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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 580 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 580 reviews
  • Pros mentioned:
    Picture quality

    Best TV... Great Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv ever. I love how it has a calibrated mode for Amazon Prime and Netflix. My PS5 has never looked better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Worth every penny

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, crystal clear, easy to set up, worth buying

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HollyF,

      Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best clear quality picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, absolutely no glare. Love the thin black edging.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user452128,

      Perfect! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony is worth it!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although the Samsung was equally intriguing the Sony was ultimately a better option especially considering the price difference!! Also If looking to get any new TV you should budget in a sound bar for the full experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your thoughts and for recommending the Sony K77XR80, LukeS! We're glad to hear you found it to be the better option, especially considering the great value it offers compared to other brands.

      For the best TV experience, you're absolutely right about the impact of a soundbar. Adding a soundbar or home theater system can significantly enhance your viewing by providing richer, more immersive audio. The K77XR80 supports a range of audio solutions, including Sony’s own soundbars (like the HT-A7000, HT-A5000, HT-A3000, and HT-A9 series) as well as other compatible brands. Connecting via HDMI ARC or optical cable generally provides the best results—just ensure you update your devices to the latest software for optimal performance. If you ever need guidance on compatibility or setup, our support resources are always available to help.

      Thank you again for your recommendation—enjoy your Sony TV and the upgraded sound experience!
      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Tv Sony beavia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV, I recommend it, very good sound and image

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorG,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Apple TV users

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would prefer a TV without the “Google” programming embedded. I don’t use Google and I like to go strictly through Apple TV. It would be helpful to have a toggle switch to shut off Google altogether. - The TV comes with an unpleasant and distracting voice announcement feature turned on - the TV should arrive with this feature turned off. - The default sound output has no way to switch to my sound system permanently but rather only allows a “ temporary” setting to use the sound system. The built-in TV sound is poor.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charles,
      Thank you for sharing your feedback! We understand your concerns regarding the Google features and sound settings on your TV.
      Google Setup: You do have the option to perform a basic setup without logging into a Google account. This allows you to bypass the Google integration if you prefer to use only your Apple TV.
      Talkback Feature: The voice announcement you mentioned (Talkback) can easily be turned off. Here are the steps:
      Press the Quick Settings button on your remote, select Settings > System > Accessibility > Talkback.
      Then, switch it OFF and press Enter. You can refer to this guide for a detailed walkthrough.
      Sound Output: To address your sound system issue, please ensure that you’re using a wired connection to your sound system. If the connection is wireless or temporary, the TV may default to its built-in speakers. Once connected via HDMI ARC or Optical cable, you should be able to use your sound system as the permanent audio output. Ensure that the audio output settings on your TV are set to use the audio system. You can find this in the TV settings under Display & Sound > Audio output > Speakers > Audio system.
      Built-in TV sound: You can customize your TV’s audio settings, including sound quality and sound modes, to fit your preferences by following the steps in this link: https://www.sony.com/electronics/support/articles/00302857?utm_source
      For further assistance with your TV, you may reach out to our team directly through the official Sony support website https://us.esupport.sony.com/support/s/service?language=en_US
      We hope this information improves your viewing experience. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77” Bravia 8

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Great picture on my 77” Sony Bravia 8

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardB,

      You made the right choice! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV, reasonable price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It appears I've chosen a good model for my new tv. The salesman was very helpful. The color and definition are amazing, and the price was reasonable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertE,
      Thank you for sharing your experience with the K77XR80 TV! We're thrilled to hear that you're enjoying the stunning color and definition it offers.
      With our K77XR80 you can enjoy brilliant pictures and stunning detail of OLED for astonishing texture and realism.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality picture and audio is also great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaghuK,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia 8 77inch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv set up was easy and it looks great. The color contrast is amazing and picture looks phenomenal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, we are ecstatic to learn you're enjoying the great picture quality of the Sony - 77" Class BRAVIA 8! The XR processor built into this TV intelligently enhances every scene in real-time boosting color, contrast, and clarity. Thank you for choosing Sony and enjoy your new TV! Regards, -Dominick Sony_US

  • Sony Bravia 8

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Tv! BestBuy made it easy for me to get this product. The only regret is that I wish I would’ve waited a month since it was reduced another $500

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoB,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8. We're glad that you are enjoying the performance of the TV. Your purchase will be worth it! Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and lots of interesting channels available. Fit in well with my stereo system setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewS, Thank you so much for the 5 stars! We're delighted to hear that you're enjoying your Sony BRAVIA 8 TV by watching through the available channels. It's also our pleasure that it fits very well with your setup. Thanks for choosing Sony! Enjoy! -Maria Sony_US

  • New CC and TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently got a Best Buy CC and purchased a new TV. The prices was very easy and the people were very helpful. It was a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro40, Fabulous! We are thrilled to hear that you've got a great deal on your BRAVIA 8 and you're satisfied with the superb service of Best Buy. Thank you very much for sharing your exceptional shopping experience and for choosing Sony! - Romeo Sony_US

  • An Unexpected Christmas Gift to Myself.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is addictive. A great way to reward myself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToxicJello,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Everything I expected, highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexG,

      Awesome! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Caution! Terrible screen uniformity

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Regret buying this TV. In light scenes the picture is amazing but oled is supposed to shine in dark scenes. Unfortunately there are vertical lines or banding that show up in dark scenes especially in panning scenes that are super distracting and completely take away from the picture. Looks like someone ran a paint brush down the screen in most dark scenes, it has terrible screen uniformity. Wish I hadn’t returned an LG C4 for this TV.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Great TV.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 77" BRAVIA 8 OLED (2024) is a stunning premium TV that delivers an exceptional viewing experience, especially for anyone looking to create a true home-theater feel. Its OLED panel produces deep, perfect blacks, vibrant yet natural colors, and impressive contrast that makes movies and shows look incredibly lifelike. HDR content, including Dolby Vision, really stands out with bright highlights and detailed shadows, and Sony’s processing technology keeps motion smooth and clear without the soap-opera effect. Whether you're watching action scenes, sports, or cinematic films, the picture quality feels refined, sharp, and immersive from virtually any angle. Gamers will also appreciate what this TV brings to the table. With support for 4K at 120Hz, VRR, and low input lag, gameplay feels responsive and fluid. Fast-moving scenes stay crisp thanks to OLED’s near-instant response time, making it great for competitive titles as well as visually rich single-player games. While other brands may offer a few more gaming-specific features, the overall image quality on this screen is hard to beat for gaming sessions. Audio performance is surprisingly strong for a TV this thin. Sony’s Acoustic Surface Audio+ uses the screen itself to produce sound, which makes dialogue feel like it’s coming directly from the action on-screen rather than below the TV. It’s clean and clear enough for everyday viewing, though pairing it with a soundbar or home theater system will add more depth and punch for movie nights. The design itself is sleek, minimalist, and premium, and the Google TV interface is fast, intuitive, and packed with apps. Built-in Google Assistant, AirPlay, and HomeKit support make it easy to integrate into almost any smart home setup. The main drawbacks come down to price and the typical considerations that come with OLED technology. This is a high-end TV with a premium cost, and while it performs well in most lighting conditions, some brighter QD-OLED models can get slightly brighter in sun-filled rooms. Like all OLEDs, it’s also wise to be mindful of static images over long periods to avoid potential image retention, though this is less of a concern with modern protections in place. Overall, the Sony BRAVIA 8 OLED is a top-tier choice for anyone who wants cinematic picture quality, excellent gaming performance, and a smart, elegant design. It’s a big investment, but one that truly elevates the viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Escandle,

      Thank you for choosing Sony!

      We're honored to hear your detailed and thoughtful appreciation of the K77XR80 TV. Your insights into its stunning OLED picture, immersive sound through Acoustic Surface Audio+, and seamless smart features truly highlight the care and innovation behind the design. It’s gratifying to know how much you value the lifelike colors, smooth motion, and responsive gaming performance, as well as the sleek, minimalist style that fits perfectly into a premium home theater setup. Your recognition of both its strengths and the thoughtful considerations of OLED technology shows a deep understanding of what makes this TV special. Thank you for sharing such a comprehensive perspective—it’s wonderful to know the TV enriches both your viewing and gaming experiences so deeply. We truly appreciate your support and enthusiasm!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Stunning Picture Quality—Best TV Purchase Yet

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our Sony TV has truly been one of the best purchases we’ve made. The picture quality is crystal clear—vivid colors, sharp details, and an overall viewing experience that feels cinematic. Every time we have guests over, we get compliments on how amazing the display looks. It’s reliable, easy to use, and has exceeded all our expectations. If you’re on the fence about getting a Sony TV, don’t hesitate. It’s absolutely worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KristyS,

      Thank you so much for your enthusiastic 5-star review! We couldn't be happier to hear that your Sony BRAVIA 8 has been one of the best purchases you've made, delivering a truly cinematic experience with crystal clear picture quality, vivid colors, and sharp details. It is incredibly rewarding to know that the display is consistently impressing your guests!

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Awesome TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the colors, it is nice that we can have our window open and there is no glare and it works great with the soundbar. We have owned SONY tv's for years and would not buy another one for the media room. It feels and sounds like a movie theatre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VivianC,

      We are so happy to hear that your 77-inch BRAVIA 8 has become the centerpiece of your media room! It is wonderful to know that the OLED’s high-luminance panel and temperature sensor are effectively managing glare from your windows, allowing those rich, lifelike colors to really shine during the day. We are also glad that the integration with your soundbar is seamless; when paired together, features like Acoustic Center Sync and 360 Spatial Sound Mapping truly bring that authentic movie theater atmosphere home.


      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Ease of use

    Sony is the only proper TV choice.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 77” Sony Bravia 8 OLED is absolutely phenomenal. The picture quality is stunning, deep blacks, rich contrast, incredible color accuracy, and razor-sharp detail that makes everything from movies to sports look cinematic. Motion handling is excellent, and the upscaling makes even lower-resolution content look impressive. Setup was smooth, the Google TV interface is fast and intuitive, and everything works flawlessly right out of the box. The only minor thing that could be better is a touch more brightness since it’s in a room with lots of windows, but even then, it still performs great in that space and has no problem holding its own. Overall, this TV exceeded expectations and feels like a true premium upgrade in every way. I’ll never buy anything other than a Sony ever again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CWilder,

      Thank you for choosing Sony!

      We’re honored to hear that the K77XR80 TV is delivering such an exceptional viewing experience for you. Your detailed appreciation of the stunning picture quality, deep blacks, rich contrast, and smooth motion handling highlights the craftsmanship we strive for. It’s wonderful to know the Google TV interface made setup effortless and that the upscaling enhances all your content beautifully. We understand the brightness challenge in a room with many windows and appreciate your thoughtful perspective. Your loyalty to Sony is truly valued, and we’re grateful to be part of your entertainment journey. Thank you for sharing your thoughtful feedback!

      Best regards,
      -Fred Sony_US

Page 4, Showing 61-80 of 580 reviews
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