Winter SaleEnds 1/19. Limited quantities. No rainchecks.Shop now

Main Content

Customer Ratings & Reviews

Winter Sale Deal
Your price for this item is $3,499.99
The comparable value price is $4,999.99

Customer reviews

Rating 4.7 out of 5 stars with 229 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers find value in the 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)'s exceptional picture quality and brightness. Reviewers also appreciate the TV's upscaling capabilities, HDR performance, and excellent detail in black levels. Some customers feel that the HDMI 2.1 ports are lacking and that the price is high.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 229 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome movie and sports watching experience!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Am loving the beautiful picture from this TV! All the options available to select based on what I'm watching is great like picture mode, voice zoom, audio options on the surround sound system I purchased as well, all gives an awesome movie and sports watching experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Didee, That's awesome! We are delighted to learn that you appreciate the excellent picture quality and overall features of the BRAVIA XR A95L. You chose the best TV brand! Thank you for choosing Sony, and here's to many more wonderful movie nights together! -Jess Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Awesome TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from an LG C9 and the improvement is tremendous!!! The tv is much brighter and colors look amazing. No complaints about this TV whatsoever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tenojitsu, Choosing this TV will definitely be worth it. We are so happy to hear this TV delivers outstanding picture quality and you've seen the overall improvements of this great TV over your previous TV. We always strive to deliver the best picture quality with our TVs. Thank you for upgrading to your new 77" A95L! -Jess Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Rich TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV, would recommend it to anyone, only wish the price was at least $1000 less. Buy the watching experience is superior

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamsR, Amazing! We're so thrilled to hear this TV meets your needs and expectations. Glad to know you love the exceptional picture quality this TV delivers. We really appreciate the recommendation as well. Thank you for sharing such a wonderful shopping experience! -Jess Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Legendary Master Series a95l

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been waiting to buy a QD-OLED from Sony for the past two years. I wanted to wait for the second gen of QD and am not disappointed. The A95L 77 inch is spectacular. Color, motion, clarity is next level. The seamless integration with my Sony receiver, 4k blu ray player allows me to use only the Sony TV remote. Makes the multi device experience seamless. I went from the LG C9 curved OLED and the difference in brightness, color and motion is night and day. If you are on the fence to buy it don’t. Worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ernest, Awesome! Thank you for taking the time to write such an in-depth review of your experience with your 77" A95L. We're very glad to hear you appreciate everything about this great QD-OLED TV and you are enjoying the outstanding picture quality and that you can now use only one remote for all you devices. Good to know that the combination of superior video quality and great sound improves your home theater experience. You’re now able to enjoy immersive, engaging cinematic experience in your home. The A95L has the best color, powered by our most powerful processor! Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR! The A95L is also equipped with true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue! Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony A95

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. Wish it had a tad more brightness, but still a super picture and has good sound even without extra speakers/bars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, thank you for your feedback! We're glad to hear that you're enjoying the Sony - BRAVIA A95L and its super picture and sound quality. This TV is engineered to deliver stunning visuals and an immersive audio experience right out of the box, and it's great to know that you're appreciating those features. Your comments about brightness are important to us, and we'll certainly pass them along to our product development team as we continuously work to improve our technology. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony AL95 Television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is great. The picture is fantastic. It is absolutely stunning. If we could afford it we would buy another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Hawk,

      Thank you so much for sharing your positive feedback about the XR77A95L! We're thrilled to hear that you are enjoying the stunning picture quality and are so happy with your television. Your contentment means a lot to us, and we truly appreciate you taking the time to let us know about your experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture quality

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You buy it for the picture quality. Period. IYKYK.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyK,

      Thank you so much for your wonderful review of the Sony - BRAVIA A95L! We're immensely pleased to hear that you're enjoying the picture quality. With its QD-OLED panel, the A95L delivers exceptional brightness, rich colors, and incredible contrast, bringing every detail to life. Plus the Cognitive Processor XR, it analyzes and optimizes content in real time for a more immersive and realistic viewing experience.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR A95L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    crisp, clear picture, beautiful colors, excellent sound, easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      It's fantastic to know that you're enjoying the XR-77A95L, Tabby, and we're truly happy to hear that you're impressed with its crisp picture and beautiful colors! We designed this television with our revolutionary XR Triluminos Max display to deliver a wider color spectrum and stunningly accurate hues, so it's rewarding to know this feature is a success.

      We're also glad that you find the excellent sound and ease of use to be standout features. Our goal with the Acoustic Surface Audio+ technology was to create a truly immersive sound experience where the audio comes directly from the screen, and we're pleased that this has contributed to your enjoyment.

      Thank you for choosing Sony! We appreciate you taking the time to share your positive experience.

      Best regards,
      Gus Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Amazing Picture

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is absolutely amazing. Football players look almost three dimensional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandyC. We are honored to hear that the QD-OLED technology on your A95L is providing such an immersive experience! It is incredible to know that the picture quality brings that much depth and realism to your football viewing.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nancy

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Color is vivid. Sound is full and encompassing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyW,

      Thank you for your fantastic feedback! We're thrilled to hear that you're enjoying your A95L. It's wonderful to know that you find the color vivid and the sound full and encompassing – that's exactly the immersive experience we aim to deliver with our QD-OLED technology and Acoustic Surface Audio+. Your 5-star rating means a lot to us. Keep enjoying the magnificent quality!

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing!!! The quality shows for sure when you watch more recent entertainment. The colors are bold and the detail is unbelievable!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JonathanM,

      Thank you for choosing Sony!

      We're thrilled to hear that you're enjoying the XR77A95L TV. It's fantastic to know that the vibrant colors and incredible detail enhance your viewing experience with recent entertainment. We appreciate your feedback and hope you continue to enjoy all your favorite shows and movies!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA A95L OLED 4k UHD TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Very clear picture and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobinV,

      Thank you for your review! It makes us really happy to hear that you're enjoying the Sony BRAVIA - A95L. It's wonderful to know that you find the TV's picture to be very clear and the overall experience easy to use. This model is engineered to deliver stunning visuals and a seamless user experience, so it's great to hear that it's living up to your expectations.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    great tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv Sony makes the best tv Samsung is garbage

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture ever!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Bravia XR a95L OLED 4K UHD TV has the best picture quality. I have always been a Sony fan and this one doesn't compare to the others we reviewed. Thank you Sony for knocking this one out of the park!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulB, Choosing this TV will undoubtedly be a rewarding decision! Thank you for your enthusiastic review of the Sony BRAVIA XR A95L OLED 4K UHD TV! It's great to hear that it stands out with the best picture quality you've seen, truly affirming your loyalty to Sony. Thanks again for sharing your experience and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality viewing. Love this TV. HDR content looks incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MalecK, Great! We're so pleased to hear you're enjoying the incredible HDR content and amazing viewing quality experience with your new Sony A95L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AWSOME TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEST PICTURE QUALITY I HAVE FOUND IN A TV TO DATE!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello allout,

      Thank you for choosing Sony!

      It's most rewarding to hear that you are enjoying the picture quality of the XR77A95L TV! We take great pride in delivering exceptional viewing experiences, and it’s fantastic to know that our product has impressed you. Thank you for sharing your feedback with us, and we hope you continue to enjoy your television for many years to come!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Happy to have this excellent TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV picture that integrates well with the surround sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamD,

      It’s rewarding to hear that your BRAVIA A95L is performing so well at the center of your home theater. We designed this model to work in perfect harmony with surround sound systems to ensure the audio experience is just as immersive as the phenomenal picture quality.

      Thank you for trusting Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture but Confusing Voice Commands

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pricey, but an incredible picture with the sound being better than most TVs, though I use it with my surround sound. It can be complicated with all the features. I had to turn the Google response back off, as it is annoying. I am having difficulty with the voice commands as it appears I am giving Google voice commands, instead of TV function commands. It is a bit of a learning curve regarding using voice commands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cruzin163,

      That's fantastic! Thank you so much for sharing your experience so far with your A95L Sony OLED 4K TV! We are happy to hear you are pleased with the very good sound and overall superb picture quality this TV delivers. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more.

      A separate article is available if the voice commands don't work on your remote control on this link here: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a95l/articles/00109227

      You’re now able to enjoy immersive, engaging cinematic experience in your home. Thank you for purchasing the 77" A95L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A95L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my Sony 77' A95L. Best Buy Geek squad did an excellent job mounting. They answered all my questions and were very nice and courteous. Couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi harleyhowton, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Fallen behind the competitors

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was so excited about buying this TV. I have wanted it for the last year and finally pulled the trigger and purchased it. I expected so much out of it because I’m a Sony guy, and it has one king of TVs for the last two years. Honestly, the G4 I bought for my bedroom is a much more dynamic television. I’m most likely not going to keep this and will probably switch to a G5 when it comes out. I would like to stay with Sony, but because they’re taking forever to announce anything for 2025, I just I’m tired of waiting. Hopefully they out soon so I can stay with Sony and go with a newer model. The picture quality is great, but it just doesn’t match. What else is out there anymore. It’s way too expensive for what you’re getting in my opinion and I love Sony products. I’m really disappointed because I really wanted to love this dream TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TCLfan, We’re so sorry to hear it hasn’t lived up to your expectations, especially as a loyal Sony fan. We totally get how exciting it was to finally get your dream TV, and it’s disappointing when it doesn’t quite hit the mark. It sounds like the picture quality is still a highlight for you. We hear you on wanting to stick with Sony and waiting for 2025 announcements, it’s tough when the timing doesn’t align. While we don’t have details on the2025 lineup just yet, your feedback about the value and performance is super valuable, and we’ll pass it along to our team. What’s most important to you in a TV? Maybe we can find something that reignites that Sony love for you. Thank you for sharing your feedback. -Jess Sony_US

Sponsored