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Customer Ratings & Reviews

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$1,994.99
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Customer reviews

Rating 4.8 out of 5 stars with 852 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the excellent picture quality and vibrant colors of the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Users also appreciate its ease of use, great value, and overall TV quality. However, some customers have noted the TV's significant weight, less-than-ideal viewing angles, and occasional software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 852 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes the best television you can buy. It's not just the picture quality. It's the quality of the actual TV. You can tell that it's built to last and it makes sense since Sony's been around since the 60s or 50's making them . I'll never buy another brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moneywellspent, thank you for the incredible review! We're honored by your trust in Sony and truly appreciate your recognition of the X90L's picture quality. It's great to hear that the long legacy of innovation and reliability we've built over the decades continues to earn your loyalty. We're proud to be your go-to choice for televisions! Thanks for being part of the Sony family. Regards, -Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV which is expected of Sony. The picture is bright and contract is excellent. Colors are brilliant and this TV is about as close to QLED and mini-LED TV's without paying the premium price. The sound could be a bit better but planning to purchase a sound bar. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaH, Awesome! We are glad to hear that you are happy with your TV purchase! Thank you so much for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Value TV On The Market

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best bang for your buck TV out there. No normal person wants/needs to spend thousands of dollars on an OLED when this exists. Picture is amazing. Google TV is awesome. If you have never bought a Sony before, please do not hesitate anymore. You can read plenty of Reddit articles on why this TV is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Markus,

      Thanks for the fantastic feedback on your 85" BRAVIA XR X90L! We're thrilled to hear you consider it the "best bang for your buck TV" and that you're loving the amazing picture and Google TV experience. We truly appreciate you recommending Sony to others!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Big, bold, and beautiful!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After months of research and watching things I really don't even understand, I landed on this. What I do understand is this TV is incredible. The quality is unreal and even old Seinfeld shows look great! It was the perfect fit for my 16 foot wall. Hung with ease. Great investment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Awesome! We are glad to hear that you are happy with your TV purchase! Thank you so much for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. It’s a great value for the size and picture quality. Definitely recommend for any room that’s set up the long way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RyanQ,

      Thank you for choosing Sony!

      It brings us great joy to hear that you love your XR85X90L TV and appreciate its value and picture quality. Your recommendation means a lot to us, and we're glad the TV suits your room perfectly. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wxcellent TV at an unbelievable value.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television far outperforma any other 85" under $2,000. While other brands may have static specifcations which exceed thev85x90l's, the image pricessing and morion handling of this TV is far superior to the competition. The real world viewing experience is unmatched by competitors in the sub $2,000 range for an 85" TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased my Sony because of my long time experience with the Sony products. Sony TV has a long life and great picture quality. The size of my Sony is ideal for my space in the den/sitting area. I am able to view the TV from the kitchen without going into the sitting room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rvell,
      Thank you for sharing your wonderful experiences with our Sony TVs. We're very happy to hear that you like your new Sony XR85X90L BRAVIA TV for its performance and picture quality. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture quality.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So heres the jist. I've searched around, and honestly, i couldn't find any tv that has as good quality and within this price. Yes, it's a little in the higher side, but truthfully, it's a google tv with Sony quality. So the google side of things is great. You have access to all apps compared to LG or Samsung that they regulate which apps they allow, which isn't always good as some apps you might want but aren't available on some brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Font,

      You made the right choice with the Sony X90L! We're glad that you like the Google software and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful Visuals and Decent Sound Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good graphics, beautiful display, pretty lightweight for the size. I will say you won’t get as high definition as an OLED where if you walk to the sides you might notice a change in the display ever so slightly as opposed to the OLED but the difference is so minimal that I wouldn’t say its noticeable to most people. Sound quality is pretty good on its good, as what you would expect from Sony, but would recommend a sound bar for a better experience overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Wystria,

      Thanks for the incredibly detailed and helpful feedback! We're thrilled to hear you're impressed with the good graphics, beautiful display, and how lightweight your X90L is for its size.

      You've made a sharp observation about the viewing angles compared to OLED technology. You're right that OLEDs typically maintain their perfect picture quality from extreme angles, while LED TVs like the X90L might show a very subtle shift. It's great to hear you find this difference minimal and not noticeable for most viewers, highlighting the X90L's excellent picture quality in its class.

      We're also glad you find the sound quality pretty good as expected from Sony, and we appreciate your recommendation for a soundbar to enhance the overall audio experience, which is always a great way to elevate home theater.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV. Great size and beautiful picture. Apps and interface are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidO,

      Great! We're glad that you like the size, picture quality, supported apps, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this new TV. The picture quality is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndreaP,

      We are really happy to hear that you are loving your new TV and that the picture quality has stood out as truly outstanding! It is fantastic to know that the vibrant imagery is making such a positive impact on your viewing experience. The X90L is powered by our Cognitive Processor XR™, which delivers deep blacks and high peak brightness to make every scene look incredibly real and immersive.

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful 85” TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV! It is easy to use, great picture quality we had great service while purchasing, having it delivered and installed. All employees were very professional. It has really improved our movie watching experience,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaK, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Simply the best!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely amazing. The colors are so vivid and watching anything from a movie to a football game is so perfect! The system is very easy to set up on this TV, and all my apps were easily accessible. 

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brewers, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price you can’t beat it.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality tv. First 85 inch tv and I'm really content. I only do sony products. Hopefully this TV is still around at the same price. Planning on picking me up another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicole!

      We're absolutely thrilled to hear how content you are with your new BRAVIA X90L! It’s fantastic that you chose Sony for such an important purchase, and we deeply appreciate your loyalty to our brand. Hearing that you're so happy with the quality that you're already planning to get another one is the best feedback we could ask for.

      The stunning picture quality you're enjoying is thanks to our Full Array LED panel, which is precisely controlled by the powerful Cognitive Processor XR. This technology focuses on optimizing light and color to create incredible contrast and a truly lifelike viewing experience, bringing every scene to life with realistic depth and detail.

      Thanks for choosing Sony, have a magnificent day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA XR X90L 4K HDR Full Array LED Smart TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well it just makes since!!! Buying a TV from a company that works in multiple arenas of entertainment. My Sony BRAVIA XR X90L 4K HDR Full Array LED Smart TV (85) is great! It’s last year’s model but still delivers in superb quality. The picture and sound grabs you with the XR processor the Sony brands lives up to the details. I am glad Sony left this particular Bravia on the market. Bottom line, money well spent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeDee, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought this tv for my hubby and he has no complaints. He is constantly calling me in livingroom to look at the quality of the picture. And I must say it is a amazing picture. I give it a 10! Im not even into pictures, and color but I must say everything about this tv stands out. Its also not thic, very thin.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlaM,

      We're thrilled to hear that you and your husband are loving the quality of the X90L TV! We're glad to know he frequently admires how good this 85" TV looks! Thank you for the 5-star rating, and we hope your husband continues to enjoy this advanced piece of tech.

      Thanks for choosing Sony!

      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looks well made and high quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is incredible and the image is perfect hopefully it stands the test of time but the quality out of the box sure looks really nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Lakelife180,

      Thank you for your review! We're thrilled to hear that you're so impressed with the picture quality of your new BRAVIA XR X90L TV. We build our products with durability in mind and are confident it will continue to provide you with a perfect viewing experience for years to come.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A must go to tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv, 85 inch sony. Great picture, great colors, black is on point, highly recommended. I have a 65 inch i bought like 8 years ago, that one still looks great and works like the first day. Do your research, my samgung 75 tv started burning into the screen. Sony has preformed Amazing. Well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Salinas,

      Thank you so much for your amazing feedback! We're thrilled to hear that you're enjoying your new Sony TV. It's also great to know your 65" Sony TV is still going strong after 8 years. We truly appreciate your loyalty.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    One of the Greatest Hits of all times

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best color TV that we have bought I would recommend this to anyone in my family It really have great quality it makes you feel like you are there I personally

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FlorenceB, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture, sound and quality is great. No complains. Recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JuanS,

      Thank you for choosing Sony!

      It brings us great joy to hear that the XR85X90L TV’s picture, sound, and quality are all outstanding for you. Your recommendation means a lot and encourages us to keep delivering exceptional products. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US

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