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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 583 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 583 reviews
  • Pros mentioned:
    Picture quality

    Sony Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia tv images looks great a quality product at a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OCrtz, Congratulations on your new Sony BRAVIA 8 TV! It's a pleasure for us to hear that you are satisfied with your Sony BRAVIA 8 TV's bright and beautiful pure black OLED pictures. Thank you so much for choosing Sony and sharing your experience with us! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Very Happy Camper

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Competent service in store. Excellent picture. Good price. Outstanding installation by Gary and Dez.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GlennF,

      Perfect! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    my sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best tv i ever owned.I would recommend this tv to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RalphW,

      You made the right choice! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excelent picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality on our new tv is so much better than we expected!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kelly, That's amazing! We're glad that your new Sony BRAVIA 8 TV's picture quality exceeds your expectations. Thank you for sharing your experience and for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    sony 77" BRAVIA 8

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it's very nice TV. good audio. good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArunS,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Home owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Medford crew was outstanding, They came in ran an HDMI cable under & over the back wall to our TV. Hooked up the new receiver then made sure the out door speakers that hadn't worked in years were working again! Misha went over & beyond.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TroyI, thanks for sharing your nice experience!
      We're so glad to hear you're enjoying your new BRAVIA 8 and that the setup process went smoothly. It's great to know everything–from the HDMI connection to the outdoor speakers–is now working perfectly.
      Thanks for choosing Sony!
      Sincerely,
      Jenn. Sony_US

  • Great WOLED, but can do better for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing darkroom viewing but struggles in direct sunlight. I would highly recommend considering Samsungs qdoled as they are brighter and more colorful than this panel (but worse ux) at similar or lower prices. Would not recommend this tv at a cost of $2000 or above.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarefulReviewer!
      Thank you for sharing your detailed feedback regarding the BRAVIA 8. We appreciate you taking the time to highlight both its strengths in darkroom viewing and the challenges you've experienced with brightness in direct sunlight.

      We understand your observations, especially concerning direct sunlight performance.
      The BRAVIA 8 is engineered to deliver stunning contrast and deep blacks, creating an immersive viewing experience, especially in controlled lighting environments. Its advanced processor and panel technology work together to render incredible detail and lifelike colors.

      We value your honest assessment and will certainly take your feedback into consideration as we continue to innovate and develop future products.

      Thanks for considering Sony products and for your feedback.
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv looks great. I’m glad I went with the larger size. Images are lifelike

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC,

      You made the right choice! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • BANGER

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a TV. Sony is the move for gaming TVs. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dadd,

      That is outstanding feedback! We are thrilled to hear you love your 77" BRAVIA 8 OLED TV and that you consider Sony to be the top choice for gaming. Enjoy the incredible picture quality, low input lag, and all the cutting-edge features designed for next-gen console performance!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Nice OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for 2024 one of the best OLEDs on the market right now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4ksteel,

      You made the right choice with the Sony BRAVIA 8! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Audio Problems

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, love the picture quality but audio is out of sync regularly (once or more per day). A reboot is required, not just powering the TV off and back on. The issue is across all streaming sources, very frustrating.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sweet TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with a great deal. Natural colors make TV stand out. Great buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zk417,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great SONY

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv I like Sony long time ago almost my electronic entertainment SONY 3 tv 2 sound system plus ps and headphones I like it so much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AhmedAl,

      Thank you for choosing Sony!

      It's fantastic to know that you're enjoying your new K77XR80 TV! We're honored to be your long-time choice for entertainment, and it's rewarding to hear that your Sony TVs, sound systems, PlayStation, and headphones have all delivered such a great experience. Thank you for being such a loyal customer.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Perfect for Theater Room!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, picture, and perfect size! Going with OLED was a perfect choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Miranda,
      Awesome! We're glad that your investment with your new BRAVIA 8 TV is worth it. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with an Outstanding Bright and Full Picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WorksGreat,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking picture. Upgraded from a Vizio M70-D3 from 2016.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Bigger than life TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning image. Lifelike colors & detail. Smooth installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bz178g, thank you for the 5 stars! We're delighted that you're satisfied with the picture quality of your Sony BRAVIA 8 TV. It's great to hear that you had the best experience with the installation. Thank you for choosing Sony, and enjoy more stunning viewing experiences with your new Sony BRAVIA 8 TV! - Maria Sony_US

  • Best TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm inlove, this TV is wonderful. Its definitely a must have you won't want to leave your house ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeR,

      That's absolutely fantastic to hear! We are thrilled that you are "in love" with your 77" BRAVIA 8 OLED TV and that the picture quality is so wonderful. It sounds like you've found the perfect immersive entertainment centerpiece for your home!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Great product

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and have a beautiful picture. Would recommend to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    77inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great glad I bought this sony 77 inch beautiful picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bernard, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

Page 22, Showing 421-440 of 583 reviews
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