Customer Ratings & Reviews
- Model:
- K77XR80
- SKU:
- 6578574
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Ease of use, Picture quality
Great choice for us
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, easy to set up and use. We spent plenty of time viewing in the showroom before making a decision which model we would ultimately select, the A8 OLED. Received very good advice….don’t fret over small differences when looking at them side by side….when viewed in your home there will be no comparisons to be made.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TImB, We're glad that you like the ease of use, setup and picture quality. Thank you for choosing Sony. Erin
- Pros mentioned:Ease of use, Picture quality
Sony Bravia 77"
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wonderful TV, great picture and color. Very easy the set up and the remote is great. Love this TV
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the wonderful review, AnaS!
We are absolutely delighted to hear that you love your K-77XR80 television! It's rewarding to know that you are enjoying the great picture and color, and that the setup process was very easy. We also appreciate you calling out the great remote—we designed it to make navigating your entertainment simple and intuitive.
Thank you again for choosing Sony!
Best regards,
Gus,
Sony Social Media Team
- Pros mentioned:Picture quality
Wonderful image and great sound quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV setup was straightforward and easy with two people. Super convenient that the stand legs can be attached at two different widths and heights on the TV. Picture quality is wonderful. Built-in picture modes are pretty well optimized and there are plenty of tools for individualizing (as well as some audio sliders). PS5 and Xbox Series X games are beautiful and lag-free. There's a Dolby Game mode, plus the 'regular' game picture mode. Speaking of audio, the spatial speakers work well and provide a nice little 3D effect, for media that supports it of course (from my experience, mostly newer video games and Blu-rays). One of my favorite features is an auto-slideshow option that helps prevent burn-in (and are beautiful, like the pics that would be on a store display). Only downside for me so far is that the TV gets used half the time for standard (480p-720p), older television shows. TV has post-processing and sharpness options to help accommodate for this. From 20+ feet away, the programs look perfect, but from my normal viewing distance (about 12 feet), you'll see some pixelation and cloudiness, though this shouldn't be unexpected. All around a wonderful, hopefully decades-plus long, investment.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LukeS, thank you for sharing your wonderful experience with the Sony BRAVIA 8 TV! We're thrilled to hear that you're loving the picture quality, game modes, and the spatial speakers’ immersive sound. We appreciate your feedback on older TV show performance, and it’s great that the post-processing features are helping to improve that.
Your thoughtful insights mean a lot to us. Thank you for choosing Sony, and we hope your BRAVIA
8 TV continues to provide many years of enjoyment! -Maria
- Pros mentioned:Picture quality
Bravia is King
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is the best I have ever seen on a screen. No issues, except one small gripe. The plastic cover surrounding the screen while it was in the box somehow left a residue on the bottom right of the screen. I don’t dare try and remove it or clean it. You cannot see it while the screen is on, but it is slightly annoying to look at for it being a many thousand $$$$ screen. Makes me wonder why they couldn’t have applied a protective film in addition for the packaging. Small issue. The picture on this screen is magnificent.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your great review, HENNEXE! We are absolutely thrilled to hear that the BRAVIA 8 has the best picture you've ever seen.
The OLED panel is designed to deliver those incredible black levels, and it's wonderful to know you're seeing that difference. With Acoustic Surface Audio+, the sound comes directly from the screen, creating a truly immersive experience that perfectly matches the magnificent picture you mentioned.
We are so sorry for the residue left on the bottom right of the screen. We understand how frustrating it is to have even a small issue like that on such a high-end product. We take your feedback seriously and will absolutely share your valuable suggestion about adding a protective film to the packaging with our development team. For cleaning suggestions, we recommend you visit our support article for detailed information on how to care for your screen.
Thank you again for choosing Sony and for sharing your experience. We hope you continue to enjoy your TV for years to come!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony oled 77 inch buy it now
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is so well detailed i feel like i was ripped off watching the walking dead on my old tv and had to see it again. The menu's are snappy and golly that picture quality is crazy. 120hz silky smooth with pc switch 2 and other consoles sound is incredible some times my wife forgets to turn on amp and its hard to notice well for her lol.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertS!
It's a pleasure to hear that you're blown away by the K77XR80 TV!
The BRAVIA 8 is designed to deliver an unparalleled viewing experience, with stunning detail and vibrant colors that make every scene feel lifelike.
Thank you for putting your trust in Sony!
Warm regards,
Estefany
- Pros mentioned:Color, Picture quality
Superb - Bravia 8 OLED
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding contrast and colors, perfect size 77”) for viewing from 8 feet away.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Magodili,
Thank you for choosing Sony!
We're excited to hear that your K77XR80 TV delivers the outstanding contrast and colors you were looking for, and that the 77” size is just right for your 8-foot viewing distance. Thank you for sharing your experience!
Best regards,
-Fred
- Pros mentioned:Picture quality
Stunning Picture & Immersive Sound Experience
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I’m extremely pleased with the Sony 77" Class BRAVIA 8 OLED (2024). The picture quality is absolutely stunning—vivid colors, deep blacks, and sharp detail that truly bring movies and games to life. I’ve paired it with the Sony HT-A7000 sound bar and RS5 rear speakers, and the audio experience is equally impressive. The surround sound setup creates a full, theater-like experience right in my living room. Setup was simple, and the Google TV interface is smooth and intuitive. This has easily become the centerpiece of my home entertainment system. Highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Bobby,
Thank you for choosing Sony!
We're really happy to hear that you are extremely pleased with the vivid picture quality, deep blacks, and sharp detail offered by the K77XR80, which features BRAVIA XR processor and OLED 4K Ultra HD capabilities. It’s also great to hear that the combination with the HT-A7000 soundbar and RS5 rear speakers has created an immersive audio experience, enhancing your home entertainment system. We appreciate your recommendation and are glad that the setup process was smooth, and you find the Google TV interface intuitive. Your experience motivates us to continue delivering high-quality products.
Best regards,
-Fred
- Pros mentioned:Picture quality
Great Investment
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.After having the TV for a matter of weeks and watching primary television, movies, DVDs and gaming, this TV exceeded all of my expectations. Even the sound is really solid for such a slender large screen TV. I would highly recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the truly glowing review, AdamB!
We are absolutely thrilled to hear that the K-77XR80 television has exceeded all of your expectations after weeks of use across all your entertainment—including television, movies, DVDs, and gaming!
It is especially rewarding to hear your comment that the sound is really solid for such a slender large screen TV. We put significant effort into the acoustic design, and we are delighted it enhances your viewing experience.
Your high recommendation means the world to us. Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony OLED
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a five year-old TV. The Sony OLED model was highly recommended by the Best Buy associate. Everything about this television is positive. Excellent picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, biker01red!
A five-year upgrade is a big deal, and we are so glad that Best Buy pointed you toward our OLED! There is nothing quite like that first time you see those pure blacks and vibrant colors on the Bravia 8. We’re thrilled to hear that everything about the experience has been positive so far.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Basement Watching Pleasures
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The unmatched crisp quality or color and contrast is just the beginning of this unit. The unlimited settings and features seem endless as I enjoy every Movie, Sports events, even my grandkids favorite animated movies. I would recommend this to anyone wanting the highest quality at a mid level price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jonathan,
That is outstanding feedback! We're thrilled that you are enjoying the BRAVIA 8 OLED's unmatched crisp quality, color, and contrast across everything from movies and sports to animated features.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Try Sony!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Went in for another brand that I own several of, saw the Sony and totally changed my mind. Excellent screen as well as other features.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi canzok!
Thanks so much for sharing your review with us.
We are thrilled to hear that you decided to go with the Sony K-77XR80 after seeing it in person! It’s great that the screen caught your eye and made such a strong first impression compared to what you were used to.
Thank you for choosing Sony and happy 2026!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Sony tv and soundbar
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love the size, clarity and colors. The associates were very helpful in assisting us as to what to buy. Their suggestion to get a sound bar was the needed added feature to complete our purchase. Thanks!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Televisions,
Thank you for choosing Sony!
We're honored to hear that you love the size, clarity, and colors of your K77XR80 TV. It’s wonderful to know our associates could provide helpful guidance, and that the sound bar recommendation enhanced your overall experience. Your thoughtful feedback inspires us to continue offering personalized support that truly makes a difference. Thank you for sharing!
Best regards,
-Fred
- Pros mentioned:Picture quality
Great TV, Google Home integration could be better
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was debating this vs the A95L, but I'm very happy I went with this one. We saved over $2000, and the picture quality is phenomenal. My only gripe is that I expected better Google Assistant integration from Sony. The integration works fine with no soundbar. However, for soundbars I have tried both the Sony Bravia Theater Bar 8 and the Sonos Arc. When either soundbar is plugged in via the HDMI arc port, I cannot control the sound volume via Google Asssitant commands (i.e. "set the TV volume to 10%") because the volume only goes up or down by 1 tick at a time. I contacted Sony and was escalated to tier 3 support before being informed that there is no workaround for this issue. I ended up sticking with the Sonos Arc over the Sony soundbar, however, since at least Sonos has a dedicated Google Home integration, which at least allows me to say "Set the *soundbar* volume (not TV volume) to 10%". That voice command was not working at all with the Sony system, so I was forced to use the remote control. So, if you need Google Home integration for this TV I would recommend going with a Sonos soundbar instead of Sony. I hope this saves somebody the many hours we spent investigating the issue. Otherwise we are very happy with our purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jack, thank you for sharing your experience. It's great to hear that your happy with your purchase. We're also glad that you find your Sony BRAVIA 8 TV's picture quality phenomenal! As for your concern with the Google Assistant and soundbar, we deeply apologize for the inconvenience this has caused you. To assist you better with the issue, we'd like to know more information about what have been discussed when you called. Please email the below details to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication. Full Name: Case ID (if any): Best Buy Username: Telephone Number: Sony TV Model Number: Additional Information regarding your experience with the BRAVIA 8: We are sorry for the inconvenience and hope to speak to you to resolve this matter. Sincerely, Maria
- Pros mentioned:Picture quality
77-inch Sony Bravia OLED 8
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Easy set up and great picture. Updated from my 65 inch Sony TV and impressed with the OLED picture quality and color contrast.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesL,
It is great to hear that you are impressed with the upgrade to your new BRAVIA 8!
We are glad that the setup process was smooth and that you are enjoying the stunning OLED picture quality, which provides pure blacks and peak brightness for remarkable depth. It is also wonderful to know that the XR Triluminos Pro™ is delivering the enhanced color contrast and lifelike shades that make your favorite content look better than ever.
Thank you for trusting Sony.
Regards,
Dominick
- Pros mentioned:Color, Picture quality
Love my 77" Sony Bravia OLED TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good deep vivid color. Life-like viewing Great Contast
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Watchforher,
Thank you for sharing your experience with the Sony - BRAVIA 8! We're elated to hear you're enjoying the deep, vivid colors, lifelike picture quality, and impressive contrast. A 77-inch screen truly brings the cinematic experience home, and it's great to know it's making such a positive impact.
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Bravia tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great picture, little frustrating try to mount it as its huge. overall great quality wouldcrec9mmendcsurround sound also
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PhillipP,
We are thrilled that you’re enjoying the picture quality of your 77" BRAVIA 8! While we understand that mounting a screen of this size can be a significant task, we’re glad to hear the premium quality makes it worth the effort, and we completely agree that adding a surround sound system is the perfect way to complement the OLED experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
So worth it!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV will make you fall in love with movies and shows all over again! It’s an outstanding package for most buyers, delivering stunning picture quality and performance that you'd expect from an OLED display, and a great user interface. While those with deep technical knowledge in televisions may lean towards Sony or other manufactures even more higher-end offerings, this model is more than impressive for most buyers. If you're looking for a top-tier viewing experience and want to avoid the insane prices of the most advanced models this one is the way to go!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi jr335,
You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality and Google software of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Sony OLED
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The tv is excellent. The picture quality is phenomenal. I upgraded from another sony bravia led model and the difference is staggering. The sony suite, when properly configured, is seamless and allows for quick transition between apps/viewing modes.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisW,
We are thrilled to hear that you find the BRAVIA 8 television excellent and that the picture quality is phenomenal!
It brings us great satisfaction to know that the upgrade from your previous BRAVIA LED model has delivered a staggering difference in performance. We are also pleased that the home screen configuration provides a seamless experience for quick transitions between your content.
Thank you for being a loyal Sony customer and for the fantastic 5-star review!
Best regards,
Dominick
- Pros mentioned:Picture quality
Bravia 8 OLED
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Bravia 8 OLED TV delivers an outstanding viewing experience with the best quality picture I've ever seen. Whether it's movies or video games, the visuals are stunningly vibrant and detailed, bringing every scene to life. The thin design of the TV adds a sleek, modern touch to any room, making it not only a visual delight when it's on but also a stylish piece of decor when it's off. Overall, the Bravia 8 OLED is a top-notch choice for anyone seeking an exceptional home entertainment experience.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Micah,
You made the right choice! We're glad that you like the design and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Amazing TV, looks and processes best.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It’s an awesome image — possibly more effective in a darker space. The screen is very reflective, giving me the saturated images — but still correctly colored that I want. Both the screen and the processor combine to give me an image that competes with professional monitors. As a semi retired film/video professional, I can tell you the image is fantastic. Sometimes I have to make sure to dial back the processed look — usually triggered by the TV’s sensitivity to how much light there is the room. If not a big sports fan, go with the cinema look. Built in sound is above average.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Poor, we are delighted to hear that you've been enjoying the excellent picture quality as well as the sound of the Sony - 77" Class BRAVIA 8, we really appreciate your feedback and we hope you continue enjoying the product! Best regards, - Dominick
