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  • Front. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Angle. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Top. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Alt View 1. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Alt View 2. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Alt View 11. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Smart AI-based Autofocus Tracking with the Sony Alpha 7 IV video 0 minutes 57 seconds
  • Professional-Looking Photos and Videos with the Sony Alpha 7 IV video 0 minutes 59 seconds
  • In-Body Stabilization and Active Mode with the Sony Alpha 7 IV video 0 minutes 55 seconds
  • Elevate Your Filmmaking with the Sony Alpha 7 IV video 0 minutes 55 seconds
  • Unboxing the Sony Alpha 7 IV video 0 minutes 48 seconds
  • Unboxing - Sony Alpha 7 IV Mirrorless Camera video 2 minutes 21 seconds
  • Everything You Need to Know About Mirrorless Cameras | Tech Tips from Best Buy video 5 minutes 35 seconds
  • Sony - Alpha 7 IV Camera w/ SEL2870 Lens Features video 1 minutes 13 seconds

Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black

Model:
ILCE7M4K/B
SKU:
6486185
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Customer reviews

Rating 4.8 out of 5 stars with 549 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.8 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers regard the Alpha 7 IV camera highly, praising its exceptional image quality, ease of use, and impressive low-light capabilities. Many appreciate its lightweight design and find the autofocus system reliable. While some users experienced overheating issues, the overall feedback points to a positive user experience. The camera's price point is also frequently cited as a significant advantage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 549 reviews
  • Pros mentioned:
    Ease of use, Ergonomics

    Sony A7IV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very beginner friendly camera, feels very good on the hand, and the quality is out of this world.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RodolfoR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-20-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Beast

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really powerful camera for beginners like me. I haven’t really utilized all its features yet, but I can say that this thing is a beast for its price point. Easy to use and crispy videos/pics. I just need a better lense and I’m good to go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vote4Pedro, Thank you for taking the time to review this camera. We are happy to hear the performance and quality has exceeded your expectations Thank you for sharing. Sony's commitment to customer satisfaction is our top priority. -Linda Sony Social Support Sony_US

  • a7IV still holds its own

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was on the fence about this camera, given its a few years old now and want sure if it was a good investment or if I should get a different model wanted to stick with Sony since I have other lenses already. I pulled the trigger on an open box item that the local store just happenend to have right on time for graduations and trips. The camera has preformed phenomenally theres a lot of settings to get your setup perfect for whatever style you shoot. Video quality is amazing definitely enjoying it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JMartinez75,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it, and how it performed phenomenally as a camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-14-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    From Canon to Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been using this camera for almost 1 month. It was quite the difference coming from Cannon. Although it has many folders I am getting use to it. It does take beautiful pictures. So far I love my camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dave, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/8/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    First camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony a7 iv is my first camera ever and so far I think I made the best decision. It’s easy to use, the camera is not that heavy and functions very well. Been shooting with it for a few months now and the end result is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikki,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this as your first camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-17-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    BUY THIS

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded to this camera for my automotive shoots. I absolutely love it and it has exceeded expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KylaC,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it, and that it exceeded your expectations. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-23-2025
      Sony Social Support Sony_US

  • Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing camera, great quality photos, amazing for begginers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CameronG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-13-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Battery life, Overall performance
    Best Buy Employee

    Best professional camera

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    Best Buy Employee
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im impressed great quality and great modes i love the landscape mode comes with the 33 megapixel at a stunning 10fps (burst rate) 120fps for video Another great thing i love about this camera is the battery life 110hrs depends the mode you use but its amazing paired with a backup battery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyG,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for sharing your feedback about the A7 IV camera with SEL2870 kit lens. We are glad to hear that you loved the camera and that you are impressed with its great quality and capabilities. The new NPFZ100 battery bundled with this camera is an improved version that is tested for better performance and lasts longer. It's a really nice and dependable camera to have be it for photography or videography. Thank you for choosing Sony.

      For any questions or concerns, you can reach us at 239-245-6360.

      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Autofocus

    CAMERA IS PACKED WITH FEATURES!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera has been a great experience thus far! It offers many settings to adjust and take control of. I also love the ability to remap or rebind various buttons on the camera. Being able to set specific autofocus settings is perfect for certain situations and events. The auto focus is very sharp even on the base kit lens. I can’t wait to get more lenses to try out!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielV, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4K is a great camera! Especially paired with the SEL2870. We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for you choosing Sony! - Edward (12/23/24) Sony Social Support Sony_US

  • Best Buy Employee

    Extreme fun

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have gotten a chance to train on this camera and when the coach’s came to buy a personal camera it was a no brainer. Love this camera

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Excellent customer service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super happy with this purchase and the amazing customer service from 2 gentlemen that knew what they were talking about

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BenM, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/22/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrade from the a73, amazing. Doesn’t come with a battery charger. But so far so good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MMmm, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (7/13/2025) Sony Social Support Sony_US

  • Wesley you're the best I also love my Sony A7 IV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank you Wesley for being an outstanding associate you took care of me when I purchased my Sony A7 IV you're very educated in the realm of Technology and it was a pleasure talking to you definitely a great experience this time around by the way the cameras phenomenal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-6-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    This camera is a beast

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Waited a few months to write this review it's amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ItzmeMario,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it, and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-29-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    love my Sony A7iv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm not a professional photographer, just do it as a hobby, and must say that this camera is definitely a great camera. Pictures always come out looking like a professional took the picture. I mainly picked this camera to record and the videos are crystal clear. I mean, they are 4k after all. Now I'm looking at getting a telephoto lens for long distance recording and or pictures. But so far, I have no complaints and no buyers remorse.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaxE, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-13-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    The Sony camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera has been the beginning of my new hobby. It's welcome challenge to learn. The camera is step by step easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrelH,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as a good camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-6-2025
      Sony Social Support Sony_US

  • Sony Alpha A7iv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best hybrid camera out there 33 mega pixel is the sweet spot for file sizes without compromising on quality! I had the A1 but 60mp files is over kill and way to much for my workflow Amazing 6k video downsampled to 4k looks utterly insane and I do not miss the A1 one bit. I don’t see myself needing another camera for awhile! I also love the G master f 1.4 35mm as well as the tamron f 2.8 28mm-70mm I literally have a quick grab and go that never disappoints! Buy it today!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardA,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ILCE7M4 camera. We're glad to hear that our camera meets your needs perfectly and that its been performing really great for you. Thank you for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360. Rubychelle

      11-20-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Love this camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m thrilled with this camera! It’s become essential for my product photography work. The image quality is outstanding, and its performance is second to none. Whether it’s capturing fine details or vibrant colors, it consistently delivers exceptional results. It’s a game-changer in my toolkit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlinaV,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-10-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    HappyCustomer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my purchase. Sharp pictures and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you are very happy with your purchase. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-15-2024
      Sony Social Support Sony_US

  • Bought Camera for memory but it’s now for life

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like it the camera because i had a camera before which was almost same brand but it didn’t have the screen touch also i like how this camera has guidance voice setup . I also bought the primary lens . the photos are very very clear it gives really good focus .I took the camera for my new york vacation which was fun only because we had this camera. I also like how the guy helped us in store while we were buying the camera because he really explained and gave suggestions. We also bought different product after we bought camera because i felt really convenient buying anything from bestbuy. yes we did faced issue with some of the features since it modern and i have been using the old version but i really read the instructions and some youtube video to maintain and arrange the focus point and screwn touch feature as well and many more .My one only hobby is photography and that’s why i wanted this hobby to never die inside me and hence i find the perfect camera to keep up with my hobby.I was concerned about its safety that i bought bag as well from same store and i loved it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarishmaP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved the camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-15-2024
      Sony Social Support Sony_US

Page 2, Showing 21-40 of 549 reviews
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