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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 834 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 833 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Another Great TV With Terrible Software

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over and over and over again, I have to uplug the TV for software bugs. Leave it unplugged for a few minutes and then plug it back in. And it'll work fine for a month. Then it will develop some new bug. Screen lagging or just completely not working, YouTube not appearing on screen, Wifi disabling itself. So you unplug it, the TV sorts itself out, and then it works again. Can we just get a $2,000.00 TV with good software for a change? Other than the software, it's an excellent TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, We are sorry to hear that you are experiencing issues with your Sony XR85X90L TV. We'd love to troubleshoot the issues and make this a better experience for you. In the meantime, here are a few steps you can try to potentially resolve these issues more permanently.

      Software Update: Ensure your TV's software is up to date. Software updates often include bug fixes and performance improvements. You can check for updates by going to Settings → System Software Update → Software Update or Check for a system software update.

      Instead of unplugging the TV from the power outlet, please try to press and hold down the power button on the remote for 5-10 seconds. This should do a power cycle on the TV.

      Factory Reset: If the issues persist, consider performing a factory reset. This can help resolve any software conflicts that might have arisen from previous updates. Note that this will reset all settings to their defaults, so you will need to set up your TV again.

      May we contact you to help? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
      Case ID:
      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony X90L has the best picture quality as an OLED TV. The upscaling is fantastic and provides great picture quality everytime. No regret on buying this TV during Black Friday. I was thinking of buying Hisense U8 due to its good review but Sony is built to last and it was an awesome buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ripper35, Thanks for the 5 stars! It sounds like you are very satisfied with your purchase of the Sony BRAVIA XR X90L TV. This is indeed a highly regarded model, known for its excellent picture quality and upscaling capabilities. It's great to hear that you are happy with your decision. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellnet tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing to watch. Excellent quality tv i love it very good buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Karim,

      Thanks so much for the 5-star review! We're so glad you're loving your new BRAVIA X90L, thanks for pointing it's excellent quality and we hope you to continue enjoying it.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV for it's price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV looks great, despite being full array LED. It’s bright and colors are vibrant. Love using it for 120fps gaming.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Very happy with this purchase!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shane,

      Thanks for sharing your experience! It's fantastic to hear that you're very happy with your BRAVIA X90L's picture quality vibrant colors and sharp detail.

      We appreciate you taking the time to let us know!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Favorite TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture quality bright image XR processor is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EduardoJ,

      Thanks for the great review! We're so glad to hear you're enjoying the good picture quality, bright image, and the performance of the XR processor on your X90L.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 85 inch TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv. Really good picture quality, sound and easy to use android based software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raphael,
      Perfect! We're extremely glad that you are enjoying the amazing picture, sound, and ease of use with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV brand out there

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful TV, I control it with Apple 4K and the two work together seamlessly to provide an outstanding viewing experience. Picture quality is superb, had it delivered with free shipping which was the way to go as this was a HUGE box! Very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    good so far

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is good. It is so good that you noticed how terrible tv shows are filmed. They must use terrible equipment. Nice tv. Cant complain for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Joseph!

      We are so pleased to hear that you are enjoying your XR85X90L television and that you find it to be a great value. It's truly rewarding to know that the high quality of your new TV is so apparent that it highlights the nuances in the content you're watching. We design our TVs to deliver a stunning and immersive viewing experience, and it's wonderful to know that we've succeeded.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Pic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and easy to set up. So glad I choose this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveR, We are glad to hear that you're enjoying your new TV! If you need any assistance with the setup or want to make the most out of its features, you can refer to the detailed instructions provided in the Sony support articles. For example, the initial setup process for an Android TV includes connecting to the internet, adding Google accounts, and tuning to receive TV broadcasts. You can follow the on-screen instructions to complete the setup easily. If you encounter any specific issues or have questions about additional features, feel free to ask!

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cant beat it!!!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So ive been on the market for a new tv and i was set on the oled tv but my kids watch tv all day and my lady works from home so the tv get used pretty good, so the oled wasnt going to be it due to the burn ins on watching the same thing repeatedly and when you have toddlers they watch the same thing all day long. So the sony had to be it great picture nice size and kids can use it all day, and getting it for under $2000 was a steal. Thanks Best Buy!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rastalocs21, Awesome! We are so glad to hear that you are now enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with excellent picture. Great value for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarkL,

      We truly appreciate you taking the time to share your feedback. It's wonderful to hear that you're enjoying your new X90L 's excellent picture quality. We're confident you'll continue to be impressed with the performance and value of your purchase.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The X90L is an overachiever

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive black and light control for a non mini-LED TV. Processing is best in the game and worth the premium price. This is a TV that performs well above its specs. The picture is spectacular even viewing lower quality content i.e. TV. I would summarize the X90L as an overachiever; Sony processing is simply magic. I got the 85inch version. I ended up choosing the Sony over the Samsung QN90C and Hisense U8K sets and am happy I did; The color tuning and overall picture definition is superior. I have friends and family who have the other sets and after comparing the images of the others to the X90L, I prefer the refinement of the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LostNCal, Thank you for the 5-star rating! We are glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So far so good.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s only been a month but very happy with the TV as well as the delivery and installation service. Very professional. Added my own Soundbar and sub-woofer but the sound from the TV speakers was surprisingly decent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasG,

      Perfect! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Happy camper

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is stunning, controls simple, easy hook up. Massive presence in home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennyM, we're glad you are enjoying the picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV, extremely bright. Very with it so far as it has only been 2 weeks. Had it mounted on the wall through the geek squad which were very pleasant to work with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MitchTN,
      Thank you for taking the time to share your positive experience with the XR85X90L TV! We're thrilled to hear that you're enjoying the stunning brightness and beautiful design of your new television.
      We appreciate your support and hope you continue to enjoy your viewing experience!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best in its size and price

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was shopping around tried different brands and options , but when I saw this with it built quality and visual and most important colors, this tv is the tv you have to have at least one at home, I’m thinking to buy smaller size for other room, definitely recommend super tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best product in price range

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. I went through tons of reviews and wveryone agrees this TV is the best in this price range. I'm more than satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review of the Sony XR85X90L, BradW! We are pleased to learn that you are more than satisfied with your purchase and that you found it to be the best in its price range.

      The XR85X90L is indeed a remarkable model, known for its incredible picture quality, advanced processor, and user-friendly interface. It's great to see that our efforts in providing high-quality entertainment products are appreciated by our customers. Enjoy your viewing experience!

      If you have any questions or need further assistance, feel free to reach out.

      Thank you for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great so far. Integrated perfectly with my Sony surround set up. Awesome picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BrentM,

      Thanks for this wonderful five-stars rating!

      We can't be happier to hear your BRAVIA XR X90L TV is integrating so perfectly with your existing Sony surround sound system, and that you're enjoying its exceptional picture quality.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Too notch value

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony did an awesome job yet again with their Bravia series! My wife and I debated on this TV versus the one step below and once we viewed the 90L compared to other manufacturers the decision was made. For the price of this TV compared to the picture quality and color depth and accuracy you get from other brands, the Sony wins hands down. They also are much better at upscaling lower resolutions by far than others, so the choice is not difficult. There is a slightly higher premium for the Sony brand, but it is well worth it if you’re looking for the best picture you can get with the current technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyHusker, You definitely made an excellent choice! We're very pleased to hear you like the great picture quality, color depth and accuracy, and 4k upscaling of this TV. Thank you so much for taking the time to leave us an amazing review of your new Sony X90L! -Sam Sony_US

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