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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 583 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 583 reviews

  • Best tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic tv, deep blacks, great purchase, wont dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanR, thank you for the fantastic review! We're immensely pleased to hear that you're enjoying your Sony - BRAVIA 8 TV. We're particularly happy that you've noticed the deep blacks, as the BRAVIA 8's OLED technology is designed to deliver incredible contrast and a truly stunning picture quality! We truly appreciate you being part of the Sony family and enjoy every moment with your new TV! Regards, -Dominick Sony_US

  • Amazing TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Syncs really well with a PS5 for seamless transition from the Bravia Home Screen to gameplay.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerN, thanks for your incredible review, we are so happy that the tv is giving you a great experience so far with gaming, wait until you see those games running at 4K/120fps, with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)! We bet you will love it. Best regards. - Dominick Sony_US

  • Best tv ive had

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this to upgrade to a bigger size and im absolutely loving the display, anything looks gorgous and this, and the fact its also a google tv is even better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradyN, Awesome! Thank you for your wonderful feedback! We're thrilled to hear that you're enjoying the stunning picture quality, the Google TV feature, and the outstanding performance of your BRAVIA 8. We truly appreciate your five-star review and your choice of Sony. - Romeo Sony_US

  • Had a minor problem.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had a minor problem but calling Sony revealed that when you update the TV you must restart it otherwise minor problems may occur. All is well. It's a beautiful TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimW,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8. It's unfortunate that you had a minor issue with the TV. We're glad that it was resolved after a restarting the TV. Rest assured that the BRAVIA 8 TV will be worth it! Thank you for choosing Sony!

      -Ralph Sony_US

  • Loved for Two Weeks then it was Dead

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had the Sony Bravia 8 OLED 4k for about 2 weeks and then it just died on us. I turned it off prior to going to bed and then kept hearing clicking noises from the TV like it was trying to reset. I then tried to power it on and it failed. It doesn't turn on at all however there's still the clicking noise like it's trying to reset. I had it on an APC Power Surge protector and every other device powers on but the TV.. So glad we have total membership with BestBuy. They are replacing the TV on Sept 30th and I just bought an AudioQuest PowerQuest 2 power surge protector for the new TV. If this doesn't work, then Sony has some serious issues with this new TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheBee,

      Thank you for purchasing our BRAVIA 8 OLED 4K UHD Smart Google TV!

      We are sorry to hear that the TV is no longer powering on. This is definitely not the experience we'd like you to have. We thank you for performing some troubleshooting steps in order to resolve the problem.

      May we contact you to help and get more information? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Additional Information regarding your experience with the BRAVIA 8

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Watching the world

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best thing i have purchase in a long time. This will make me so very HAPPY!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, WandaH,

      Thank you for the 5-stars rating! We are delighted to hear how much you are loving your Sony BRAVIA TV! Enjoy the amazing picture quality, thanks to Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity!

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Newest Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sales service . I installers were knowledgeable and very polite. The new 77 inch TV is the best item we have ever had for Christmas. Thank you Best Buy!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveK,

      You made the right choice! We're glad that you are enjoying the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT TV 111111111111111111111111111111111111111111111111111111111111111111111111

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyG. Thanks for your kind words!. Your satisfaction means a lot to us, and we appreciate you taking the time to share your positive experience. Thanks for choosing Sony. -Milton Sony_US

  • NICE PICTURE!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only one month so far and really impressed with the quality of view!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, MACROW! We're delighted to hear that you're impressed with the quality of view on your K77XR80 after your first month. At Sony, we're dedicated to delivering exceptional picture quality and a great viewing experience, so it's wonderful to know the TV is meeting your expectations.

      If you have any questions, need tips for getting the most out of your TV, or just want to share more of your experience, please don't hesitate to reach out.

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • 77” Sony Oleg tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales person was very knowledgeable, not to aggressive easy to talk to. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FredS,

      We're so glad to hear about your great experience! It's great to know you had a smooth transaction with the outstanding service of the sales person to get this great Bravia 8 TV. We hope you have amazing movie nights ahead!
      Thank you for choosing Sony.
      -Aldair Sony_US

  • Sony Bravia 8 OLED review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think it’s a five star but my wife says it’s not bright enough so I have to rate it a four star.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review, GeorgeS! We're so happy to hear that you think the K-77XR80 deserves a five-star rating. We're also glad to know you and your wife are enjoying the TV, but we're sorry to hear that she feels it's not bright enough.

      The XR80 series is designed to deliver a brilliant picture with incredible contrast and a wide color spectrum. There are a few settings you can adjust to increase the brightness to your wife's liking. We recommend exploring the Picture Mode options in the settings menu. You might find that switching to a mode like "Vivid" or adjusting the Brightness and Peak Luminance settings manually can make a big difference.

      We appreciate you sharing your valuable feedback, and we're happy to know you are enjoying your TV. Thank you for choosing Sony!

      Best regards,
      Gus, Sony Social Media Team. Sony_US

  • Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best for quality. I made a excellent decision by purchasing this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GODWINA,

      Thank you for choosing Sony!

      It's a true pleasure to hear your positive feedback! We're thrilled that you made an excellent choice with the K77XR80 TV. At Sony, we pride ourselves on delivering exceptional quality, and it's wonderful to know that our efforts resonate with our customers. Thank you for sharing your experience, and we hope you continue to enjoy your new TV!

      Best regards,
      -Fred Sony_US

  • Incredible value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The team you sent to do the installation was amazing. They advised on a wide array of AV options and as a result this is the best buying experience I’ve had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeteF,
      Thank you for sharing your experience! We're delighted to hear that the installation team provided such valuable advice and made this the best buying experience for you. It’s wonderful to know you’re enjoying your Sony BRAVIA 8 OLED TV and its incredible value. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • The Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always buying Sony - never disappointed! Repeat: Always buying Sony - never disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ISony, thank you so much for your amazing review and continued loyalty! We're absolutely thrilled to hear that the Sony - 77" Class BRAVIA 8 has lived up to everything you hoped for. Your words truly mean a lot. It's feedback like yours that reminds us why we work hard to deliver exceptional quality, innovation, and reliability across every product. Enjoy your new BRAVIA 8 and the brilliant viewing experience it brings! Thank you for trusting Sony. Regards, -Dominick Sony_US

  • I love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s really a great TV! Perfect for both watching movies and playing your games with PS5! I really enjoy this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David,

      Great! We're glad that you like the picture quality of the TV and how it works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for watch movies or play video games with your friends and family

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bernardo,

      Thank you for choosing Sony!

      We're delighted to know that you're enjoying your BRAVIA TV for movies and gaming with friends and family! The K77XR80 boasts breathtaking picture quality and includes features like Game Mode, which minimizes input lag for a smoother gaming experience. With Google TV, voice control, Chromecast, and AirPlay, it's the ideal choice for all your streaming and gaming desires.

      We're thrilled that it's providing you with such an exceptional entertainment experience. Enjoy your TV to the fullest!

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is bright and and the processing is amazing. Upscaling is very good if you watch live tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenB,

      Perfect! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I'ved ever owned and I've owned a bunch. 77" Bravia 8

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeoC, thank you so much for the amazing 5-star review! We're honored to hear that the Sony - BRAVIA 8 is the best TV you've ever owned, especially coming from someone who has owned a bunch. The 77-inch screen truly brings content to life with stunning OLED contrast, vibrant colors, and cinematic immersion. We're thrilled it's delivering the experience you love. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesperson, Mohammed, was very helpful in our product selection. The installers, John and Jason, were able to connect all our devices to work together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveS, You've made an excellent choice! We're very happy to you had an amazing shopping and customer service experience. Thanks for choosing Sony! -Sam Sony_US

  • LOVE this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    From the Sales person in the store that helped us pick the right tv, to the delivery and in home set up service; it was outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill,

      Great! We're glad that you were assisted professionally. You will definitely enjoy this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 25, Showing 481-500 of 583 reviews
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