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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
$2,499.99
Save $500
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 589 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 589 reviews

  • Great SONY

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv I like Sony long time ago almost my electronic entertainment SONY 3 tv 2 sound system plus ps and headphones I like it so much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AhmedAl,

      Thank you for choosing Sony!

      It's fantastic to know that you're enjoying your new K77XR80 TV! We're honored to be your long-time choice for entertainment, and it's rewarding to hear that your Sony TVs, sound systems, PlayStation, and headphones have all delivered such a great experience. Thank you for being such a loyal customer.

      Best regards,
      -Fred Sony_US

  • BANGER

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a TV. Sony is the move for gaming TVs. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dadd,

      That is outstanding feedback! We are thrilled to hear you love your 77" BRAVIA 8 OLED TV and that you consider Sony to be the top choice for gaming. Enjoy the incredible picture quality, low input lag, and all the cutting-edge features designed for next-gen console performance!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking picture. Upgraded from a Vizio M70-D3 from 2016.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Bigger than life TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning image. Lifelike colors & detail. Smooth installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bz178g, thank you for the 5 stars! We're delighted that you're satisfied with the picture quality of your Sony BRAVIA 8 TV. It's great to hear that you had the best experience with the installation. Thank you for choosing Sony, and enjoy more stunning viewing experiences with your new Sony BRAVIA 8 TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great product

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and have a beautiful picture. Would recommend to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    77inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great glad I bought this sony 77 inch beautiful picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bernard, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia *

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size and picture quality is fabulous! Colors just pop right out at you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimC,

      Awesome! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV, 100%!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are truly enjoying our new Sony OLED and I’m near certain that it will serve us well for many years. Our last set of Bravia TV are still going strong and we gifted them to family . I have been and I expect to be a continued SONY fan! We highly recommend their products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeS, Thank you so much for sharing your amazing experience! We're happy to hear that you're enjoying your Sony BRAVIA 8 TV. Thank you for recommending and choosing Sony, and here's to many more years of amazing experiences with your TV! -Maria Sony_US

  • BEST SERVICE IN TOWN!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best delivery & install service around. Profesionals from the sales floor to the delivery / installer. I will continue to purchase my electronics at Best Buy without a doubt! My kids and wife are so thrilled to have Movie nights on our new SONY TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SergioG,

      Awesome! We're glad that you were assisted professionally. It's also great that you and your family are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely pleased w/ great picture and service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Best TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm inlove, this TV is wonderful. Its definitely a must have you won't want to leave your house ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeR,

      That's absolutely fantastic to hear! We are thrilled that you are "in love" with your 77" BRAVIA 8 OLED TV and that the picture quality is so wonderful. It sounds like you've found the perfect immersive entertainment centerpiece for your home!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • My 1st OLED tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have wantsd an OLED tv for a few years now. Our samsung tv went out after 6 years and it was time to purchase a bigger better tv! The blacks are so dark i cant believe it. I also havero say the setup was super easy. I also purchansed a so y soundbar to it and they both pair very well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherG, Thank you so much for the amazing 5-star review! We're delighted to hear that your first Sony BRAVIA 8, exceeded your expectations. The deep blacks and seamless setup truly make it a fantastic choice. We're glad to know your Sony soundbar complements it so well. Thank you for choosing Sony! Enjoy your new home theater experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Sony, Bravia 8 freezing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Originally I was going to give this tv 5 stars because the picture is incredible, until I updated the software. Now it constantly freezes and it’s not cool right in the middle of a football game or a movie. For as expensive as it was this should not be a problem. Come on Sony, you can do better than this!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RedBoone,

      We're glad that you like the picture quality of the TV. It's unfortunate that the TV freezes after updating the software. Sony's commitment to customer satisfaction is our top priority. Performing a power reset may resolve this issue if it's caused by a temporary malfunction:

      -Unplug the TV power cord from the wall outlet (or from the back of the TV or power adapter if the power cord is detachable and accessible), wait two minutes, then plug the power cord back in.

      Note: If your TV power cord is completely inaccessible, you may be able to disconnect the power by temporarily turning off the circuit breaker switch to the power outlet used by your TV.

      Check if any devices connected to your TV are causing an issue (such as a malfunctioning device or a data communication issue):

      -Turn off the TV.
      -Disconnect all devices (including any external USB devices, hard drives, and all HDMI-connected devices) from the TV.
      -Turn on the TV and check if the issue goes away (which means the TV is not the cause). If the TV is working, continue with the steps to help identify the cause.
      -Reconnect your devices one at a time to your TV, testing the TV after connecting each device.
      -If the freezing happens after a certain device is connected, check that device for an issue.

      If not resolved, perform a factory reset:

      1. On the supplied remote control, press the (Quick Settings) button or HOME button depending on your TV.
      2. Select Settings.
      3. Select System → About → Reset → Factory data reset → Erase everything → Yes.

      Hope this helps. If still not resolved or you need further assistance, please contact our product support team via phone call or chat through this link:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Cons mentioned:
    Hdmi ports

    PLEASE SAVE YOUR MONEY.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent weeks researching tvs. I’d finally narrowed it down to the Sony Bravia 8 and the Samsung S90. Despite the higher price tag and the lack of HDMI 2.1 ports (2 vs Samsung’s 4), I went with the Sony because I have a PS5 and the integrated features were too good to pass up. Boy was I wrong. Let me start by saying I’m VERY tech savvy. I’ve had this tv for a little over 24hrs and have already had to reset it to factory settings THREE TIMES. After setting it up, the tv will just refuse to switch to any HDMI connected device. The screen would flash black as if it were trying to switch and then it’d go right back to the home screen. I tried everything from switching cables to cycling the devices to cycling the tv, updating the software, and many more. Nothing worked except factory resetting it. Finally I was certain that there must be a setting that I’m enabling during setup process that isn’t agreeing with my devices. But ALL of my devices?! With each reset, I would enable less and less features/settings as I tried to narrow down what might be causing it. Nothing worked. I called customer service tech support and they too were baffled. I was told that it’s likely some kind of software fault or failure but to be sure, they had to escalate my case to their higher tier support. They gave my a ticket number and said someone would call me back. This is all too much trouble and headache to have to deal with on a brand new tv. I’m returning it in favor of the S90. Oh, and the screen is way too dark as well. I’m familiar with OLED, as this is my 4th, and none are nearly this dark. I’m over it!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QuietStorm80,

      This is not the experience that we want you to have. This isn't normally the case with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Rest assured that your feedback will help us improve our products and services.

      We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:
      Case Number:

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Mr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super image, excellent definition, great sound and features

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomasM,

      Great! We're glad that you are enjoying the sound, picture quality, and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Me

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Brilliant color and we are enjoying the clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheDavis,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • GENO’S SONY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV ‘s are the best for quality entertainment viewing sounds and long lasting TV LIFE

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EwhenH,

      We are absolutely thrilled to hear that you consider Sony TVs the best for quality entertainment viewing, sound, and long-lasting TV life! Thank you for choosing the 77" BRAVIA 8 OLED to be the centerpiece of your viewing experience.

      Thanks for choosing Sony. Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality, buying experience was delightful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlG, We're delighted to hear that you're enjoying the picture quality. Thank you for choosing Sony. Erin Sony_US

  • Sony Bravia 8 77”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has been great and better than expected. Went in for a Bravia 7 and ended up with Bravia 8 after seeing the 2 TVs right next to each other playing the same exact content. Bravia 7 was nice but the 8 was just better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jpantelides,

      Amazing! We're thrilled that you are enjoying the performance of the BRAVIA 8 TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Color & clarity

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful color and clarity! We are very happy with our investment!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarrieW,

      You made the right choice! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 23, Showing 441-460 of 589 reviews
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