Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $2,849.99
Clearance
The regular price is $2,999.99

Customer reviews

Rating 4.8 out of 5 stars with 889 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 889 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing TV, no regrets.

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am blown away by this TV every time I’m watching anything. Picture quality is amazing, super sharp and bright enough for my living room. This is my first OLED tv and I don’t think I could ever go back. Gaming performance is unmatched. Connected to my PS5, it runs smoothly at 4K 120FPS. Every game looks beautiful, like it was made for the PlayStation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saif,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the Sony 77" Class BRAVIA XR A80K from Best Buy and it's been a fantastic experience. This TV was too large to fit in my car, so Best Buy offered a free delivery and it went really smooth. The OLED 4K display is more impressive than I anticipated, with vibrant colors and deep blacks. The sound quality is a real standout – the built-in speakers deliver clear, rich audio that enhances my viewing experience. The deal I got at Best Buy made it even better. Highly recommend for a top-notch home theater experience.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    One word to explain... Superb!!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One word to explain... Superb!!! Amazing picture quality, amazing sound. Earlier I was the Samsung fan, 5 years back switched to Sony and then realised the difference between Samsung and Sony pictures. Bought A80K 77 inch a month back, it has been amazing for me, better realistic picture with real life colors. Brightness could be the concerns for some users, but I think it has more than enough. For me any brightness higher than this would be strain on eyes, in fact I am not watching this TV with full brightness even though my room is not dark, it has a pretty big window. I am Best Buy fan too.. so far I have bought all my TV's or big appliances from Best Buy only.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RitsNRazz, You've made an excellent choice! We're glad you like the amazing picture and sound quality, life-like colors, great brightness level, and overall features of your new Sony A80K.
      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Expensive

    Rated 5 out of 5 stars

    Can't go wrong with this...

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. The clarity and depth of the picture is amazing. You often get the impression might be in 3D, that's how sharp and brilliant the colors are. It is expensive but if you plan on about 9-10 years of use the cost is not so hard to justify. It took some time to get it connected properly to our theater system so we temporarily relied on the built in sound and that was the best I've heard for a TV. Our old tv wasn't bad but it starting having issues and we're glad we took the leap.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisJ,
      Thank you for the 5-star rating! This is definitely a great choice for a TV upgrade. Nice to know you like the amazing picture quality of your new TV. We're sorry to hear your difficulties in connecting your Home theater system. You may use this link as your guide on connecting Audio devices to this TV: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00137387

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressive

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I have ever owned. The picture quality is amazing and everything looks so good! The deep blacks and the vibrant colors. I will only use oled tv's going forward. I use this tv for my gaming setup with all of the modern consoles and they work great with it.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Charles M

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictures quality excellent. Sound excellent. Brightness excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesM,

      Fantastic! Thank you for reaching out to us today! We're always happy to hear from you. We're glad that you're enjoying the picture and sound quality of the television. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture I've seen on any TV!

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. I can't imagine anything with a better picture quality. The brights are amazingly bright and the darks as black as can be. Definitely the focal point of the room whenever it's on. The sound is the best I've heard on a TV as well (even though I never use it).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WadeP,
      Amazing! It always makes our day to hear that customers like you enjoy our product. We really appreciate your satisfaction with the outstanding picture and sound quality of your Sony TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Bravo Bravo Bravo

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had my 77 inch Sony for nearly 3 weeks, I have played my PS3 on it and had the Geek Squad hooked up the Sound Bar for better sound. I love the ease of connecting to my phone’s Hot Spot while slow AT&T comes to connect my WiFi. I have been able to stream YouTube on the TV during this long waiting period to get the internet in my new home. I love the graphics now, but know it will get crisper when I get the internet. I love how clear the video comes across and don’t have glare on my tv during the day. Absolutely no complaints and will connect the Google tv when I get the internet, I highly recommend this TV. As you can see no matter where I stand, it’s a pretty Epic View !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Islandgal29412, Awesome! We're thrilled to hear that you are enjoying your new TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it! Picture is amazing, we have surround sound so not sure how great sound but happy overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reeta,
      Thank you so much for such a great review! We're really happy that you love the incredible picture, sound, and overall performance of your Sony TV. It means a lot to us. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    100% recommend

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality. Sounds is very nice as well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gorgeous picture

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have the 65 inch version (4 years old) and decided we needed a a bigger set four our rectangular shaped family room. Picture is stunning. Paired it with a Sony sound bar - bliss❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dcn6, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    A must for movie lovers!

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beyond amazing .. the color, size, and sound is great . We did pair it with a Bose sound bar but I am loving this tv. Def would by again and love watching all the movies! Picture is so clean and vibrant .. also love that you can change settings per what you are watching Only weird thing I’ve encountered it the tv does randomly shut off. Not sure if it the tv or my cable causing it to do so.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 77 OLED paired with Sony Atmos Bar, Sub, and

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Spectacular! I had a Sony LED 65 4K HDR 90 series that was about 2 years old. It was consider to be a top Sony LED TV with the exception of the OLED. The price came down and I capitalized on the opportunity to hop on one. I paired it up with the Sony 700 (1000watts) series Dolby Atmos sound bar. I got the entire set up with the better sub (300watts) with the Sony rear RS5s. The picture and sound is amazing! It sounds as good as it can get without moving to components such as Denon, paired with Martin Logan which I had, however I sold it with our last home. A+ wireless that has a modern appearance and just looks and sounds as good as it gets for a living room. Theater and or game room I go components. If you want a picture that is exceptional with immersive sound this is the bundle for you at under 5K for all of it. My family and I are very pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaS, We're very grateful for this positive feedback! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Rated 5 out of 5 stars

    Great Addition to Our House!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is amazing! Our living room tv was 75" 1080 HD, and it was time for an upgrade. What an improvement! This tv has a beautiful display and runs so much faster and smoother than the previous tv we had! We had also tried a Samsung tv before, but the display from the Samsung tv would make us dizzy. We definitely recommend this tv over the other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavierP,
      Thank you so much for such a great review and recommendation! This is definitely a great choice for a TV upgrade. We're delighted to hear you are enjoying the outstanding picture quality and overall performance of your new TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Oled

    Rated 5 out of 5 stars

    Coming From 65 Inch LCD

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just wow! Im afraid at first before i jump into OLED. My 65 inch 900F was an amazing TV. Bright enough for me. Doing reseach comparing the panels and I thought OLED wont be bright enough for the type of room im gonna use it. But i was wrong. The A80K was more than enough. Hoping burn in wont be a problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi frenzy88, Great News! Yes, the XR77A80K equipped with functions that automatically adjust the screen conditions to protect the TV screen from image retention. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever had!! The picture is amazing. The sound is amazingzz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulioC, Perfect! We're thrilled to hear you appreciate the amazing picture and sound quality of this TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! I did a lot of research before making a purchase and after weeks of reading reviews and online shopping, I decided to go with the 77” Sony Bravia A80K. I was able to see this unit in action at a local Best Buy and it really stood out from all the others in the store. This is my first OLED and so far, I am really enjoying the vibrant colors and clear pictures. I started to get a sound bar to pair with it but I really don’t need one as the sound quality is pretty good on its own. I definitely recommend this TV and it is well worth the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tdess99, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Glad we went with the Oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasS, You've made an excellent choice! We're so glad you like the great picture quality of your Sony A80K. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY tv's are the best

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv has such a nice clear picture, clear and crisp

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdaB,
      Many thanks for the 5-star rating! Your patronage and satisfaction are what drives us to keep doing what we love and provide you with quality products. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Excellent Value

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, with such a beautiful picture quality!

    I would recommend this to a friend