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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 771 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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94%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 85" Class BRAVIA XR X90K LED 4K UHD Smart Google TV. Many also appreciate the TV's features and find it offers good value for the price. However, some customers have expressed concerns regarding the remote control's functionality and potential glare issues. A few users also reported problems with the sound quality and, in rare instances, the motherboard.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 771 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony, could not disappoint me!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the Sony 85” X90K. The Image quality is as expected, I purchased last year model 75”950H but needed an 85” for my new setup! I have been purchasing Sony’s Tv for the last 30 years. No other brand works for me! Friends always argue their Tv is better and few years later, they got a broken Tv L’ S’ V’ etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MZ5541, we're glad you are enjoying our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best purchase ever!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony TV was professionally installed along with the sound bar, subwoofer, and speakers. The picture is amazing and the audio quality is phenomenal. I have a fairly large 2-story family room and this TV is the perfect size for that room. My installer were polite, fast and knowledgeable. What a wonderful experience and a great purchase. I have nothing but good things to say about this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShelleyT, we're glad you the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great 85 inch TV for the price

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice crisp picture. Easy to use. Sound is very good.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this TV when we saw it on he app. Our LG TV stopped working due to a lightning strike so we were sad to have to buy a new one. Thankfully, the store employees were so helpful & made the purchase as easy as possible. We love our new TV, we really got a nice upgrade for less than what we paid for the other TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HeatherT,

      While we are sorry about what happened to your previous TV, we are thrilled to know that you love the amazing performance of your new XR85X90K for its price. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for your purchase and for trusting Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony no bologna

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the quality of picture and ease of operation. Nice addition to our family room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, ScottsdaleSB! We're happy to hear that you love your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for trusting Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Best Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture definitely top of the line for the price, I had just bought an LG for the Same price but after 2 days I had to take it back because picture was horrible, glad I grabbed the Sony, real good TV, I will never buy no other tv brand but Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juanp,

      You made the right choice in upgrading to the Sony X90K! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy Excellent product

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, reliable unit with outstanding sound. Never had problems with a Sony product and the set-up team did an excellent jobs installing for us.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Big Picture falls short on clarity

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Up front my chief complaint on this T.V. is a grainy image. Some images are better than others and the further away it is less noticeable. However in my space most images are grainy and appear out of focus or a background snow of old. Ive tried many of the pre loaded picture settings and still get the same result. The screen is brite and works quite well in a bright room which was one of the reasons i chose this tv. The sound from the tv is pretty good as well, although i have mine hooked up to a sound system, but if your looking for a big screen with good sound for a well lit room this will work just dont have the highest expectations for crystal clear sharp images.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will,

      Thanks for sharing your review and experience with the X90K. We're glad that you like the brightness and sound quality of the TV. We also appreciate your feedback about the picture quality. Picture quality may vary depending on the source content. Aside from adjusting the picture settings of the TV, make sure to install the latest software version for optimum performance. For external HDMI devices, it is recommended to use a Premium High Speed HDMI cable. Sometimes cables are the easiest cause for concern and fix most issues.

      You may also find these links helpful:

      https://www.sony.com/electronics/support/articles/00026355
      https://www.sony.com/electronics/support/articles/00141958

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/service?language=en_US.

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, Great color, Great team that put the TV on the wall. Geek Squad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrcleannumber1, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Make The Move.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the 2015 65 inch Bravia 4k in my basement and wanted to upgrade to a 75 inch. Well, when you are in the store you need to see the bigger options. Went on Black Friday for the deals and ended up with the 90k Bravia 85 inch because Go Big or Go Home, right? This things almost takes up my wall and is fantastic! Excellent Picture and of course Google integrated with the play store to download any app you want just like my 65 inch, which went upstairs and still has a fantastic picture. I just looked and currently going for the same price as Black Friday. So lesson here is Black Friday is never better when a month later it's s the same price. However, same crowds so really just a wash between months. If your contemplating buying one. Just do it! You won't regret it and I'm sure you will not have a need for bigger down the road. Just know that it probably will not fit on your current entertainment center. Make sure to purchase a wall mount that can pull out. You will need to access if changing ports for gaming system etc. In my opinion there is no other option in this class with as many bells and whistles to boot. Do your research, ask a lot of questions as I was there for about an hour and half, walked out once, contemplate, had my wife play the advocate and almost drove her crazy with the back and fourth. Oh, it also will need to be delivered as it wouldn't fit in the Highlander ( unless you being a pick up. It also has a app called Bravia core which comes with about four free movies to pick from. This is in 4K IMAX! Sound by itself is okay but I hope you have a really good sound bar with great base. I have a Samsung Harman and kardon which ran about 350 bucks. It's worth it. Don't skimp to be the guy that has the theater sound and picture! Be the ball nanananananananana

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stugots,

      Fantastic! Thank you for taking the time to write such an in-depth review of your experience with your purchase and with your new XR-85X90K. We are extremely pleased to know that it perfectly suits your needs. We truly appreciate your recommendation!

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for being a Sony 65-inch Bravia 4K TV owner and for purchasing our XR-85X90K!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia is the greatest television ever! First, the picture is so perfectly awesome, you can see every detail of it. Next, the sound itself is so audible that you don’t need another speaker and lastly, the size of the tv is so amazing that it seems like you are watching in a movie theatre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! Thank you for sharing your wonderful experience with the XR-85X90K, Daniel! We truly happy to hear you are enjoying the amazing picture quality, outstanding TV speakers' sound, size, and superb performance of this TV.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Eye candy for those that want an experience to re.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it the color’s the sound. Watching a movie it’s like being there. It is The best investment I have made I would recommend it to anyone. They will not regret buying it. Don’t take my word for it. Experience what I’m talking about.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DONT BUY SAMSUNG!!! SONY ALL THE WAY

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I am much happier, my previous screen died within a year and was quite upset with Samsung! That being said tech talk, this screen is definitely not as bright but I am much happier with the depth ratio! I truly thing the picture is better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hawkeyelv1,

      Amazing! You've made a great choice! We are extremely pleased it suits your needs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for purchasing our X90K and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85” Bravia package

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv and better image quality. Upgraded from Sony 75” to this 85” Bravia along with A7000 sound-bar along with SW5 300W subwoofer. Great all around.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BernardomA, Thanks for sharing your experience on the new Sony 85 inch X90K 4K LED TV. We're glad that you are impressed with the picture quality of your TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV ever for the price , me and my family of 4 enjoying this 85 inch TV . It is all I ever dreamt of. I watch soccer games in this TV on my weekends and I love it so much. I’m happy I bought it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Huge TV great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Caught it on sale so that made it all the better. So far so good. As with any other TV like this you’re gonna want to pair with a nice sound bar and subwoofer to truly enjoy. What an experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Riri,

      Very nice! Thank you for the 5-star rating and we're glad to hear that you like the picture quality of the Sony television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome !! The best bang for your Bucks !! Ultimately the best TV on the market by far before 8K. The installation technician’s were very helpful and did an awesome job with the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardK,

      Fantastic! We are extremely pleased to hear your satisfaction with the reasonable price and amazing performance of the XR85X90K. We are also delighted to know that you are satisfied with the superb installation service of Best Buy.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Sony is a great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Sony brand TV. Sony has always been great TVs. I have one that is 20 years old still working. Best Buy was great at setting it up. We’ll always use a Best Buy from now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 85inch 4k tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony 85 inch tv I bought it last year. I love the picture quality it has been working great in my living area. I would definitely recommend purchasing.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best 85” TV for its price range

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 85” TV for its price point. Is it the best TV out there, no, but by far one of the top TVs in the middle tier comparisons. Visuals are great, colors pop out, and it’s easy to use. My recommendation, spend a little less $ to buy this TV compared to the other top tier ones, and use that extra money to invest in Sonys HT-A7000 sound bar to pair with this TV. I did that, you get an amazing picture with top notch sound. That is the way to go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic! You've made a great decision, KevinN! We are so happy to know that you are satisfied with the ease of setup, exceptional picture quality, reasonable price, and superb performance of your new XR-85X90K. We are also delighted to hear that you are enjoying the amazing sound quality of our HT-A7000 7.1.2ch Dolby Atmos®/ DTS: X® Soundbar. We greatly appreciate your recommendation!

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for your sharing your wonderful experience with our products and for choosing Sony!

      - Romeo Sony_US