Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers are delighted by the 77" Class BRAVIA XR8B OLED 4K HDR Google TV's exceptional picture quality. Many praise the beautiful colors, crystal-clear image, and excellent audio options, making it ideal for home theater enthusiasts. The superior picture quality is a consistently highlighted positive aspect. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Extremely happy with purchase and quality of TV. Beautiful colors and the view is great from any angle in a large room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KarenV,
We're delighted to hear that. Thank you so much for the fantastic 5-star rating! It’s wonderful knowing your Sony TV’s beautiful colors and wide viewing angles make the experience enjoyable from anywhere in your large room. The K77XR8B is designed to deliver stunning visual quality and an immersive view, no matter where you’re seated.
Thank you for choosing Sony—wishing you a day as vibrant as your TV’s display!
DiegoV.
- Pros mentioned:Picture quality
Amazing. Crisp clear photo and sound.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is crystal clear. The sound is amazing if you don’t have a sound bar. I had a Samsung Curve before making this purchase, and this tv has exceeded my expectations. The brightness and sound will even adjust to where you’re sitting in the room. Everyone wants to come over to our house to watch football or a movie on the new “theater”
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, KayleeJ!
We are so pleased to hear that your new K77XR8B television has completely exceeded your expectations. It's truly rewarding to know you are enjoying the crystal-clear picture and amazing sound, even without a soundbar! It's also great that you and your friends are taking full advantage of the TV's intelligent features, like the brightness and sound adjusting to your position. We designed this TV to deliver a theater-like experience, and it brings us great satisfaction to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
Worthy upgrade
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the 77-inch Sony Bravia TV, and I couldn't be happier with it. The build quality is outstanding — solid, sleek, and clearly made with attention to detail. The display is stunning with vibrant colors, deep blacks, and sharp clarity that really brings content to life. What I love most is how user-friendly the interface is. Navigating through apps and settings is smooth and intuitive, making the whole experience enjoyable right out of the box. Paired with my Sony soundbar, the audio-visual experience is incredible — like having a mini theater at home. I've been a loyal Sony user since 1994. Based on that experience, I’m confident this new Bravia will be just as reliable and long-lasting. Highly recommended for anyone looking for a premium home entertainment upgrade!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Marco!
Thanks so much for taking the time to share your feedback!
We are really happy to hear about your experience with your new 77-inch XR8B BRAVIA TV. It sounds like you've got an amazing setup and we're grateful for your continued loyalty since 1994, that truly means a lot to us.
We appreciate you choosing Sony and your recommendation!
Best regards,
Estefany
77” tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It’s a really god tv and for the price couldn’t gone wrong with my purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoseL,
We are thrilled to hear you are so pleased with your 77" BRAVIA XR8B OLED TV! It’s fantastic that you feel it’s a really great TV and that you are happy with the value you received with your purchase.
Thanks for choosing Sony. Best regards, Eliab
Amazing picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the screen… but did not realize that Sony doesn’t support local channels thru xfinity like the Samsung does. So we had to get a subscription for HULU.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your feedback, PeterG.
We are so pleased to hear that you love the screen of your new K77XR8B television. We designed it to provide a truly beautiful and immersive picture quality, so it's rewarding to know we got it right.
We understand your frustration regarding the ability to stream local channels through Xfinity's native platform, and we apologize for any inconvenience this has caused. We aim to provide a wide range of content options, and our Google TV platform supports a vast number of streaming services, including those like Hulu, which carry local channels. While the Xfinity Stream app is available on some smart TV platforms, this is determined by the app developer (in this case, Xfinity), and we work with them to make their services available on our TVs whenever possible.
We appreciate you sharing your experience, and we will be sure to pass your comments on to our product development team.
Best regards, Gus, Sony Social Media Team
2nd Bravia 77”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and super easy to set up. Google made it easy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RozannR,
Thank you for the excellent review! We're delighted to hear that you're enjoying the great picture quality of your K77XR8B and that the setup process with Google TV was so easy.
The integration with Google TV is one of the features we're proud of, as it's designed to make getting started and finding your favorite content as simple as possible. It's fantastic to know that this has made your experience so positive right from the start.
Thank you for choosing Sony and have a great day!
DiegoV
The picture quality is stunning!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This 77” Sony is ridiculous it’s so beautiful. Watching the perfect blacks and whites is so much better than my 75” Samsung, which I also love, but there is no comparison with the Sony picture quality. The 4k and upscaling are amazing. Simple stunning for live sports and action movies!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PhilM,
Thank you for the fantastic 5-star review! We're thrilled to hear that you are so impressed with your new 77" Sony TV and that you find the picture quality to be so stunning.
We've put a lot of engineering into the XR Contrast Booster, which precisely balances the light output across the screen, ensuring deep blacks and brilliant highlights. It's great to hear that you're enjoying this feature, especially when watching live sports and movies.
Thank you for choosing Sony and have a great day!
DiegoV
- Pros mentioned:Picture quality
Good Purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.good color and picture. Volume fluctuates between shows which is interesting.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KenC,
We're delighted to hear that you're enjoying the vibrant color and impressive picture quality of your Sony TV. Thank you so much for the 4-star rating—it means a lot! We appreciate your note about the volume fluctuation; your feedback is invaluable to us. The K77XR8B is designed to immerse you in stunning visuals, thanks to its advanced OLED technology and intelligent picture processing.
Thank you for choosing Sony. Hope your day is as brilliant as your TV's screen!
DiegoV.
- Pros mentioned:Picture quality
Excellent Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is great on this TV; it feels like a movie theater screen in your living room. The customizable stand and picture/audio options make this a must buy for home theater enthusiasts. Easy to assemble and sturdy design.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
That's exactly the kind of cinematic experience we aim for with the BRAVIA 8 OLED! We're thrilled to hear that the picture quality and customizable options are making your home feel like a movie theater. Your feedback truly highlights what makes this a must-buy for home theater enthusiasts.
Thanks for choosing Sony.
Best regards,
Eliab
New Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was debating purchasing an A95L 65”, but ended up going for the XR8B 77”. Not disappointed at all. Sony processing is top notch, as has been my experience previously. Sony rep at Best Buy confirmed my suspicions on value of Xr8B. Made purchase online and picked up in store smoothly and cleanly. Very happy with purchase and Best Buy service.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimM,
That is wonderful to hear! We are thrilled that you chose the BRAVIA XR8B 77" and are not disappointed with your decision.
It is rewarding to hear that your previous positive experiences with Sony's image processing continue to hold true, and that the advice from the Sony representative at Best Buy helped confirm the outstanding value of the XR8B.
Thank you for trusting Sony!
Best regards,
Dominick
Cant Go wrong with a Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I have the 2022 A80J 65in model... I have been planning to upgrade to a bigger TV but the wife doesnt want to... until my son broke one of our other TVs. I was happy that it happened, because that means I have to replace it... with this TV! I know my review doesnt have anything to do with the quality of the TV, but it doesnt need to. You know you cant go wrong with a Sony Bravia TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HazelB,
That's quite a story! We're glad the stars aligned for you to get the bigger 77" BRAVIA XR8B OLED. We appreciate you trusting Sony again for your upgrade and are confident you will be thrilled with the quality and performance.
Thanks for choosing Sony. Best regards, Eliab
Thead18
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Pricing was very competitive. Very happy with the performance. No buying pressure at the store. The sales reps were very helpful. Looked at all the major brands and decided on the Sony product. The store had a wide variety of televisions to choose from. Had some issues connecting it to an old receiver but got it figured out
I would recommend this to a friendSony 2025 model
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my second oled tv and its very good i dont usually like comments
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gustavosanchez77,
Thank you for sharing your feedback on the Bravia XR8B. It's great to hear that as an OLED owner, you find this model to be 'very good.' We especially appreciate you taking the time to comment, and wish you to continue enjoying your new television!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Perfect Living Room TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV and picture quality for lower cost than other Bravia versions
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, Stubborn!
We are so pleased to hear that you are enjoying the great picture and sound quality of your new BRAVIA 8. It's rewarding to know that you feel it offers excellent value. We designed the BRAVIA 8 to deliver a premium cinematic experience with features like our advanced XR Processor and OLED panel technology, and it brings us great satisfaction to know that we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
Love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love this tv. It was an upgrade for us from a 55”. The image and quality are amazing. The google tv aspect goes well with our other google appliances (speakers, doorbell, etc). The sound is great but eventually we’ll add a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TK1104,
It brings us great satisfaction to hear how much you are enjoying your new K-77XR8B! We're so glad that the image and quality are truly amazing for you.
As you settle in with your new TV, a few features you'll continue to appreciate are the deep, pure blacks and vibrant colors of the OLED panel, which are individually controlled for astonishing contrast and realism.
Thanks for choosing Sony!
Best regards,
Estefany
New sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing resolution, contrast, and blacks. Lose a couple rows of pixels at the bottom with PlayStation 5 and Apple TV connected but it’s hard to notice. Seems like it was made for edge to edge and can be adjusted. I have it on the auto setting and the picture sent out from these devices is a little different size than the screen size but it’s not noticeable. Sony seems to do a great job on all their products.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BS01,
Thank you for choosing Sony!
It's a true pleasure to hear you are enjoying the amazing resolution, contrast, and blacks on your K77XR8B TV. We appreciate your feedback regarding the slight pixel variation when using PlayStation 5 and Apple TV, and we're glad you recognize that the picture sizing, even on the auto setting, is not noticeable. Thank you for acknowledging the great job Sony does on all its products!
Best regards,
-Fred
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A fantastic tv! Colors are absolutely fabulous! Acoustic + sound so much better than small tv speakers! Movies, sports and tv shows come alive! I am loving this Sony Bravia 8 77”!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, 4KMPC!
We are absolutely thrilled to hear how much you are loving your Sony BRAVIA 8 77" television!
Your feedback perfectly captures the viewing experience we aim for: knowing that the colors are absolutely fabulous and that movies, sports, and TV shows come alive is incredibly rewarding. We're also glad you appreciate the power of the Acoustic Audio features, which deliver sound so much better than typical small TV speakers.
Thanks again for choosing the BRAVIA 8B and for sharing your great experience!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Bravia #1
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hands down to this Sony Bravia TV. I switched from Samsung to Sony and I’m not looking back.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Topflight187,
We're so glad to hear that. Thank you for sharing your experience and awarding your Sony TV a 4-star rating! Switching over from a different brand is a big step, and it brings us real joy to know you’re enjoying your Sony BRAVIA K77XR8B. With its advanced OLED technology, your Sony TV delivers rich, lifelike colors and brilliant picture quality that make each viewing moment truly immersive.
Thank you for choosing Sony—hope your day shines as brightly as your TV’s display!
DiegoV.
One of the Best TVs on the Market
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The television is of great quality. Sounds quality is great and the picture is so vibrant, it's mesmerizing!! We are extremely happy with our purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi czkoeuth, thank you so much for taking the time to share your feedback about the K-77XR8B television! We are delighted to hear that you're extremely happy with your purchase and that the picture quality is so vibrant and mesmerizing.
We think you'll continue to be thrilled with what this TV offers. Beyond the vibrancy you're already seeing, the K-77XR8B also includes our Cognitive Processor XR for intelligent upscaling of content, ensuring whatever you watch looks incredible. Plus, the seamless integration with Google TV makes finding and streaming your favorite movies and shows super easy.
We appreciate you choosing Sony!
Best regards,
Estefany
Sony Bravia 77" OLED tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.First large television that I have ever purchased and I am very happy with this purchase. The colors are superb and set up was very simple. I have only had it two weeks so I have not made any tweaks yet.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello HARLENW,
Thank you for choosing Sony!
We're absolutely thrilled to hear how much you're enjoying your K77XR8B TV, especially since it's your first large television! It's great that the setup was simple and that you're finding the colors superb. We hope you have countless hours of amazing viewing ahead!
Best regards,
-Fred
