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Customer Ratings & Reviews

Your price for this item is $4,499.99
The comparable value price is $6,199.99

Customer reviews

Rating 4.7 out of 5 stars with 69 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 98" Class BRAVIA XR X90L TV's picture quality, with many describing it as amazing. The TV's brightness and vibrant colors have also garnered positive attention. Finally, customers appreciate the large TV size and overall quality.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-69 of 69 reviews
  • Pros mentioned:
    Tv size

    Rated 5 out of 5 stars

    Big hundo!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving my new home theater. Its a great quality TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielW, we're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. You may visit our Support site for more details. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    There is no other tv like a sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is as advertised. My wife and I are very happy with this buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HaroldR, Awesome! We're delighted to hear that you and your wife are very happy with your purchase. And good to know that the Sony X90L met your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and service by the geek squad! I love you guys!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddB,

      Thank you for the purchase! We're glad to hear that you like the TV and had a great experience with our customer service. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Form fit function it's got all

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well priced TV, good clarity sharp resolution extremely user-friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartyD,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Too bright it hurts the eye otherwise it is a very good tv but not worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AhmedB, thanks for choosing and purchasing our product. We understand your feedback regarding the brightness of your Sony unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=picture

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Rated 1 out of 5 stars

    Highly Disappointed with Best Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I drove 2 hours to buy an open box TV and I found out they sold to someone else, Highly disappointed as no one from best buy willing to help, Still waiting for a phone call from the management it's been 3 weeks.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    I love my Sony TV, BUT

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEWARE! If ypu use the Magnolia department, Best Buy will not have your back if the Magnolia department does not take care of you or does not properly complete your installation. It’s been almost a year and my install is still not properly completed.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    I love TVs measured diagonally!!!!!!!!!!!!!!!!!!!!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Measured corner-to-corner at 8'2"!!!!!!!!!!!!!!!!!!!!!!!!!!!! I love watching television shows and movies!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenC, thank you for taking the time to share your feedback! We are thrilled to hear that you love watching television shows and movies on your XR98X90L. With its impressive 8'2" corner-to-corner screen and stunning picture quality, it truly enhances your viewing experience.

      Thank you for choosing Sony and we hope you continue to enjoy your TV for many years to come!
      Sincerely,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony 98

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    so far the tv has been amazing. Picture is clear and crisp for watching sport games and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamA,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

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