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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 519 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024). However, some customers reported issues with the TV unexpectedly turning off and on, and a limited number of HDMI 2.1 ports. A few users also mentioned software-related problems, such as freezing or restarting. Overall, the positive feedback on image quality outweighs the negative comments regarding reliability and connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 519 reviews
  • Pros mentioned:
    Picture quality

    Sony Bravia 77" OLED TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely LOVE this tv. I'm suddenly watching tv again. Robert has assisted me with two tv purchases, and definitely knowledgeable about all of the tvs, and he was correct...the Bravia 8 is the best!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgianaN, thank you for the great score! We're thrilled to hear that you love the BRAVIA 8, and it's good to read you received excellent assistance at the store. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 has delivered high-quality performance, showcasing exceptional visual clarity, advanced features, and user-friendly functionality. It stands out for its impressive picture quality and superior motion handling, which provide an immersive viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IftikharK, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Hard to Navigate

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The menu and settings is extremely difficult to navigate. There are times where the TV, out of nowhere, while watching a program, will stop and search items are displayed on the screen, then 30 seconds later, everything is back to normal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Dad4two.

      We are truly sorry to hear about the two frustrating issues you are experiencing with your K-77XR80 television: difficulty navigating the menus and the unexpected interruptions where search items appear while watching a program. We apologize that this is impacting your viewing experience.

      We understand your frustration with the TV's menu navigation and regret that the interface is not easier to use.

      Regarding the unexpected searching, this is usually caused by the Voice Search/Microphone button on the remote control being accidentally pressed or stuck. To resolve this, please try the following steps immediately:

      Check the Remote: Inspect the remote to ensure the Microphone button is not stuck. Try removing and reinserting the batteries after a few minutes.

      Software Update: Ensure your TV has the latest firmware for stability improvements. (Go to Settings > System > About > System software update).

      If the search issue persists after these steps, please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv for personalized troubleshooting.

      Thank you for bringing this to our attention.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy! Clear picture. Easy set up. Delivery took longer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ikijigoku, Thanks for the 5 stars! We're thrilled that you find your Sony BRAVIA 8 TV's stunning picture quality great and the setup very user-friendly. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV out there I replaced another great Sony TV that was 9 years old and works fine but wow this TV was so much better than the older and far superior to all other TV's out now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your wonderful experience with our Sony BRAVIA 8! We're delighted to hear that you are enjoying your new TV and that it has surpassed your expectations, even compared to your previous 9-year-old Sony TV. Our goal is to continuously enhance our products to deliver superior performance and an unparalleled viewing experience. It's incredibly rewarding to know that our efforts have made a positive impact on your home entertainment setup.

      Thank you for your loyalty to Sony and for your glowing review. We hope you continue to enjoy your viewing experience for many years to come!
      Gus Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up and navigate the home screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregJ, Thank you for the 5-star rating! We're very much pleasured that the Sony BRAVIA 8 TV's picture quality and overall interface are to your preference. Thank you for choosing Sony! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Awesome Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Premium TV, stunning quality. I really recommend it, worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FabianneD,
      We are delighted to hear you're enjoying your BRAVIA 8 TV! It's great to know the picture quality is living up to its promise and providing you with such a stunning viewing experience. Thanks so much for recommending it!

      Thank you for choosing Sony!
      All the best,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Awesome TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a very sharp picture. The colors are very vibrant and very detailed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyD,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great Smart TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture. Nd the sharp color display! I love the size as well, it really fills up my living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dalec,

      Thank you for the fantastic 5-star review! We are absolutely thrilled to hear how much you're enjoying the picture, sharp color display, and impressive size of your BRAVIA TV. It's wonderful to know that this TV has filled your living room and delivered the stunning, high-quality viewing experience we strive for.

      Thanks for choosing Sony, have an awesome day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    BRAVIA 8 77"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying this TV greatly. It replaced a Panasonic ZT60 65" Plasma in our basement. 4k movies really shine and show off the display's contrast and vivid colors. We demoed this set in the showroom vs the Samsung S90 & S95 and it won us over with the 'looking through a window' picture processing and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sekmidlo,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, so glad i changed my mind on the tv i went in looking for, this tv is just so much clearer and better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewD,

      That's wonderful to hear! We're so glad you decided on the BRAVIA 8 and that you're experiencing the incredible clarity and picture quality.

      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Ideal TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. By far the best TV I have ever owned. Since it is hung in a smallish room it feels even bigger than 77 inches. Couldn’t be happier with the choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC, thank you for your wonderful review of the Sony K77XR80 TV! We're thrilled to hear that you're enjoying the gorgeous picture quality and that it feels even bigger in your smallish room. At Sony, we strive to provide exceptional viewing experiences, and we're delighted that you're happy with your choice.

      To further enhance your viewing pleasure, don't forget to explore some of the key features of your k77xr80:
      - 4K HDR: Enjoy breathtaking clarity, color, and contrast in every scene.
      - Acoustic Surface Audio+: Experience immersive sound that comes directly from the screen.
      - Smart TV Functionality: Access a wide array of apps and services for endless entertainment.
      - X-Motion Clarity: Keep fast-moving sequences crisp and clear.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV for years to come.
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77" Bravia 8 OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the TV. Has a very nice picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamieM,

      It's truly wonderful to hear that you are very happy with your Sony BRAVIA TV and enjoying its beautiful picture quality. Thank you so much for your fantastic 5-star rating—your feedback means a lot! The K77XR80 is designed to deliver stunning visuals that make entertainment come alive, and we're delighted these vibrant images have made a great impression.

      Thank you for choosing Sony—wishing you a bright and enjoyable day!
      DiegoV. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Great Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Television has a wonderful picture and was easy to install

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelG,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8 – A Stunning Masterpiece in OLED Tec

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 OLED TV, and I must say, it has exceeded all my expectations! From its breathtaking picture quality to its immersive sound experience, this TV truly delivers a cinematic experience right at home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeymanN,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • High Quality 4K

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 77" has exceptional image quality. Well worth the higher price tag. The processor is superior in my my view than other TV in its class. The one thing they could do better is that it would be helpful for the remote to have backlut keys for easier use in a dark room. This TV pais really well with the Sony soundbar. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolM,

      Thanks for taking the time to share your feedback on the BRAVIA 8! It's fantastic to hear you're so impressed with its image quality and the superior performance of the processor. We're also thrilled to know you've discovered how well it pairs with a Sony soundbar, which is a key feature designed to create a more immersive audio experience.

      We also appreciate your valuable feedback regarding the remote control and the desire for backlit keys. This is a common and very helpful suggestion, and we have passed your comments along to our product development team—Customer input like yours is crucial for us as we continue to innovate and improve our products!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    SONY BRAVIA 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I must say, the salesperson who assisted me was incredible. This is the best Sony OLED I have ever bought! The quality and clarity it offers are astounding. The high-quality, stunning picture makes the movies I've watched so lifelike! I am extremely satisfied with my purchase; it was worth every cent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QLED,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, it has been a good viewing experience. It doesn’t seem as clear as it was in the store but still clearer than LCD. The remote control buttons are a little small for someone with disabilities. The stand seems pretty sturdy as we chose not to wall mount it until we decide for sure where to put it. Overall it’s a nice tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyW! Thank for your sharing your experience with the BRAVIA 8 OLED TV. If the picture quality is not as clear as you saw it at the store, you may try to change some picture settings on the TV like: Brightness, color and picture mode. Here you have a link on how to adjust the picture settings: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean. Regarding the buttons on the remote control, we appreciate the feedback, and we will take that into consideration for future improvements. Thank you for choosing Sony! Best regards. -Ismael Sony_US

  • Pros mentioned:
    Picture quality

    Awesome buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV for movies is incredibly surprising!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony,

      Thanks for posting this fantastic review!

      We're delighted to hear the BRAVIA 8 is delivering such an impressive picture for movies and you're enjoying every detail, from the color to the contrast, immersed in a truly cinematic experience.

      Thanks so much for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77-inch Bravia 8 OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 77-inch OLED TV, and it truly exceeds my expectations. The colors are true and vibrant, the audio excellent for TV speakers (but we also have Dolby surround) and the picture quality outstanding. I would definitely recommend this TV to anyone without reservation. I'm looking forward to streaming movies on it and watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deserthiker46, Congratulations on your new Sony Bravia 8! We're glad you like the vibrant colors, excellent TV speaker sound, and outstanding picture quality of this TV. Thanks for choosing Sony! -Sam Sony_US

Page 9, Showing 161-180 of 519 reviews
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