" Class BRAVIA 8! We're delighted to hear you're enjoying its stunning picture quality with boosted color, contrast and clarity. The many smart features, thousands of movies and apps make this TV easy to use and customize to your preference! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • 10/10 great packaging

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best box a TV could come in! Will update review once I take it out of the box

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianC, thank you so much for sharing your feedback! We are really happy to hear your enthusiasm about the K-77XR80’s packaging.

      When you’re ready to unbox, you’ll find that this model offers stunning 4K HDR picture quality, immersive sound with Dolby Atmos, and smart features that make streaming and connectivity a breeze.
      We look forward to hearing your full thoughts once you’ve had a chance to experience it!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Great Sony TVs and Great Service at Best Buy Reno

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought two of these 65 “ Sony TV s from Best Buy Reno for our new cabin. They are incredible and super easy to set up. The manager and staff were very helpful. Great service !

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great resolution, colors, and overall image. Apps are easy to set up with Google account and many features above competitor brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CHC2024,

      Amazing! We're thrilled that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great picture but went dead at six months.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality at all angles and sound is surprisingly good. But it stoped working at the six month mark. In the process of a warranty claim. Three blinking red light and black screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarkC,

      Thank you for choosing Sony!

      We're honored to hear that you appreciate the picture quality and sound of your K77XR80 TV. It's wonderful to know the viewing experience has been enjoyable from all angles. We’re sorry to hear about the issue you’re facing, and we appreciate your patience as you navigate the warranty claim process. Please know we’re here to support you and ensure your experience improves moving forward. Thank you for sharing your feedback with us.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Very pleased!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Great picture, very smart and easy to setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jessy,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Perfect filling ever in my life

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect fit for my living room. I will buy the next one in 20 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AmarsaikhanB,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K77XR80 TV is a perfect fit for your living room. It’s wonderful to know it has made such a lasting impression, and we’re honored to be part of your home entertainment for years to come. Thank you for your continued trust in Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great item, crisp picture and colors. The tv is thin with a small bezel and really draws yhe eye with the sleek design

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Big TV experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Video quality and clarity is excellence. Sound bar bundle provided enjoyable audio experience. Smart feature is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Normal, Thank you for the positive review! We're glad you appreciate the excellent video quality and clarity, intuitive smart TV features, and great audio experience when paired with a soundbar. Thanks for choosing Sony! -Sam Sony_US

  • Great service- great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tevin Morales did a great job in describing all the different television models. I never once felt pressured or like he was guiding me toward a particular model. He has a very pleasant, respectful and engaging demeanor. My Sony is awesome!!! I couldn’t be more pleased with this purchase.

    I would recommend this to a friend

  • Sony 77 TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely a great tv and the picture is perfect!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyE,

      It’s rewarding to hear that you find the Sony BRAVIA 8 to be a great TV and that the picture quality is perfect! We put a tremendous amount of effort into delivering the best possible viewing experience.

      We appreciate you choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Mr R V

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been pleased with the picture and operation of my Sony TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RollandV,

      Perfect! We're thrilled that you like the picture quality and functionality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 77” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Xlent! Hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CJL1967,

      We are truly heartened to learn that you are enjoying your Sony BRAVIA 8!

      We strive to deliver an exceptional viewing experience, and we are thrilled that the TV has been a standout success in your home. The picture quality, powered by the cognitive intelligence of the XR Processor, provides incredible contrast and vibrant, lifelike colors, making every scene truly immersive. We are also proud of the sleek, minimalist design and the intelligent Google TV features that make navigating content seamless and intuitive.

      Thank you for choosing Sony. We hope you continue to enjoy the exceptional quality and innovative features of the BRAVIA 8!

      Regards,
      Dominick Sony_US

  • Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. Sony always delivers with their tvs. The major pro compared to other Oleds at this price is the software. They run on android software so it is easy to find all apps. Coming from the Sony A8g this is a major upgrade. Another great thing is that Sony still brings updates to the older TVs. My older A8g just got the update where the UI looks just like the new Bravia 8.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alec,

      You made the right choice upgrading to the Sony BRAVIA 8 TV! We're glad that you are enjoying the Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 8- 77" has a great picture and is just the right size for our "man cave".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinB,

      That's fantastic to hear! We are so glad you are enjoying the experience/product. Your feedback truly means a lot to us.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

Page 19, Showing 361-380 of 578 reviews
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