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  • Front Zoom. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
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  • Sony - Alpha 7 IV Camera w/ SEL2870 Lens Features video 1 minutes 13 seconds
  • Sony - Alpha 7 IV - Unboxing Video video 2 minutes 21 seconds

Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black

Model:
ILCE7M4K/B
SKU:
6486185
Highly rated by customers for:
Your price for this item is $2,699.99

Customer reviews

Rating 4.8 out of 5 stars with 306 reviews

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    Rating 4.6 out of 5 stars

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96%would recommend to a friend

Expert reviews

See all expert reviews(11)

Rating 4.6 out of 5 stars with 11 reviews

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 306 reviews
  • Pros mentioned:
    Autofocus, Image quality

    Photographers swiss army knife

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Truly gets the job done, beautiful quality, better than the a7iii just because u wont have to upgrade gor a while, and way better than my old cannon rebel t7. Auto focus is awesome, and the custome setting’s definitely make it easy to switch to for any situation, shot music videos, advertisements, sports highlights, and being able to switch to photography on the fly is another amazing feature. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelSauter,
       
      Sony commitment to customer satisfaction is our top priority.
       
       
      Thank you so much for taking the time to provide feedback on your recent purchase of the Sony A7IV. We greatly appreciate your input and are thrilled to hear that you are enjoying the camera's beautiful quality. Sony has consistently pushed the boundaries of camera technology to provide our customers with cutting-edge products that stand the test of time, and it seems we have succeeded in your case. 
      If you have any further questions or need assistance with anything related to your camera, please don't hesitate to reach out. 
       
      Rubychelle,
      Sony Social Support Sony_US

  • Sony A7IV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a Canon girl through and through, but this camera has really made me fall in love with Sony. I love the diversity and ability that camera provides. So lightweight and high resolution. Fantastic in low light and to travel with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaR,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ILCE7M4 camera. We're glad to hear that you're happy with our product and find it fantastic during travel. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      3-18-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Sony Alpha A7iv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best hybrid camera out there 33 mega pixel is the sweet spot for file sizes without compromising on quality! I had the A1 but 60mp files is over kill and way to much for my workflow Amazing 6k video downsampled to 4k looks utterly insane and I do not miss the A1 one bit. I don’t see myself needing another camera for awhile! I also love the G master f 1.4 35mm as well as the tamron f 2.8 28mm-70mm I literally have a quick grab and go that never disappoints! Buy it today!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardA,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ILCE7M4 camera. We're glad to hear that our camera meets your needs perfectly and that its been performing really great for you. Thank you for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360. Rubychelle

      11-20-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Easy to use

    Beginner photographer

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I enjoy using my Sony Alpha 7IV camera. It's easy to use just have to get used to manual and changing The settings. I hope it continues to be a great camera I haven't had any issues with this one. It's easy to change the lenses and also easy to put in the battery also easy to charge.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beginner,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-13-2024
      Sony Social Support Sony_US

  • love my Sony A7iv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm not a professional photographer, just do it as a hobby, and must say that this camera is definitely a great camera. Pictures always come out looking like a professional took the picture. I mainly picked this camera to record and the videos are crystal clear. I mean, they are 4k after all. Now I'm looking at getting a telephoto lens for long distance recording and or pictures. But so far, I have no complaints and no buyers remorse.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaxE, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-13-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Easy to use

    Great Camera!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice camera (as it should be for the price), the camera is easy to use even for a beginner right out of the box. The manual is great for tweaking settings and really getting the most out of the camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanK,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ILCE7M4 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-25-2023
      Sony Social Support Sony_US

  • Thought turned into bought….

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My purchase of the Sony A7iv camera was the best purchase I’ve made in years. This camera has opened another stream of income for me and allowed me to teach my son a new skill. Great customer service on Best Buy’s end and I will definitely be buying more products soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DelanoC, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you think our camera is your best purchase in years but also provide the tools needed to teach your son. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn 4-20-2024 Sony Social Support Sony_US

  • Best Buy Employee

    Solid camera

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    Best Buy Employee
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from an older DSLR and having decent knowledge from using the Sony a6000 this camera was a easy decision to buy. Very minimal learning curve if you have experience with DSLRS or other smaller crop sensor cameras. UI is nice. Overall design is nice. Nice button placements over the A7 III. Camera is super fast at 10 frames a second. Great battery life. Versatile memory options. Sony creators app for remote control or dumping pictures to mobile is a huge improvement over the play memories app all around it’s just a solid camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keith,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you are satisfied and impressed by the camera's functionality and features. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-20-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Easy to use

    Beast

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really powerful camera for beginners like me. I haven’t really utilized all its features yet, but I can say that this thing is a beast for its price point. Easy to use and crispy videos/pics. I just need a better lense and I’m good to go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vote4Pedro, Thank you for taking the time to review this camera. We are happy to hear the performance and quality has exceeded your expectations Thank you for sharing. Sony's commitment to customer satisfaction is our top priority. -Linda Sony Social Support Sony_US

  • Amazing item

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, haven’t had any problems with it. Downloading photos and videos to your phone with no problems. Love the difference it makes with the videos when compared to a canon. You will not be disappointed!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandinC, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved it and found it as an amazing camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 4-13-2024 Sony Social Support Sony_US

  • Amazing camera, great for anyone!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera, coming from a 10 year old Nikon D7000, this thing is incredible. The AF system alone is a huge reason to go with this body. Low light photos are out of this world. The only con is the kit lens but if you're a pro, you already know that. I got the Sigma 50mm 1.4 to pair with this and its a monster setup. I am NOT a pro but use this as a hobby. Overkill for me but great piece of equipment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AZFK, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you love our A7M4 camera and its improved AF system and low light sensor performance. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Image quality

    Amazing mirrorless camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the camera build quality. Nice and light but still tough. Sensor is amazing. Great image quality with was of file transferring. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ILCE7M4 camera. We are glad to hear that you found it as an amazing camera and that you loved it's quality build. It's also great to hear that you are impressed by the quality of the images it captures. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-14-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality
    Best Buy Employee

    Best professional camera

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    Best Buy Employee
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im impressed great quality and great modes i love the landscape mode comes with the 33 megapixel at a stunning 10fps (burst rate) 120fps for video Another great thing i love about this camera is the battery life 110hrs depends the mode you use but its amazing paired with a backup battery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyG,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for sharing your feedback about the A7 IV camera with SEL2870 kit lens. We are glad to hear that you loved the camera and that you are impressed with its great quality and capabilities. The new NPFZ100 battery bundled with this camera is an improved version that is tested for better performance and lasts longer. It's a really nice and dependable camera to have be it for photography or videography. Thank you for choosing Sony.

      For any questions or concerns, you can reach us at 239-245-6360.

      Regards,
      Larry
      Sony Social Support Sony_US

  • One of our Best purchase Made Recently @ Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony A74 is an amazing camera, recommended by one of best buys camera experts over the phone. I must say I was very surprised and amazed at how easy this process was to upgrade our camera. We typically go for Cannon products, but the experienced tech had some recommendations that turned out to be perfect for us. We're very happy with our purchase and look forward to future interactions with Best Buy .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobBBeatz,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ILCE7M4 camera. We are glad to hear that you are very happy with your purchase. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-11-2023
      Sony Social Support Sony_US

  • Amazing Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is amazing, i love the quality of the photos and videos. I am a photographer that shoots wedding and this is now my primary camera, its a wonderful choice for wanting to step into the professional grade of photography. Its easy to use, has breathtaking quality and is very ergonomic, it fits just right into your hand. Its a must have for hybrid photography.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbrahamA,

      Sony commitment to customer is our top priority.

      Thank you for your feedback on our ILCEM4 camera. We're glad to hear that you find our camera amazing and worthy to buy. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-24-2023

      Sony Social Support Sony_US

  • Sony A7 IV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks really amazing and it has a lot of features. It was a bit pricier for a purchase, but the wide versatility it has is nice. I got a lot of other accessories though that are what added to the price overall. I'm excited to try and learn all various stuff from Photography and Videography, and then extending into Video Editing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanA,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved it and found it as an awesome camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-5-2024
      Sony Social Support Sony_US

  • True Hybrid Camera!!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best hybrid camera on the market! Best camera if you’re trying to capture great photos or videos!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Henry,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as the best hybrid camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-20-2024
      Sony Social Support Sony_US

  • Definitely worth a shot

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve needed a new camera and this was the best reviewed camera for the style of photography and videography that I do! So I definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamanthaW, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that it met your expectations. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-23-2024 Sony Social Support Sony_US

  • Wonderful camera.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this camera, super sharp image with wonderful video. I definitely recommend for hybrid photography- video.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LewisStro123,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ILCE7M4 camera. We're glad to hear that you're happy with our product and find it very wonderful. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      3-18-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    AMAZING PRODUCT.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best investment I ever made. The quality of this camera is absolutely impressive. It's lightweight and easy to use. The video quality is what I love the most about this camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwinJ,
       
      Sony commitment to customer satisfaction is our top priority.
       
      Thank you for sharing your feedback on the A7M4 camera. We are glad to hear it has been the best investment you've ever made. The camera's impressive quality and lightweight design are key features that make this camera remarkable. The camera's superb video quality is also something to love about this camera
       
      For any questions or concerns, you can reach us at 239-245-6360
       
      Regards
      Larry
      Sony Social Support Sony_US

Page 1, Showing 1-20 of 306 reviews

What experts are saying

Powered by alaTest

Rating 4.6 out of 5 stars with 11 reviews

The analysis of all aggregated expert reviews shows that the reviewers are positive about focus, reliability, screen and sensor. Editors are less positive about usability and portability and have mixed opinions about battery. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 93/100 = Excellent quality.
  • TechRadarRating, 4.5 out of 5Mark Wilson on February 3, 2022

    Sony A7 IV reviewThe Sony A7 IV is a worthy successor to a mirrorless classic

    Full Review
  • Tom's GuideAugust 23, 2023

    Sony A7 IV reviewThe Sony A7 IV is powerful tool for enthusiast and semi-pro hybrid shooters.

    Full Review
  • Digital Photography ReviewRichard Butler on February 10, 2022

    Sony a7 IV reviewThe Sony a7 IV is the fourth generation of the company's core a7 full-frame mirrorless camera model, and it's the most advanced yet. Click through for an in-depth look at Sony's latest full-frame mirrorless ILC.

    Full Review
  • T3Rating, 5 out of 5Gavin Stoker on January 27, 2022

    Sony A7 IV reviewSony's latest generation full-frame mirrorless camera holds appeal for both photographers and videographers

    Full Review
  • Pocket-lintRating, 4.5 out of 5Cam Bunton on April 21, 2022

    Sony A7 IV review: Mirrorless magicWe go in-depth with Sony's much-anticipated A7 IV camera. How does it stack up to the top mirrorless cameras on the market? We find out.

    Full Review
  • StuffRating, 5 out of 5Sam Kieldsen on April 12, 2022

    Sony A7 IV review: a full-frame hybrid camera that can do it allPitched as a standard camera, Sony's mirrorless all-rounder has the prowess and the performance to deliver premium stills and video.

    Full Review
  • ePHOTOzineNovember 24, 2021

    Sony Alpha 7 IV Full-Frame Mirrorless Camera ReviewJohn Riley has been taking photos with the Sony Alpha 7 IV camera to find out if its hybrid status is something that can make photographers and videographers happy.

    Full Review
  • PhotographyBLOGMark Goldstein on December 1, 2021

    Sony A7 IV ReviewThe new Sony Alpha A7 IV is a new 33 megapixel, 4K/60p video, 10fps burst shooting, cutting-edge auto-focusing hybrid full-frame mirrorless model that pulls no punches in its bid to be the only camera that you need. Find out why we think this is

    Full Review
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