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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 583 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 583 reviews
  • Pros mentioned:
    Picture quality

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv experience. Picture quality is far better than any other tv I’ve owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbuy,

      Awesome! Thank you for the purchase and we're happy to hear that you like the picture quality of your new Sony television. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality with superior brightness. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTech,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Spanky

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it’s a great tv I never had a oiled tv best picture I have ever seen I recommend geek squad did a great job installing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelU,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony super sharp

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up……..awesome television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR, Awesome! Thank you for your 5-star review of the K77XR80 (BRAVIA 8)! We're thrilled you love the picture quality and found the setup easy. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    No one makes LED better

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. I already have a 2023 model but upgraded it this year. It’s a fantastic Tv and you won’t be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Archy,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    77in oled bravía 8

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first oled tv and let me tell you this is the best tv I owned this my 4 th bravía this is the best so far

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielA,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Perfect filling ever in my life

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect fit for my living room. I will buy the next one in 20 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AmarsaikhanB,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K77XR80 TV is a perfect fit for your living room. It’s wonderful to know it has made such a lasting impression, and we’re honored to be part of your home entertainment for years to come. Thank you for your continued trust in Sony!

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I considered this TV and another brand. My wife love Sony so when it came to me purchasing a flat screen for my living room it was a no brainer. The clarity on this television is unbelievable! I agree that Sony is the best!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your experience and for choosing Sony for your home, pasquale21! We're thrilled to hear that you and your wife love your new k77xr80 TV, and that its incredible clarity has made a real impression in your living room.

      We design our TVs with families like yours in mind—ensuring vibrant picture quality, powerful processing, and an immersive viewing experience. Your loyalty and trust in Sony mean a lot to us, and we’re honored to be part of your entertainment setup.

      If you have any questions down the road or would like tips to get the most from your new TV, we're always here to help. Enjoy every moment, and thank you again for being part of the Sony family!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Happy, but not Estactic

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do not like that i have to hold down the fast forward or reverse button. Unlike my other tv's you simply click it to the speed to fast forward then hit play to continue. Is the color great. I think after getting it home i would have been more pleased with the other 77" oled option i was looking at. I purchased because of the brand and reputation, but think i should have gone with my first intuition and purchased the samsung oled, the same brand as my other tv's. Happy, but not overjoyed. Oh, ive had the tv for a few weeks now! I may return it, still contemplating.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lesley,

      Thank you for sharing your thoughts and experience using your BRAVIA 8 OLED 4K Ultra HD Google TV. We apologize for any disappointment you may have experienced with its performance. Your feedback is highly valued as we aim to enhance our products and the overall user experience. We also understand your need for a forward or back functions on the TV. If you are inside an app/streaming app, rewind and fast forward can be controlled either by pressing the left or right directional buttons. However, we cannot guarantee if these buttons will also work if you're watching from another source/input device. Some sources/input devices will have a built-in fast forward or rewind option within the app.

      It's unfortunate that you are considering returning the unit. If you need more information or technical assistance with your product, please feel free to contact us and we'll be more than happy to assist you. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony Home audio system by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help.

      You may also send us an email at [email protected] with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. It feels very delicate though, like if you bump it lightly it could break. Hard to get HDMI cord into some of the ports on the back.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC,

      Thanks for sharing your review and experience with the Sony BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about the design is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Very good experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV excellent picture. Delivery and install very well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      Thank you for the purchase and we're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound is OK, menu system good, I like it better than the Samsung units

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottG, thank you for sharing your great experience! We're honored to hear that you've been enjoying the astonishing picture quality and the user-friendly interface and menu of the Sony - 77" Class BRAVIA 8. With the addition of Dolby Vision and Dolby Atmos you can create a truly cinematic atmosphere at home! Thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    SONY OLED OPEN BOX

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THE BEST PRODUCT I GOT AND IT WAS OPEN BOX IT WORKS PERFECT NEW

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyoled, Thank you for the 5-star rating! We're very happy to hear that it works perfectly despite being an open box unit and that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Sony 77 TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely a great tv and the picture is perfect!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyE,

      It’s rewarding to hear that you find the Sony BRAVIA 8 to be a great TV and that the picture quality is perfect! We put a tremendous amount of effort into delivering the best possible viewing experience.

      We appreciate you choosing Sony.

      Regards,
      Dominick Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 8- 77" has a great picture and is just the right size for our "man cave".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinB,

      That's fantastic to hear! We are so glad you are enjoying the experience/product. Your feedback truly means a lot to us.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Sony 77” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Xlent! Hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CJL1967,

      We are truly heartened to learn that you are enjoying your Sony BRAVIA 8!

      We strive to deliver an exceptional viewing experience, and we are thrilled that the TV has been a standout success in your home. The picture quality, powered by the cognitive intelligence of the XR Processor, provides incredible contrast and vibrant, lifelike colors, making every scene truly immersive. We are also proud of the sleek, minimalist design and the intelligent Google TV features that make navigating content seamless and intuitive.

      Thank you for choosing Sony. We hope you continue to enjoy the exceptional quality and innovative features of the BRAVIA 8!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    75" OLED

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. I also have the 65 in my bedroom. Picture quality is phenomenal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zylfn0gard,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Perfection.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfection. The picture is amazing. It’s like seeing a whole new world.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimM, Fabulous! We’re thrilled to hear that you’re enjoying the stunning picture quality of your BRAVIA 8. Thank you so much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great experience and amazing clarity. Worth the cost. Truly immersive experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SayeesunderV,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new 77 inch OLED Sony tv is amazing. Love it. Picture quality is like the real thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bret,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 20, Showing 381-400 of 583 reviews
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