Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are delighted by the exceptional picture quality of the 77" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality is highly praised, and viewers are impressed with the deep black levels, enhancing dark scenes. The TV's brightness also contributes to a clear and vibrant viewing experience. There are no CONS listed for this product.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Sony Bravia 77 Inch OLED
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent Picture! I love this TV! I would Absolutely recommend this model to family and friends.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello MrsL,
Thank you for choosing Sony!
It brings us great joy to hear that you love the picture quality of your K77XR8B TV. Your recommendation to family and friends means a lot to us and inspires us to keep delivering exceptional products. Thank you for sharing your enthusiasm and support!
Best regards,
-Fred
New Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was debating purchasing an A95L 65”, but ended up going for the XR8B 77”. Not disappointed at all. Sony processing is top notch, as has been my experience previously. Sony rep at Best Buy confirmed my suspicions on value of Xr8B. Made purchase online and picked up in store smoothly and cleanly. Very happy with purchase and Best Buy service.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimM,
That is wonderful to hear! We are thrilled that you chose the BRAVIA XR8B 77" and are not disappointed with your decision.
It is rewarding to hear that your previous positive experiences with Sony's image processing continue to hold true, and that the advice from the Sony representative at Best Buy helped confirm the outstanding value of the XR8B.
Thank you for trusting Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Sony 77
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV 100/100 recommended, good image and good price Black Friday
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Nelson!
Thank you for taking the time to share your feedback on the K-77XR8B TV.
We are immensely pleased to hear that you are so happy with your purchase and that you would recommend it 100%!
We appreciate your decision to go with Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Great picture quality
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture quality. The black color is very rich.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the excellent review, Dnice!
We are so pleased to hear that you are impressed with the picture quality of your K-77XR8B television!
It's rewarding to know that you find the "black color is very rich," which is a key benefit of the premium panel technology used in this model, resulting in superior contrast and depth.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Chuck wilmes
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality just as sales rep said The sound bar is excellent apso
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChuckW,
That's excellent feedback! We're delighted you're enjoying the excellent picture quality of your BRAVIA XR8B OLED TV and the performance of your sound bar. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Great tv for its price!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV for its price! replaced a mini LED Bravia 7 and my eyes are very appreciative of that.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello FernandoN,
Thank you for choosing Sony!
We couldn't be happier to hear that your new K77XR8B TV has made such a positive difference for your eyes after upgrading from your mini LED Bravia 7. Knowing that our product enhances your viewing comfort means a great deal to us. Thank you for sharing your experience—we truly appreciate your support!
Best regards,
-Fred
- Pros mentioned:Picture quality
Tv install
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the tv and installers were prompt and on time, they did a did great job.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sweetc,
We are beyond pleased to hear that you love your new BRAVIA XR8B TV! We are confident that you'll continue to be delighted by its exceptional picture quality and smart features for years to come. Thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Loving our Sony 77”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! Just bought our second set for the family.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Maricruz,
We are honored to hear that you love the BRAVIA XR8B so much that you purchased a second set for your family! Thank you for continuing to choose Sony for your home entertainment needs. We hope you enjoy both TVs!
Regards,
Dominick
- Pros mentioned:Picture quality
Bravia 8 XR8
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best choice I’ve made choosing this tv model..paired it with Sony Bravia 8 soundbar and subwoofer
I would recommend this to a friendBrand response from SonyListens
Posted .Hello OscarM,
Thank you for choosing Sony!
It brings us great joy to hear that choosing the K77XR8B was the best choice for you, and that pairing it with the Sony BRAVIA 8 soundbar and subwoofer has been a great match. We truly appreciate you sharing your setup and experience—enjoy every moment.
Best regards,
-Fred
good overall
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.very impressed with overall performance, however the speakers could use an upgrade and the volume seems to vary when a different show or commercial comes on
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RayE,
We appreciate your positive feedback on the stunning performance of your 77" BRAVIA XR8B OLED! To resolve the issue of fluctuating volume between shows and commercials, please go to your TV's sound settings and enable Advanced Auto Volume. This feature automatically regulates and stabilizes volume levels for a more consistent listening experience. We hope this simple adjustment helps you fully enjoy your viewing.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Black level
Excellent TV, best OLED I have seen
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV!!! Blacks are perfect and it doesn't matter if you are in a bright room or not. So good, bought a 65" too.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NitinJ,
Thanks for sharing such a great review of your new BRAVIA XR8B.
We're truly heartened to hear you're so happy with the perfect blacks and the picture quality in any room. It's a testament to the technology we put into these TVs. And to know that you purchased a second one is the highest compliment we could receive!
We truly appreciate you choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
My TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great colors, good speakers easy remote. Why do I have to type more words than I need to review an item
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndriasG,
We're delighted to hear that. Thank you so much for sharing your 5-star review of your Sony BRAVIA TV. We're really happy you’re enjoying the vibrant colors, powerful speakers, and effortless remote—those are standout qualities that make the experience special. We appreciate your feedback about the review word count, and are grateful you took the extra time to share your thoughts with us.
Thank you for choosing Sony—wishing you a rewarding day!
DiegoV.
- Pros mentioned:Picture quality
Tv purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic tv that has all I wanted and at a great price
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GregW,
It's a true pleasure to hear that the Sony BRAVIA XR8B is a fantastic TV that provides everything you wanted, and at a great price! Delivering high quality and value to our customers is our goal, and we are delighted to have succeeded with your purchase. Thank you for the wonderful 5-star review and for choosing Sony!
Regards,
Dominick
- Pros mentioned:Oled quality
great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.OLED is great, true blacks, extreme clarity. I would recommend this TV to anyone.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, HappyCustomer!
We are absolutely delighted to hear that you love your K-77XR8B television! It's rewarding to know that you are enjoying the incredible picture quality that OLED delivers, especially the true blacks and extreme clarity.
Thank you again for your strong recommendation and for choosing Sony!
Best regards,
Gus,
Sony Social Media Team
Cant Go wrong with a Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I have the 2022 A80J 65in model... I have been planning to upgrade to a bigger TV but the wife doesnt want to... until my son broke one of our other TVs. I was happy that it happened, because that means I have to replace it... with this TV! I know my review doesnt have anything to do with the quality of the TV, but it doesnt need to. You know you cant go wrong with a Sony Bravia TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HazelB,
That's quite a story! We're glad the stars aligned for you to get the bigger 77" BRAVIA XR8B OLED. We appreciate you trusting Sony again for your upgrade and are confident you will be thrilled with the quality and performance.
Thanks for choosing Sony. Best regards, Eliab
- Pros mentioned:Oled quality
Sony oled
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Product has awesome visual quality amazing oled tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RaymondN,
That's wonderful to hear! We are delighted you are enjoying the amazing visual quality and the immersive experience of your 77" Class BRAVIA XR8B OLED TV.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great price always have been a fan of Sony the price was undeniable
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Great,
We're honored to hear that you are such a loyal fan of Sony, and are also thrilled you were able to get your BRAVIA XR8B at an undeniable price! Thank you for your continued support and for leaving this 5-star review!
We really appreciate you being part of the Sony family!
Best regards,
Dominick
- Pros mentioned:Picture quality
Great Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It has a great picture and i was amazed at how clear the television was.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mell,
We are so glad that you are impressed with the clarity and great picture quality of your new 77" BRAVIA XR8B OLED TV. We truly appreciate you sharing your positive feedback!
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Oled quality
Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome ! Upgraded from a Samsung LED. Love the Sony and would recommend *****
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisC!
We are thrilled to hear that you made the upgrade to the K77XR8B and are already loving the difference. We truly appreciate you sharing the five-star recommendation!
We designed this TV with some amazing tech. The best part is the OLED screen, which uses self-lit pixels to give you perfect blacks and stunning lifelike color for all your movies and shows.
Thank you for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Sony Bravia
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great color and picture quality. Good deal on the tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ChadbO,
Thank you for choosing Sony!
It brings us great joy to hear that you’re enjoying the vibrant color and picture quality of your K77XR8B TV. We’re glad you feel you received good value, and we appreciate you sharing your positive experience with us. Thank you for your support!
Best regards,
-Fred
