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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 833 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 833 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, great service at checkout. Will be back but hopefully never for a TV because the one I got is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatildeR, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I looked at a lot of different brands and decided on the Sony. I was replacing a 12 year old 70” Sharp that I bought at Best Buy. I chose the Sony for the main reason of screen reflection as this tv is not mounted on a wall. It was the best of all the brands I looked at but the Sharp was still the best for that feature.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeslieF, perfect! You've certainly made a great choice! We are extremely pleased that it suits your needs. Thank you very much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Chose over OLED, zero regrets :)

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible clarity, I was struggling to choose between this Sony TV and OLED when I observed them side by side in store there were some slight differences in the pixels/clarity but it was so minute I didn’t feel it was worth the extra 1-2K + for an OLED. I love this TV and would buy another, once you get it home play with the visual settings I believe mines on vivid mode and look amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JPVB12, nice! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Your Best Buy installation crew knocked it out of the ball park with my 86 in Sony bravia The tv is more than fantastic as is the installation your Best Buy crew performed That why I keep coming back. Port Huron Best Buy you guys rock!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherH, Thank you so much for choosing Sony! We are so glad to hear that you are enjoying your new TV! Thank you for the 5-star rating! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The image quality is gorgeous and the size was perfect for the wall space I have!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jenna, Thank you for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Had a Sony already just wanted something bigger and went back with Sony!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OlanC, Excellent choice! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing and Best Buy is easy to deal with… Highly recommended…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR90 Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture quality everyone notices the quality and size of the television of 85”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseS, great! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    perfect

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Sony tv. It’s crystal clear and we are very impressed wish the sound was more stereo.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV looks really good I really like it. I will recommend it to anybody.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseL, Awesome! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony and for your recommendation! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the looks, and the sharp and clear and the colors are very beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GerolynV, Excellent choice! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    69" Sony Smart TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delighted with our purchase. The Geek Squad wall mounted this Flat Screen TV. Since it was Google Ready we easily logged into our Google TV Account. Couldn't be happier with this BestBuy purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StanI,

      We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85 inch Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv pictures is amazing and for the size of the tv it is surprisingly light

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithbA, we're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv color contrast performance perfect and easy to setup tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NngS,
      Nice! We are truly delighted to hear that you are pleased with the image quality and how easy to setup your new Sony TV. The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    THE CAVE

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY 85" GREAT ADDITION TO THE FAMILY ROOM. COMPLETES THE ROOM

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NONNOSROOM, Thank you for sharing your wonderful experience with your new Sony X90L! We're glad it completes your family room entertainment setup. The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it so much this TV! We enjoying watching on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeneferUlla, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Easy setup, beautiful picture. Great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConnieB,

      You made the right choice! We're thrilled that you are enjoying the picture quality and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are so vibrant and it comes with Google tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CristinaM, Awesome! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Value for a Big Screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a big screen. Don’t see a lot of delay when watching sports. The TV speaker seems fine but we don’t use with theater sound Klipsch speakers in our home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Broden,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality!!! Great tv!!! Can’t go wrong with Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamuelM, awesome! We're glad you like the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

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