Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are delighted by the exceptional picture quality of the 77" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality is highly praised, and viewers are impressed with the deep black levels, enhancing dark scenes. The TV's brightness also contributes to a clear and vibrant viewing experience. There are no CONS listed for this product.
This summary was generated by AI based on customer reviews.
Thead18
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Pricing was very competitive. Very happy with the performance. No buying pressure at the store. The sales reps were very helpful. Looked at all the major brands and decided on the Sony product. The store had a wide variety of televisions to choose from. Had some issues connecting it to an old receiver but got it figured out
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Thead18,
We are thrilled to hear you are so happy with the performance of your new XR8B OLED TV! It's great to know that you are enjoying the incredible picture quality and that the wide selection at the store helped you decide on a Sony product. We're glad you were able to resolve the minor connection issues with your older receiver, ensuring a smooth setup. Thanks for choosing Sony.
Best regards,
Eliab
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wonderful service from Best Buy. When I requested for change to bigger size TV, I got free delivery of the new one while free pick up of the old one.
I would recommend this to a friend- Pros mentioned:Oled quality
Sony 2025 model
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my second oled tv and its very good i dont usually like comments
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gustavosanchez77,
Thank you for sharing your feedback on the Bravia XR8B. It's great to hear that as an OLED owner, you find this model to be 'very good.' We especially appreciate you taking the time to comment, and wish you to continue enjoying your new television!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Perfect Living Room TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV and picture quality for lower cost than other Bravia versions
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, Stubborn!
We are so pleased to hear that you are enjoying the great picture and sound quality of your new BRAVIA 8. It's rewarding to know that you feel it offers excellent value. We designed the BRAVIA 8 to deliver a premium cinematic experience with features like our advanced XR Processor and OLED panel technology, and it brings us great satisfaction to know that we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Would Recommend!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! Mounted by Geeksquad. Picture quality is Amazing!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AdamW,
We're so glad to hear that you’re enjoying your Sony BRAVIA TV and that the picture quality has impressed you! Thank you for sharing a fantastic 5-star review. The vibrant and detailed visuals of your Sony BRAVIA truly make every moment on screen shine.
Thank you for choosing Sony—wishing you an amazing day!
DiegoV.
- Pros mentioned:Picture quality
Sony 77” tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture & sound. The Best Buy techs were very informative & knew their jobs. Super nice & helpful.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your wonderful review, AnneB!
We are so pleased to hear that you are enjoying the great picture & sound of your new K-77XR8B television!
It’s also fantastic to hear about your excellent experience with the Best Buy techs—we appreciate you letting us know they were super nice, helpful, and highly informative.
Thank you again for choosing Sony!
Best regards,
Gus,
Sony Social Media Team
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new TV! The team did a great job installing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DaveM,
Thank you for choosing Sony!
It brings us great joy to hear that you love your new K77XR8B TV and that our team provided excellent installation service. Knowing that the entire experience was smooth and satisfying motivates us to maintain the highest standards in both product quality and customer care.
Best regards,
-Fred
- Pros mentioned:Picture quality
Bravia #1
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hands down to this Sony Bravia TV. I switched from Samsung to Sony and I’m not looking back.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Topflight187,
We're so glad to hear that. Thank you for sharing your experience and awarding your Sony TV a 4-star rating! Switching over from a different brand is a big step, and it brings us real joy to know you’re enjoying your Sony BRAVIA K77XR8B. With its advanced OLED technology, your Sony TV delivers rich, lifelike colors and brilliant picture quality that make each viewing moment truly immersive.
Thank you for choosing Sony—hope your day shines as brightly as your TV’s display!
DiegoV.
- Pros mentioned:Picture quality
Great Product but disappointing customer service
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am a long time customer at Best Buy and love shopping at BB. I am a total member too. I recently bought a Sony OLED TV and I am extremely satisfied with the product but i was very disappointed on how Best Buy handled the price match. I bought the TV few weeks back for $2,099 and I asked the sales associate what if there is a better price as we get closer to Black Friday. Since I am a total member the sales associate said i have a 60 day guarantee to price match. A week or so later Best Buy reduced the price by 100$. So I went to Best Buy and they matched the price. For Black Friday they again reduced the price down by $ 200 to 1799 $. I went to the store and they told me I cannot price match second time which doesn't make sense. The store mentioned they cannot do it in the store and asked me to call a number. It was more disappointing to hear from the store associate that I should have taken the gamble and waited till black Friday so I could have done the price match once. How would me as a customer know when and by how much BB would reduce the price. Also when I bought the TV the sales associate did not tell me that i could only price match once. Also it is BB's problem if system wouldn't let them price match more than once. When I called the number provided I was told they cannot price match it again and recommended that I return the product. Now I have to go through all the hassle to get the $ 200 . In the last one month I bought lot of products from BB worth 1000's of dollars and not just this TV. I am a very disappointed customer and not sure if I will shop BB again. Anyone can do the math ..$ 200 vs life time customer
I would recommend this to a friend COOK - SONY TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy and it works as advertised. Even got a $100 credit as price was reduced. Sales person did a great job in explaining different TV products.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StevenC,
We are thrilled that your 77" BRAVIA XR8B OLED is hitting the mark and working as advertised. It’s also fantastic to know our sales team provided you with excellent service. We truly appreciate you sharing your positive experience!
Thanks for choosing Sony.
Best regards,
Eliab
Best picture ever
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It looks amazing the quality it’s excellent it’s been a while since I had a Sony and now regret not having it before.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, RafaelS!
We are absolutely thrilled to hear how much you are enjoying the stunning quality of your new television. It’s incredibly rewarding to know that the picture looks amazing to you and that you feel the quality is excellent.
We especially appreciate you choosing Sony again! Knowing that we've delivered an experience that makes you regret not having a Sony sooner is a wonderful validation of our commitment to premium performance.
Welcome back to the Sony family!
Best regards, Gus, Sony Social Media Team
Insane!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture quality, up against a dark wall it looks like the sports are popping off the wall.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndyH,
We are thrilled to hear that you are experiencing amazing picture quality with the Sony BRAVIA XR8B! Your description that sports look like they are "popping off the wall" is fantastic feedback that highlights the incredible depth and realism we aim to deliver. Thank you so much for the detailed 5-star review!
We appreciate you choosing Sony!
Regards,
Dominick
Great picture quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture quality. Great sale price. Quality product at a fair price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Stig,
Thank you for choosing Sony!
We're elated to hear that you’re enjoying the great picture quality and value of the K77XR8B TV. Your appreciation of both the product and price means a lot to us, and we're grateful to be part of your viewing experience. Thank you for sharing your positive feedback!
Best regards,
-Fred
Great TV and Service
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV and alway get my product from Best Buy there service is great
I would recommend this to a friendBrand response from SonyListens
Posted .Hi 2020,
That's wonderful to hear! We're glad you consider the 77" BRAVIA XR8B OLED a great TV and appreciate your loyalty to Best Buy for your purchases.
Thanks for choosing Sony.
Best regards, Eliab
Sony Bravia 77”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love the clarity of my new TV. Picture quality is great while streaming.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello LindaN,
Thank you for choosing Sony!
We couldn't be happier to hear that you’re enjoying the clarity and picture quality of your new K77XR8B TV while streaming. It’s rewarding to know it’s enhancing your viewing experience, and we appreciate you sharing your positive feedback with us!
Best regards,
-Fred
Sony tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv. Sony Bravia’s picture is beautiful and its flatness compliments our living room
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lucas,
It's a true pleasure to hear you find the Sony - BRAVIA XR8B amazing. We are especially delighted that the beautiful picture quality and the elegant, flat design perfectly complement your living room aesthetic.
Thank you for your support and for choosing Sony!
Best regards,
Dominick
Owner
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv would recommend television good price goog
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gerry,
That's excellent feedback! We are thrilled to hear that you consider the 77" BRAVIA XR8B OLED TV a great television and would recommend it. We're glad you found a good price!
Thanks for choosing Sony.
Best regards, Eliab
new house
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great item for the value easy delivery and set up great value
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrianB,
We are honored to hear that you are delighted with the Sony BRAVIA XR8B! We strive to make this TV an incredible investment by packing it with premium features that deliver superb picture and sound quality. Finding it to be such a great value and a great item is exactly what we aim for. Thank you very much for your 5-star review!
We really appreciate you choosing Sony.
Best regards,
Dominick
Review of TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good product. Bought a generic brand before and had issues.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MaryH,
We are pleased to learn you consider the BRAVIA XR8B to be a good product!
We understand that previous experiences with other brands can be frustrating, and we are happy that your purchase of the BRAVIA XR8B has provided a reliable and superior viewing experience. We strive for excellence in quality and performance, and we appreciate you choosing Sony.
Thank you for your 5-star rating!
Regards,
Dominick
Love the tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv love the way its looks can’t go wrong with an oled TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Edd2345,
That's wonderful to hear! We are delighted you love the look of your 77" BRAVIA XR8B OLED and are enjoying the incredible picture quality of an OLED TV.
Thanks for choosing Sony. Best regards, Eliab
