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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV brings together movies, shows, live TV, and more from across your apps and subscriptions and organizes them just for you. For you. Live Apps Library. Google TV. YouTube. Oppenheimer. Trending. Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb. Top picks for you. L - - XMEN. Disney+. i - - Mr. & Mrs. Smith. - MASTERS OF THE UNIVERSE. JAIR HOULDIE. - Your apps. NETFLIX. Free TV channels. Prime Video. Disney+. TV Max. Hulu. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,399.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 489 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024). However, some customers reported issues with the TV unexpectedly turning off and on, and a limited number of HDMI 2.1 ports. A few users also mentioned software-related problems, such as freezing or restarting. Overall, the positive feedback on image quality outweighs the negative comments regarding reliability and connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 489 reviews
  • Pros mentioned:
    Picture quality

    An excellent viewing experience.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. It enhances the quality of pixels and provides an excellent viewing experience. It automatically adjusts the picture quality and settings, as well as the outstanding audio quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamanujamR, thanks for sharing your fantastic experience with the BRAVIA 8!

      We're so pleased to hear you find it a "Great TV" and that it enhances pixel quality for an excellent viewing experience. It's also wonderful to know you're appreciating the intelligent features like Auto Picture Mode and more settings adjustments, alongside the outstanding audio. That's exactly the seamless and immersive experience we aim to deliver!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Bravia 8 OLED Picture Quality Is Exceptional

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of the Sony 77" Bravia 8 OLED is exceptional. We've had other OLEDs before, but none compare to the Sony and its dynamic range. Blacks are truly black and colors appear natural. Very happy with this TV and would highly recommend it. I can't comment on the Sony's speakers as it's part of a home theater system so all sound it routed through an external receiver/amplifier and speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jfwright1955, Thank you for taking the time to share your experience with your Sony TV! We're very much pleasured that you find the Sony BRAVIA 8 TV exceptional for its over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness. It also great to hear that you are happy with your purchase. Thank you for trusting and recommending Sony, enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, caught on sale. Brightness and overall quality is worth the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YedFam,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, love the TV. Had some issues with it just rebooting randomly. Got with Sony support and they had me reset to factory and apply updates and it seems to be working good now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello home,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the great picture on your K77XR80 TV! It's also good to know that our Sony Support team was able to help resolve the random rebooting issue by having you reset to factory settings and apply updates.

      We understand it can be frustrating when you encounter an issue, and we appreciate your patience and cooperation in getting it resolved. We're confident you'll continue to have a fantastic viewing experience with your TV. If anything else comes up, don't hesitate to reach back out to us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Modern easy-to-use technology at your fingertips!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Ordered online and picked up Friday before Christmas and surprised my wife for Christmas after our 2 1/2 year house rebuild and it rocked her world. The sound bar was delivered Christmas Eve and now it's like being in the theatre but at home. Love all the options and apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimB,

      You made the right choice! We're glad that you and your wife are enjoying the picture quality and smart features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • High Quality 4K

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 77" has exceptional image quality. Well worth the higher price tag. The processor is superior in my my view than other TV in its class. The one thing they could do better is that it would be helpful for the remote to have backlut keys for easier use in a dark room. This TV pais really well with the Sony soundbar. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolM,

      Thanks for taking the time to share your feedback on the BRAVIA 8! It's fantastic to hear you're so impressed with its image quality and the superior performance of the processor. We're also thrilled to know you've discovered how well it pairs with a Sony soundbar, which is a key feature designed to create a more immersive audio experience.

      We also appreciate your valuable feedback regarding the remote control and the desire for backlit keys. This is a common and very helpful suggestion, and we have passed your comments along to our product development team—Customer input like yours is crucial for us as we continue to innovate and improve our products!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Class Bravia 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The picture quality is excellent. The colors enhance the over viewing pleasure. Watching TV makes you feel like you are actually at the location

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AbrahamR.

      Thank you for your wonderful feedback on the K77XR80 TV! We're very glad to hear that you're enjoying the excellent picture quality and vibrant colors. It's great to know that the TV enhances your viewing pleasure and provides an immersive experience that makes you feel like you're actually at the location. Your experience motivates us to continue delivering high-quality products.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV and receiver!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a new Sony Bravia 8, 77” TV and Denon receiver and couldn’t be more pleased. Great picture quality and receiver complements my surround sound system. Very happy with these products and Geek Squad installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James,

      Awesome! We're thrilled that you like the picture quality of the TV and how it works well with your home entertainment system. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 77" OLED TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely LOVE this tv. I'm suddenly watching tv again. Robert has assisted me with two tv purchases, and definitely knowledgeable about all of the tvs, and he was correct...the Bravia 8 is the best!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgianaN, thank you for the great score! We're thrilled to hear that you love the BRAVIA 8, and it's good to read you received excellent assistance at the store. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and colorful picture and easy to use. Thank u for the recommendation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamessE,

      Great! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, so glad i changed my mind on the tv i went in looking for, this tv is just so much clearer and better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewD,

      That's wonderful to hear! We're so glad you decided on the BRAVIA 8 and that you're experiencing the incredible clarity and picture quality.

      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 has delivered high-quality performance, showcasing exceptional visual clarity, advanced features, and user-friendly functionality. It stands out for its impressive picture quality and superior motion handling, which provide an immersive viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IftikharK, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Awesome TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome, it is super easy to use and definitely the best looking tv I’ve had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanM,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good picture just a lil in the dark side but overall happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, ManuelD.

      We are so pleased to hear that you are happy with the picture quality of your K-77XR80 television. We designed this TV to provide a premium and immersive viewing experience, and it's wonderful to know that you are enjoying it.

      We also understand your comment about the picture being a little dark. We want to help you get the best possible viewing experience. We recommend exploring the picture settings in your TV's menu. Adjusting the brightness, contrast, or the "Picture Mode" (such as switching to "Vivid" or "Standard") can often help to create a brighter image that better suits your preferences.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Great TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture right out of the box. Easy menu settings and bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Desmonkey,

      Awesome! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Picture perfect!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to install and connect. Picture perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed,

      We're so glad to hear that. Thank you for sharing your 5-star review and letting us know how much you appreciate the easy installation and connectivity of your Sony BRAVIA TV. It’s wonderful that the picture clarity stands out as truly perfect—the vibrant visuals and user-friendly setup are designed to make every moment enjoyable right from the start.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pricey But Reliable

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is as expected. The image looks great the issues are just that there is some artifacting issues that happen in certain movies at 4k. Make sure that you bring a vehicle large enough for this TV to fit vertically. Great TV, it isn't the best value though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCSUTTON,

      Thank you for sharing your feedback and for choosing the Sony - BRAVIA 8. We truly appreciate your 4-star review and are glad to hear you're enjoying the picture quality and reliability of your TV.

      Regarding the artifacting issues you mentioned when watching certain 4K movies, we recommend performing a quick restart by holding down the Power button on your Sony remote for about 10 seconds. Also, please ensure your TV's software is up to date by going to Settings > System > About > System Software Update.

      If you're streaming content through an external device, we also suggest using a premium high-speed HDMI cable to ensure optimal 4K performance and minimize any signal-related artifacts.

      We appreciate your feedback and hope this tips help you enjoy an even better viewing experience.

      Thanks for being part of the Sony family!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Geek Squad tech recommended this TV to me. It has Outstanding picture quality and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesH,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you are enjoying the K77XR80 TV! Thank you for sharing your positive experience with its outstanding picture quality and sound. We truly appreciate your feedback and are glad that the Geek Squad tech's recommendation exceeds your expectations.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy! Clear picture. Easy set up. Delivery took longer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ikijigoku, Thanks for the 5 stars! We're thrilled that you find your Sony BRAVIA 8 TV's stunning picture quality great and the setup very user-friendly. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Ideal TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. By far the best TV I have ever owned. Since it is hung in a smallish room it feels even bigger than 77 inches. Couldn’t be happier with the choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC, thank you for your wonderful review of the Sony K77XR80 TV! We're thrilled to hear that you're enjoying the gorgeous picture quality and that it feels even bigger in your smallish room. At Sony, we strive to provide exceptional viewing experiences, and we're delighted that you're happy with your choice.

      To further enhance your viewing pleasure, don't forget to explore some of the key features of your k77xr80:
      - 4K HDR: Enjoy breathtaking clarity, color, and contrast in every scene.
      - Acoustic Surface Audio+: Experience immersive sound that comes directly from the screen.
      - Smart TV Functionality: Access a wide array of apps and services for endless entertainment.
      - X-Motion Clarity: Keep fast-moving sequences crisp and clear.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV for years to come.
      Gus Sony_US

Page 7, Showing 121-140 of 489 reviews
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