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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 848 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 848 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Geek squad install

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First tv came damaged, geek squad installed and did not know until it was turned on. Then a new one was ordered and was installed. Great tv so far. Guys did a great job installing and cleaning up. Love the picture. Sound has to be turned up a little louder even with the Sony sound bar but we like it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony X90L has the best picture quality as an OLED TV. The upscaling is fantastic and provides great picture quality everytime. No regret on buying this TV during Black Friday. I was thinking of buying Hisense U8 due to its good review but Sony is built to last and it was an awesome buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ripper35, Thanks for the 5 stars! It sounds like you are very satisfied with your purchase of the Sony BRAVIA XR X90L TV. This is indeed a highly regarded model, known for its excellent picture quality and upscaling capabilities. It's great to hear that you are happy with your decision. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Happy camper

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is stunning, controls simple, easy hook up. Massive presence in home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennyM, we're glad you are enjoying the picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Joe

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has very good picture quality and is very easy to control with remote has a good sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chico, Amazing! We are so glad to hear that you are enjoying the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Pic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and easy to set up. So glad I choose this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveR, We are glad to hear that you're enjoying your new TV! If you need any assistance with the setup or want to make the most out of its features, you can refer to the detailed instructions provided in the Sony support articles. For example, the initial setup process for an Android TV includes connecting to the internet, adding Google accounts, and tuning to receive TV broadcasts. You can follow the on-screen instructions to complete the setup easily. If you encounter any specific issues or have questions about additional features, feel free to ask!

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great delivery and product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great delivery service! Product was delivered in perfect conditions, and TV is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Marc,

      Thanks for choosing Sony!

      We're excited to hear that you had a wonderful experience with our delivery service! It's fantastic to know that your XR85X90L TV arrived in perfect condition and that you're enjoying it. Thank you for your kind words, and we look forward to serving you again in the future!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    I love the TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV, it has a sharp picture and a reasonable price for a 85 inch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 3 out of 5 stars

    Good Picture Head‑On, But Weak Off‑Axis

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 85" BRAVIA XR X90L delivers strong, punchy picture quality when you’re seated directly in front of it. HDR brightness, motion handling, and general clarity are solid for movies, sports, and gaming. Google TV is feature‑rich and responsive enough, and build quality feels premium. That said, the cross‑angle (off‑axis) viewing is not good—colors wash out and contrast drops noticeably when you move even a bit off center, which is tough in a wide living room. The interface is just okay: it works, but it can feel busy with extra recommendations and menus. Considering the price, Samsung’s comparable models look more promising to me in both feature set and wide‑angle viewing, which holds up better for group watching. Pros Bright, crisp picture straight on Smooth motion for sports and action Capable for gaming (4K/120Hz, VRR/ALLM on supported inputs) Sturdy build, clean design; Google TV has all major apps Cons Poor off‑axis viewing—contrast and color fade at angles Interface feels cluttered; recommendations can be intrusive Price/value is just okay—Samsung alternatives may offer better viewing angles and features at similar cost Bottom line: If everyone sits centered, the X90L can look great. For wide seating or family rooms, I’d lean toward a Samsung option with better viewing angles unless this Sony drops in price.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ravi,
      Thank you so much for taking the time to share such detailed and thoughtful feedback on the XR-85X90L. We genuinely appreciate you sharing what you liked and what you felt could be improved.

      It's great to hear that you found the picture quality straight-on, HDR brightness, motion handling, and gaming capabilities to be strong.
      However, we completely understand your frustration with the off-axis viewing. We also hear you on the Google TV interface feeling a bit intrusive with extra recommendations.

      We truly apologize that the X90L did not fulfill your expectations and provide the overall value you were looking for compared to other options you're considering.

      We are continuously innovating, and feedback like this is essential to help us determine where to focus our efforts for future models to ensure we're delivering the best possible TV experience for all viewing environments.

      We appreciate you giving Sony a chance with this product.
      Sincerely,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv and service by best buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this tv and the picture quality is great and the interface of the tv is so much more user friendly than my previous Samsung tv. The original tv came with a few dead pixels but it was an easy and hassle free exchange with Best Buy to receive the replacement. The return and exchange happened on the same day I requested and the replacement has zero issues. The tvs sound quality is above what I’ve experienced with multiple new tvs a sound bar/system will improve your experience though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShawnH, Excellent choice! We are so glad to hear that you are enjoying the picture and sound quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best in its size and price

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was shopping around tried different brands and options , but when I saw this with it built quality and visual and most important colors, this tv is the tv you have to have at least one at home, I’m thinking to buy smaller size for other room, definitely recommend super tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality ! The color and graphic are outstanding feels like your watching it 4D

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      Thank you for choosing Sony!

      It makes us really happy to hear that the XR85X90L TV provides outstanding color and graphic quality, creating such an immersive, 4D-like viewing experience. Our BRAVIA XR series is engineered with advanced display technology and cognitive processors to deliver vivid, lifelike visuals that truly elevate your watching moments. We're proud that these features can bring such remarkable visual clarity and vibrancy to your entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    In home theater vibes

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was very easy set up, and has great picture quality. Felt like i was watching it un the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Lily,

      We're so glad to hear that you found the setup of your new BRAVIA XR X90L TV to be easy and that you're enjoying the great picture quality. It's fantastic to know that your home viewing experience feels just as good as it did in the store!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV brand out there

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful TV, I control it with Apple 4K and the two work together seamlessly to provide an outstanding viewing experience. Picture quality is superb, had it delivered with free shipping which was the way to go as this was a HUGE box! Very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv and picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with good picture quality. The sound is not the best but nothing a soundbar can’t solve. All in all glad I got it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback on the XR85X90L, Aly271993! We're thrilled to hear that you're enjoying the great picture quality. Our TVs are designed to deliver lifelike images with vibrant colors and realistic contrast, thanks to advanced technologies.

      We appreciate your mention of the sound quality. While the built-in sound system aims to provide a clear listening experience, we do understand that many users prefer enhanced audio through a soundbar. This combination can really elevate your viewing experience.

      We're glad you're satisfied with your purchase overall and hope you continue to enjoy your TV! If you have any further questions or need assistance with anything, feel free to reach out!

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! The picture is amazing and the size is fantastic. Like being able to use the remote from my google tv app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CassandraG,

      Thanks for this fantastic feedback!

      We're immensely please to hear you're loving your X90L TV so much. It's great to know that you find it's picture quality amazing and the size is fantastic for your viewing experience.

      We also appreciate you highlighting the convenience of being able to use the remote from your Google TV app—it's a feature designed to make controlling your TV even more seamless and user-friendly.

      We're especially happy to hear it's getting a lot of use for gaming on your PS5, as the X90L is indeed built to deliver an incredible gaming experience.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Good, not great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This model has a great picture the colors are vivid. The color red really stands out. Sometimes too much. The sound is very weak. it needs a soundbar. Google platform very nosey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, Thanks for sharing your review on the Sony X90L 4K LED TV. While we're glad that you like the picture and color quality of the TV, we're still sad to hear that there are some features that didn't stand out for you. We'll take this as feedback as it can help us improve in the future. In the mean time, kindly keep your TV's firmware up to date to avoid any performance issues. Thank you and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85 " TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. It likes if you at a movie theater. The graphic and picture are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoseS,

      Thank you for choosing Sony!

      It makes us really happy to hear that your XR85X90L delivers such an immersive, movie theater–like experience. We’re glad you’re enjoying the amazing graphics and picture quality, and we hope it continues to bring you countless hours of cinematic viewing right from the comfort of your home.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So far so good.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s only been a month but very happy with the TV as well as the delivery and installation service. Very professional. Added my own Soundbar and sub-woofer but the sound from the TV speakers was surprisingly decent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasG,

      Perfect! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90l 85”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is excellent. Great picture and price. Only issue I have had is the paramount app closes sporadically.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanB,

      We're so glad to hear you're enjoying your X90L TV and its excellent picture and great value! We understand your frustration with the Paramount+ app closing sporadically. While the X90L is designed to deliver a seamless streaming experience, app performance can sometimes be affected by various factors. We recommend trying these common troubleshooting steps:

      Clear the app's cache and data: Go to Settings > Apps > See all apps > Paramount+ > Clear cache/Clear data.

      Check for app updates: Ensure the Paramount+ app is updated to its latest version via the Google Play Store on your TV.

      Check for TV software updates: Make sure your X90L's software is current by going to Settings > System > About > System software update.

      Please, feel free to contact us in case the problem remains unsolved. You can reach our technical support team at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thanks for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every penny

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was so excited when I ordered this TV on day one but in waiting for it I was beginning to feel some buyers remorse. But whats done is done right? I will say that after recieving it and setting it up im actually more excited about it now than ever. The picture is nothing short of incredible and the recresh rate when gaming is the best ive seen. All in all I kinda fell bad for feeling bad about viying it initially lol. Awesome TV and worth every penny. My family looks forward to movie night so much more now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaP, Awesome! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

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