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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 519 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024). However, some customers reported issues with the TV unexpectedly turning off and on, and a limited number of HDMI 2.1 ports. A few users also mentioned software-related problems, such as freezing or restarting. Overall, the positive feedback on image quality outweighs the negative comments regarding reliability and connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 519 reviews
  • Pros mentioned:
    Picture quality

    Samsung TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Sound is good enough we don’t feel the need for a soundbar and additional speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marshall,

      Thanks for sharing your positive feedback on the BRAVIA 8.

      We're so glad to hear you're loving the picture quality and the TV's sound is so impressive that you even don't feel the need for a soundbar!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Bravia 8 OLED Picture Quality Is Exceptional

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of the Sony 77" Bravia 8 OLED is exceptional. We've had other OLEDs before, but none compare to the Sony and its dynamic range. Blacks are truly black and colors appear natural. Very happy with this TV and would highly recommend it. I can't comment on the Sony's speakers as it's part of a home theater system so all sound it routed through an external receiver/amplifier and speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jfwright1955, Thank you for taking the time to share your experience with your Sony TV! We're very much pleasured that you find the Sony BRAVIA 8 TV exceptional for its over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness. It also great to hear that you are happy with your purchase. Thank you for trusting and recommending Sony, enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, caught on sale. Brightness and overall quality is worth the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YedFam,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Television I’m very pleased with how this tv works and my wife and I are enjoying the color which makes you feel like you’re right there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConradC,

      That's wonderful to hear! We're so glad you and your wife are enjoying the fantastic color and immersive experience of the BRAVIA 8 OLED TV. We put a lot of work into creating a picture that makes you feel like you're right there in the moment, and it's incredibly rewarding to know we've succeeded. Thanks for choosing Sony. -Eliab Sony_US

  • Sony tv and soundbar

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the size, clarity and colors. The associates were very helpful in assisting us as to what to buy. Their suggestion to get a sound bar was the needed added feature to complete our purchase. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Televisions,

      Thank you for choosing Sony!

      We're honored to hear that you love the size, clarity, and colors of your K77XR80 TV. It’s wonderful to know our associates could provide helpful guidance, and that the sound bar recommendation enhanced your overall experience. Your thoughtful feedback inspires us to continue offering personalized support that truly makes a difference. Thank you for sharing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal tv and sound quality from Sony again. This TV flexes between video games and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HondoH,

      We're so glad to hear that your Sony BRAVIA 8 TV delivers phenomenal picture and sound quality, and smoothly flexes between video games and movies. Thank you so much for sharing your fantastic 5-star review! The versatility and performance of this model make it a standout choice for both immersive gaming and cinematic viewing at home.

      Thank you for choosing Sony—wishing you a wonderful day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Modern easy-to-use technology at your fingertips!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Ordered online and picked up Friday before Christmas and surprised my wife for Christmas after our 2 1/2 year house rebuild and it rocked her world. The sound bar was delivered Christmas Eve and now it's like being in the theatre but at home. Love all the options and apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimB,

      You made the right choice! We're glad that you and your wife are enjoying the picture quality and smart features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, play back is super clear but a pain to set up with google. Couple of installations got in a loop which was a pain and strangely a few apps says I’m in another region other than NAM.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MATTHEWC,

      Thank you for choosing Sony!

      We're really happy to hear that you're enjoying the excellent picture and super clear playback on your K77XR80 TV.

      We're sorry to hear about the issues you encountered during the setup process with Google and the problems with some apps displaying the incorrect region. To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • Extremely helpful sales staff

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales Staff are incredible, AAron especially is extremely knowledgeable of many aspect and ensures I understand what Im getting into. He's very patience and answers all questions fully. He also provides very helpful advice to include expiration timeframes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillD,

      That's wonderful to hear! We are delighted that Aaron provided you with such an incredible, knowledgeable, and patient shopping experience. We will be sure to pass along your kind words to the sales team.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and colorful picture and easy to use. Thank u for the recommendation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamessE,

      Great! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Amazing Picture, Proven Reliability, and Value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and proven reliability. We love the picture quality and features of this tv. I didn’t want to spend money on the other big names that unfortunately only last a few years. This Tv is worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CvilleHorn,

      Thank you for choosing Sony!

      We're excited to hear that your K77XR80 TV offers excellent picture quality and reliable performance. Your trust in choosing a product that delivers lasting value means a lot to us. Thank you for sharing your experience and support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv had been very good. Extremely clean and vibrant. The speakers in it are surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for choosing Sony!

      It's truly wonderful to hear that you're enjoying the K77XR80 TV, especially noting the vibrant display and surprisingly good speakers. We appreciate your kind words and are pleased to know these features are making a positive impression.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Awesome TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome, it is super easy to use and definitely the best looking tv I’ve had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanM,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    An excellent viewing experience.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. It enhances the quality of pixels and provides an excellent viewing experience. It automatically adjusts the picture quality and settings, as well as the outstanding audio quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamanujamR, thanks for sharing your fantastic experience with the BRAVIA 8!

      We're so pleased to hear you find it a "Great TV" and that it enhances pixel quality for an excellent viewing experience. It's also wonderful to know you're appreciating the intelligent features like Auto Picture Mode and more settings adjustments, alongside the outstanding audio. That's exactly the seamless and immersive experience we aim to deliver!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV and receiver!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a new Sony Bravia 8, 77” TV and Denon receiver and couldn’t be more pleased. Great picture quality and receiver complements my surround sound system. Very happy with these products and Geek Squad installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James,

      Awesome! We're thrilled that you like the picture quality of the TV and how it works well with your home entertainment system. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a very clear and bright picture. It looks great in my living room. The only thing that I have had an issue with is it cuts off about once every evening and then turns back on by itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AutumnP, thanks for sharing your experience with the BRAVIA 8!

      It's great to hear the picture quality stands out and that it fits beautifully in your living room. Regarding the brief shut-offs you mentioned, we recommend checking for any available software update in Settings > System > About > System Software Update. A full power restart (holding the power button on the remote for a few seconds or unplugging the TV for about a minute) may also help resolve the issue.

      If the problem continues, our support team would be happy to assist you further at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, love the TV. Had some issues with it just rebooting randomly. Got with Sony support and they had me reset to factory and apply updates and it seems to be working good now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello home,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the great picture on your K77XR80 TV! It's also good to know that our Sony Support team was able to help resolve the random rebooting issue by having you reset to factory settings and apply updates.

      We understand it can be frustrating when you encounter an issue, and we appreciate your patience and cooperation in getting it resolved. We're confident you'll continue to have a fantastic viewing experience with your TV. If anything else comes up, don't hesitate to reach back out to us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and service from the Geek team. Reviewed all the features at set up

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony 77" Class Bravia 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The picture quality is excellent. The colors enhance the over viewing pleasure. Watching TV makes you feel like you are actually at the location

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AbrahamR.

      Thank you for your wonderful feedback on the K77XR80 TV! We're very glad to hear that you're enjoying the excellent picture quality and vibrant colors. It's great to know that the TV enhances your viewing pleasure and provides an immersive experience that makes you feel like you're actually at the location. Your experience motivates us to continue delivering high-quality products.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Great TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture right out of the box. Easy menu settings and bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Desmonkey,

      Awesome! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 8, Showing 141-160 of 519 reviews
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