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  • SONY Full Array LED
  • Angle. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Front. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 98" Class Full Array LED TV SONY 86.625" 3.375" TV WER A 51.5" 97.5" 49.5" + + CH I BRAVIA NETFLIX LORS Toulabee prime-video Music nrumchynot 60.5" 18.375" SONY Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony 98 BRAVIA X90L Unboxing Video video 4 minutes 13 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR98X90L
SKU:
6544731
Your price for this item is $4,499.99
The comparable value price is $6,199.99

Customer reviews

Rating 4.7 out of 5 stars with 69 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 98" Class BRAVIA XR X90L TV's picture quality, with many describing it as amazing. The TV's brightness and vibrant colors have also garnered positive attention. Finally, customers appreciate the large TV size and overall quality.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 69 reviews
  • Pros mentioned:
    Picture quality

    Mr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am extremely pleased with my Sony 98" tv. The picture is amazing. Installation in my theater went smoothly and was finished in just one day. Tech support in setting up the speakers was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi theater,

      Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant, sharp picture and great sound. Geek squad set up was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasS,

      Thanks for the awesome feedback! We're thrilled to hear you're enjoying the picture and sound quality of the X90L TV. Great that Geek Squad made the setup smooth and easy. Enjoy!

      Thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blacks aren't perfect but it's not an OLED so what do you expect. The accuracy of colors and white balance are superb. I would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosB,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic picture !!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture !! We had the 85" prior which was great but this is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelR,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great service

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service fast service and friendly salesperson who was extremely helpful.

    I would recommend this to a friend

  • Great tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does a great job of upscaling content. Remote is heavy and nice. Worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jy1921,

      Perfect! We're glad that you like the picture quality and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Relax and Enjoy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just getting to enjoy the big screen. Picture quality is SUPER!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phone, Awesome! We're thrilled to hear that you're enjoying the excellent picture quality and big screen of the Sony 98" X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Great TV picture for movies and sports

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was worried about pixelation watching football. No problems. Great picture. Love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasC,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 98” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony first sony tv and its a good one. Went in to buy Lg but sony’s picture quality was way better. Recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MuhammadB, Thank you for the 5 stars! It's our pleasure to hear that you're enjoying the overall quality of your Sony BRAVIA XR X90L TV. Thanks for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV the picture quality is amazing and the aesthetics beautiful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeK,

      Great! We're glad that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best Buy Indeed!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase!!! Sharp/clear picture. Kudosx2

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Menifee,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • 98 " sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is awesome with vivid colors and great contrast. Set up went well . Was pleasantly surprised that it worked well with my Bose surround sound set up. Very happy customer Joan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on our XR98X90L, JoanW! We are elated to hear that you're enjoying the vivid colors and great contrast, as well as the seamless setup experience. It's great to know that it works well with your Bose surround sound system, enhancing your overall viewing and audio experience.

      We appreciate you taking the time to share your experience and are pleased to have you as a happy customer!

      If you have any further questions or need assistance, please feel free to reach out. Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Love it!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size and picture resolution of this TV. The perfect addition to our theater room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarendaC,

      Amazing! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    VERY EXCELLENT TV BUT PRICEY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT PICTURE AND SOUND. HAS 3 HDMI INPUTS AND 1 HDMI SOUND BAR OUTPUT.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GOODSCANNER,

      Perfect! We're glad that you like the sound, picture quality, and HDMI ports of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV! Great picture quality. Geek squad did a great job of installing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregW,

      Awesome! We're glad that you are enjoying the picture quality of the X90L TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    GREAT TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is just as advertised...bright, LARGE and simple to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuzanneW,

      Thank you for the purchase! We're glad to hear that you like the bright picture quality and size of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    98

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Am very satisfied with the beautiful tv , money well spent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbdulB,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Big Sony TV 98 inch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased Sony 98 February, very happy with the purchase and I purchased plan, so my price protected for 2 months. Today price lower so I applied price match. very happy with the purchase!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi peter,

      You made the right choice! We're glad that you like the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excellent ~100" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and love the big size. Google TV built in as well which is great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewV,

      Awesome! We're thrilled that you like the picture quality, size, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv size

    Mr

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My dream comes true. I was waiting for some time to get this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MauricioB, Thank you for the feedback on your experience with your Sony X90L TV. We're truly delighted to hear you like the exceptional picture and sound quality of this TV. You chose the best TV brand! Thank you so much for leaving us such a wonderful review of your new BRAVIA TV! Enjoy! -Jess Sony_US

Page 3, Showing 41-60 of 69 reviews
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