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Customer Ratings & Reviews

Your price for this item is $2,089.99
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Customer reviews

Rating 4.8 out of 5 stars with 771 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 85" Class BRAVIA XR X90K LED 4K UHD Smart Google TV. Many also appreciate the TV's features and find it offers good value for the price. However, some customers have expressed concerns regarding the remote control's functionality and potential glare issues. A few users also reported problems with the sound quality and, in rare instances, the motherboard.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 771 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony is the Best!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is 3rd Sony that we've gotten from Best Buy- a 55". a 65" and now an 85 inch. Beautiful TV and color is excellent!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tipperlou, That is great! Thank you so much for the 5-stars review and for sharing your awesome experience with our TVs. It is wonderful to hear you like the overall picture quality of this TV. We really appreciate you being a loyal customer and helping to share the word about us. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! -Jess Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Great TV Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Great installation provided by Best Buy Geek Squad. Also explained all the functions of the TV thoroughly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertZ, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. I have the 75”, year older model and this tv is much better. Action tracking is better, color is better…it’s all better! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tank, Thank you for upgrading to your new Sony X90K! We're glad you like the motionflow and vibrant colors of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    User Friendly

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound. No need for a sound bar. Much better smart features than the previous 85” Sony model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quality, Awesome! We are so glad to hear that you are happy with your TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s beautiful. The picture is clear. The sound is everything I want. Love watching movies and gaming on this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethL,

      Fabulous! We are very happy to hear your satisfaction with the incredible picture quality and outstanding TV speakers' sound of the XR85X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Does not have 4 hdmi 2.1

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this after buying 86 lg tv. The LG had so much blooming it was unwatchable. I bought total tech with this and glad i did as both tvs we delivered and picked up. I was an elite plus customer so not happy to have to pay for total tech, but it works. This sony has a great picture and i recommend it. It does NOT have 4 hdmi 2.1 ....i bought it for this decription and now have to deal with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! You've made a great choice, Cameron! We are thrilled that you are satisfied with the exceptional picture quality of your new 85" X90K. We are sorry if it doesn't have 4 HDMI 2.1 inputs. The X90K only support features specified in HDMI 2.1 via HDMI IN 3 and IN 4.
      ref: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90k/specifications
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90k/articles/00194995

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5-star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this to replace an old 65” tv in our loft. Had it mounted, and its like we added another room to our house! We are super happy with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlueyDad, Thank you for upgrading to your new Sony X90K! We're very pleased to hear you're satisfied with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Beautiful!

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    Best Buy Employee
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the colors and how vivid the screen is! Mircast is also seemless and no connection issue. A very powerful machine to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Meow,

      Thank you for the 5-star rating and we're glad to hear that you love the picture color quality and screen mirroring feature of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Better than expected

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has been a month since we’ve purchased and used this TV. It’s our first SONY TV and we truly like it. The picture quality is good, clear, bright realistic colors and suits our needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineS,

      That's fantastic! We are truly delighted to hear you like the XR85X90K and that you are satisfied with its incredible picture quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85" Class BRAVIA XR X9OK AK

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV the quality is amazing. Best Buy delivery team did a great job delivery and installing my TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrancsicoS,

      Fabulous! We are thrilled to know that you love the amazing quality of your new XR85X90K. We are also delighted to hear your satisfaction with the superb service of Best Buy. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tv experiences I ever had.best quality sound and clear picture quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 85” Class Bravia X90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV highly recommended and the sales associate knows his craft

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85x90k sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup and great picture, lot of apps and free channels

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the money

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. I have couple of other TV brands, but always Sony stands at its best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Karthik, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great brand

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has everything i was looking for to pair up with my ps5. I have never been disappointed with the Sony brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ramdragon, We're very grateful for this positive feedback! Thank you for this amazing review of your BRAVIA XR X90K. It's really wonderful to hear it meets your expectations and you are having an enjoyable gaming experience with this TV. Good to know it works great with your PS5. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia Sony 85 inch.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV great picture quality. We bought this for our new house. We could not be more pleased with the quality of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryW, Awesome! You definitely made the right choice with this TV for your new house! It's really wonderful to hear you're overall happy and satisfied with your purchase! We're really glad that you like the outstanding 4K picture and impressive performance of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    awesome tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this tv. the customization is amazing and absolutely love the gaming mode. picture is next level!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanK,

      We appreciate the 5-star rating and we're glad to hear you love the picture quality and gaming mode of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Samsung owner as well but the colors are amazing on this tv. PS5 games look amazing on this tv as well. All apps are easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikey, Choosing this TV will definitely be worth it! Thank you for taking the time to write such an amazing review of your experience with your X90K Full Array LED 4K Ultra HD Google TV! We are extremely pleased to hear you like the incredible features, ease of use, and it works great with your PS5. Glad to know you're having an enjoyable watching and gaming experience with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is crisp and vibrant. This is 3rd tv just like this one and live it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I couldn't be happier with this television. The installation was painless and the quality is incredible

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stone, We're glad that you are enjoying your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you very much for the perfect star review and for always choosing Sony! Erin Sony_US