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Customer Ratings & Reviews

Your price for this item is $699.99
The comparable value price is $799.99

Customer reviews

Rating 4.7 out of 5 stars with 156 reviews

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Rating by feature

  • Value

    Rating 4.8 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers frequently mention the excellent video quality and ease of use of the Alpha ZV-E10 Mirrorless Vlog Camera. Its compact size and lightweight design are also frequently praised, along with the versatility offered by lens compatibility. Many appreciate the camera's affordability and value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 156 reviews
  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Very happy

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use. Great photos. And its light to. Definitely recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PhoB, thank you for sharing your feedback. Its great to hear you have found this camera to be user friendly and that the image quality is amazing. Thank you for the recommendation. Sony's commitment to customer satisfaction is our top priority. -Linda 12-01-23 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Sony ZV-E10

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this camera to upgrade the quality of the videos for my Church. We have been using a Mevo camera which works well most of the time, sometimes the software is buggy. I didn't get the kit lense, I upgraded to the Sony 18-105 zoom lense. The camera is easy to use, light and the battery holds up well. At first I tried 1080p. I wasn't that impressed so I switched to 4k, which is much better. I paired the camera with the Sony Bluetooth shooting grip for remote control capabilities, it works well with the camera. So far so good using the Zv-E10.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MauriceD
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that it worked well for your setup. It's also great to hear that you liked how easy it is to use and how the battery performed well. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Beginner camera

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent beginner camera. This is my first camera and I love it. For the price it is perfect. However since buying it, Sony has come out with several new cameras so idk if I would go with this one or spend a little more for something else but I’m very content with this zve10.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BryanD,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved it and found it as a great beginner camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards,
      Larry 12-9-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    I’m buying another one

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great ease of use, great color without picture profile or grading, and fantastic video quality in low light situations. I’m using mine to shoot for band’s shows and gives me great video in low lighting of the venue! Getting another one as my second camera ! Read a lot of comparisons to the A6400 and I see people recommending the zv e10 over it and now I see why!

    I would recommend this to a friend
  • Pros mentioned:
    Size, Video quality

    Rated 5 out of 5 stars

    Greta for vloggin!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfecto size and weight for get videos and vlogging, sharp, and clear videos and photos

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Best starter vlogging camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great vlogging camera to start off with. easy to learn and shoot 4k videos which is perfect for my videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Isaiah,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great for vlogging and easy to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-18-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Price, Size

    Rated 5 out of 5 stars

    Best bang for your buck.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolute steal at the price. I think it’s the perfect camera to get into photography or take your content creation to the next level. Small and light. Works great as a webcam via USB C or even better via HDMI out to a capture card for streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi djerich414, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you love our ZV-E10 camera and its compact size and weight. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer including steaming and webcam. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 4 out of 5 stars

    Sony ZV-E10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera's video quality is absurd!!! I am not a professional photographer/videographer but it is easy to use for a beginner. I would say the photos are still giving me trouble to output the best shot because I know the capability is far greater than what I am receiving.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanteZ, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you love our camera and its beginners friendly design. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Sony ZV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera was able to record all my videos effectively

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IvanH, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/22/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Great camera....

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth the price and surely an upgrade to my a6000 camera. Guaranteed quality photos and video with this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DBHgutz, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (4/20/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Good camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall great camera , for vlogging and photos , do recommend not to go budget on the lens , for this reason , you want the best for your buck out of this camera, it is light weight , and good quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Halo, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/25/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Size, Video quality

    Rated 5 out of 5 stars

    Great quality camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera. Crisp image. Not too big. Perfect size for traveling and vlogging. Great quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rubi28,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best bang for the buck Sony APS-C

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an a6000 I immediately noticed a difference in color and the quality of JPGs. I always stuck to editing RAW files but now I'm happier with the JPGs sent to my phone than my Iphone 13 pros pictures. Of course the RAW files are still there but how great is it to take some shots and just wifi transfer them to your phone and share with people. The wifi transfer is too slow I will say that. But if you can live without weather sealing, a viewfinder and aren't addicted to shortcut buttons then get this and skip the a6400 and a6600

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Foxrider68,
       
      Sony commitment to customer satisfaction is our top priority.
       
      Thank you for this great feedback! It's great that you can notice the difference in color and image quality of the ZVE10 compared to the A6000. The camera likely benefits from improved image processing, better sensor capabilities, and refined color science, which contribute to more vibrant and accurate results. It's always exciting to see how technology progresses over time. 
      If you have any specific questions or need assistance with any features of your camera, feel free to ask. 
       
      Rubychelle,
      Sony Social Support Sony_US

  • Pros mentioned:
    Size, Video quality

    Rated 5 out of 5 stars

    Great quality!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony camera! It’s compact and powerful. I love the quality of my videos and photos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeLove,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera compact and powerful to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360. Rubychelle

      11-20-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Love this small camera.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera, amazing open box deal. Great for a pocket size all around camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Imchromatik,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-25-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best value camera on the market

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The absolute best starter sony camera right now! I use these professionally for my business don’t let the full frame elites fool you its ok to start here and build up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi classix,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as the best value camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-10-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great starter of a camera.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The ZV E10 is a fanstastic camera for you to start off with. Whether you are getting ready to start a career in photography, video or using it as a tool to start a new hobby, this is an excellent camera. First, the body is extremely light but feels well built. It comes with a surprisingly decent microphone, which allows you to start vlogging if you were interested in starting a youtube, and saves you from additional equipment. Paired with the excellent Sigma 16mm F1.4, it gives you a wide-angle lens with decent low-light ability. It also comes with a fully articulating, or flip-out, display which makes it easy to frame yourself while recording or taking pictures. It also makes it easier to use by limiting the buttons you have down to easy to use options. For beginners, you have a button that will take you between photography, video, and the automatic modes. And it also offers a "defocus" button that will prioritize aperture to keep your background nice and blurry. Overall, I can confidently recommend this as a starting camera for all the features and ease of use.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it highly recommended we buy again love using it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewS,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-25-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Very nice camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice camera, easy to use, great in vlog and travel photography.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BernieK, thank you for sharing your feedback on this camera. We are happy to hear you are enjoying this camera and that it has been easy to use. The compact size and features does make it a great camera for travel and vlogs. Thank you for choosing Sony. Sony's commitment to customer satisfaction is our top priority. -Linda 12-01-23 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Size

    Rated 5 out of 5 stars

    Best durable camera

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Small, compact camera. Easy to use, just be familiar with the setting and you will enjoy using it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamie, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you love our ZV-E10 camera and its easy to use and compact body design. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

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