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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,699.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 584 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 584 reviews
  • Pros mentioned:
    Picture quality

    Another great TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 77" Bravia 8 OLED TV is everything I was looking for when my 65" Samsung started going bad. Beautiful picture, Great OTA Tuner, Very good sound(for tv speakers). Football and Hockey games look amazing on this TV. It took a little adjusting to make the picture a little brighter, but worth it. I recommend turning off the ambient light sensor. Made a big difference for the brightness. I would differently recommend this tv is you are on the fence.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best OLED TV out there

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Quality of the screen is amazing as well as the images it is able to produce. To test out the image we played Dune Part 2 and it look increidble, theater quality even. I would highly recommend this TV to anyone who wants a large display with increidible visuals

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertoL,

      Thank you so much for your positive feedback, K77XR80! We're thrilled to hear that you're enjoying the amazing screen quality and the stunning images it produces. It's great to know that playing Dune Part 2 provided you with a theater-like experience. We appreciate your recommendation and are delighted that our TV has brought you satisfaction with its large display and incredible visuals. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great big screen OLED!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great big screen OLED. I got this to take the place of my older Sony OLED 65”. Good sound, and great picture quality that you expect from an OLED. Good menu and operating system. I love that Sony makes the different placement options for the pedestals. I enjoy having the gaming picture option for watching/playing my game systems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyQuest247, thank you for your positive review!

      We're thrilled to hear that our OLED TV met your expectations by delivering great sound and picture quality, along with a user-friendly menu and operating system.

      It's wonderful to know that you appreciate the flexibility provided by the different pedestal placement options and that the gaming picture mode enhances your gaming experience. We strive to incorporate features that offer both versatility and superior performance for our customers.

      Enjoy your new OLED TV, and thank you for choosing Sony!
      Gus Sony_US

  • Great TV - working very well a year later

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A really nice screen! I have had it a year now and I really enjoy it. I upgraded my HDMI cables as well and that also made a big difference. I don't use the built in speakers as I have a receiver with a 5 speaker surround sound system. The TV speakers work but aren't even close to a mid to upper sound system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, ScoBoh!

      Happy one-year anniversary with your K-77XR80! We are so glad to hear you’re still really enjoying that OLED screen. You made a smart move upgrading your HDMI cables—pairing high-quality cables with our XR Processor truly unlocks the full potential of those deep blacks and vibrant colors.

      While we take pride in our Acoustic Surface Audio+, we certainly can’t argue with a dedicated 5-speaker surround system! It sounds like you’ve built an incredible home theater setup around that 77-inch display.

      Thank you for being part of the Sony family!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Sean

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning picture quality, perfect blacks, and rich colors make the Sony 77” BRAVIA 8 OLED a visual masterpiece. Sleek design, immersive sound, and intuitive Google TV interface elevate the experience. A premium 4K TV worth every penny for cinephiles and gamers alike. Simply breathtaking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Hays,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the stunning picture quality, perfect blacks, and rich colors of the Sony 77” BRAVIA 8 OLED. It's great to know that the sleek design, immersive sound, and user-friendly Google TV interface are enhancing your viewing experience. This exceptional 4K TV truly is a remarkable investment for both movie enthusiasts and gamers alike. Your feedback is greatly valued!

      Bet regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv the picture quality is great and you can adjust it to your preferences. The remote I feel can use a a redesign. Or maybe i just have to get used to it as it does not have a traditional layout.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Irbz,

      Thank you for the 5-star review! We're so glad you love the picture quality of your new Sony BRAVIA 8 and are enjoying the ability to customize the settings.

      We also appreciate your valuable feedback regarding the remote. We understand that new designs can take some getting used to, and we'll be sure to pass your comments along to our design team. Your input helps us make our products even better in the future. Thanks again for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony bravia 8 77in tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the sony bravia 8 is n June 11 and simply love the size, picture and sound. Sony hit another one out of the park. I highly recommend this tv over the a95l that is twice as expensive. After owning several sony tv's over the years. I looked at several other brands but sony is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TJforfun,

      Thank you for choosing Sony!

      We're thrilled to hear that you're loving your Sony K77XR80. It’s wonderful to know that the size, picture quality, and sound have exceeded your expectations.

      We take great pride in delivering top-notch products, and your recommendation means a lot to us. It’s always rewarding to hear from loyal customers like you who appreciate the quality and value that Sony TVs provide.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Amazing!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first time using OLED TV. It got great image and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful feedback, EtienneA!

      We are thrilled that your first experience with the technology is with the Bravia 8. It’s great to hear that both the image and sound quality are hitting the mark for you—our Acoustic Surface Audio+ technology is designed to make the sound come directly from the screen for that extra level of immersion.

      Thank you for choosing Sony for your first OLED!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Sony 77"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound could be a little better but not bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      We are pleased to hear that you are enjoying the great picture quality of your 77-inch BRAVIA 8! While this model features our Acoustic Surface Audio+ technology—which uses the screen itself as a speaker—we understand that sound preferences vary, so we recommend running the Acoustic Auto Calibration in your settings to optimize the audio for your specific room layout. You can also try using the Voice Zoom 3 feature to sharpen dialogue or pairing the TV with a BRAVIA Theater soundbar to take advantage of Acoustic Center Sync for a more immersive cinematic experience.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Sony bravla8

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best perches I did, picture quality,sound, brightness everything is amazing and I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HayatY,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excellent Customer Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a wonderful experience purchasing our tv. Our salesman was friendly, very knowledgeable and nice. He went out of his way to help us. Our So y TV has beautiful colors and the details are very clear. Happy customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZaidaP,

      Thank you for choosing Sony!

      We're immensely pleased to hear you had such a wonderful experience purchasing your K77XR80 TV! It's truly rewarding to know the Best Buy salesman was friendly, very knowledgeable, and nice. And, of course, we're thrilled that your Sony TV delivers beautiful colors and very clear details.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality you expect from Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LindaS,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that your K77XR80 TV is delivering the excellent picture and quality you expect from Sony. Your recognition of our commitment to high standards means a lot to us, and we’re glad the TV is enhancing your viewing experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing! I went in to purchase an LG but this TV was better in quality and in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisC!
      Thank you for sharing your experience! We are really happy to hear that the K-77XR80’s picture quality stood out to you and offered great value. It’s fantastic to know you found a TV that impressed you both in quality and price.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    What a TV !!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did alot of researching on tv's from brands to led , oled , mini led and wow so much info out there but at the end of all of it was the Sony Bravia OLED 77" . It obviously is a bit pricier than most but the quality and picture on this thing is sooo worth it !! Hardly no edge at all and color is beautiful !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael! We are delighted to see your wonderful 5-stars review! We are happy
      that you went with the Sony 77 Class BRAVIA 8 OLED TV after all the searching you've done. You won't regret about your choice. The BRAVIA 8 features OLED technology, providing superior picture quality with deeper blacks, vibrant colors, and enhanced contrast compared to LED TVs, in addition the native 120Hz panel ensures smooth and clear on-screen motion, enhancing the viewing experience for sports, action movies, and gaming. Thank you for choosing Sony this time! Regards. -Ismael Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Purchased a TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV. High quality, easy to operate. Enjoying the benefits of a smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyM,

      Great! We're glad that you like the picture quality, smart features, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best picture and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony Bravia 77” so much I bought a second one for my bedroom ! The picture is spectacular and the sound is fantastic.. no sound bar needed. You won’t regret spending the extra on this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaN, we're absolutely delighted you love your Sony - BRAVIA 8 77" so much that you bought a second one, that truly makes our day! It's fantastic to hear you're experiencing the spectacular picture and enjoying the fantastic built-in sound that removes the need for a soundbar. We pour our passion into creating an entertainment experience that's worth investing in, and your feedback confirms just that. Thank you for choosing Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    77" Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture. Blacks are incredible. Can get dark at times, but great for movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZacharyK!
      Thank you so much for sharing your feedback with us. It is fantastic to know that the picture quality of the K-77XR80 is impressing you, especially the deep blacks that really enhance your movie experience.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Good TV, but sales associate lied about membership

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The sales associate told me I’d have 12 months of price match if I paid $50 for a membership, but he lied to me. The price match was only good for 60 days. So, I canceled the membership after finding out the hard way when the price dipped $300 only 90 days after my purchase. I bought it at the Quail Springs location in OKC. Sales associate gave me false info.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Fantastic TV, worth every penny!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We wanted a bigger TV with a crystal clear picture and were not disappointed! The images on the screen are so crisp that it looks like they are in the room with you. We had a 65" 5-year-old Bravia TV and this one blows it out of the water! The built-in apps are most of the streaming services we use so we didn't have to add any. The only downside is the remote is smaller than our old one and it's easy to hit the wrong button when you have bigger fingers. All in all a great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenR,

      You made the right choice with the Sony BRAVIA 8! We're glad that you like the size, picture quality, and supported apps of the TV. Your feedback about the remote is also appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Cannot go wrong with sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product great and accurate colors in sdr and even better in Hdr would highly recommend this tv very bright

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 8, Showing 141-160 of 584 reviews
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