Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $199.99
Clearance
The comparable value price is $469.99

Customer reviews

Rating 4.4 out of 5 stars with 366 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

86%would recommend to a friend

Customers are saying

Customers are delighted by the 55" Class M550 Series LED 4K UHD Smart Fire TV's picture quality, describing it as beautiful, clear, and offering great resolution. They appreciate the reasonable price point and find the setup process easy, allowing for seamless connection with apps, Wi-Fi, and Alexa. While some customers have experienced minor issues with the screen, refresh rate, remote control, and occasional glitching, the overall positive feedback suggests that the pros outweigh the cons for many users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-366 of 366 reviews
  • Rated 1 out of 5 stars

    Toshibe lack of memory

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This amazon fire base tv has a major lack of memory. Not even enough to keep up with updates on loaded apps. I do not use the bae apps as i have my own fire tv with exterenaly loaded apps. This tv constantly tell me bot enough storage to update. Have bot even logged into amazon on rhe tv. Come on toshiba at least make me feel fuzzy. Back lighting is as expected for a cheap tv.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi Kdp974, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We are so sorry to hear that you are having memory issues with the TV. We take pride in making sure we produce high-quality, reliable televisions and apologize that you aren't having the positive experience that we strive to consistently deliver. Please reach out directly to our support team at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Cons mentioned:
    Refresh rate

    Rated 1 out of 5 stars

    Montion rate lies

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Before you purchase this tv, if refresh rate is of any concern to you, do not purchase tv’s that claim anything about “motion rate.” The refresh rate is always 60hz on these tv’s.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi jtmc713, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. The TV has a 120HZ native panel and 480 Motion Rate which helps to support Auto Low Latency Mode to make gaming look incredible. If you have any further questions or concerns, please give us a call at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Rated 1 out of 5 stars

    Complete trash.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Toshiba and first Fire TV. When downloading unknown apps, the image won't center. I used the screen magnifier settings to adjust it; it didn't work. But afterward, the yellow box it uses popped up on the screen days after. The TV restarts in the middle of shows . . . many times. I've only had it for a month. The universe is either telling me to stop watching TV or to never buy another Toshiba/Fire TV again. I'm sure it's the latter.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hello kli10scope, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We are so sorry to hear that your TV is restarting in the middle of shows. We take pride in making sure we produce high-quality, reliable televisions and apologize that you aren’t having the positive experience that we strive to consistently deliver. Please reach out directly to our support team at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Rated 1 out of 5 stars

    Rebranded Hisense TV, ruined by firmware

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hisense makes this tv and the panel and components seem to be the same as a decent model. The problem is motion smoothing reactivates every time you turn on the TV and it appears to be an end of life product which will.no longer recieve firmware updates, so it's likely forever stuck with the glitch. Quite unfortunate.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi Levi, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We're sorry to hear that you are having issues with your TV. We take pride in making sure we produce high-quality, reliable electronics and apologize that you aren't having the positive experience that we strive to consistently deliver. Please reach out directly to our support team at 1-888-407-0396 or email us at Support@Toshibatv-usa.com. Thanks again, Toshiba Support Team. ToshibaProductExpert

  • Rated 1 out of 5 stars

    Totally sucks! Will never shop at Best Buy again!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Freezes in the middle of a show then remote freezes then it shuts off. Wont stay on for more than 20 minutes at a time. Best Buy wont service this TV because it is built by Hisense. I am a few days outside of the 15 day return policy.

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi Toshiba Customer, thank you for purchasing the Hisense 55M550KU and for taking the time to provide us with feedback. We're sorry to hear that your TV is freezing. We take pride in making sure we produce high-quality, reliable televisions and apologize that you aren't having the positive experience that we strive to consistently deliver. We do appreciate the feedback and review as this helps us improve our products and services, not only for our loyal customers, but for our customers of the future as well. Please reach out directly to our support team at 1-888-935-8880 or email us at Service@Hisense-usa.com. We look forward to hearing from you! Thanks again, Harley with the Hisense Support Team. ToshibaProductExpert

  • Rated 1 out of 5 stars

    Returned it - had Fox News & Newsmax loaded

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was last summer. At the time it was listed about this price but at a much inflated original price. The picture was not as good as my lower priced Samsung. I resented the propaganda anyway and returned it

    No, I would not recommend this to a friend
    • Brand response from Toshiba Product Expert
      Posted .

      Hi BobK, thank you for purchasing the Toshiba 55M550KU and for taking the time to provide us with feedback. We're sorry to hear that you are not satisfied with the picture quality, which resulted in you returning the unit. We take pride in making sure we produce high-quality, reliable televisions and apologize that you didn't have the positive experience that we strive to consistently deliver. If you do decide to purchase another Toshiba product, we are here to help! Thanks again, Toshiba Support Team. ToshibaProductExpert