Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 581 reviews
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Awesome TV
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Love the colors, it is nice that we can have our window open and there is no glare and it works great with the soundbar. We have owned SONY tv's for years and would not buy another one for the media room. It feels and sounds like a movie theatre.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi VivianC,
We are so happy to hear that your 77-inch BRAVIA 8 has become the centerpiece of your media room! It is wonderful to know that the OLED’s high-luminance panel and temperature sensor are effectively managing glare from your windows, allowing those rich, lifelike colors to really shine during the day. We are also glad that the integration with your soundbar is seamless; when paired together, features like Acoustic Center Sync and 360 Spatial Sound Mapping truly bring that authentic movie theater atmosphere home.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Ease of use
Rated 5 out of 5 stars
Sony is the only proper TV choice.
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The 77” Sony Bravia 8 OLED is absolutely phenomenal. The picture quality is stunning, deep blacks, rich contrast, incredible color accuracy, and razor-sharp detail that makes everything from movies to sports look cinematic. Motion handling is excellent, and the upscaling makes even lower-resolution content look impressive.
Setup was smooth, the Google TV interface is fast and intuitive, and everything works flawlessly right out of the box. The only minor thing that could be better is a touch more brightness since it’s in a room with lots of windows, but even then, it still performs great in that space and has no problem holding its own. Overall, this TV exceeded expectations and feels like a true premium upgrade in every way. I’ll never buy anything other than a Sony ever again.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello CWilder,
Thank you for choosing Sony!
We’re honored to hear that the K77XR80 TV is delivering such an exceptional viewing experience for you. Your detailed appreciation of the stunning picture quality, deep blacks, rich contrast, and smooth motion handling highlights the craftsmanship we strive for. It’s wonderful to know the Google TV interface made setup effortless and that the upscaling enhances all your content beautifully. We understand the brightness challenge in a room with many windows and appreciate your thoughtful perspective. Your loyalty to Sony is truly valued, and we’re grateful to be part of your entertainment journey. Thank you for sharing your thoughtful feedback!
Best regards, -Fred
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
We Love Our New TV, Thanks Geek Squad!
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Amazing colors and contrast. Great TV. Easy to use, simple remote, all the apps we use available or you can download. Geek Squad came put up wall mount and TV and got us set up. Could not be happier!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ChrisP,
Thank you for taking the time to share your wonderful 5-star experience with the Sony BRAVIA 8! We are immensely pleased to hear that you are delighted with the amazing colors, contrast, and overall ease of use. It's fantastic that the setup process, including having all your favorite apps ready, resulted in such satisfaction!
Thank you for choosing Sony.
Regards, Dominick
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Gobsmacked
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Totally blown away with this 77" oled TV. I wasn't really sure about it when I went to replace my 75" Sony xr950 that died unexpectedly. I mean looking at all of the reviews from the major reviewers saying that there were much better panels available that cost less. But I digress. I wasn't really wanting another oled since I had prior bad luck with burn-in with a couple of them. I went in fully expecting to get a Bravia 7 or 9 mini led for my replacement TV. That wasn't what happened. I had the opportunity to have a side-by-side comparison with a 85" Bravia 9 and the 77" Bravia 8 and got to play around with the settings on both . While the Bravia 9 certainly was exceptional and much brighter, I was blown away with the clarity of details and the inky blacks . Yes I know that I'm not a certified calibrator, but I know enough to do a decent job of tweaking a few things to make it look pretty good. Yes the Bravia 9 is excellent, there is no doubt about that, but what I saw side-by-side and couple with the price difference showed a clear winner. Now I know that the Bravia 8 doesn't have all of the settings that the other Sony panels have, and that isn't right IMHO, however I have since concluded that I can live without spending more money to have it professionally calibrated and use that money towards finishing my ceiling atmos speakers install. While my finances aren't a concern to many, I'm quite sure there are others who are in a similar situation and have to weigh the trade offs in the price differences in their decision process. That being said, I am still amazed at the picture quality this set produces. I also suggest that people go to ytube and search for 4k and watch some of the remarkable videos that are shot in 8k and 120fps and really look at them on any set they are considering. The Bravia 8 (atleast on mine) will simply amaze you.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MikeMcAtee, that's an incredibly insightful 5-star review for the Sony BRAVIA 8! We are absolutely thrilled you're totally blown away by your new 77" OLED, especially after your previous experiences with OLEDs. Your side-by-side comparison with the BRAVIA 9, highlighting the BRAVIA 8's clarity of details and inky blacks, clearly shows why you chose it. We're delighted you're amazed by the picture quality, and your practical approach to value and budget, along with your YouTube content recommendation, is invaluable for others. Thank you so much for sharing your comprehensive and enthusiastic feedback and for choosing Sony! Best regards, -Dominick
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
The Best TV We've Ever Owned!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We've had our Bravia 8 for 4 weeks now. We love it!
The build quality is top notch and the Google OS is easy to use. Some reviewers have put this TV lower than it's competitors (C4 & S90D) when it comes to brightness. Our living room is a little brighter than some so I was worried about watching content during a sunny day. 100% not a problem! Does it get LCD bright, no but it's not dim by any means.
The picture is amazing! If you want to see what it can really do, look up the HDR Superchannel on YouTube and you won't be disappointed! I've been re-watching movies also, and they look so much better on this OLED.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JasoncW,
Amazing! We're thrilled that you are enjoying the design, Google software, and picture quality of the TV. Thank you for choosing Sony!
-Ralph
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Sony TV 77 in OLED
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This is a great TV. We are so excited about the size and color.
This was a great purchase
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DonnaT,
It is truly wonderful to know that you are so excited about the size and color of your new BRAVIA 8. We are thrilled that you feel it was a great purchase. To provide that lifelike color you're enjoying, this model features XR Triluminos Pro™, which delivers a massive spectrum of shades and hues. Furthermore, its One Slate design with a seamless edge bezel keeps your focus on the stunning picture, ensuring that the impressive size of the screen is the star of your living room.
Thank you for being part of the Sony family.
Regards, Dominick
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony 77" BRAVIA 8 OLED 4K UHD Smart Google TV 2024
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The Sony BRAVIA 8 OLED has exceeded my expectations. The picture quality is stunning — deep blacks, vibrant colors, and excellent brightness even in a well-lit room. The motion handling is smooth, which makes sports and fast-paced movies look incredible. Sound quality is strong for built-in speakers, and pairing with a soundbar makes the experience even better.
The Google TV interface is intuitive, fast, and makes streaming across apps seamless. Setup was straightforward, and the design is sleek and modern, fitting perfectly into a living space despite its large size.
Overall, this TV delivers premium performance and is absolutely worth the investment if you want a cinematic experience at home. Highly recommend.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DanaC,
We are beyond pleased to hear that the Sony BRAVIA 8 OLED has so thoroughly impressed you! It's rewarding to know that the picture quality is stunning, showcasing deep blacks, vibrant colors, and excellent brightness, even in a bright room. We are also thrilled that you are enjoying the smooth motion handling for sports and movies, alongside the strong audio performance of the built-in speakers.
We appreciate you highlighting the intuitive and seamless Google TV interface, the straightforward setup, and the sleek design. Thank you for confirming that this TV delivers a premium, cinematic experience and is truly worth the investment!
We really appreciate you choosing Sony.
Regards, Dominick
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
Big screen tb
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Posted . Owned for 6 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great tv-clarity, picture and overall ease of using tv functions
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DennisD,
We are so glad to hear that you are enjoying the clarity and ease of use of your new BRAVIA 8! We designed the Google TV interface and our premium remote to make finding your favorite content as simple as possible, while the XR Processor handles the heavy lifting to ensure every scene looks sharp and lifelike.
Thanks for choosing Sony.
Best regards,
Eliab
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Great decision!
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Vivid colors, sound is great! Have had it a year and very happy with this tv.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello SandraS,
Thank you for choosing Sony!
We couldn't be happier to hear that you’ve enjoyed vivid colors and great sound from your K77XR80 TV over the past year. It’s wonderful to know it continues to bring you enjoyment and quality entertainment.
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
See OLEDs and compare for yourself
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I did a lot of research on the OLEDs in my price range and I found this TV suited me best. I read the reviews on multiple websites and was between the LG C4, Samsung S90d and this Sony Bravia 8. I ultimately choose the Sony Bravia 8 after seeing it at Bestbuy and comparing it to the Samsung and LG. You can’t go wrong with any of these TVs but I just preferred the Sony Picture and processing over the comp but would have love all three sets. I mainly wanted it to watch football with friends and family and this Sony was it for me. Speakers were better than LG and Samsung and although I have a soundbar, I don’t always have it on and use the TV speakers more than the soundbar. If you’re a Samsung or LG fan, or not a Sony fan, you will love the other OLEDs as well. My only recommendation is go see the TVs in person and watch the demos if you can. You’re forking out the money not any reviewing site so see them for yourself and get which one that works for you. Just reading reviews, I was going for the Samsung but no Dolby Vision gave me pause and went to BestBey to see if I needed it. That’s when I truly feel in love with this Sony. Samsung did have amazing color and brightness, LG great overall with better upscaling and motion than Samsung , but Sony had the features I wanted and went in that direction, to me Sony had the best motion processing and better picture though not as bright as the Samsung.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi xraided5150, Amazing! We're glad that you are enjoying your new TV. We appreciate your detailed feedback and thank you for choosing Sony. Erin
Rated 5 out of 5 stars
David F
Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great color quality. Afternoon glare issues are no longer a problem. Best TV we have ever owned
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DavidF,
We are thrilled to hear that the BRAVIA 8 OLED has become the best TV you’ve ever owned! It’s great to know that our glare-reduction technology is making your afternoon viewing much more comfortable while preserving that stunning OLED color quality.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Amazing TV
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The 77” OLED screen on this model is absolutely breathtaking. With OLED technology, each pixel emits its own light, delivering incredible contrast and vibrant colors. The 4K resolution is crystal clear, and HDR content shines with a wide range of detail in both bright and dark scenes. Sony’s Cognitive Processor XR is impressive, optimizing the picture quality dynamically, which makes scenes appear more lifelike and sharp. The contrast is deep, blacks are true black (typical for OLED), and colors are well balanced without feeling oversaturated.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi INDP, Thank you for the 5-star review and taking the time to share your experience. We're glad to hear that your amazed and satisfied with 77'' OLED screen of your new Sony BRAVIA 8 TV. It's also great to know that you are loving its OLED technology, 4K resolution, HDR content, contrast and colors, and Sony’s Cognitive Processor XR. Indeed having it all creates an amazing TV and amazing viewing experiences. Thank you for choosing Sony, and enjoy your new amazing Sony BRAVIA 3 TV! -Maria
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
excellent tv
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent TV. brilliant color and sound. easy installation and setup
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the excellent review, pgfd702!
We are thrilled to hear that you are enjoying the brilliant color and sound of your new Bravia 8! We work hard to ensure that our OLED technology delivers a stunningly realistic picture, and we’re so glad the installation and setup were a breeze for you.
Enjoy your TV and thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Stunning Picture Quality
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Posted . Owned for 7 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The OLED display is absolutely gorgeous—deep blacks, vibrant colors, and super smooth motion. Easy to set up, great sound, and Google TV makes streaming effortless. Worth every penny!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Eren! Thanks for sharing your feedback with us! We are pleased to learn that you're so happy with the BRAVIA 8. It's fantastic to hear that you're experiencing the beautiful visuals from the XR OLED Processor and that the setup and streaming experience have been so smooth for you.
Thanks so much for choosing Sony! Best regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
wow, amazing TV
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was really on the edge about spending $800 more for this Sony OLED vs the LG.
I had a QLED previous to this because of the lighting in my previous home. I am glad the salesman advised us Sony is the best OLED on the market, he was right.
I have had it installed for a week now and am blown away by the quality. It is much better than the QLED I had, even though that was an 85" and only 1 year old. The only way to get better than this TV is to go bigger but our space did not allow that. If you are in the market for a new TV and want a home theater experience this is it. Everything looks so good on here.
We had it delivered by best buy because we did not have a pickup truck and installed it ourselves. If you can find your studs in your walls you should not have a problem, my husband and I lifted it up easily onto the wall mount.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello MelissaC, thank you so much for taking the time to share your experience with the BRAVIA 8 OLED! We are beyond pleased to hear that the picture quality has exceeded your expectations and that the upgrade from your previous QLED was well worth it. Our OLED technology is designed to deliver deep blacks, vibrant colors and a truly immersive cinematic experience – and it's wonderful to know you're enjoying every bit of that at home. It's also great to know that you and your husband were able to get everything set up smoothly. Thank you again for choosing Sony! Sincerely, -Jenn.
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
IF you can get it on sale, ITS a buy
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent TV. I purchased an open box for $500 off the sale price. Once you dial in the settings, the picture is excellent. Due to the operating system and build quality, I decided on Sony over SAMSUNG and LG. Research showed that Samsung has lost its way with quality control and LG OS become sluggish over time. Brightness was not a issue as its dark room.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MMMM,
You made the right choice with the BRAVIA 8 TV! We're glad that you are enjoying the picture quality, Google software, and design of the TV. Thank you for choosing Sony!
-Ralph
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Excellent TV
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent tv performance. Eye catching Cool colors, perfect skin tone overall great tv
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello AmitD, thanks so much for your feedback! We are really happy to hear that the K-77XR80 is delivering excellent performance with eye-catching colors and natural skin tones.
This TV is engineered with advanced display technology to provide vibrant visuals and accurate color reproduction, making every viewing experience enjoyable.
We appreciate you choosing Sony! Warm regards, Estefany
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Awesome tv
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very nice and bright tv. Love how intense the colors are and the sound is beautiful. Extremely happy with this purchase.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi GrammieG,
We are really happy to hear that you are enjoying the brightness, intense colors, and beautiful sound of your BRAVIA 8! We put great effort into making sure our TV's picture and audio performance create an impressive viewing experience, and your satisfaction is our reward.
Thanks for trusting Sony!
Best regards, Dominick
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
A beautiful TV and a wise purchase
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I've had this TV for one day and I really love it. I watched local TV news, streamed NCIS on Paramount Plus (although strangely the pause function doesn't work, but that's an app problem) and then streamed Greyhound on AppleTv+. Greyhound looked and sounded so real in Dolby Vision and Atmos. Best Buy did a superb job of setting up the three new Sony TVs and two Yamaha receivers. I only wish this came in an 83 inch.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi picktownboy,
Thanks for sharing your review and experience with the BRAVIA 8 TV. We're glad that you like the sound, picture quality, and supported apps of the TV. Your feedback about the available sizes of the TV is greatly appreciated. Thank you for choosing Sony!
-Ralph
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Great TV. It has quirks, but I still love it.
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV. Excellent motion handling. Great performance with colors. I do wish the highlights could get brighter, or that the colors could pop more. Regardless, the TV looks great. Brightness can really pop in Dolby Vision and my complaints quickly fade away. I didn't even know about the reality creation feature until I was fiddling with settings. It is an amazing feature that you should try if you own a Sony that supports it. It can bring about some details that can be hidden, even in 4k native content. Low res content gets a nice detail bump from it.
This TV does come with quirks that may effect you. As of the firmware out in November 2024, when you want to use Dolby Vision from a video source, like an AppleTV, and 120hz/VRR signal, like from a PS5, and you connect them to the same HDMI source through an AVR, like a Denon x4800h, you will unfortunately not be able to activate both the PS5 or AppleTV's fullest features without continually flipping through Enhanced and Enhanced/VRR settings on the Sony. You can get either Dolby Vision at 24hz or 60hz, but you cannot also get 120hz/VRR when you switch your AVR to the PS5. Vice versa, you can get 120hz/VRR from your PS5, but you won't be able to get Dolby Vision from your AppleTV or UB820-K. This is something to do with the EDID and effects others Sony TVs like the A95L. Sony is aware of the issue and I hope they are working on a fix. You can check their support page if you want to verify the issue. You will also find this issue discussed on AV Forums.
The workaround is to hook one device up AVR and one direct to the TV. For me that meant the PS5 goes directly to the TV and my video sources to the AVR. While it isn't currently effecting me, it kind of sucks that now I actually do need to worry about the HDMI 2.1 inputs in the TV because my AVR cannot be fully utilized. First world problems, but maybe this can be fixed with a firmware patch in the future...
Other quirks are that this TV sometimes fights me with what audio output mode I'd like to use. I have no idea why it thinks I'd use the TV Speakers over my external speakers, but it happens sometimes. Maybe it is a latency issue with the bootup from the Denon and the TV.
Regardless, some niche positives with the TV are that you can see detailed input signal info from a menu option for your standard content as well as a different version of the same information in game mode. This will include color depth, and resolution, audio signal. The game mode detailed info also shows current Hz which updates live. I do wish that game details would stay on the screen longer, but it is at least nice to have.
I also really like that I did NOT have to sign into a google account to use the TV and that it did not try to hide that option. Because I didn't sign into google, I am not dealing with all the bologna ads and bloat. It lets you set it up as a "dumb" TV, or at least as close as we can get to a dumb tv today.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AndrewC, Thank you for sharing such a detailed review of your experience with the Sony BRAVIA 8 OLED! We're thrilled to hear you're enjoying its excellent motion handling, vibrant colors, and standout features like Dolby Vision and Reality Creation. It’s great to know these features are enhancing your viewing experience and even giving a boost to low-resolution content.
We understand the quirks you've mentioned, including the HDMI/EDID compatibility challenges and occasional audio output preferences.
For us to better assist you, could you give us more information about your set up? May we contact you directly? If so, please email the following information to [email protected]. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name: Case ID (if any): Best Buy Username: Telephone Number: Additional Information regarding your experience with the BRAVIA 8
Thank your patience and for trusting Sony, and we look forward to resolving this for you!