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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 583 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 583 reviews

  • Above & Beyond

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony warranty customer service was awful. However, Best Buy stepped in and replaced the TV even though I was a week past the return deadline.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryM,

      Thanks for sharing your review and experience with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Your feedback is extremely important to us and is very much appreciated. Good to know that you were able to get a replacement through your dealer. We hope you'll have a better experience with the replacement TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good! I’m pleased so far. Haven’t had any problems so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLPL,

      We're happy to hear you're enjoying your Sony BRAVIA 8! If you ever have any questions or need assistance, we're here to help. Enjoy your TV!

      Thank you for choosing Sony.
      -Maria Sony_US

  • Good tv with wonderful features

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is good in this price range. Sony always has dependable and quality products. The tv display is great, but lacks in sound quality, definitely need a speaker.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Venkata,

      Thanks for sharing your review and experience with the BRAVIA 8 TV. We're glad that you like the picture quality of the TV. Your feedback about its sound quality is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date.

      Sound quality may vary depending on the source content. Aside from adding a soundbar or audio system, you have the option to adjust the settings of the TV to fine-tune the sound quality depending on your needs. You may find these links helpful:

      https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_02.html

      https://www.sony.com/electronics/support/articles/00302857

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • FLAGSHIP

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An absolutely awesome experience from just about all aspect of television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheWiz, We’re delighted to hear you’re enjoying such an awesome experience with the Sony BRAVIA 8 TV. It’s great to know it’s delivering on all fronts for you! Happy watching and thanks for choosing Sony! -Jess Sony_US

  • Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great choice if you can pay the price. Worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG, we are so happy to hear that you are satisfied with the Sony - 77" Class BRAVIA 8. This particular TV has over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness, delivering a high quality picture. Thank you for choosing Sony. Regards, - Dominick Sony_US

  • Issues with new TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the TV a month ago. 2 weeks ago I had a blurry line across the entire bottom of the screen. Turned it off, unplugged and rebooted it. Worked with no problem. Now 2 weeks later, same issue. I need help on what I should do? Can I return it? When you pay this amount for a TV you shouldn’t have this problem. Extremely frustrated.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffB, We apologize for the inconvenience and frustration this issue has caused. To address the problem with the blurry line across the bottom of your screen, we recommend the following these additional steps:

      Software Update: Ensure your TV's software is up to date. Sometimes, issues like these can be resolved with the latest firmware updates. REF: https://www.sony.com/electronics/support/oled-tvs-android-bravia-8-xr80-/k-77xr80/software/00343200

      Factory Reset: If the problem persists, try performing a factory reset on your TV. This can often resolve display issues. For factory reset steps, please refer to this link: https://www.sony.com/electronics/support/articles/00159487

      If neither of these steps resolves the issue, please contact our support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US for further assistance. They can provide more detailed troubleshooting steps or guide you through the process of repair or replacement if necessary.

      Regarding returns, please check the return policy of the retailer where you purchased the TV. Most retailers have a specific return window, and they can provide you with the best guidance on whether a return is possible.

      Regards,
      Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Hdmi ports

    Returned after 24hrs

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to take back after 24hrs because the EARC port failed. Only having two HDMI 2.1 ports was a pain as well. Great picture though

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DerrickK,

      Thank you for sharing your experience! We're glad that you're satisfied with the great pictures of the Sony BRAVIA 8 TV. However, we're deeply sorry for the inconvenience that its EARC port has caused you and appreciate your feedback regarding the HDMI 2.1 ports.

      If there is anything else that we could do to help you, may we contact you directly? If so, please email the following information to [email protected]. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
      Full Name:
      Best Buy Username:
      Case ID (If any)
      Telephone Number:
      Additional Information regarding your experience with the BRAVIA 8

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Maria Sony_US

  • Cons mentioned:
    Connectivity

    Auto off

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Keeps cutting off while watching all setting have been adjusted like it said

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JenaS, thank you for bringing this to our attention! We sincerely apologize for the inconvenience you're experiencing with your BRAVIA 8 turning off unexpectedly. To offer you personalized assistance, please send us an email at [email protected]. In your message, kindly include your name, Best Buy username, TV model number, a description of the issue, and your telephone number. We look forward to assisting you! Sincerely, -Jenn. Sony_US

  • Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. I totally love it. I returned the 65" for the 77". Totally worth it. Thanks sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhengH,

      That's awesome!

      We're thrilled to hear you're loving your Sony BRAVIA 8 TV in 77" and that upgrading from the 65" was worth it for you. Thank you for choosing Sony! Enjoy the stunning picture and performance!

      -Maria Sony_US

  • the very best service

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First one lasted 14 days but with the very best service from Best Buy love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi woody,

      Thanks for sharing your review and experience with the BRAVIA 8. We regret to hear about what happened to your first purchase. We're glad that you were assisted professionally. We hope you'll have a better experience with the new TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Setup was easy and straightforward. Quirky interfacing with my Sonos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you had an easy time setting up the TV. Your feedback about its compatibility with a Sonos device is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00028577

      Hope this helps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv is outstanding and the young man that helped me (Daniel ) was terrific with his assistance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardR, Thank you for the 5 stars! We're glad that you had a wonderful experience with your Sony BRAVIA 8 TV purchase and with the service. Thank you for choosing Sony! -Maria Sony_US

  • NEW TV!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesman was extremely helpful in helping us decide what kind of TV we needed. We absolutely love our new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaE, Fantastic! You've certainly made a great choice! We're happy to hear that you love your BRAVIA 8 and you're satisfied with the superb service of Best Buy. Thank you so much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Sony OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with great resolution. Very good option for watching dark background movie or series

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenL,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Happy Customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service from sales thru installation with the Geek Squad. Very happy with the whole process

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD,

      Great! We're glad that you were assisted professionally. You will definitely enjoy this amazing TV! Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia 8

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and resolution is amazing don’t bravia 89

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveV,
      Thank you for sharing your thoughts on the Sony BRAVIA 8 TV! We're thrilled to hear you're enjoying the stunning resolution and overall performance. It’s great to know it met your expectations. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best quality.. and the size is give you a theater vibes at home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DivyaG,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a gift for my father in law. He loves his new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Solman94,
      Thank you for sharing your feedback! We’re so happy to hear that your father-in-law loves his new Sony BRAVIA 8 TV. It’s wonderful that this gift was such a hit!
      Thank you for choosing Sony, and we hope it continues to provide amazing viewing experiences! -Maria Sony_US

  • BRAVIA 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT purchase, one of the best TVs I've ever bought. Totally worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AntonioP, Thank you for the 5 stars, and congratulations on your great purchase! We're thrilled to hear that you consider your new Sony BRAVIA 8 TV one of the best you’ve ever bought. With the XR Processor intelligently enhancing every scene by boosting color, contrast, and clarity in real-time, it’s indeed a worthy choice. Thank you for choosing Sony, and we hope you enjoy many more best viewing experiences with your new Sony TV! -Maria Sony_US

  • Purchase

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy quick drop off by Best Buy as always good customer car

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vnyr, Thank you for your wonderful feedback! We are thrilled to know that you are satisfied with your purchase. We sincerely appreciate your perfect five-star review and your choice of Sony. - Romeo Sony_US

Page 26, Showing 501-520 of 583 reviews
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