Presidents’ Day SaleEnds February 16. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product SearchGo to Footer
Gift Ideas
Main Content

Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 583 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 583 reviews

  • Good TV but the first TV delivered did not work

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to return this TV immediately because it would turn off on its own constantly.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Landi, We apologize for the inconvenience you experienced with your initial purchase. We're glad to hear that you were able to return the TV, but we understand how frustrating it can be to have a new product malfunction. At Sony, customer satisfaction is our priority. We would like to assure you that this is usually not the case for our TVs, and we continuously work to improve the quality and reliability of our products.
      If you have concerns or questions in the future and if there's anything we can do to enhance your experience, feel free to contact our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US.

      Or email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • DON'T DO BUSINESS WITH BEST BUY!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    DO NOT do business with BestBuy! They accepted my return but failed to credit my charge card, resulting in collection calls.

    No, I would not recommend this to a friend

  • Not as good as a95l

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not what i expected a95l is way better itried both of them

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A95l,

      We regret to hear that you are not satisfied with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. We would like to know more about what happened so we can turn your experience around. Please email the below information to [email protected].

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Picture Quality is the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, Google TV works extremely well. I was using an Apple TV with my older Sony TV connected through an AV receiver prior to getting this Bravia. I'm now just using the built in Google TV connected directly to my AV receiver on the new Bravia 8. HDMI handshakes are now always flawless, no long delays waiting for Apple TV to start decoding Dolby Atmos, it's all very fluid and fast. Moved the Apple TV to my other TV. Also to correct another review here, it does not always default sound output to the TV; my receiver is always outputting the sound when the Bravia is turned on. I didn't even have to indicate any setting on the TV for this to happen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, Thank you for taking the time to share your experience to us and to the community! We're glad that the picture quality of your Sony BRAVIA 8 TV satisfies you. It's also great to hear that you're now loving the integration of Google and your TV. Thank you for choosing Sony, and here's to more best moments with your new Sony TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Another great 77” Sony smart TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony’s are really producing great products. This TV is the largest one we’ve ever had. It a beautiful screen and certainly lives up to it’s description. The smart TV setup and operation are very easy to use. What’s more to say? It’s also a great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesM,

      Thank you for choosing Sony!

      We're excited to hear that you're enjoying your K77XR80 TV. It's great to know that its vibrant screen and user-friendly smart TV features have exceeded your expectations. We are also pleased that you find the smart K77XR80 TV setup and operation very easy to use. Your experience motivates us to continue delivering high-quality products. Enjoy your viewing experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Picture quality is amazing

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid blacks, great picture. I’ve always been a Sony fan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MichaelJ,
      Thanks so much for the feedback! We genuinely appreciate you being a long-time Sony fan and sharing your thoughts on the K-77XR80.
      We are excited to hear that you are seeing solid blacks and a great picture!

      We appreciate your business and thank you for choosing a Sony TV!
      Best regards,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Exeptional picture and performance.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Either playing streams, movie apps or bluray, the picture is crisp and vibrant. Pc and video games look equally as stunning. Watch out for burn-in and oversaturation. The sound is a bit limited but using hdmi arc features make it a very enticing option with an external home theather amplifier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mackeroney,
      Thank you for your thoughtful feedback! We’re glad to hear that your Sony BRAVIA 8 delivers crisp and vibrant picture quality across all your entertainment, from streaming to gaming. Your insights on burn-in awareness and HDMI ARC for enhanced sound are great points! Thank you for choosing Sony. -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Amazing picture quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the picture quality of this TV is tough to beat. If you are looking for the full theater experience I would recommend a sound bar or external sound system as that may be the only weakness of the TV. For regular TV watching the built in speakers and sufficient.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobM, Thank you so much for sharing your experience. we're glad that you're enjoying your new Sony BRAVIA 8 TV and its picture quality. For a better sound experience we recommend adjusting your sound settings, here is your guide: https://www.sony.com/electronics/support/articles/00302857?utm_source. Hope this helps. Thank you for choosing Sony. -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Amazing picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and easy to use interface. Easy to set up and customize. Hard to knock this tv, but if I had to it would be the sound. Needs a nice soundbar for sure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User329516,

      Thank you for your fantastic review! We're so glad to hear that you're enjoying the Sony - BRAVIA 8 and its amazing picture and user-friendly interface.

      We designed the BRAVIA 8 to provide an intuitive and highly customizable experience, so it's wonderful to know that you found the setup easy. Pairing the TV with a high-quality soundbar can truly elevate your home theater experience, and we appreciate your feedback on the sound. If you'd like, you can also try customizing the audio settings to your preference by following the steps in the link below:

      https://www.sony.com/electronics/support/articles/00302857?utm_source=glean

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Exceptional TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Sony came so far in terms of quality. Combine it with the home theater sound system we got, you will be surprised what a difference it makes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IshanJ,

      Thank you for choosing Sony!

      We're pleased to learn that you love your K77XR80 TV! It's great to hear you're impressed with the quality and that combining it with a home theater system is making such a big difference. We appreciate you taking the time to share your positive experience.

      Best regards,
      -Fred Sony_US

  • Bravia 8

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Precise pixel-level dimming eliminates blooming. Excellent performance in both dark room and bright room settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LibertyM,

      Thank you for choosing Sony!

      We're excited to hear that the K77XR80 TV's precise pixel-level dimming has made a noticeable difference for you in both dark and bright room settings. Your recognition of its performance motivates us to continue delivering advanced technology that enhances your viewing experience. We truly appreciate your feedback and support.

      Best regards,
      -Fred Sony_US

  • Great Picture, UI has some glitches

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upsized from a 65” LG OLED. Picture is great (same OLED panel as LG) and only knock is the UI is glitchy at times, especially with AppleTV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NCRick,

      We are immensely pleased to hear that you are enjoying the upgrade to your new BRAVIA 8 and that the picture quality is standing out to you. Regarding the interface behavior you mentioned with Apple TV, a quick way to keep everything running smoothly is to perform a soft reset. You can do this by holding down the power button on your Sony remote for about 10 seconds until the TV restarts; this refreshes the system and often clears up those minor glitches.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Sony Bravia 8 review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. So excited! Size is exactly what we wanted. The OLED is so solid.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AnnK,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the size and solid OLED quality of your K77XR80 TV are just right for you. Your excitement inspires us to continue delivering products that bring both beauty and exceptional performance into your home.

      Best regards,
      -Fred sony-global

  • 77" TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great purchase and it fits my movie room the way I liked it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoderickH!
      Thank you for sharing your experience with the K-77XR80 TV. We are delighted to hear that it fits perfectly in your movie room.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Sony Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect fit. OLED bright and sharp at all angles. Also front facing speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RajP!
      Thanks for sharing your review! We are thrilled to hear that the K-77XR80 is a perfect fit for your home. It’s awesome to know you’re loving how clear the picture looks from anywhere in the room.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Sony Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do a lot of console gaming, and the Bravia is a great companion to the Playstation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello User770072,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K77XR80 TV is a great companion to your PlayStation for console gaming. It’s rewarding to know that our TV enhances your gaming experience by delivering performance that complements your setup. Your feedback encourages us to continue developing products that support immersive and enjoyable entertainment.

      Best regards,
      -Fred Sony_US

  • Walter Winfrey

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality and ease of learning apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Walter,

      Thank you for choosing Sony!

      We’re excited to hear that your K77XR80 TV offers great picture and sound quality, along with ease of learning the apps. Your experience encourages us to continue delivering intuitive and immersive entertainment solutions.

      Best regards,
      -Fred Sony_US

  • Great TV!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GOGATORS,

      We are honored to hear that you are highly recommending the BRAVIA 8 based on its excellent picture and sound quality!

      The stunning visual experience you're enjoying is driven by our sophisticated OLED technology. With over 8 million self-lit pixels, each one can be controlled individually to turn completely off or reach peak brightness. This creates infinite contrast and deep, true blacks that make every image pop with incredible realism. When combined with our cinematic sound, it truly brings the theater experience directly into your home.

      Thank you for making Sony part of your viewing experience!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 77 is the BOMB

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality! Awesome value for the price point and size of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinM,

      You made the right choice! We're thrilled that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Surprisingly Good Sound

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased for the OLED screen and pleasantly surprised by the quality of the built in speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aias, Thank you for giving the product a perfect rating! We're really delighted to hear you love everything about your Sony BRAVIA 8 and you are having an enjoyable watching experience with this great OLED TV. Glad to know you like the stunning 4K HDR picture and sound quality this TV delivers. You chose the best TV brand! Thank you for your purchase and for the 5-star rating! -Jess Sony_US

Page 29, Showing 561-580 of 583 reviews
Sponsored

People also viewed

  • Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
    Your price for this item is $4,696.99
    The comparable value for this item is $4,999.99
  • Sony - 77" Class BRAVIA XR8B OLED 4K Google TV
    Your price for this item is $1,799.99
    The comparable value for this item is $2,499.99
  • LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
    Your price for this item is $2,299.99
    The comparable value for this item is $3,699.99
  • Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
    Your price for this item is $2,199.99
    The comparable value for this item is $3,499.99
  • Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025)
    Presidents' Day Deal
    Your price for this item is $2,699.99