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Customer Ratings & Reviews

Your price for this item is $199.99
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The comparable value price is $469.99

Customer reviews

Rating 4.4 out of 5 stars with 366 reviews

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Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

86%would recommend to a friend

Customers are saying

Customers are delighted by the 55" Class M550 Series LED 4K UHD Smart Fire TV's picture quality, describing it as beautiful, clear, and offering great resolution. They appreciate the reasonable price point and find the setup process easy, allowing for seamless connection with apps, Wi-Fi, and Alexa. While some customers have experienced minor issues with the screen, refresh rate, remote control, and occasional glitching, the overall positive feedback suggests that the pros outweigh the cons for many users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 366 reviews
  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! I am completely happy with the purchase of this computer! I love having built in Fire TV!! Worth it!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Another great win!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 4th Toshiba TV in the past 5 or so years, and this one definitely met my expectations again!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great inexpensive TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's an inexpensive reliable TV. I own a few Toshiba TVs and all of them have worked well without any issues.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv! Fits perfectly in my new home! Living room

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the alexa commands. Hands free when you loose remote is my favorite

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    A Scam

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the TV for its picture capabilities, only to get it and find out that in order to get the picture quality advertised, you have to pay $5.99 additional a month. I have more to say, but no more characters.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Customer Care
      Posted .

      Hi BonC, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We're sorry to hear that you are asked to pay $5.99 additional a month. We take pride in making sure we produce high-quality, reliable televisions and apologize that you aren't having the positive experience that we strive to consistently deliver. We do appreciate the feedback and review as this helps us improve our products and services, not only for our loyal customers, but for our customers of the future as well.
      Mary II Toshiba Customer care

  • Rated 4 out of 5 stars

    love this tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv but has some ghosting lights from the display

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great employees helped me all the way!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great computer and great deal!! Along with a great salesperson who helped me make this good decision!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    My new TB

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. A great improvement over my old 1984 TV.

    I would recommend this to a friend
  • Cons mentioned:
    Performance

    Rated 1 out of 5 stars

    Stopped working at Two Months! Garbage. No support

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is GARBAGE. We have had it for TWO MONTHS, and it is not longer working. It has been doing some strange glitching out for a couple weeks. Lots of rough streaming, randomly stopping in the middle of a show and opening up a new app menu by itself, sometimes just going back to the home video. Sometimes it won’t come on at all. It just started going through the home menu, and then once you select something, going to a green screen and then turning off. The return window is 15 days, so we are stuck with this garbage, waste of money. So disappointed with Best Buy and this TV.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Customer Care
      Posted .

      Hi there,

      Thank you for taking time to write a review our Toshiba - 55" Class M550 Series LED 4K UHD Smart Fire TV with hands-free Alexa. I want you to know that we deeply care about the experience our customers have when purchasing Insignia Products. This is why I would like to properly assist you by reviewing your situation whit this Smart TV since it should be working correctly. Please reach out to us through the link below where we will gladly help you with this.

      Dina || Toshiba Customer Care || https://tvna.compal-toshiba.com/us/en/

    • Brand response from Toshiba Product Expert
      Posted .

      Hi Toshiba Customer, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We are so sorry to hear that your TV is no longer working. We take pride in making sure we produce high-quality, reliable televisions and apologize that you didn't have the positive experience that we strive to consistently deliver. We do appreciate the feedback and review as this helps us improve our products and services, not only for our loyal customers, but for our customers of the future as well. Please reach out directly to our support team at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money. Does everything you need it to do. Lots of app selections, bluetooth, etc

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Clear vision

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great resolution . I returned Samsung 60b . This Toshiba Dolby is clear good definition contrast

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    It didn’t work as it should

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is sharp and vivid but it does not work without Fire Stick just like regular non-smart TV. We tried everything but still didn’t work. Luckily we still had the Fire Stick from our old TV.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi Gastonia, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We're sorry to hear that your TV is not working with the fire stick. We take pride in making sure we produce high-quality, reliable televisions and apologize that you aren't having the positive experience that we strive to consistently deliver. Please reach out directly to our support team at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Rated 5 out of 5 stars

    Great looking TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good looking TV, works as expected. Little overwhelmed by so much Amazon content, but get used to it.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Smart Fire Toshiba LED 4K UHD Alexa.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Toshiba 55 Class M550 Series LED 4K UHD Smart Fire TV with hands free Alexa

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not bad Toshiba has done it.good quality.it’s a better upgrade of what I had

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our tv, the young man who helped us out was very knowledge about the tv's Thank You

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great smart tv with a reasonable price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Husband loves it with easy streaming access to many types of programming.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tyson

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Guys made Smooth delivery so everything went well… thanks guys

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    5 stars

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it great tv toshiba wow it was well worth it great

    I would recommend this to a friend