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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 790 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers appreciate the 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV's exceptional picture quality, vibrant colors, and ease of use. Many praise the OLED technology and its impressive contrast, although some mention the high price point as a drawback. A few users have reported concerns about the TV's reliability and weight. Other minor issues include the remote control and occasional screen issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 790 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had the Sony 77" XR A80L for two weeks. I have not explored all of the functions however, I can say say that the picture is excellent. I was concerned about viewing this in a brighter room but , that has not been a problem. The TV is plenty bright enough. My LR doesn't have windows behind or opposite the TV. I have windows at 90 degree angles to the right and left of the TV. The windows are 20' away on one side and 10' away on the other. I will glare on the screen during the daylight, at wide angles but, direct on viewing is not an issue. Otherwise, daytime screen picture brightness is very good. For low light and dark room levels, the picture is great. There are plenty of professional online reviews. I don't think that those reviews exaggerate the PQ. The sound quality is the best TV that I have ever heard. I compared the this Sony TV to an Samsung S90D at a Best Buy store. The in-store comparison is subject to the store setup. The Sony, Samsung, and LG displays all ran different sample loops so, it was hard to do a complete comparison. I found that the Samsung colors to be pretty flamboyant, I thought Sony colors looked more natural. Also, the Sony seemed to have finer detail in things like grasses and flowers and leaves. What sealed my decision to go the Sony route was when the loop changed and faded to black. I thought that the A80L turned completely black The S90D seemed to have some gray in its black image. Other notes. Samsung has a nice TV; I just prefer the Sony pic. I didn't think that the Sony A95L was worth an additional $2300 especially given that so much of electronic A/V devices are (nearly) obsolete after 5 years. It's costing me an extra $7.50 monthly for Netflix 4k streaming. For the extra subscription they still only give us 'B' movies. My older Sony S790 bluray player does a nice job upscaling my blu-rays. It would cost another $200 - $400 for a 4k player. And, then, 4k movies are another cost, Think upgrading DVDs to blurays and now repurchasing movies in 4k - maybe they'll be viewed a couple of more time. Maybe they'll be on the garage sale table. A80L is a fantastic TV for me. No regrets (except maybe I would get 83" next time).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joel,

      We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it is great nice picture good quality, sound adjust well to different lights in the room the 77” screen brings more life like entertainment the price was fair the remote works fine at this point am very pleased may be looking at getting a smaller one for a different room same brand looking forward to getting a nice sound board and woofers to bring the sound out more to match the great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, ChesterM! We're glad that you are happy with your new Sony TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Sony 77"

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Television was an amazing purchase and came with an amazing quality considering my vision isn't that well. Includes many different channels to chose from and was an amazing purchase overall.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality! The was some confusion with delivery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkR, Thank you for the great review! We're glad you like the excellent picture and sound quality of your Sony A80L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it as is.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Sound is good without any additional gear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MVSkipjack,

      Thank you for choosing Sony!

      It's fantastic to hear you're loving your XR77A80L TV! We're thrilled to know that the sound quality is good even without any additional equipment. It's rewarding to hear that your TV is delivering such an excellent experience right out of the box.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Contrast, Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent value OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, excelled contrast. Easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, Patrick! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and Awesome Premium Feature Set

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV. This is an upgrade from a previous Bravia model (XBR55-950D) which finally bit the dust after several years of use. The upgrade was well worth it. The colors are great on anything I'm watching or doing. Whether it's streaming, live TV/Sports, Playing PS5, or using it as a secondary monitor for my Laptop it just pops. There is some configuration you have to do to the HDMI Inputs to make sure it's displaying at the resolution and frame-rate you want, but that's pretty standard for most TV brands. Interface is easy to navigate (Google TV), setup was easy. One feature I see only available on premium TVs and that isn't given too much attention is the ability to turn off the display and have only Audio come out. This isn't as prevalent anymore since you can effectively play music from a bunch of devices, but I find it really nice if I want to play a YouTube playlist or long form music stream without the display being on. While the onboard speakers are decent, I do recommend either an External Sound Bar or Sound System in conjunction with the built-in's to get a great sound experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We appreciate the in-depth review, DM31! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best OLED for the money!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and bright colors. Best TV I’ve ever owned, interface is very fast and streamlined. Audio is pretty great as well for built in speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peter, Thanks for the feedback! We're glad that you are impressed with the picture quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Setup an using it are easy. Switching over from an older HD plasma TV, and the colors and clarity are excellent. Very happy with this Sony. Can't speak to the audio quality as i have it connected through my receiver and Atmos surround.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, BretH! We're glad you're happy with your TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    No Regrets!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing clarity! This TV really makes details very clear and crisp. The colors are superb and the black is pure. The sound is very good but way better with a quality sound system. The remote is easy to use and setup was a breeze. Remember you get what you pay for! Sony is the way to go!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Lacrosse002! We're glad that you are happy with your new Sony TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Color is great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and clarity is everything we expected. Te remote is not as user friendly as we are used to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SouthernGent,

      Very nice! We're glad to hear that you like the picture color and clarity of the TV. Your feedback is noted. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 77” BRAVIA XR A80L OLED TV Review

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a game-changer! The OLED display delivers stunning colors, deep blacks, and incredible 4K detail, making movies, sports, and gaming truly immersive. The sound quality, thanks to Acoustic Surface Audio+, is rich and clear, and the Google TV interface is smooth and easy to use. For gamers, the HDMI 2.1, 120Hz refresh rate, and VRR make it perfect for next-gen consoles. The sleek design and versatile stand are the cherry on top. A premium TV that’s worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nafeesy, Thank you for sharing a detailed review on the Sony A80L 4K OLED TV. We're glad to hear that you like the sleek design and features of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing product! I have always been a Samsung fan but… if your watching 4k content the clarity, colors and sound are amazing! Haven’t tried gaming yet but Im sure it will be first class. Also very bright TV which is great for the basement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the amazing feedback, RDL2! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Glad I Purchased

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television replaced my Pioneer Elite Kuro in my surround sound system. Quality is excellent and there is no problem with brightness. Television is in a pretty well lit living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rere We're thrilled to hear that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    my motion issues finally solved.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am extremely sensitive to motion issues caused by the frame rates not exactly matching the TVs. I searched a very long time for a television that I could use with minimal motion issues. While no television I researched was perfect, this one had the best ratings. I've now had this television for a month watching 4K, blu-ray, and DVD discs, in addition to using my roku and Directv. All of these items through my Denon receiver. While it has not been complete perfection, this is the absolute best I've ever achieved without having to endure the dredded soap opera effect. My 7 year search for a great 4K television is finally over and I plan to keep this television for many years to come. I can also add that I'm very pleased with the image quality, especially when watching HD and UHD content. Some of the scenes are stunning. Thanks to Sony for concentrating on improving the motion handling. :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickK, Thanks for the perfect rating! We're glad that you found the right TV for you. Our pure black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has a fantastic picture! Color and sharp picture. Er love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mom11,

      Thank you for the 5-star rating! We're glad to hear that you love the picture color quality and sharpness of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony XR A80L

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went to Best Buy to view some current TV models. I've always had a Sony so I checked out several Sony models and decided to get an OLED TV. Since there was a slight cost difference between the 65" and 77", I went for the 77" model. The colors were very natural and not over blown or saturated like the Samsung TVs. Why only 4 stars? I would have given it 5 stars but . . . . . . My 2 older Sony big screen TV had a simple sleep timer on the remote. You click it, you select the length of time and click it again and you are done! This model while costing quite a bit had a remote that was not back lit! And trying to find the sleep timer, forget it and good luck! I called Best Buy and no one could help me. I had to call Sony and was able to locate this. Let me explain this simply like this: the older Sony TV with a sleep timer button on the remote is like wanting to go to the bathroom and then go directly and do your business. The current remote takes 4 steps to get to the sleep timer, thus it is like wanting to go to the bathroom and instead of going straight to the bathroom, you go run around the block first then head to the bathroom. This is crazy. And without any back light to the remote, try doing it in the dark as I did last night! What is wrong with you SONY?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gfrontosa, Thanks for sharing your experience with the new Sony A80L 4K OLED TV. While we're happy that you are impressed with the picture quality, we're sorry to hear that you had trouble with the timer settings. On the other hand, we're glad that you had it resolved. As for the remote, we apologize if it didn't meet your expectations. We'll take this as feedback as it can help us improve in the future. Thank you and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exactly what you expect from Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great bang for your buck with this sony bravia XR Oled tv. Pretty light in weight given its size which is nice for mounting. Picture quality is great. Some of the best tv speakers out there, so if you’re not using a sound bar it isn’t the end of the world. Remote is very sleek, minimal, and easy to use. Operating system is fast with minimal lag while toggling between apps. 8.5/10 overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, HHuynh! We're glad you are impressed with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV Room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for our dark room and it has been awesome. the size is not too big but is a great size for any large room. It also has magnificent colors and clarity. I would recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, MikeL! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best TV I've owned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has the best picture i have ever seen on TV! It was so easy to set it up, it practically does it itself. I love watching my Ultra High Def. 4k movies on this beauty! I hope it lasts a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twagner,
      Thank you so much for sharing your great experience with us! We're happy to hear that you are enjoying the incredible picture quality, easy setup, and 4K/UHD features of your A80L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US